According to April 2020 survey data of adults in the United States, ten percent of respondents aged 30 to 44 years were currently using OkCupid. Adults aged 18 to 29 years were most likely to use the social dating app, as 14 percent of respondents from that age group confirmed being current users.

OkCupid is a part of Match Group, an American internet company that owns and operates a selection of online dating sites including Tinder, PlentyOfFish and Match.com. The annual dating revenue of the Match Group in 2018 was 1.7 billion U.S. dollars. Overall, dating apps are among the more successful social media apps in terms of revenue generation.

In 2024, the Match Group generated 3.48 billion U.S. dollars in revenue, up from 3.3 billion in 2023. Match's annual operating income for 2024 was over 823 million U.S. dollars. The Match group owns dating services such as Tinder, Plenty of Fish, OkCupid, and Meetic.

According to April 2020 survey data of adults in the United States, five percent of respondents aged 18 to 29 years were currently using PlentOfFish. Adults aged 45 to 54 years were most likely to use the social dating site, as 15 percent of respondents from that age group confirmed being current users.

PlentyOfFish is a part of Match Group, an American internet company that owns and operates a selection of online dating sites including Tinder, OkCupid and Match.com. The annual dating revenue of the Match Group in 2018 was 1.7 billion U.S. dollars. Overall, dating apps are among the more successful social media apps in terms of revenue generation.

According to April 2020 survey data of adults in the United States, four percent of respondents aged 18 to 29 years were currently using Match.com. Adults aged 30 to 44 years were most likely to use the social dating site, as 11 percent of respondents from that age group confirmed being current users.

Match.com is a part of Match Group, an American internet company that owns and operates a selection of online dating sites including Tinder, OkCupid and PlentyOfFish. The annual dating revenue of the Match Group in 2018 was 1.7 billion U.S. dollars. Overall, dating apps are among the more successful social media apps in terms of revenue generation.

According to April 2020 survey data of adults in the United States, 15 percent of respondents aged 18 to 29 years were currently using Tinder. Adults aged 33 to 44 years were most likely to use the social dating app, as 19 percent of respondents from that age group confirmed being current users. Tinder audiences Tinder is one of the most popular location-based casual dating apps in the United States. The app was one of the first “swiping apps” where audiences used a swiping motion to select pictures of other users by swiping right for good matches and swiping left on a photo for no match and moving on to the next one. As of January 2019, the vast majority of Tinder users in the United States were male. About two thirds of active Tinder users accessed the app on a monthly basis and the remaining third of U.S. users were daily active users. Tinder usage in the United States Tinder is part of the Match Group, an American internet company that owns and operates a selection of online dating sites including the eponymous Match.com, OkCupid and PlentyOfFish. The annual dating revenue of the Match Group in 2018 was 1.7 billion U.S. dollars and Tinder consistently ranks among the top non-gaming app publishers in the United States based on revenue. Overall, dating apps are among the more successful social media apps in terms of revenue generation.