According to April 2020 survey data of adults in the United States, ten percent of respondents aged 30 to 44 years were currently using OkCupid. Adults aged 18 to 29 years were most likely to use the social dating app, as 14 percent of respondents from that age group confirmed being current users.

OkCupid is a part of Match Group, an American internet company that owns and operates a selection of online dating sites including Tinder, PlentyOfFish and Match.com. The annual dating revenue of the Match Group in 2018 was 1.7 billion U.S. dollars. Overall, dating apps are among the more successful social media apps in terms of revenue generation.

According to April 2020 survey data of adults in the United States, 11 percent of male respondents were currently using OkCupid. Only six percent of female survey respondents confirmed being users of the social dating app.

In April 2025, there were ******* monthly active users of OkCupid in the United States. Overall, there were ******* MAUs of the dating app in the Philippines, and ******* MAUs in India. OkCupid is owned by Match Group.

This is a public dataset called OKCupid, collected by Kirkegaard and Bjerrekaer. The dataset is composed of 68,371 records and 2,626 variables. It is shared for educational purposes. Formatted in Arrow Parquet.Description from the authors:"A very large dataset (N=68,371, 2,620 variables) from the dating site OKCupid is presented and made publicly available for use by others. As an example of the analyses one can do with the dataset, a cognitive ability test is constructed from 14 suitable items. To validate the dataset and the test, the relationship of cognitive ability to religious beliefs and political interest/participation is examined. Cognitive ability is found to be negatively related to all measures of religious belief (latent correlations -.26 to -.35), and found to be positively related to all measures of political interest and participation (latent correlations .19 to .32). To further validate the dataset, we examined the relationship between Zodiac sign and every other variable. We found very scant evidence of any influence (the distribution of p-values from chi square tests was flat). Limitations of the dataset are discussed."

In April 2025, there were ******* downloads of OkCupid, up from ******* downloads in the previous quarter. August 2019 saw a peak of over *********** downloads of the popular dating app, owned by Match Group.

How high is the brand awareness of OkCupid in Germany?When it comes to dating service users, brand awareness of OkCupid is at **% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is OkCupid in Germany?In total, *% of German dating service users say they like OkCupid. However, in actuality, among the **% of German respondents who know OkCupid, **% of people like the brand.What is the usage share of OkCupid in Germany?All in all, *% of dating service users in Germany use OkCupid. That means, of the **% who know the brand, **% use them.How loyal are the users of OkCupid?Around *% of dating service users in Germany say they are likely to use OkCupid again. Set in relation to the *% usage share of the brand, this means that **% of their users show loyalty to the brand.What's the buzz around OkCupid in Germany?In August 2022, about *% of German dating service users had heard about OkCupid in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's little buzz around OkCupid in Germany.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

Introduction

Online Dating Statistics: In recent years, online dating has become a widely embraced method for individuals seeking potential partners. Advancements in technology and the widespread use of smartphones have led to a dramatic evolution in the landscape of online dating.

Platforms like Bumble, Tinder, and OkCupid have revolutionized the dating process, enabling people to connect based on mutual interests, location, and even sophisticated algorithms designed to gauge compatibility. The online dating market is anticipated to see significant growth in the years ahead, fueled by the growing acceptance of digital platforms, particularly among younger generations.

However, as the industry expands, it faces ongoing challenges such as concerns over data privacy, online harassment, and the authenticity of user profiles. This overview explores key statistics related to the online dating sector, examining its growth, demographic shifts, and emerging trends.

The global marriage and dating software market is experiencing robust growth, driven by increasing smartphone penetration, evolving social norms surrounding relationships, and the desire for convenient and efficient ways to connect with potential partners. The market, estimated at $15 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 12% from 2025 to 2033, reaching approximately $40 billion by 2033. This growth is fueled by the continued popularity of established players like Tinder, Bumble, and Match, alongside the emergence of niche dating apps catering to specific demographics (e.g., HER for LGBTQ+ women, JDate for Jewish singles) and functionalities (e.g., in-app video chat, advanced matching algorithms). The market's expansion is also significantly influenced by user preferences towards more personalized and inclusive dating experiences, leading to greater innovation in features and algorithms. However, challenges persist including data privacy concerns, competition from new entrants, and the need to combat fake profiles and scams, which can hinder user trust and growth. Regional variations are expected, with North America and Europe maintaining significant market share due to high internet and smartphone adoption rates, while Asia-Pacific is poised for significant growth driven by increasing urbanization and mobile usage. The competitive landscape is highly dynamic, with established players constantly innovating to maintain their market position. While giants like Match Group dominate with their portfolio of apps, smaller, niche apps are gaining traction by catering to specific user needs and offering unique features. The market is witnessing a shift towards subscription-based models, offering premium features to enhance the user experience and generate recurring revenue. Furthermore, the integration of artificial intelligence and machine learning is transforming matching algorithms, leading to more personalized and successful matches. Future growth will depend on effectively addressing concerns around safety, privacy, and inclusivity, while continuing to innovate and adapt to changing user expectations and technological advancements within the online dating landscape.

In April 2025, dating app OkCupid generated *********** U.S. dollars via in-app purchase revenue. In-app purchase revenue has been steadily increasing since 2024 for the dating platform owned by Match Group.

The global gay dating app market is experiencing robust growth, driven by the growing acceptance of LGBTQ+ relationships, increasing smartphone penetration, and the rise of online dating. The market size was valued at USD 420.4 million in 2025 and is projected to reach USD 1,333.1 million by 2033, exhibiting a CAGR of 12.4% during the forecast period. Rising disposable income, increased internet access, and the growing popularity of mobile apps are further fueling market expansion. Key market trends include the growing focus on niche dating apps catering to specific demographics, such as age, location, and interests. Additionally, the integration of artificial intelligence (AI) and machine learning (ML) is enhancing user experience by providing personalized recommendations and improving matching algorithms. However, challenges such as prejudice, privacy concerns, and competition from mainstream dating platforms may hinder market growth. The major players in the market include Grindr, Hornet, Feeled, NUiT, HER, Lex, Scruff, OkCupid, Hinge, GROWLr, Tinder, Bumble, The League, ROMEO, Blued, Tser, Wapo, Feeld, AdultFriendFinder, eharmony, Taimi, Zoosk, Silver Singles, and Telegraph Dating. These companies employ various strategies to gain a competitive edge, such as offering premium features, expanding geographic reach, and acquiring smaller players.

In April 2025, there were ****** downloads of OkCupid in the United States, and ****** downloads of the dating app in the Philippines. The dating service, owned by Match Group, was also popular in ****************************.

The marriage and dating app market is experiencing robust growth, with a market size valued at USD 775 million in 2025. Driven by factors such as increasing smartphone penetration, the rise of social media, and shifting societal norms, the market is projected to expand at a CAGR of 11.7% during the forecast period of 2025-2033. Notable trends in the market include the emergence of location-based dating apps, the integration of artificial intelligence for personalized matchmaking, and the growth of niche dating apps catering to specific demographics or interests. Key industry players in the marriage and dating app space include Tinder, Bumble, Badoo, Hinge, Happn, Grindr, Tantan, Plenty of Fish, OkCupid, Match Group, LLC, GoMarry, SkaDate, and AdvanDate. The market is segmented based on application age groups (18-24 Years Old, 25-34 Years Old, 35-44 Years Old, Other) and types of apps (Regular Marriage and Dating APP, Membership Marriage and Dating APP). Regionally, the market is analyzed across North America, South America, Europe, the Middle East & Africa, and the Asia Pacific. The global marriage and dating app market is booming, with revenues expected to surpass $10 billion by 2026. This report provides an in-depth analysis of the market, including its concentration, trends, key segments, and growth drivers.

The online dating software market is experiencing robust growth, driven by increasing smartphone penetration, evolving social norms around online dating, and the continuous innovation within dating app features. The market, estimated at $5 billion in 2025, is projected to maintain a healthy Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This expansion is fueled by several key factors. The rise of subscription-based models, offering tiered access to premium features, is a major contributor to revenue growth. Furthermore, the diversification of dating applications catering to niche interests (e.g., faith-based dating, LGBTQ+ dating) is expanding the overall addressable market. Geographic expansion, particularly in developing economies with rapidly increasing internet usage, presents significant untapped potential. Competition remains fierce, with established players like Match Group and Bumble vying for market share alongside a robust number of specialized niche dating apps. Challenges include maintaining user engagement in an increasingly saturated market and addressing concerns regarding data privacy and security. The segmentation of the online dating software market reveals key trends. While subscription models (annual, quarterly, monthly, weekly) contribute significantly to revenue, free applications with in-app purchases are also prevalent. Application-wise, matchmaking services retain a strong foothold, although social dating and adult dating segments demonstrate rapid growth, reflecting evolving user preferences and market demands. North America and Europe currently hold the largest market shares, driven by high internet penetration and adoption rates. However, the Asia-Pacific region is poised for substantial growth over the forecast period, fueled by a burgeoning young, tech-savvy population and increasing smartphone adoption. The market faces regulatory hurdles in certain regions, concerning data protection and user safety, which presents both a challenge and an opportunity for companies prioritizing ethical practices and transparent data handling.

According to a March 2025 survey conducted in the United States, Tinder, Plenty of Fish, Match, and OkCupid, had far more male users than female users. Overall, OkCupid's user base was made up of ** percent men and ** percent women. Market leader Tinder saw slightly more female users, with ** percent of users identifying as women.

The global dating app market for LGBT people is projected to reach USD XXX million by 2033, exhibiting a CAGR of XX% during the forecast period of 2025-2033. The growing acceptance of LGBT relationships and the increasing availability of dating apps tailored to the specific needs of this demographic are major drivers of market growth. Moreover, the increasing use of smartphones and the penetration of the internet in emerging economies are anticipated to further fuel the adoption of these apps. The market for dating apps for LGBT people is segmented based on application, type, company, and region. By application, the market is categorized into gay, lesbian, bisexual, and transgender. By type, the market is divided into cloud-based and on-premises. Key players operating in this market include Grindr, Hornet, Feeled, NUiT, HER, Lex, Scruff, OkCupid, Hinge, GROWLr, Tinder, Bumble, The League, ROMEO, Blued, Tser, Wapo, Feeld, AdultFriendFinder, eharmony, Taimi, Zoosk, Silver Singles, Telegraph Dating, Distinc.tt, LGBTQutie, Zoe, Jack'd, and Thrust. Geographically, the market is analyzed across North America, South America, Europe, Middle East & Africa, and Asia Pacific.

This statistic illustrates findings of a survey on the share of individuals who are current or past users of OKCupid in the United Kingdom (UK) in June 2017. OKCupid is an online dating site that provides services to male and female users who seek to find new personal connections over the internet. During the survey period it was found, that six percent of responding individuals reported that they were current users. Furthermore, 88 percent stated that they had never used OKCupid. Additionally, it was found that 79 percent of polled individuals stated that they knew OKCupid at least by name.