In January 2025, Instagram had almost 35 million users in the United Kingdom (UK). The largest share of Instagram users were individuals aged between 25 and 34 years old, at 29.7 percent. This was followed by the category of users aged 18 to 24 years. Individuals over 65 years old, were less likely to use the social media platform, making up the smallest share of Instagram users during this period. Leading social media in the UK According to figures based on approximately fifteen billion hits online per month, Facebook was the leading social media website in the UK as of November 2024, holding over 60.48 percent of the social media market share. This was followed by X (Twitter) and Instagram. The Pinterest website ranked fourth during that period, with a market share of 5.83 percent. Facebook: Leader in the UK The number of social network users in the UK experienced an increase of roughly 6.5 million users between 2018 and 2023. The share of female Facebook users is slightly higher than the number of male users. At a quarter of respondents, individuals aged between 25 and 34 years old made up the largest share of Facebook users in the UK. This was followed by roughly 19 percent of users within the 35 to 44 years old category. Facebook usage appeared to be the lowest among those aged 65 and older.

As of April 2025, almost 32 percent of global Instagram audiences were aged between 25 and 34 years, and 29.5 percent of users were aged between 25 and 34 years. Overall, 16.3 percent of users belonged to the 35 to 44 year age group. Instagram users With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 413.85 million and 171.7 million Instagram users each. Instagram features One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature. As of the first quarter of 2025, Snapchat had 460 million daily active users.

As of April 2024, 36.6 percent of X’s (formerly Twitter) global audience was aged between 25 and 34 years. The second-largest age group demographic on the platform was represented by users aged between 18 and 24 years, with a share of 34.2 percent. Users aged less than 18 years accounted for 2.4 percent of users, while those aged 50 or older accounted for roughly seven percent.

X is a male-dominated platform

As of January 2024, more than 60 percent of X users were male. Although all mainstream social media platforms tend to have a slightly more male-skewing audience, X stands out above Instagram, Snapchat, TikTok, and Facebook when it comes to user gender demographics. Overall, Pinterest is the only mainstream platform to have a higher share of female users.

X Blue for you

It is not uncommon for social media users to now have the chance to become subscribers of their chosen online networks for a monthly fee. X Blue is a subscription service from X that gives users special benefits and features. A blue verification mark, edit post functionality, fewer ads, priority ranking in chats, and longer video upload times are some of the perks offered.

The vast majority of TikTok users are below 30 years old. Approximately 37 million Gen-Zers used TikTok in the US.

The number of Instagram users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 2.1 million users (+7.02 percent). After the ninth consecutive increasing year, the Instagram user base is estimated to reach 32 million users and therefore a new peak in 2028. Notably, the number of Instagram users of was continuously increasing over the past years.User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

According to data provided by NapoleonCat, South Korean women aged between 25 and 34 years old were most likely to use Instagram as of April 2025. They accounted for around 18.6 percent of users, so roughly 4.5 million users.Instagram users and followingAs of April 2025, around 24.22 million Instagram users were South Korean. Instagram’s popularity is growing, while the popularity of Facebook is declining, especially among younger users. The most popular South Korean Instagram profiles are those of celebrities. The most followed ones were all of K-Pop artists. Social media usageSocial media is increasingly important for South Koreans and almost every South Korean aged between 18 and 34 years old is using social media. A different survey found that the most people followed accounts of people they know, even before celebrities. Accordingly, most respondents were using social media for its original purpose: socializing.

As of January 2025, 28.3 percent of Instagram users in the United States were aged between 25 and 34 years, making up the platform’s largest audience in the country. Overall, the group with the second-highest usage was those aged 18 to 24 years, with 26.5 percent of users, followed by 19.4 percent that were aged 35 to 44 years. The age group that used Instagram the least was those older than 65 years, making up 5.8 percent of users, respectively. Popular social media platforms in the United States Instagram was the third most visited social media platform in the United States as of March 2024 across desktop, mobile, and tablet devices combined, accounting for 14.13 percent of all social media visits in the country. Despite Instagram’s popularity, Facebook remained the leading social media platform by far in the U.S., accounting for almost 50 percent of all social media visits. Pinterest and X (formerly Twitter) ranked second and fourth in terms of visits, with 21.2 percent and 10.91 percent of visits, respectively. Instagram’s global audience Instagram’s global popularity continues to surge, with no signs of slowing down. As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, while the United States had the second-highest market with 169.65 million users, followed by Brazil, Indonesia, and Turkey, respectively. As of April 2024, Instagram was the third most popular social network globally, reaching two billion monthly active users.

As of February 2025, it was found that around 14.1 percent of TikTok's global audience were women between the ages of 18 and 24 years, while male users of the same age formed approximately 16.6 percent of the platform's audience. The online audience of the popular social video platform was further composed of 14.6 percent of female users aged between 25 and 34 years, and 20.7 percent of male users in the same age group.

As of April 2025, around 17.6 percent of global active Instagram users were men between the ages of 25 and 34 years. More than half of the global Instagram population worldwide was aged 34 years or younger. Teens and social media As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2023, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, following TikTok and Snapchat. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens reported feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious. However, social media can also have negative effects on teens, which can be much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

Instagram’s appeal in the United Kingdom is the strongest among women between 25 and 34 years, with 15.6 percent of the popular photo and video platform's demographic being women in this age group as of January 2025. Overall, 55 percent of Instagram's audience in the UK were women, while men engaging with Instagram were 45 percent of the total. Instagram in the United Kingdom In November 2024, Instagram counted over 34.7 million users in the United Kingdom. This represents an increase of 1.2 million from the corresponding month in 2023, when Instagram users in the country were approximately 33.5 million. Audiences of millions The leading British influencers have fan bases with millions of followers, a dream scenario for advertisers looking to direct brand messages quickly to massive audiences for less than advertising in traditional media. As of 2020, David Beckham was the United Kingdom’s most popular celebrity influencer with over 65 million followers, followed by singer Dua Lipa with a following of 58 million.

91 percent of adults in the United Kingdom (UK) between the ages of 35 to 44 had their own social network profile as of 2020, according to Ofcom. While those aged between 65 and 74 years or older are the least likely to have their own profile, the share of people in that age group on social media increased from 35 percent in 2015, to 59 percent in 2020.

Is Facebook losing younger users?

Just as the monthly number of Facebook visitors aged 55 years or older grew by 2.4 million from March 2016 to 2018, there were 400,000 fewer visitors aged from 18 to 34 years old. Instagram attracted approximately 1.7 million additional users in the same age range, while Snapchat attracted an additional 5.4 million visitors aged 18 to 24.

Age and gender profile of Facebook users

As of 2021, the number of female Facebook users in the UK is higher than the number of male Facebook users across all age ranges. Those aged 25 to 34 years make up the largest group, at over 12 percent.

Gen Z and Millennials are the biggest social media users of all age groups.

As of January 2024, 22.4 percent of X (formerly Twitter) users were men aged between 25 and 34 years. Overall, almost 20 percent of users were men aged between 18 and 24 years. X has a high share of male users when compared to other popular social media platforms.

The results might surprise you when looking at internet users that are active on social media in each country.

In this post, I'll give you all the social media addiction statistics you need to be aware of to moderate your social media use.

An online survey conducted in 2019 asked teens in the United States and the United Kingdom how Instagram had affected the way they feel about themselves and their mental health. Overall, 41 percent of U.S. teens and 46 percent of U.K. teens said that the social media platform had no effect on they way they felt about themselves. However, between twelve and 23 percent of teens said that the platform made them feel somewhat worse and between two and three percent of respondents stated that it had made them feel much worse.

TikTok, a social video app launched in 2016 used for sharing and creating video content, continues to grow in popularity. As of 2022, approximately 41 percent of users in the U.S. engaged with the popular social video app. Around seven in 10 respondents aged between 18 and 19 years were using TikTok, while usage among respondents aged between 20 and 29 years was approximately 56 percent.

TikTok global usage In 2021, TikTok had 1 billion active monthly users worldwide, a growth of 45 percent on the previous year. As of April 2021, the majority of global TikTok users spent less than one hour per week on the platform. Eleven percent of users spent five to ten hours a week on the app, and six percent were using it for ten hours or more per week.

Users' opinion: safety concerns and positive influenceOnline TikTok challenges and hoaxes have been a topic of discussion in recent years, with parents raising concerns about safety regarding content posted on the platform. As for U.S. adults’ opinions of TikTok, favorable attitudes towards the platform decrease with age. Overall, as of November 2021, 33 percent of users aged 18 to 34 years had a favorable opinion of the app, but just one in 10 users aged between 45 and 64 years felt the same. Around 20 percent of all adults had a very unfavorable view of TikTok. Despite the criticism, the platform hosts a large number of positive influencers, focusing on themes such as mental health awareness and body positivity. In 2021, one of the most followed TikTok educators and activists was Nicole Lilly Christou, with her profile @nikkililly reporting approximately 7.7 million followers in the United Kingdom alone.

An online survey conducted in 2019 asked teens in the United States and the United Kingdom about negative things they had felt in the last month that had had started as a result of using Instagram. Overall, 51 percent of U.S. teens and 39 percent of U.K. teens stated that wanting to create the perfect image had started on the social media platform. Over 40 percent of all teens that participated stated that the platform resulted in them not feeling attractive and feeling that they did not have enough money. In addition, seven to nine percent of teens reported that use of the platform evoked feelings of wanting to self-harm.

Over 210 million people worldwide suffer from social media addiction.

Regional use of social media has a significant effect on the male and female social media statistics.