During a 2022 survey carried out among business managers and above who were familiar with their company's customer experience, marketing tech, or customer data strategies from various countries across the globe, 35 percent stated they felt they were successfully achieving omnichannel personalization. A year earlier, the share stood at 24 percent.

Discover key 2024 omnichannel statistics that reveal how effective omnichannel marketing can boost sales and enhance customer engagement.

According to a survey by Rakuten Insight among consumers in Asia, browsing products online and buying them in a retail store was the leading shopping channel as of November 2023. Finding the item and purchasing them online was a popular shopping channel for most surveyed Asian countries, with 69 percent of the respondents in South Korea and Taiwan using this channel as of November 2023.

According to a survey on marketing strategy conducted in the first quarter of 2019, 50 percent of Indonesian enterprises surveyed stated that incomplete customer data across all channels was the leading factor that prevented them from carrying out effective and consistent omnichannel marketing across different channels. Meanwhile, 48 percent of them stated that poor data integration across system was the main challenge that hindered them from doing so.

The source estimated that omnichannel retail media advertising spending in the United States, which includes a retailer's ecommerce digital properties (websites and apps), on-premise signage (in-store and imiadetely adjacent exterior), as well as the retailer's media network (RMN) or demand-side platform (DSP), would increase by 26 percent in 2024, to reach roughly 55 billion U.S. dollars. The growth rate is expected to remain at over 20 percent in the entire presented period.

Data for the article "Omnichannel as a consumer-based marketing strategy". Authors: Isadora Gasparin and Luiz Antônio Slongo (Escola de Administração, Universidade Federal do Rio Grande do Sul, Brazil) Files: 1 - LiteratureReviewProcedures.pdf: Literature review procedures and steps to reproduce them. 2 - DataSet_N50_Scopus.csv: Data exported from the Scopus database. 3 - AnalysisTable_N29.xlsx: Detailed analysis of each article from the final data set.

In fiscal year 2019, the omnichannel commerce market in Japan, which includes the business-to-consumer (B2C) e-commerce market, was valued at approximately 55 trillion Japanese yen. The omnichannel market was forecasted to grow continuously in the future, boosted by the importance of social media and mobile devices in marketing strategies, as well as the increasing popularity of online shopping channels.

As of 2017, 67 percent of retailer and brand respondents stated that having an omnichannel strategy was either critical or important to their company.

The Omnichannel Retail Commerce Platform Market is projected to grow at 14.4% CAGR, reaching $12.88 Billion by 2029. Where is the industry heading next? Get the sample report now!

The growth of the Customer Intelligence Platform Market, fueled by the increasing demand for data-driven customer insights and personalized experiences, saw it surpass USD 2.25 Billion in 2023. Projections indicate a remarkable rise to USD 11.53 Billion by 2031, with a robust CAGR of 25% from 2024 to 2031. This surge is propelled by several key factors driving the adoption of customer intelligence platforms across various industries.

The proliferation of digital channels and the exponential growth of customer data have created an urgent need for businesses to harness this information effectively. Customer intelligence platforms offer sophisticated analytical capabilities, enabling organizations to gain a comprehensive understanding of customer behaviors, preferences, and journeys. By leveraging these insights, companies can deliver highly personalized experiences, enhance customer engagement, and drive customer loyalty, thereby increasing revenue and market share.

Customer Intelligence Platform Market: Definition/Overview

A Customer Intelligence Platform is a comprehensive software solution that empowers businesses to gather, analyze, and leverage customer data from multiple sources to gain a deep understanding of their customers’ behaviors, preferences, and journeys. It serves as a centralized repository for customer information, enabling organizations to consolidate data from various touchpoints, such as website interactions, social media engagements, purchase histories, and customer support interactions.

At its core, a Customer Intelligence Platform utilizes advanced analytics, machine learning algorithms, and data visualization tools to transform raw customer data into actionable insights. These insights provide businesses with a holistic view of their customers, allowing them to anticipate needs, identify pain points, and tailor products, services, and marketing efforts accordingly.

Customer Intelligence Platforms are vast, as they continue to evolve with the integration of emerging technologies such as natural language processing, conversational AI, and advanced machine learning models. These platforms will play a crucial role in enabling businesses to stay ahead of the curve, anticipate customer needs, and deliver exceptional customer experiences in an increasingly competitive and customer-centric market.

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Europe And US Retail Media Networks Market size was valued at 35.14 USD Billion in 2024 and is projected to reach 137.67 USD Billion by 2031, growing at a CAGR of 18.61% from 2024 to 2031.

Europe And US Retail Media Networks Market Drivers

Digital Transformation: One major factor propelling the Europe And US Retail Media Networks Market is the growing trend of digitalization in retail operations. Retail media networks are expanding as a result of retailers using digital platforms for marketing and advertising.

Growth of E-Commerce: The need for retail media networks is being fueled by the e-commerce industry’s explosive growth in both Europe and the US. Retailers are investing in digital advertising solutions in order to properly target their audiences as more and more customers make purchases online.

Developments in Data Analytics: Retailers may now obtain important insights into the behavior and preferences of their customers thanks to developments in data analytics technologies. Using these facts, retail media networks can offer tailored advertising that increases revenue and sales.

Personalized Marketing: Shoppers are coming to expect more individualized service. By providing individualized advertising and promotions based on consumer preferences and historical purchase history, retail media networks help businesses increase customer engagement and loyalty.

Retailers in Europe and the US are facing fierce rivalry, which is pushing them to use retail media networks as a way to stand out from the competitors and take market share. In order to draw in and keep consumers, retailers are spending money on creative advertising techniques.

Mobile Adoption: The way customers engage with retailers has evolved as a result of the growing use of smartphones and other mobile devices. Retail media networks use mobile advertising platforms to connect with customers while they’re on the go and increase in-store and online sales.

Partnerships and Collaborations: To improve their retail media network capabilities, retailers are developing strategic partnerships and collaborations with technology businesses and advertising agencies. These collaborations make it easier to create cutting-edge advertising strategies suited to the requirements of both customers and retailers.

Demand for Performance-based Advertising: Rather than only paying for impressions or clicks, retailers are putting more and more emphasis on performance-based advertising models. Retail media networks provide highly quantifiable advertising solutions that let merchants monitor the success of their campaigns and efficiently allocate their marketing budget.

Omnichannel Retailing: The need for retail media networks is being driven by the growth of omnichannel retailing, which is the seamless integration of online and physical channels by merchants. By delivering consistent message and discounts across numerous touchpoints, these networks help merchants improve the overall shopping experience for customers.

Regulatory Environment: Changes in consumer protection and data privacy regulations have an effect on how retail media networks operate. Retailers operating in these locations must adhere to regulations such as the California Consumer Privacy Act (CCPA) in the US and the General Data Protection Regulation (GDPR) in Europe. These regulations impact the creation and implementation of retail media network solutions.

Shoppers and retailers in the United Kingdom engage in various omnichannel activities. For instance, 45 percent of retailers have begun investing in omnichannel, unified commerce solutions. From the consumer perspective, more than half of UK shoppers have indicated that an omnichannel perk such as being allowed to order online and return in store would increase their loyalty.

The Omni-channel Retail Solutions Market size was valued at USD 6.46 billion in 2023 and is projected to reach USD 15.77 billion by 2032, exhibiting a CAGR of 13.6 % during the forecasts period. This growth is primarily driven by the increasing adoption of omnichannel strategies by retailers to enhance customer experience, streamline operations, and optimize inventory management. Governmental initiatives aimed at improving e-commerce infrastructure, rising consumer demand for personalized shopping experiences, and technological advancements in areas such as AI, cloud computing, and big data analytics are further propelling market growth. Major players in the market include NCR Corporation, Diebold Nixdorf AG, Infosys Ltd., and Oracle Corporation. Omni-channel retail solutions involves the use of several outlet of selling products including online selling, physical stores and mobile selling. These solutions allow customers to search, buy and make returns across channels and help to increase customer satisfaction. If data analysis is employed in a business, the latter is able to establish more individual approaches and predict customers’ needs. This enables finished goods’ availability in many channels to help avoid stock outs and effectively manage operation. Omni-Channel strategies entail delivering similar messages and services, thus enabling consumers to associate with a business. Social media, blogs and websites, mobile purchasing and apps – today’s consumer is targeted with information from every angle.

The Omnichannel Call Center Solutions market is experiencing significant growth as businesses increasingly recognize the importance of providing seamless customer service across multiple communication channels. By integrating various modes of interaction-such as phone calls, emails, live chats, social media, and mor

Access the summary of the India Omni Channel Warehouse Management Systems market report, featuring key insights, executive summary, market size, CAGR, growth rate, and future outlook.

The global email marketing software market size reached USD 1.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 3.8 Billion by 2033, exhibiting a growth rate (CAGR) of 9.06% during 2025-2033. The rising adoption of email marketing by large as well as small and medium scale businesses, the increasing trend of omnichannel marketing, and rising adoption of cloud-based business operations represent some of the key factors driving the market.

IMARC Group provides an analysis of the key trends in each segment of the global email marketing software market, along with forecasts at the global, regional, and country levels from 2025-2033. Our report has categorized the market based on channel, deployment, application, and end use.

The Omnichannel Solutions market has emerged as a pivotal component of modern business strategies, enabling brands to deliver a seamless and integrated customer experience across multiple channels. This approach allows businesses to engage with customers through various platforms-be it physical stores, online websit

The Omnichannel Commerce Platform and Software market has emerged as a vital component in the retail and e-commerce landscape, bridging the gap between different shopping channels and providing a seamless experience for consumers. This comprehensive platform integrates various touchpoints, including online, in-store

Success.ai’s Retail Data for the Retail Sector in Europe provides a comprehensive dataset designed to empower businesses with detailed insights into the dynamic European retail market. Covering everything from department stores and supermarkets to specialty shops and e-commerce platforms, this dataset offers access to store locations, firmographic data, leadership profiles, and emerging market trends.

With over 170 million verified professional profiles and 30 million company profiles, Success.ai ensures that your outreach, research, and marketing initiatives are powered by accurate, continuously updated, and AI-validated data. Backed by our Best Price Guarantee, this solution helps you stay competitive in Europe’s diverse retail landscape.

Why Choose Success.ai’s Retail Data in Europe?

1. Comprehensive Retail Business Insights

   • Access detailed business profiles, including store counts, geographic locations, employee data, and product categories.
   • AI-driven validation ensures 99% accuracy, enabling confident decision-making and efficient targeting.

2. Regional Focus on Europe’s Retail Sector

   • Includes profiles of businesses in key European markets such as the UK, Germany, France, Italy, and Spain, as well as emerging markets in Eastern Europe.
   • Gain visibility into local and regional retail trends, consumer behaviors, and operational structures.

3. Continuously Updated Datasets

   • Real-time updates reflect changes in leadership, new store openings, market expansions, and shifts in consumer preferences.
   • Stay ahead of industry developments to align your strategies with evolving market conditions.

4. Ethical and Compliant

   • Adheres to GDPR, CCPA, and other global privacy regulations, ensuring responsible use of data and compliance with legal standards.

Data Highlights:

• 170M+ Verified Professional Profiles: Engage with decision-makers, category managers, and marketing directors in Europe’s retail sector.
• 30M Company Profiles: Access firmographic data, including revenue ranges, store sizes, and ownership structures.
• Store Locations and Market Trends: Pinpoint retail outlets, distribution centers, and regional market opportunities.
• Leadership Profiles: Connect with CEOs, CMOs, and procurement leads shaping retail strategies and operations.

Key Features of the Dataset:

1. Decision-Maker Profiles in Retail

   • Identify and connect with store owners, category managers, procurement officers, and marketing directors driving retail growth.
   • Target professionals responsible for vendor selection, pricing strategies, product assortment, and customer engagement.

2. Advanced Filters for Precision Targeting

   • Filter companies by retail segment (luxury, discount, e-commerce, specialty), geographic location, or revenue size.
   • Tailor outreach to address specific business challenges, such as inventory management, omni-channel integration, or market entry.

3. Market Trends and Operational Insights

   • Analyze emerging retail trends such as sustainability initiatives, customer loyalty programs, and digital transformation.
   • Leverage insights to inform product development, partnership opportunities, and expansion plans.

4. AI-Driven Enrichment

   • Profiles enriched with actionable data allow for personalized messaging, highlight unique value propositions, and enhance engagement with retail stakeholders.

Strategic Use Cases:

1. Sales and Vendor Partnerships

   • Present innovative products, packaging solutions, or retail technology to procurement teams and category managers.
   • Build relationships with retailers seeking unique offerings or efficient supply chain solutions.

2. Market Research and Consumer Insights

   • Analyze retail trends, seasonal demands, and regional buying behaviors to refine product strategies and marketing campaigns.
   • Benchmark against competitors to identify market gaps, untapped segments, and growth opportunities.

3. E-Commerce and Digital Integration

   • Target digital transformation teams and e-commerce managers developing omni-channel strategies or upgrading online platforms.
   • Offer solutions that improve customer experiences, streamline logistics, or optimize digital marketing efforts.

4. Recruitment and Talent Acquisition

   • Engage HR professionals and hiring managers recruiting for store operations, customer service, or digital marketing roles.
   • Provide staffing services or workforce optimization solutions tailored to the retail sector.

Why Choose Success.ai?

1. Best Price Guarantee

   • Access premium-quality retail data at competitive prices, ensuring strong ROI for your outreach and strategic initiatives in the European retail sector.

2. Seamless Integration

   • Integrate verified retail data into CRM systems, marketing platforms, or analytics tools via APIs or downloadable formats, si...