The mobile revenue share of the digital advertising marketing Europe was forecast to continuously increase between 2025 and 2029 by a total of *****percentage points. After nearly a decade of consecutive growth, the share is estimated to reach ** percent in 2025. Find more information concerning Worldwide and the Netherlands.The Statista Market Insights cover a broad range of additional markets.

In 2024, digital ad spending in Central and Eastern Europe (CEE) was estimated at over ** billion U.S. dollars. The segment’s revenue decreased in 2022, but it was forecast to grow steadily in the years until 2029. Digital advertising market share in CEE The internet is the largest advertising medium in CEE, with a share of over ** percent. Ukraine has the highest digital advertising share in the region, at almost ** percent in 2024. In contrast, within Serbia’s ad expenditure, online ads occupied ** percent. Leading digital advertising markets in CEE In 2022, Czechia, Poland, and Ukraine had the highest spending on online ads in the CEE region. Advertisers across Czechia invested nearly *** billion euros in digital advertising in that year. The fastest-growing markets were Croatia and Czechia, where the expenditure on online ads grew by over ** percent relative to the previous year.

In 2024, digital advertising accounted for ** percent of total adverting spending in the United States. The share was forecast to grow to ** percent by 2029.

Between 2017 and 2022, the share of Google and Meta in digital advertising spending in the United States fell from ** percent to ** percent. Meta's share reained stable, whereas Google's share lost *** percentage points.

In 2022, the share of world's largest walled gardens - Alphabet, Amazon, Apple, Baidu, Facebook, JD.com, LinkedIn, Microsoft, Pinterest, Snapchat, Spotify, Tencent, TikTok, and X (Twitter) - in global digital advertising revenue was estimated at ** percent, leaving ***percent for the so-called open internet. By 2027, the big players are projected to account for ** percent of the digital ad revenue.

The share of digital advertising spending in Spain has been rising over the past years. It represented ** percent of ad spending in Spain in 2017 and increased to ** percent by 2024. The share of digital ad spending surpassed that of traditional advertising for the first time in 2021.

In 2024, digital pure players (companies that operate primarily online, such as Google or Amazon) generated an advertising revenue of *** billion U.S. dollars worldwide. In 2025, their ad revenue is forecast to amount to *** billion dollars.

The ad spending is forecast to experience significant growth in both segments until 2029. The trend observed from 2017 to 2029 remains consistent throughout the entire forecast period. There is a continuous increase in the indicator across all segments. Notably, the Search Advertising Mobile segment achieves the highest value of ***** billion U.S. dollars in 2029. Find other insights concerning similar markets and segments, such as a comparison of revenue growth in the United Kingdom and a comparison of share of revenue generated via desktop purchases in Russia.The Statista Market Insights cover a broad range of additional markets.

The mobile revenue share of the digital advertising market in Italy was forecast to continuously increase between 2024 and 2029 by a total *****percentage points. After 13 consecutive years of growth, the share is estimated to reach ** percent by 2029.The Statista Market Insights cover a broad range of additional markets.

In 2024, mobile advertising accounted for ** percent of the total digital advertising spending in the United Kingdom (UK). Mobile ad revenue stood at **** billion and digital ad revenue at **** billion British pounds.

The source forecast that, in 2023, in-game advertising will account for approximately **** percent of the global digital ad revenues, slightly down from *** percent a year earlier and the sixth consecutive decline. However, the share was projected to increase from 2024 onward, surpassing **** percent by 2027.

This statistic shows the market share of Alibaba's digital advertising revenue in China from 2017 to 2018, with a forecast till 2021. It is projected that the market share of Alibaba's mobile advertisement would increase to **** percent in 2018, up from **** percent in 2018.

In 2022, global internet advertising revenue stood at *** billion U.S. dollars. The source projected the revenue would increase to *** billion by 2027. Internet advertising in the U.S. – additional informationInternet or online advertising encompasses a range of formats including email, search engine, social media, display and mobile advertising. Display advertising uses pictures, videos, text and graphics to target consumers and ads are usually matched with potential consumers through the use of cookies.The leading internet display advertisers in the United States in 2014, were ranked regarding their measured advertising spending. The resulting list, which only took into account spending on digital display advertising, saw Comcast ranked first. The American mass media company, founded in Mississippi in 1963, spent ***** million U.S. dollars on online display advertising in 2014. The runner up to Comcast was the Texas based telecommunications company AT&T with a spending of *** million U.S. dollars.The investments made in online advertising have grown substantially in the recent past. The revenue generated by online advertising in the U.S. has been recorded from the first quarter in 2007 to the fourth quarter of 2015. In the first quarter of 2007, online spending revenue amounted to *** billion U.S. dollars. By the fourth quarter of 2013, this figure had risen to ***** billion U.S. dollars, growing further to ***** billion dollars in the fourth quarter of 2015.A breakdown of the online advertising revenue in the U.S. in 2015, by type reveals which forms of internet advertising was most invested in, and perhaps deemed the most useful to a company operating online. It was revealed that search advertising, which increases a website or company’s visibility on search engine result pages, held the largest share of online advertising with ** percent. Banner and mobile advertising rounded off the top three.

In 2018, digital advertising represented **** percent of the total advertising spend in Australia. Mobile and video advertising were the largest segments in digital advertising.

In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.

This statistic shows the results of a survey among retail managers and marketing directors concerning the distribution of investments in different digital marketing channels in Germany in 2014, and a forecast for 2017. In 2014, ad spendings for display advertising amounted to about 20.8 percent of the total budget for digital marketing. For 2017, retail managers and marketing directors expect a decrease to about 17.8 percent.

This statistic shows the market share of Baidu's digital advertising revenue in China from 2015 to 2018. It is projected that the markt share of Baidu's online advertisement would drop to 17.6 percent in 2018, down from 18.9 percent in 2017.

In 2022, digital advertising accounted for ** percent of total ad revenue worldwide. The share is expected to grow to ** percent in 2028, reaching ** percent in 2024.

Between 2017 and 2024, the share of desktop in digital advertising spending in Spain fell from ** to ** percent, and it has been projected the value will continue falling until 2029. The share of mobile in digital ad spend is expected to increase from ** percent to ** percent in the same Find other insights concerning similar markets and segments, such as a comparison of ad spending growth in the United States and a comparison of ad spending growth in Vietnam.The Statista Market Insights cover a broad range of additional markets.

Advertising is one of the most effective ways of promoting or marketing products available in the market. Media promotion, especially digital advertising, may lead to a greater audience reach. In 2023, the expenditure share of digital advertising was estimated at ** percent of the total media ad spending. Changing audience preference Online media and entertainment have gradually taken over traditional media recently. With the popularity of social media and streaming platforms, many Filipino audiences have turned to online media for entertainment, news consumption, and online shopping. As of 2024, Filipinos spent over ***** hours on average browsing the internet on all devices, followed by social media use and watching television. Social media advertising As more Filipinos spend time on social media, such platforms have also become an effective marketing channel for brands and small businesses. As of the third quarter of 2024, social media ads were the leading source of brand discovery, even more than retail websites and TV ads. Among platforms, Facebook had the highest social network advertising audience in the Philippines, followed by TikTok and Facebook Messenger.