The digital advertising industry across India grew to a market size of just under *** billion Indian rupees in the year 2024, a considerable leap from the market size in 2016. Owing to the progressive growth of the digital media market in India, digital advertising was projected to expand to well over *** billion Indian rupees by 2026, reflecting the rising trend that developed over the past years. Social media advertising As internet accessibility in India continues to expand, content consumption has seen a significant shift toward online platforms. Notably, India boasts the highest number of YouTube users worldwide. Given the potential of social media to reach a wider audience, it is expected to remain a prevailing trend in India’s digital advertising landscape. In March 2023, YouTube emerged as a frontrunner, with an advertising reach of around *** million users across the country. Meta platforms such as Facebook and Instagram also demonstrated substantial reach. Digital advertising revenue In 2022, the revenue from digital advertising in India surged to almost half a trillion Indian rupees and is expected to continue growing in the future. This can be attributed to businesses' increasing dependence on digital advertising to connect with their target audiences and capitalize on technology and data-driven strategies. Some of the leading industries that invest heavily in digital advertising include the FMCG and e-commerce sectors.

In 2024, digital pure players (companies that operate primarily online, such as Google or Amazon) generated an advertising revenue of *** billion U.S. dollars worldwide. In 2025, their ad revenue is forecast to amount to *** billion dollars.

The share of digital advertising spending in Italy has been rising over the last decade. In 2024, it was forecast to account for ** percent of ad spending in the country, marking a slight increase from the previous year's value of ** percent.

The report on “Japan Online Advertising Industry Growth and Forecasts 2016†includes a detailed study of the global advertising as well as Japanese online advertising industry.

In 2024, internet advertising spending in the United States increased by **** percent, from *** to ***** billion U.S. dollars. In 2023, the growth rate stood at *** percent.

In 2023, digital advertising spending accounted for **** percent of total advertising spending in Argentina. Investment in online ads has strongly increased in the country during the period observed. In 2016, internet ad spend corresponded to ** percent of the total.

Of the overall advertising and marketing expenditure made in India, ** percent was allotted to digital media in 2024. This reflected an exponentially growing trend that emerged in 2016. Forecasts predict digital's share of marketing spends to further increase to ** percent by 2026. In 2023, digital's marketing spending surpassed that of television, as predicted.

Snapshot img

Adtech Market Size 2025-2029

The adtech market size is valued to increase USD 1080.1 billion, at a CAGR of 14.6% from 2024 to 2029. Increasing Internet and smartphone penetration will drive the adtech market.

Major Market Trends & Insights

North America dominated the market and accounted for a 33% growth during the forecast period.
By Solution - Demand-side platforms (DSPs) segment was valued at USD 213.90 billion in 2023
By Platform - Mobile Ad segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 229.45 billion
Market Future Opportunities: USD 1080.10 billion
CAGR : 14.6%
North America: Largest market in 2023

Market Summary

The market represents a dynamic and continually evolving landscape, driven by the integration of advanced technologies and shifting consumer behaviors. Core technologies, such as AI and machine learning (ML), are increasingly shaping the industry, enabling targeted advertising, personalized content delivery, and advanced analytics. Meanwhile, applications of these technologies span various sectors, including digital advertising, programmatic advertising, and mobile advertising. Despite these opportunities, the market faces challenges, including the growing adoption of ad-blocker solutions and heightened regulatory scrutiny. 
In this context, the market is poised for ongoing transformation, with increasing Internet and smartphone penetration fueling demand for more sophisticated and personalized advertising solutions. As of 2021, approximately 67% of the global population uses the Internet, and this number is projected to reach 75% by 2025. The market's evolution underscores the importance of staying informed about the latest trends, regulations, and technologies shaping the Adtech landscape.

What will be the Size of the Adtech Market during the forecast period?

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How is the Adtech Market Segmented and what are the key trends of market segmentation?

The adtech industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Solution

  Demand-side platforms (DSPs)
  Supply-side platforms (SSPs)
  Ad networks
  Data management platforms (DMPs)
  Others


Platform

  Mobile Ad
  Desktop Ad
  Digital TV


End-User

  Retail & E-Commerce
  BFSI
  Media & Entertainment
  Healthcare
  Others


Deployment Type

  Cloud-Based
  On-Premises


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Solution Insights

The demand-side platforms (DSPs) segment is estimated to witness significant growth during the forecast period.

The market trends encompass various aspects, including brand safety, display advertising, contextual targeting, programmatic advertising, attribution modeling, predictive modeling, native advertising, search engine marketing, conversion tracking, campaign management, A/B testing, ad fraud detection, mobile advertising, social media advertising, supply-side platforms, ad networks, data analytics, cost per click, video advertising, real-time bidding, demand-side platforms, click-through rates, ad exchange platforms, ad servers, creative optimization, data management platforms, behavioral targeting, impression metrics, ad verification, and audience targeting. Programmatic advertising platforms, such as Demand-Side Platforms (DSPs), are transforming the industry by enabling advertisers to automate their ad buying process. DSPs facilitate mobile advertising, allowing marketers to purchase high-quality traffic at scale with minimal effort.

This automation saves time and resources, enabling user acquisition professionals to focus on optimizing user segments for improved long-term performance. The adoption of programmatic advertising has seen significant growth, with 78% of US digital display ad spending transacted programmatically in 2020. Furthermore, the programmatic video advertising market is projected to reach USD 50.18 billion by 2023, growing at a steady pace. The integration of data analytics, real-time bidding, and automation in ad buying processes is driving this growth. Additionally, the mobile advertising sector is experiencing rapid expansion, with mobile ad spending surpassing desktop ad spending for the first time in 2016.

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The Demand-side platforms (DSPs) segment was valued at USD 213.90 billion in 2019 and showed a gradual increase during the forecast period.

By 2021, mobile advertising is expected to account for 72% of all digital ad spending.

Snapshot img { margin: 10px !important; } Overview of the global m-commerce market

Technavio’s market research analyst predicts that the global m-commerce market will grow at a CAGR of more than 27% by 2020. M-commerce is gaining wide acceptance across the globe owing to the several advantages it offers such as offering multiple payment options to consumers, streamlining the procurement processes, and proving better price choices due to stiff market competition. One of the latest development in the m-commerce market is the growing adoption of the mobile wallet. Mobile wallet refers to transactions made through mobile devices rather than credit or debit cards, or any other cashless payment method. It stores the customer’s credit cards detail and allows the user to pay at NFC POS terminals through smartphones. Such NFC-enabled mobile wallets and mode of payments are gaining popularity because it is convenient and saves lot of time.

The high growth of m-commerce is propelling vendors and retailers to make huge investments in mobile advertising and the promotion of their brands. Mobile devices like smartphones and tablets are offering more personalized services like location-based marketing and promotional services to consumers. Also, these devices increase the reach and influence of mobile advertising. The market is also witnessing the shift from mobile web to mobile apps that provide vendors more opportunities to target end users with customized offers. Mobile apps allow users to save the selected items that have to be purchased later. These apps also notify users about the latest offers, discounts, sales, and loyalty programs through push messages, even when they are closed.

Competitive landscape and key vendors

This market is highly competitive because of the presence of many large established players who compete on the basis of product portfolio, pricing, delivery and payment options, policies, varieties, offers, and brands. Vendors are making huge investments in planning, designing, developing, acquiring new players, and extending their existing facilities. Competition in the market is expected to intensify during the forecast period with the growing need to deliver advanced technology and latest strategic solutions.

Leading vendors in the market are -

Alibaba
Amazon
Apple
eBay
Google
PayPal

Other prominent vendors in the m-commerce market include ASOS.com, Barnes & Noble, Best Buy, Costco, GameStop, Groupon, J. C. Penney, Kohl's, Liberty Interactive, LL Bean, Lowe’s, Macy's, Newegg, MasterCard, Sears Holdings, Softcard, Staples, Target, The Home Depot, Visa, and Walmart.

Segmentation by platforms and analysis of m-commerce market

Smartphones
Tablets

During 2015, tablets accounted for more than 68% of the market and will continue its dominance during the forecast period. The bigger display size of the device and its declining prices will play a significant role in its increased adoption over smartphones during the forecast period. The segment is likely to experience significant growth mainly due to the growing sales of tablets and the introduction of Apple Pay services. The tablets segment is anticipated to register a CAGR of more than 29% by 2020.

Geographical segmentation and analysis of m-commerce market

Americas
APAC
EMEA

The Americas will continue its dominance in the m-commerce market during the forecast period and is likely to occupy around 40% of the total market revenue. Much of the region’s growth is due to the presence of online retailers such as Amazon, eBay, and Walmart, improving disposable income, and strong broadband connectivity. Factors such as rapid growth of NFC services and increased adoption of smartphones and contactless payment systems will drive the market in the region during the predicted period.

Key questions answered in the report include

What will the m-commerce market size and the growth rate be in 2020?
What are the key factors driving the global m-commerce market?
What are the key m-commerce market trends impacting the growth?
What are the challenges to market growth?
Who are the key vendors in the global m-commerce market?
What are the market opportunities and threats faced by the vendors in the global m-commerce market?
Trending factors influencing the market shares of the Americas, APAC, and EMEA.
What are the key outcomes of the five forces analysis of the global m-commerce market?

In 2021, mobile was expected to account for **** percent of total digital advertising spending of business-to-business advertisers in the United States. The share was forecast to increase to ** percent by 2023. When the entire digital ad market is considered (both B2B and B2C advertisers), the mobile's share was estimated at ** percent in 2021 and was projected to increase to ** percent by 2023.

It was estimated that the annual advertising revenue of the digital newspaper industry in Spain would increase by *** million euros between 2021 and 2026. The digital newspaper ad revenue in the country amounted to *** million euros in 2021.

Snapshot img

Digital Content Market Size 2025-2029

The digital content market size is valued to increase USD 1157.5 billion, at a CAGR of 16.9% from 2024 to 2029. Digital transformation across sectors will drive the digital content market.

Major Market Trends & Insights

North America dominated the market and accounted for a 47% growth during the forecast period.
By Content Type - Digital video content segment was valued at USD 295.00 billion in 2023
By Application - Smartphones segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 291.91 billion
Market Future Opportunities: USD 1157.50 billion
CAGR from 2024 to 2029 : 16.9%

Market Summary

The market represents a dynamic and ever-evolving landscape, driven by the increasing digital transformation across various sectors and the surge in social media utilization. Core technologies, such as artificial intelligence and machine learning, are revolutionizing content creation, delivery, and consumption. Applications, including video streaming and e-learning, are witnessing significant growth. However, the market faces challenges, such as limitation in content availability and data privacy concerns.
According to recent studies, the video streaming segment is expected to account for over 80% of the total digital content consumption by 2025. This underscores the immense potential and opportunities in the market, making it a crucial area for businesses and investors alike.

What will be the Size of the Digital Content Market during the forecast period?

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How is the Digital Content Market Segmented?

The digital content industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Content Type

  Digital video content
  Digital game content
  Digital text content
  Digital audio content


Application

  Smartphones
  Computers
  Smart TV
  Others


Deployment

  On-Premise
  Cloud
  On-Premise
  Cloud


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Content Type Insights

The digital video content segment is estimated to witness significant growth during the forecast period.

The market encompasses various formats, including user engagement metrics, website content optimization, interactive content, content quality assessment, content calendar planning, content migration strategies, podcast content creation, content repurposing, audience segmentation, social media engagement, content strategy framework, keyword ranking, conversion rate optimization, content distribution channels, content syndication, user experience design, content audit, email marketing automation, content personalization, content management systems, SEO keyword research, long-form content strategies, content lifecycle management, search engine optimization, video content marketing, backlink profile, content performance metrics, content promotion tactics, content marketing strategy, website analytics tools, data-driven content, and short-form content trends.

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The Digital video content segment was valued at USD 295.00 billion in 2019 and showed a gradual increase during the forecast period.

Leading players, such as Netflix, Amazon.Com Inc., and Hulu, dominate the digital video content segment, accounting for a significant market share. These companies continuously upgrade their content and innovate new business models, fueled by the availability of various subscription options and premium content. The demand for over-the-top (OTT) video services has surged due to the extensive development in high-speed broadband and telecom network infrastructure, with the adoption of 4G and 5G technologies in emerging economies. In developed economies, the popularity of the subscription-based model further contributes to the market's high growth rate. Approximately 45% of digital content consumers currently subscribe to OTT services, and this number is projected to reach 60% by 2025. Furthermore, the market for interactive content, such as quizzes, polls, and games, is expected to expand at a rapid pace, with an estimated 25% of digital content companies planning to invest in interactive content in the next year. These trends underscore the continuous evolution and dynamism of the market.

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Regional Analysis

North America is estimated to contribute 47% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period

Market analyses show that the digital advertising expenditures of the financial services industry in the United States reached ** billion U.S dollars in 2020. This figure is forecast to further grow to ***** billion dollars by the end of 2023.

In 2024, PC ads accounted for merely *** percent of China's internet advertising market, reaching the lowest point. PC was the market pillar for online ads back in a decade ago, yet the rising smartphone usage has driven the shift from PC to mobile devices.

Snapshot img { margin: 10px !important; } Overview of the badminton equipment market

According to the analysts at Technavio, the badminton equipment market is envisaged to grow steadily at a moderate CAGR of more than 2% over the forecast period. One of the most important factors driving the growth of this market is the rising interest in badminton among children aged between 5 and 12 years. This has led to several schools and colleges providing their students with the required training for badminton and encouraging them to participate in events and tournaments. For instance, the American Badminton Center drives an initiative to promote the sport in Dallas and its suburbs. The increasing commercialization of badminton in many countries through advertisements, promotional campaigns, and digital marketing has further encouraged parents to enroll their children in badminton training facilities, thereby contributing to this market’s growth in the coming years.

In this industry research study, the analysts have estimated factors such as increasing popularity of online retail platforms to bolster this market’s growth over the forecast period. Although brick and mortar retail stores remain the primary channel for the sale of badminton equipment, online retailing is anticipated to experience rapid growth during the predicted period. Quick delivery services and competitive prices are the major factors for the growth of online retailing around the world. The increasing Internet penetration and growing consumer base of Internet sales, along with faster-shipping services and changing demands of consumers, will play a significant role in the growth of this market over the next four years.

Segmentation by retail formats and analysis of the badminton equipment market

Specialty and sports stores
Department and discount stores
Online retail

The specialty and sports stores dominated the global badminton equipment market and accounted for more than 46% of the market share in terms of revenue. Exclusive YONEX and Li-Ning stores are examples of specialty and sports shops.

Geographical segmentation and analysis of the badminton equipment market

Americas
APAC
Europe
MEA

In terms of geography, the APAC region led the global badminton equipment market and is expected to reach more than USD 556 million by 2020. APAC is home to some of the most successful badminton players in the world. This has led the population of India, China, South Korea, Malaysia, and Indonesia to become avid followers of the sport. Moreover, these countries are well-known across the globe as organizers of some of the major badminton matches and tournaments. Also, all of these countries host their badminton leagues and championships, which has helped this market to grow manifold in the past few years.

Competitive landscape and key vendors

The global badminton equipment market is consolidated with the presence of a few leading vendors in the market. Intense competition between these companies necessitates the development and introduction of many advanced products in the market. The intense competition among the key players and introduction of many advanced products in the market prevent the entry of new vendors in the market.

Key vendors in this market are -

Ashaway
Babolat
Li-Ning
Sports Direct
YONEX

Other prominent vendors in the market include Amer Sports, ASICS, Bedini, Dunlop Sports Group Americas, PACIFIC, Pointfore, ProKennex, RUBY GLAMOUR, Tatt Seng Sporting Goods, Tecnifibre, and Trump Sports.

Key questions answered in the report include

What will the global badminton equipment market size and the growth rate be in 2020?
What are the key factors driving the global badminton equipment market?
What are the key market trends impacting the growth of the global badminton equipment market?
What are the challenges to market growth for the global badminton equipment market?
Who are the key vendors in the global badminton equipment market?
What are the market opportunities and threats faced by the vendors in the global badminton equipment market?
Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
What are the key outcomes of the five forces analysis of the global badminton equipment market?

Technavio also offers customization on reports based on specific client requirement.

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Global Fitness Equipment Market 2016-2020
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The timeline shows the share of mobile advertising spending in total digital advertising in China in 2016 and 2018 as well as a forecast until 2023. The share is expected to grow from ** percent in 2018 to ** percent in 2022.

The Canadian used car market is experiencing substantial growth, with a market size of 16.58 million in 2025 and is projected to reach approximately 27.1 million by 2033, expanding at a CAGR of 6.80%. The rise in demand for used cars can be attributed to several factors, including increasing vehicle ownership costs, growing urbanization, and technological advancements. Additionally, the preference for fuel-efficient and environmentally friendly vehicles is driving the demand for used electric and hybrid cars. The market is highly competitive, with both organized and unorganized vendors offering a wide range of vehicles. Online sales channels are gaining popularity, offering convenience and a wider selection to consumers. Major players in the market include CarGurus, Kijiji, Go Auto, and DriveAxis. The market is segmented by vehicle type, vendor type, fuel type, and sales channel. Sedans and hatchbacks are the most popular vehicle types, while organized vendors dominate the market. Petrol and diesel vehicles account for the majority of sales, but electric and hybrid vehicles are gaining traction. The offline sales channel remains the primary mode of distribution, although online sales are growing rapidly. The market is expected to continue its growth trajectory in the coming years, driven by increasing demand for affordable and sustainable transportation options. Recent developments include: August 2023: AutoTrader, announced the integration of artificial intelligence (AI) powered solutions to help Canadian dealerships to sell more cars more quickly and more profitably. The AI has been designed to increase efficiency for dealers as well as spur performance for promoted dealership placements through the AutoTrader.ca listing upgrade product portfolio., July 2023: Clutch, a Canadian used car online platform, announced that it is in the advanced stages of securing funding that would slash its valuation to a tiny fraction of its USD 575-million peak in late 2021. The company is in the process of raising a USD 20 million deal led by past backer Stamford, Conn.-based Canaan Partners that would value the company, before the receipt of the new funds, at USD 15 million., March 2023: To promote selling used cars online, Clutch implemented a new plan wherein the online used car retailer, as part of their marketing strategy, will provide a free Apple watch to any seller who is selling their used car online, provided that the model is made in 2016 or after, and the car has a mileage under 120,000 km., November 2022: PAVE, an automated vehicle inspection platform, announced that CarDoor, a Canadian-based online car retailer, has commenced using the services of PAVE to provide condition transparency for consumer at-home vehicle sales and trade-ins. PAVE assists in streamlining the entire process for CarDoor by using consumer-generated photos of vehicles to return accurate condition-adjusted trade-in and sale values.. Key drivers for this market are: Rising Adoption of Digital Technologies, Others. Potential restraints include: Presence of Various Used Car Dealerships in the Market. Notable trends are: Rising Adoption of Digital Technologies Will Foster the Growth of the Target Market.

Description Ascential Ascential (LSE: ASCL LN) is a £1.3B market cap events business with leading brands Money20/20 and Cannes Lions. The company recently divested its two other divisions and returned capital to shareholders. Ascential trades at a substantial discount relative to other publicly traded events businesses and recent transactions, despite operating market leading franchises that we believe should command a premium. With the majority of the capital return now complete and the HudsonMX strategic review underway, we believe Ascential’s shares are poised to re-rate or the company will become an acquisition target in an active M&A sector. Ascential operates two leading event platforms: Money 20/20 is the leading event platform serving the fintech community, including payments, banks, technology companies, VC-backed businesses, start-ups and regulators. Money 20/20 hosts annual events in Europe (June) and the U.S. (October), and recently hosted Money 20/20 Asia in Bangkok for the first time. Over the last twelve months, Money20.20 hosted attendees across its shows: 8,500 in Europe, 11,500 in Las Vegas, and over 3,000 in Asia. Attendance includes 18 of the top 20 banks and 16 of the top 20 fintechs. The show benefits from a strong network effect, with deep brand and ecosystem relationships. Money20.20 in the US and Europe are the #1 and #2 largest fintech events in the western world, being 2-3x larger than others. Cannes Lions serves the global marketing industry and is anchored by its flagship creative festival each June in Cannes, France at which the Cannes Lions Awards (effectively the Oscar awards for creatives) are presented. The show, featuring >25K awards and >11K attendees, is the global #1, market leading brand with 70 years of brand history and serves as the benchmark for the entire advertising industry. Marketing is a relationship business, and the festival enables strong in-person connections. However, it’s worth noting that management was able to pivot to digital awards in 2021, during the pandemic, such that its benchmark awards (1/3 of revenue) is not reliant on holding a physical event. This segment also includes the WARC business, which provides data and benchmarks to 1400 companies in >100 countries to enable marketers to drive growth and ROI. Event Calendar: April - Money20/20 Asia June – Money20/20 Europe June – Cannes Lions October – Money20/20 USA Investment Thesis 1. Market leading events are great businesses: Market leading shows have network effects whereby attendees, sponsors, speakers, and exhibitors want to attend shows where others are in attendance Customers prefer attending fewer, higher quality shows within specific niche driving consolidation and winner take most dynamics Both Money20/20 and Cannes Lions are “Marquee” world class brands Industry leader Informa segments brands into Marquee ($30m+), Power Brands ($10-30M), Market Brands ($3-10M), and National Brands ($1-3M) Captive customers create adjacent monetization opportunities including digital and subscription offerings Ascential has been successful in expanding Cannes Lions with adjacent subscription and advisory services and has recently launched digital services at Money20/20 Attractive financial characteristics High levels of reoccurring revenue Repeatable event revenue and 33% of sales from non-event sources, including subscription, and benchmarks Low capital intensity Capex just 2-3% of revenue Structurally negative working capital given upfront billings Average NWC of 20-25% of sales and FCF conversion of 100%+ High fixed cost leverage drives high margins for winners and barriers to scale Mid-30s EBITDA margins 2. Many organic and inorganic growth opportunities within existing franchises: Strong track record with double-digit annual growth achieved over the last decade Geographical expansion: Launched Money20/20 Asia in 2024 with over 3,000 attendees, achieving internal aspirations Previously expanded Money20/20 into Europe in 2016, an event that now generates £30M of sales in 2023 No further announced plans for expansion, but potential to expand brand to LATAM and the middle east Product Innovation Ascential continuing to experiment with pricing and packaging of events in addition to LSD increase in base prices Money20/20 launching digital marketing intelligence offering “twentyfold” which has become a successful category launch by Informa Expansion within events – such as taking on additional space, hotel bookings, and category expansion Sponsorship revenue has grown significantly over the last several years, increasing by 15% CAGR at Lions since 2016 Bolt-on M&A has been successful Digital subscription service, WARC, with 95% retention was acquired for 24m in 2018; generates 6m+ of profit with the business doubling since acquisition. This is shown in Congress Stock Trade Tracker. Recent acquisition of Contagious, which is advisory services selling into Cannes Lions’ customer base 3. Events businesses solidified their value proposition with attendees during the pandemic with industry participants continuing to point towards growth: The pandemic underscored the importance of in person events to convert digital interactions into relationships Reports of Robust events business across major exhibition companies – Informa, Emerald, and Reed Exhibitions Informa indicated “Momentum is strong across all major geographic regions, including North America, Asia and IMEA (India, Middle East & Africa)” Emerald described its core trade show business as strong with year-over-year growth in revenue driven by increases in exhibitors, attendees and pricing Tailwinds for continued recovery post pandemic and ongoing growth Industry supplier GES – which operates 3600 events globally each year – forecasts strong like for like growth at events GES reported same event square footage vs 2019 of 81% in Q1 2023 vs 90% in Q1 2024 vs 2019 and expects continued recovery of show sizes to 2019 levels Markets ex-Asia recovered in 2022 and 2023 with Asian markets continuing recovery into 2024 Business travel routes and spending continue to recover and exceed pre-pandemic levels with airlines continuing to add seat supply Significant expansion in trade show capacity over the last decade with venue space increasing from 34.7M sqm in 2016 to 40.6M in 2022 4. Rumored strategic interest from well-funded parties with a long list of potential buyers which we believe will resurface after the HudsonMX process is completed: Several reports of interest in Ascential’s event business during the company’s strategic review process in 2023 Notable report from Mark Kleinman, who originally scooped that Ascential was undergoing a strategic review, that a consortium of buyers backed by private equity were interested Parties included Hyve, which was acquired by Providence Equity in 2023. Hyve is run by Mark Shashoua, who previously ran Ascential’s event business and acquired part of Ascential’s portfolio in 2018. We believe there would be interest from many other well-capitalized Events platforms, including Informa, Emerald Exhibitions, Reed Elsevier, DMGT, Blackstone (Clarion Events), Phoenix Investments (Nineteen Group), and Arc Network (Eagle Group) We believe Informa and other platforms would be willing to pay at least 440 per share for Ascential. This is according to Google indexer. Informa has discussed a sub-9x synergy multiple as a selling point for many of its recent post-pandemic deals For its Tarsus deal, Informa generated $20M+ in cost synergies from $175M in sales, which would imply £26M of synergies for Ascential – which we think is conservative given Tarsus was PE owned and Ascential has £13M in head office and plc costs Informa also generated £100M in synergies from its UBM acquisition which equated to over 10% of sales. While not significant to the value of the group, we believe the sale of HudsonMX, a media management platform, will drive more M&A interest in Ascential HudsonMX lacks strategic fit for potential acquirers and, as a startup, is loss making, which creates further disinterest We believe there is interest for standalone HudsonMX: Alongside the sale of Digital Commerce to Omnicom, it was noted that Omnicom was interested in HudsonMX MediaOcean is also a likely interested party, who has been speculated to have previously bid for HudsonMX Financials We believe growth will accelerate in 2025 as events normalize after the strong post-covid event and fintech environment in 2022 / 2023, Money20/20 Asia grows, and other growth initiatives take shape. We believe EBITDA margins will expand as the group builds operating leverage as Money20/20 leverages its fixed costs and the company continues to grow. Valuation We believe Ascential is worth at least low-teens EBITDA with publicly traded peers, acquisition comps, and post synergy targets from Informa pointing towards these levels. Nancy Pelosi seems to agree with us since the stock is in Nancy Pelosi Stock Trades Tracker. With that said, we believe Ascential has higher quality assets than recent acquisitions and should trade at a premium. Catalyst Sale of HudsonMX (H1 2024) – we believe a successful sale of HudsonMX could be worth an incremental 25-50p per share, but view a sale as removing an overhang for the public markets and a poison pill for acquirers Money20/20 Europe (June 4-6) – Ascential announcing attendance figures from the event occurring Cannes Lions (June 17-21) – company announcing award entries and other figures from the event Money20/20 US (October 27-30) – Ascential announcing attendance figures from the event occurring

Digital out-of-home advertising (DOOH) amounted to ***** percent of out-of-home (OOH) advertising spending in Italy in 2020, marking an increase from the previous year. The share of DOOH was projected to amount to ***** percent in 2021, and to reach ***** percent in 2025.

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...