In 2022, global internet advertising revenue stood at *** billion U.S. dollars. The source projected the revenue would increase to *** billion by 2027. Internet advertising in the U.S. – additional informationInternet or online advertising encompasses a range of formats including email, search engine, social media, display and mobile advertising. Display advertising uses pictures, videos, text and graphics to target consumers and ads are usually matched with potential consumers through the use of cookies.The leading internet display advertisers in the United States in 2014, were ranked regarding their measured advertising spending. The resulting list, which only took into account spending on digital display advertising, saw Comcast ranked first. The American mass media company, founded in Mississippi in 1963, spent ***** million U.S. dollars on online display advertising in 2014. The runner up to Comcast was the Texas based telecommunications company AT&T with a spending of *** million U.S. dollars.The investments made in online advertising have grown substantially in the recent past. The revenue generated by online advertising in the U.S. has been recorded from the first quarter in 2007 to the fourth quarter of 2015. In the first quarter of 2007, online spending revenue amounted to *** billion U.S. dollars. By the fourth quarter of 2013, this figure had risen to ***** billion U.S. dollars, growing further to ***** billion dollars in the fourth quarter of 2015.A breakdown of the online advertising revenue in the U.S. in 2015, by type reveals which forms of internet advertising was most invested in, and perhaps deemed the most useful to a company operating online. It was revealed that search advertising, which increases a website or company’s visibility on search engine result pages, held the largest share of online advertising with ** percent. Banner and mobile advertising rounded off the top three.

In 2023, online advertising spending in Germany stood at roughly ** billion euros. Between 2024 and 2028, the spending is expected to increase at a compound annual growth rate (CAGR) of ***** percent and reach ** billion euros at the end of this period.

In 2024, online marketing in the United States attracted media spending of approximately 361 billion U.S. dollars, roughly double of the amount recorded in 2020, when the industry was hit by the COVID-19 pandemic.

In 2024, digital pure players (companies that operate primarily online, such as Google or Amazon) generated an advertising revenue of *** billion U.S. dollars worldwide. In 2025, their ad revenue is forecast to amount to *** billion dollars.

In 2025, the market size of internet advertising in China was estimated to reach***** trillion yuan. The online advertising market was expanding at an annual compound growth rate of ** percent between 2019 and 2023. The growth was projected to slow down to *** percent between 2024 and 226.

It is projected that digital advertising expenditures in the United States will increase by nearly ** percent between 2025 and 2029. In that five years period U.S. digital ad spend will grow from *** to *** billion dollars. These figures will represent roughly ** percent of global digital ad spending, which is expected to reach some *** billion U.S. dollars in 2027, up from the *** billion recorded in 2021. Mobile advertising in the U.S. With mobile growing in strength, sources predict that it will account for the lion’s share of total digital spending in the United States. In 2023, roughly *** billion U.S. dollars is forecast to be spent on mobile ads in the country. Sometime in early 2017 a clear change was seen in allocation of marketing dollars, when U.S. industry professionals started increasing the share of their budgets devoted to mobile marketing. Since then, a growing focus on this medium is evident. While mobile advertising is becoming more popular, marketers still have some concerns with its execution, mainly when it comes to data quality and sourcing, as well as measurement issues. All in all, those who decided to spend on mobile have been shifting away from display ads and towards video advertising since early 2018.

In 2023, paid search was the largest online advertising format in Spain, with an estimated expenditure of **** billion euros. In total, digital ad spend in Spain was estimated at **** billion that year.

This statistic shows a distribution of digital advertising spending in Argentina in 2018 as well as a forecast thereof for 2019 and 2020, broken down by type. The source projected that social media advertising woudl account for ** percent of digital ad spend in Argentina in 2020.

In 2021, Poland's online advertising market is expected to grow by four percent compared to the previous year. In 2025, market's value will reach nearly 1.5 billion U.S. dollars.

In 2022, digital advertising accounted for ** percent of total ad revenue worldwide. The share is expected to grow to ** percent in 2028, reaching ** percent in 2024.

In 2023, online advertising spending in Germany increased by seven percent. The source projected that the expenditure would keep increasing in the following five years. However, the growth rate is projected to steadily slow down.

This statistic presents the value of digital advertising spending by type in France in 2018. The spending on social display reached nearly *** billion euros in 2018.

The ad spending via mobile in the 'Digital Advertising Mobile' segment of the digital advertising market in Europe was forecast to continuously increase between 2023 and 2028 by in total **** billion euro (+***** percent). After the ***** consecutive increasing year, the indicator is estimated to reach ***** billion euro and therefore a new peak in 2028. Notably, the ad spending via mobile of the 'Digital Advertising Mobile' segment of the digital advertising market was continuously increasing over the past years.Find further information concerning ad spending growth in North America and average ad spending per internet user (ARPU) in Italy. The Statista Market Insights cover a broad range of additional markets.

This graph illustrates data on the share of online advertising spending in the media mix in Germany from 2014 to 2017, as well as the first half of 2018, by industry. In the first half of 2018, the media industry had an online advertising spending share of * percent.

In 2022, China's online advertising revenue surpassed the *********** yuan threshold, representing a *** percent growth compared to the previous year. Mobile advertising has become the backbone of online advertising in China, accounting for over ** percent of the market share.

The digital content and advertising market value in Italy was projected to reach ***** billion euros in 2021, marking an increase from the previous year. A further increase was expected for 2022, with a projected value of **** billion euros.

In 2022, the share of video advertising in the online ad market in Ukraine reached ** percent, having decreased by ** percent compared to the previous year. The figure continuously increased over the period from 2018 to 2021.

The ad spending in the digital advertising market in the United States was forecast to continuously increase between 2023 and 2027 by in total 105.3 billion U.S. dollars (+38.83 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 376.49 billion U.S. dollars and therefore a new peak in 2027. Notably, the ad spending of the digital advertising market was continuously increasing over the past years.Find more information concerning North America and Vietnam.

Out of the different types of digital media advertising, mobile advertising experienced the largest growth in 2018 at about 53 percent. Digital ad spend was the only medium of advertising that was forecasted to experience positive growth in Singapore in the next few years

In 2022, digital retail media advertising spending worldwide was estimated at ***** billion U.S. dollars. The source projected that the value would increase to more than *** billion by 2028. To compare, Amazon generated **** billion dollars in ad sales worldwide in 2022.