China's online advertising market recorded a total revenue of *** billion yuan in 2024, representing a **** percent year-on-year growth. E-commerce, video, and search advertising were the industry drivers.
Digital advertising expenditure reached over 42 billion Kazakhstani tenge in the first three quarters of 2024. In 2017, the lowest digital advertising expenditure was seen at around 10 billion Kazakhstani tenge.
In 2024, digital advertising accounted for ** percent of total adverting spending in the United States. The share was forecast to grow to ** percent by 2029.
In 2024, digital pure players (companies that operate primarily online, such as Google or Amazon) generated an advertising revenue of *** billion U.S. dollars worldwide. In 2025, their ad revenue is forecast to amount to *** billion dollars.
Over the last two observations, the ad spending is forecast to significantly increase in all segments. As part of the positive trend, the indicator achieves the maximum value across all four different segments by the end of the comparison period. Notably, the segment Search Advertising stands out with the highest value of ***** billion U.S. dollars. Find other insights concerning similar markets and segments, such as a comparison of ad spending in the United States and a comparison of average revenue per user (ARPU) in the United States.The Statista Market Insights cover a broad range of additional markets.
The value of the online advertising market in Slovakia increased in the observed period. While in 2017, it amounted to over *** million euros, this figure increased to ***** million euros in 2024 and was forecast to rise further in 2025.
In 2025, digital advertising spending in North America will amount to an estimated *********** dollars, up from *********** dollars a year earlier – an annual increase of almost ** percent. The value was projected to continue rising throughout the decade, surpassing *************** dollars by 2029.
In 2024, digital advertising spending in Europe stood at roughly *** billion euros. Between 2024 and 2029, the expenditure is projected to increase at a compound annual growth rate (CAGR) of roughly seven percent and reach *** billion euros at the end of this period.
In Portugal, digital advertising spend is expected to rise continuously until 2030 when it will reach over **** billion euros. Search ads are forecast to be the most relevant digital ad format, reaching *** million euros in 2025. Classifieds are expected to vary the least and to record an expenditure of almost ** million euros in 2030.
This statistic presents the share of consumers in the United States who took note of online advertising while using their smartphone as of May 2017. During the survey period, ten percent of respondents stated that they had noticed quite a lot of advertising while on their smartphone, while 34 percent of respondents reported that they had noticed very few ads.
The mobile revenue share of the digital advertising marketing Europe was forecast to continuously increase between 2025 and 2029 by a total of *****percentage points. After nearly a decade of consecutive growth, the share is estimated to reach ** percent in 2025. Find more information concerning Worldwide and the Netherlands.The Statista Market Insights cover a broad range of additional markets.
Over the forecast period until 2028, the ad spending share is forecast to exhibit fluctuations among the two segments. Comparing the two different segments for the year 2028, the segment 'Digital Advertising Desktop' leads the ranking with 58.78 percent. Contrastingly, 'Digital Advertising Mobile' is ranked last, with 41.22 percent. Their difference, compared to Digital Advertising Desktop, lies at 17.56 percentage points.
Digital advertising spending of the U.S. retail industry was forecast to increase by 12.2 percent in 2023. Retail was the industry with highest digital ad spend in the U.S. in 2022.
Between 2025 and 2029, the ad spending is forecast to increase in all segments. The trend observed from 2017 to 2024 remains consistent throughout the entire forecast period. Notably, the Search Advertising Mobile segment achieves the highest value of ****** billion U.S. dollars in 2029. Find other insights concerning similar markets and segments, such as a comparison of ad spending growth in the United States and a comparison of revenue in the Netherlands.The Statista Market Insights cover a broad range of additional markets.
In Norway, online advertising expenditure amounted to about **** billion Norwegian kroner in 2023. Well over ************** of this value was spent on Google and Facebook. Digital newspaper advertising spending was roughly **** billion kroner that year. All in all, online ad revenue steadily increased in the presented period.
In 2023, online advertising spending in Germany stood at roughly ** billion euros. Between 2024 and 2028, the spending is expected to increase at a compound annual growth rate (CAGR) of ***** percent and reach ** billion euros at the end of this period.
In 2024, digital advertising spending in Austria stood at **** billion euros. A year earlier, it amounted to *** million, which means it increased by roughly ** percent in 2024.
The average ad spending per internet user in the 'Search Advertising' segment of the digital advertising market in the United States was forecast to continuously increase between 2025 and 2029 by a total *** U.S. dollars (+** percent). After the 13th consecutive increasing year, the indicator is estimated to reach *** U.S. dollars in 2029. Notably, the average ad spending per internet user of the 'Search Advertising' segment of the digital advertising market was continuously increasing over the past years.Find other key market indicators concerning the ad spending and revenue growth.The Statista Market Insights cover a broad range of additional markets.
The source forecast that, in 2023, digital advertising spending will surpass traditional ad expenditure in Latin America. While the internet will attract almost **** billion U.S. dollars, offline media's ad spend will stand below ** billion dollars. Digital ad spending was projected to continue to expand in the next few years, exceeding traditional ad expenditure by over ** billion dollars by 2027, according to the estimates.
Mobile ad spending in France was forecast to continuously increase between 2025 and 2029 by a total of *** billion U.S. dollars. After the tenth consecutive increasing year, the expenditure is estimated to reach *** billion U.S. dollars by 2029.Find other key market indicators concerning the growth of mobile ad spending and share of mobile digital ad spending.The Statista Market Insights cover a broad range of additional markets.
China's online advertising market recorded a total revenue of *** billion yuan in 2024, representing a **** percent year-on-year growth. E-commerce, video, and search advertising were the industry drivers.