As of 2024, the revenue growth of the e-commerce market was over 15 percent in India. The e-commerce market had the highest growth at over 54 percent in 2020. During the COVID-19 pandemic, consumers switched to online shopping for groceries and other essentials due to lockdowns and social distancing.

The Report Covers E Commerce Companies in India and the Market is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), and B2B E-Commerce.

Owing to the increasing internet user base and favorable market conditions, India has a lot of potential in the e-commerce industry. Growing at an exponential rate, the market value of the e-commerce industry in India was 123 billion U.S dollars in 2024. This number was estimated to reach 300 billion U.S. dollars by 2030.

E-commerce platforms

The competition in the e-commerce business in India is fierce. The market is filled with many local and foreign companies trying to hold the maximum market share. Flipkart and Amazon were the leading ecommerce retailers in the country. Moreover, electronics and apparel are the most popular shopping categories among Indian consumers.

Growing trend of e-commerce

Increasing growth in the e-commerce industry is attributed to a number of reasons. Digitizing the economy and provision of affordable internet are a few of many reasons that boosted the growth of digital sales in India. In 2024, the e-commerce sales across India were estimated to increase by over 19 percent. Consequently, the revenue-generating potential has also increased. The average retail e-commerce revenue collected per user was more than 85 U.S dollars.

The e-commerce market in India is experiencing substantial growth, with the overall market size reaching 116 billion U.S. dollars in 2023. The segment with the highest market size was smartphones, valued at 35 billion U.S. dollars. This underscores the increasing significance of e-commerce in the Indian retail landscape, reflecting a shift in consumer behavior and preferences toward online shopping. E-commerce sector growth The e-commerce industry is experiencing fierce competition due to the presence of domestic and international companies. The e-commerce market size was estimated to be 123 billion U.S. dollars in 2024. This growth is fuelled by the increasing smartphone penetration, internet user base, and other favorable market conditions. Notably, the revenue growth of the e-commerce market has been consistently high, with over 15 percent as of 2024. Direct-to-consumer (D2C) market trends The e-commerce sector in India is witnessing a significant transformation. Especially, the D2C market is rapidly expanding and is expected to reach 100 billion U.S. dollars by 2025. One factor contributing to the D2C boom is the convenience of establishing online stores. Additionally, a great combination of major and mid-sized investors has supported India's D2C initiative. Over two billion U.S. dollars were invested in D2C brands.

In 2023, the revenue generated by the e-commerce market amounted to about 51 billion U.S. dollars in India. This market witnessed exponential growth, with rising internet penetration and smartphone usage across the country. It is projected that by 2029, the revenue from the e-commerce market will likely surpass 100 billion dollars.

E-commerce in India

The Indian e-commerce sector is anticipated to reach approximately 350 billion U.S. dollars by 2030, with Amazon and Flipkart emerging as the dominant players in this marketplace. Amazon leads in terms of monthly visits, while Flipkart, a domestic e-commerce platform, demonstrated a steady increase in its revenue. These trends are indicative of the digital transformation in the country’s retail sector.

Consumer preference

As the digital buyer base in India is expected to surpass 420 million by 2027, the transition to online shopping presents its own set of challenges. A notable number of Indian consumers still prefer the traditional retail experience, where they can physically inspect products and benefit from the guidance of salespersons. Despite these challenges, the adaptability of the e-commerce sector is paving the way for a more customer-centric retail experience.

In 2022, the business-to-consumer (B2C) e-commerce market size stood at 65 billion U.S. dollars in India. The B2C e-commerce market is likely to increase to 380 billion U.S. dollars by 2030. Moreover, branded websites saw a significant growth of over 80 percent in the B2C e-commerce market.

Social commerce

Social media plays a crucial role in day-to-day life due to increased internet penetration and the availability of low-cost data packages. As a result, social media platforms have over 860 million active users. Social commerce has become popular because social media offers brands not only a platform for advertisement but also for sales of products. Therefore, the market size of social commerce in India was estimated to be 18 billion U.S. dollars in 2024. The popular social commerce platforms in the country are Facebook, Instagram, and Snapchat.

Live commerce

The new form of e-commerce deals with the use of digital platforms to sell products and engage with customers through livestream mostly with the help of influencers. Major e-commerce players such as Flipkart, Amazon, and Myntra have incorporated live commerce, with the beauty and personal care segment being the most popular. About 70 percent of Indian consumers are interested in using live commerce while shopping. Besides, the main reason for using live commerce was that consumers can get answers related to the warranty and return of products bought online.

The Market Report Covers India E-Commerce Packaging Companies and is Segmented by Type (Boxes and Protective Packaging) and End-user Industry (Fashion and Apparel, Consumer Electronics, Food and Beverage, and Personal Care Products). The market share and forecasts are provided for all the segments in terms of value.

The E-Commerce Market for Lighting Industry is Segmented by Segment (residential, Commercial, Industrial, And Outdoor Lighting) and by Geography (North America [United States, Canada], Asia Pacific [China, India, Japan, And the Rest of Asia-Pacific], Europe, Middle East and Africa, Rest of the World). The Market Sizes and Forecasts are Provided in Terms of Value in USD for all the Above Segments.

The pharmaceutical eCommerce market value is estimated to be US$ 75,527.4 million in 2024. The market is predicted to grow at a CAGR of 14.4% during the forecast period. The market valuation is estimated to reach US$ 290,824.8 million by 2034.

Report Attribute	Details
Pharmaceutical eCommerce Market Size (2024)	US$ 75,527.4 million
Anticipated Market Value (2034)	US$ 290,824.8 million
Projected Growth Rate (2024 to 2034)	14.4% CAGR

Historical Analysis of the Pharmaceutical eCommerce Market Vs Demand Outlook

Attributes	Details
Pharmaceutical eCommerce Market Value (2019)	US$ 54,772.1 million
Historical Market Revenue (2023)	US$ 73,315.6 million
Historical CAGR (2019 to 2023)	7.6%

Country-wise Insights

Countries	CAGR (2024 to 2034)
United States	7%
Germany	8%
United Kingdom	8.7%
India	20.7%
China	16%

Category-wise Insights

Attributes	Details
Top Product Type	Over-the-counter Product
Market Share in 2024	63.7%

Attributes	Details
Top End User	Consumer or Individuals
Market Share in 2024	29.8%

Pharmaceutical eCommerce Market Report Scope

Attribute	Details
Estimated Market Size (2024)	US$ 75,527.4 million
Projected Market Size (2034)	US$ 290,824.8 million
Anticipated Growth Rate (2024 to 2034)	14.4%
Forecast Period	2024 to 2034
Historical Data Available for	2019 to 2023
Market Analysis	US$ million or billion for Value and Units for Volume
Key Regions Covered	North America, Latin America, Europe, Middle East & Africa (MEA), East Asia, South Asia and Oceania
Key Segments Covered	By Product Type, By End Use Verticals, and By Region
Key Companies Profiled	Netmeds Marketplace Ltd. EasyMedico Medlife Amazon. Inc Apotek The Kroger Co. Walgreen Co. Giant Eagle, Inc. Walmart Express Scripts CVS Health Optum, Inc. L Rowland & Co (Retail) Ltd Zur Rose Group AG McKesson Corporation SHOP-APOTHEKE EUROPE N.V. UK Meds Direct Ltd. Walgreens Boots Alliance, Inc. DocMorris
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing	Available upon Request

The DIY eCommerce market in India is predicted to reach US$10,642.2m revenue by 2025. The top online retailers in the market are industrybuying.com, jiomart.com and bigbasket.com.

Online shopping sales across India amounted to around 67 billion U.S. dollars in 2021. The e-commerce market is likely to grow to over 145 billion U.S. dollars by 2025. The e-commerce market in India is the fastest-growing market in the world.

Online retail segments

In fiscal year 2017, the retail market was led by electronics with a penetration rate of about 20 percent. However, in terms of groceries, local offline vendors or kiranas continued to be the preferred choice for daily groceries due the ease of bargaining and benefitting from the ‘old-customer’ designation with extra rations as a gesture from the vendor. Nevertheless, the number of online shoppers in the country was estimated to increase to over 220 million in 2025, up from around 80 million in 2017.

Impact of COVID-19 on the market

The coronavirus outbreak in March 2020 caused a surge in prices across e-commerce platforms. Panic purchasing resulted in the shortage of sanitary and food items online as well as in physical stores across the country. As the online consumption continued to increase, unscrupulous sellers jacked up the prices on certain items. Amazon and Flipkart, the two e-commerce market leaders in India urged sellers and even blocked certain products to exercise responsible pricing. Manufacturers increased production in order to keep up with the supply of fast-moving items. With the uncertainty surrounding the impact of COVID-19, manufacturers and retailers will presumably have to work in unison to keep track of an unprecedented demand and supply scenario.

The Socks eCommerce market in India is predicted to reach US$512.6m revenue by 2025, reflecting an estimated growth rate of 19% compared to 2024.

In 2023, global retail e-commerce sales reached an estimated 5.8 trillion U.S. dollars. Projections indicate a 39 percent growth in this figure over the coming years, with expectations to surpass eight trillion dollars by 2027.

World players Among the key players on the world stage, the Chinese retail giant Alibaba holds the title of the largest e-commerce retailer globally, accounting for a 23 percent market share. Nevertheless, forecasts suggest that by 2027, Seattle-based e-commerce powerhouse Amazon will surpass Alibaba in estimated sales, reaching a staggering 1.2 trillion U.S. dollars in online sales.

Leading e-tailing countries The Chinese e-commerce market was the biggest worldwide in 2023, as internet sales constituted almost half of the country's retail transactions. Indonesia ranked second with the highest share of retail sales online (32 percent), closely trailed by the United Kingdom and South Korea, exceeding the 30 percent mark. That year, the up-and-coming e-commerce markets centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing 20 percent.

The global digital commerce market is experiencing robust growth, driven by the increasing adoption of e-commerce platforms, the proliferation of smartphones and internet access, and the shift towards digitalization across various sectors. The market, currently estimated at $5 trillion in 2025, is projected to witness a Compound Annual Growth Rate (CAGR) of 15% between 2025 and 2033, reaching an impressive $12 trillion by 2033. This expansion is fueled by several key factors, including the convenience and accessibility offered by online shopping, the expansion of logistics and delivery networks, and the increasing sophistication of digital marketing strategies. The Business-to-Consumer (B2C) segment dominates the market, accounting for approximately 70% of total revenue, driven by the rising number of online shoppers globally. However, the Business-to-Business (B2B) segment is also exhibiting significant growth, propelled by the adoption of e-procurement systems and digital marketplaces. Software-as-a-Service (SaaS) based e-commerce solutions are experiencing widespread adoption due to their scalability, flexibility, and cost-effectiveness. Geographic expansion is another significant driver of market growth. While North America and Europe currently hold a substantial market share, regions like Asia-Pacific, particularly China and India, are exhibiting exponential growth due to their expanding middle class and rising internet penetration rates. However, the market faces certain challenges, such as cybersecurity threats, data privacy concerns, and the need for robust and efficient logistics infrastructure in developing economies. Nevertheless, the long-term outlook for digital commerce remains exceptionally positive, with continued innovation in areas such as artificial intelligence, augmented reality, and blockchain technology poised to further revolutionize the online shopping experience and unlock new opportunities for businesses and consumers alike. Key players such as Amazon, Alibaba, and eBay are actively shaping the market landscape through strategic investments, acquisitions, and technological advancements. Furthermore, the rise of social commerce and the increasing integration of online and offline channels (Omnichannel) are contributing to the market's dynamic evolution.

India online gambling market size reached USD 2.9 Billion in ​2024​. Looking forward, IMARC Group expects the market to reach USD 5.7 Billion by ​2033​, exhibiting a growth rate (CAGR) of 7.78% during ​2025-2033. The inflating popularity of interactive entertainment, along with the growing demand for a convenient alternative to traditional land-based gambling, is primarily driving the market growth.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 2.9 Billion
Market Forecast in 2033	USD 5.7 Billion
Market Growth Rate 2025-2033	7.78%

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for ​2025-2033​. Our report has categorized the market based on game type and device.

According to Cognitive Market Research, the global cross-border e-commerce market size is USD 791542.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 30.50% from 2024 to 2031.

North America held the major market of more than 40%of the global revenue with a market size of USD 316616.88million in 2024 and will grow at a compound annual growth rate (CAGR) of 28.7%from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 237462.66million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 182054.71million in 2024 and will grow at a compound annual growth rate (CAGR) of 32.5%from 2024 to 2031.
Latin America's market will have more than 5% of the global revenue with a market size of USD 39577.11million in 2024 and will grow at a compound annual growth rate (CAGR) of 29.9%from 2024 to 2031.
Middle East and Africa are the major markets of around 2% of the global revenue with a market size of USD 15830.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.2%from 2024 to 2031.
The Credit/Debit Cards held the highest Cross border E commerce market revenue share in 2024.

Key Drivers of Cross border E commerce Market

Increasing Internet Penetration and Smartphone Adoption to Increase the Demand Globally

One of the key drivers in the cross-border e-commerce market is the increasing internet penetration and smartphone adoption worldwide. As more people gain access to the internet and smartphones, the potential customer base for online shopping expands, leading to a surge in cross-border e-commerce activities. The convenience of shopping online from international retailers, coupled with the availability of a wide range of products and competitive prices, has fueled the growth of cross-border e-commerce. Moreover, the ease of payment through digital wallets and online payment platforms has further facilitated cross-border transactions. This trend is expected to continue as internet infrastructure improves and smartphone technology becomes more affordable, driving the growth of cross-border e-commerce.

Growing Preference for Global Brands and Product Variety to Propel Market Growth

Another key driver in the cross-border e-commerce market is the growing preference among consumers for global brands and a wider variety of products. Cross-border e-commerce allows consumers to access products that may not be available in their local markets, giving them access to a broader selection of goods from around the world. This has led to an increase in demand for international brands and niche products that cater to specific interests and preferences. Additionally, cross-border e-commerce offers consumers the opportunity to compare prices and quality across different markets, empowering them to make informed purchasing decisions. As a result, retailers are increasingly focusing on expanding their product offerings and improving the shopping experience for cross-border shoppers, driving the growth of cross-border e-commerce.

Restraint Factors Of Cross border E commerce Market

Complex Regulatory Environment to Limit the Sales

One of the key restraints in the cross-border e-commerce market is the complex regulatory environment governing international trade and e-commerce. Different countries have varying regulations and policies regarding taxes, customs duties, import/export restrictions, and consumer protection laws, which can create barriers for cross-border e-commerce businesses. Adhering to these regulations can be challenging for e-commerce companies, especially smaller businesses that may not have the resources to navigate the complexities of international trade laws. This can result in delays, additional costs, and legal issues, limiting the growth of cross-border e-commerce.

Impact of Covid-19 on the Cross border E-commerce market

The Covid-19 pandemic has had a significant impact on the cross-border e-commerce market. With lockdowns and restrictions on movement imposed worldwide, consumers increasingly turned to online shopping for their needs. This surge in online shopping resulted in a spike in cross-border e-commerce as consumers sought products not available in their local markets or looked for better deals abroad. However, the pandemic also brought challenges such as disruptions in supply chains, logistics...

India enterprise content management market size reached USD 2.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6.9 Billion by 2033, exhibiting a growth rate (CAGR) of 10.28% during 2025-2033. The rising number of organizations who are recognizing the importance of organizing, storing, and accessing digital content in a streamlined manner is primarily driving the market growth.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 2.7 Billion
Market Forecast in 2033	USD 6.9 Billion
Market Growth Rate (2025-2033)	10.28%

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on component, enterprise size, deployment mode, and end use industry.

Snapshot img

Online Baby Products Retailing Market Size 2025-2029

The online baby products retailing market size is forecast to increase by USD 23.8 billion, at a CAGR of 12.1% between 2024 and 2029.

The market is experiencing significant growth, driven by competitive pricing and discounts, which attract price-conscious consumers. Another trend shaping the market is the increasing adoption of omnichannel retailing and e-commerce retail, enabling seamless shopping experiences across multiple channels.
However, the availability of counterfeit baby products such as baby cribs and cots poses a challenge, as it undermines consumer trust and safety. Retailers must prioritize authenticity and transparency to mitigate this issue and maintain customer loyalty. Overall, these factors contribute to the dynamic and evolving landscape of the market.

What will be the Size of the Online Baby Products Retailing Market During the Forecast Period?

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The market is experiencing strong growth, driven by the increasing preference for digital channels among parents. E-commerce has revolutionized the way parents shop for essentials such as food, toys, clothes, diapers, and furniture for their little ones. Augmented reality tools and AI-driven recommendations enhance the shopping experience, allowing parents to visualize products In their homes before making a purchase. Subscription boxes offer convenience and exclusive deals, while eco-friendly and ethically sourced products cater to the growing demand for sustainable and socially responsible consumption.
Payment service providers ensure quick and secure transactions, and after-sales assistance is readily available through digital channels. Wealthy millennial parents, in particular, are embracing the convenience and wide selection offered by online retailers. Brick-and-mortar stores continue to face competition from these digital channels, as parents increasingly turn to websites and mobile applications for their baby product needs.

How is this Online Baby Products Retailing Industry segmented and which is the largest segment?

The online baby products retailing industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Platform

  Mobile
  PC/tablet


Product

  Baby toys
  Baby gear
  Baby apparel
  Baby diaper products
  Others


Geography

  APAC

    China
    India
    Japan
    South Korea


  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  Middle East and Africa



  South America

By Platform Insights

The mobile segment is estimated to witness significant growth during the forecast period.

The market has experienced significant growth due to the widespread use of smartphones. Parents and caregivers increasingly rely on mobile devices for Internet access, enabling them to browse, search, and purchase baby items through digital channels. Retailers have responded by developing user-friendly mobile applications and optimizing websites for seamless mobile shopping experiences. Features such as AI-driven recommendations, subscription boxes, and quick delivery have attracted wealthy millennial parents to this platform. Additionally, eco-friendly and ethically sourced products, exclusive deals, coupons, and promotions further enhance the appeal. Payment service providers ensure secure transactions, while after-sales assistance and customer service are readily available.

Major companies offer a wide range of baby products, including clothing, shoes, furniture, accessories, strollers, car seats, and diapers. Digital products and delivery choices cater to diverse client categories. The competitive scenario In the industry includes various players offering sales experiences tailored to individual customer preferences. The mobile platform's convenience, lower costs, and accessibility continue to drive its popularity.

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The mobile segment was valued at USD 13.80 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 40% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market In the Asia Pacific region is projected to experience significant growth during the forecast period. Factors contributing to this expansion include increasing urbanization, rising fertility rates, and growing consumer trust in e-commerce platforms. In 2023, countries like

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The online education market in india is expected to grow at a CAGR of 21% during the forecast period. Increased penetration of internet and smartphones, drivers.2, and drivers.3 are some of the significant factors fueling online education market in india growth.

Increased penetration of internet and smartphones

Inputs The inputs in the education services market include funds, teachers/ lecturers, instruction materials, on-campus/online classroom instructions, writing instruments, and school campus/ learning centers.
Operations Pitching and profiling The pitching and profiling operations ensure that firms understand the industry's and clients’ business requirements and propose a better value proposition. Other prominent activities include network and brand building to attract top talent and better referrals. Resourcing and communicating The resourcing and communicating operations ensure that firms streamline their workflows using fewer resources for the output required. Other prominent activities include project management, resource planning, better client engagement, and communication, all of which increase the chance of value perceptions and client satisfaction. Delivery and support The delivery and support operations in the education services market ensure the prompt and effective delivery of services to meet customer expectations. Other prominent support activities for service delivery include resolution of incidents, infrastructure monitoring, problem analysis, and generation of reports. The delivery and support staff must possess technical capabilities and specialize in activities such as service delivery, quality assurance (QA), billing, and team engagement. Connecting and innovating The connecting and innovating operations in the market include client relationship management, client education and support, and service innovation.
Marketing and sales The marketing and sales activities in the education services market include student/customer incentive programs, advertising, branding, and promotion. Several e-learning companies and educational institutions focus on improving their marketing activities by building marketing strategies to communicate with potential students. Also, several higher education institutions have partnered with industry experts and other stakeholders to create a strong brand image, which has enhanced the value of their courses. Support activities The support activities in the education services market include recruitment, admission, enrollment, academic service, and alumni support. The implementation of the latest technological solutions ensures speed and accuracy during different processes and enhances the quality of the final product. Another critical activity in the sector is human resource development, as upskilling initiatives are important to improve the overall performance and competence of teachers and other support staff. Thus, the implementation of information-communication technologies and the effective execution of all other support activities will enable educational institutions to position themselves well in the market and meet their strategic objectives. Innovations Factors such as the increasing adoption of open educational resources (OERs) and growing emphasis on mobile learning have made it imperative for vendors to invest in technology solutions and implement innovative strategies to optimize production for long-term growth. The following are some of the other innovative approaches followed by vendors to ensure a sustainable market presence: Integration of AR and VR technology to personalize online learning Emergence of online learning platforms that offer curated learning materials Increasing adoption of cloud-based solutions to manage academic content Adoption of blockchain technology for digital storage of student documents, certificates, and diplomas Introduction of robotics in regular school curriculum to encourage more interest in Science, Technology, Engineering, Arts, and Mathematics (STEAM) subjects

Snapshot img

Online Footwear Market Size 2024-2028

The online footwear market is forecast to increase by USD 32.5 billion and is estimated to grow at a CAGR of 8.08% between 2023 and 2028. The market is experiencing significant growth, driven by several key trends and factors. One major factor is the increasing popularity of digital payment systems, which facilitate seamless transactions and enhance customer convenience. Another trend is the rising adoption of omnichannel retailing, allowing consumers to shop for footwear across multiple channels, both online and offline. However, the market also faces challenges, such as the presence of counterfeit products, which can negatively impact brand reputation and consumer trust. Athletic Footwear is further segmented into running shoes, sports shoes, aerobic shoes, and trekking shoes. To mitigate this issue, market players are investing in advanced technologies like blockchain and AI to ensure authenticity and transparency in their supply chains. Overall, the market is poised for continued growth, fueled by these trends and the increasing preference for online shopping.

What will be the size of the Market During the Forecast Period?

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Market Dynamics and Customer Landscape

The Market encompasses a wide range of footwear categories, including Leather Footwear, Athletic Footwear, Casual Shoes, and Vegan Footwear. Recycled materials like Recycled car tires and Recycled carpet padding are increasingly being used in the production of footwear, adding to the market's sustainability quotient. Cotton and Plantdyed leather are popular choices for convenient footwear, catering to both fashion and comfort needs. Online Footwear Market has experienced significant growth due to the convenience it offers. The market includes Private Label Brands, Women's and Men's footwear, and is propelled by the Athletic Shoe Industry and Online Retailing. Credit Card and Online Banking facilitate seamless transactions, further boosting the market. Fast Fashion Trends influence consumer preferences, leading to an increase in demand for various footwear styles. However, the market also faces challenges from Counterfeit Footwear Products. Overall, the Market continues to evolve, offering diverse choices to consumers. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The rising popularity of digital payment systems is a key factor driving the growth of the E-commerce footwear market. The availability of a wide range of merchandise, online payment options, online tracking of shipments, 24/7 customer support, larger Internet reach, and cheaper costs have increased the demand for online shopping. Currently, customers have several payment options, such as credit cards, cash-on-delivery (COD), Internet banking accounts, demand drafts, and cash-on-order. Consumers also rely on payment service providers such as PayPal, which allows them to pay without revealing their personal information.

Moreover, digital payment services allow consumers to make payments at the point of sale through a mobile device. The transactions can be completed in a few steps on the phone.

Significant Market Trend

The advent of smart and customized footwear is the primary trend in the global market growth. Smart and customized shoes are trending in the market. Customization and personalization are key strategies that vendors have been adopting to diversify their product portfolio. The introduction of innovative and technically advanced smart and customizable footwear also attracts and motivates consumers to invest in them. Smart footwear, such as step-counting shoes, is gaining popularity among consumers engaged in athletic and fitness activities.

In January 2018, Under Armour launched UA HOVR Phantom Connected shoes that tracks, analyzes, and store virtual information about running metric. Therefore, the high level of customization and increased demand for innovative footwear will propel the growth of the E-commerce footwear market during the forecast period.

Major Market Challenge

The presence of counterfeit products is a major challenge to the growth of the market. Over the past few years, counterfeits of leading women's footwear brands have flooded the market. These products use original brand names and are priced lower than the original products to attract customers. Therefore, counterfeit products are causing a considerable dent in the market shares of leading popular brands by damaging their reputations. However, these products are not long-lasting because they are made of poor-quality raw materials. Sometimes the low quality of nylon and polyester can affect consumers who have sensitive skin and are prone to allergies