In 2023, e-commerce comprised over 15.6 percent of total retail sales in the United States. Forecasts suggest that this proportion will continue to rise steadily in the coming years, reaching approximately 20.6 percent by 2027. Fashion fever The digital revolution has significantly changed how retail is done, impacting a wide range of product categories. Out of all e-commerce product categories, apparel and accessories are the most purchased online in the United States. As of February 2023, roughly 18 percent of all fashion retail sales took place online. Furniture and home furnishing, as well as computer and consumer electronics, ranked second, with over 15 percent of each product category purchased via the internet. The product categories that are least purchased online are office equipment and supplies (1.4 percent) and books, music, and video (5.1 percent). Shopping hotspots Amazon dominates the e-commerce industry in the United States, though other competitors still have significant market share. In December 2023, amazon.com was the most-visited e-commerce and shopping site in the United States. That month, around 45 percent of all visits to e-commerce sites were made to Amazon. Other popular shopping sites include ebay.com, walmart.com, etsy.com, and target.com. The staggering proportion of online retail sales in the country attributed to Amazon is quite remarkable. In 2023, Amazon's website accounted for almost half of all online computer and consumer electronics sales. Similarly, nearly one-third of online fashion purchases in the country were made on Amazon.

A comprehensive dataset providing key insights into the eCommerce industry, including global retail online sales projections, number of eCommerce stores, digital buyer statistics, revenue growth in the United States, sector-wise revenue details with a focus on consumer electronics, average conversion rates, and mobile commerce sales forecasts.

In the fourth quarter 2024, the share of e-commerce in total U.S. retail sales stood at 16.4 percent, up from the previous quarter. From October to December 2024, retail e-commerce sales in the United States hit over 309 billion U.S. dollars, the highest quarterly revenue in history. How e-commerce measures up in total U.S. retail In 2023, the reported total value of retail e-commerce sales in the United States amounted to over one trillion U.S. dollars—impressive, but the figure pales compared to the total annual retail trade value of seven trillion U.S. dollars. E-commerce still accounts for a mere 15.4 percent of total retail sales in the United States. Rising e-commerce segments Online shopping is popular among all age groups, though digital purchases are most common among Millennial internet users. In 2022, around 55 percent of Millennials purchased items via the internet. Mobile commerce is also growing in popularity, as consumers increasingly rely on their smartphones and mobile apps for shopping activities. In the fourth quarter of 2022, m-commerce spending made up 38 percent of the overall online spending in the United States.

This timeline shows the customer satisfaction with e-retail over the years, as measured in the American Customer Satisfaction Index (ACSI) score. In 2024, customer satisfaction with electronic retail reached 80 points out of 100. A bustling e-commerce market With one of the largest economies globally, it is no surprise that the United States also is a leading market for e-commerce on the global scale. In 2023, the U.S. Census Bureau reported retail e-commerce sales reaching an estimated 275 million U.S. dollars, nearly doubling since 2019. This high number of sales is made possible by the 273 million e-commerce users in the country – over 80 percent of the population. U.S. online fashion shopping Of the most popular categories to buy online, apparel and accessories is by far the most popular. In 2024, apparel, footwear and accessories made up 20.2 percent of the country’s total retail e-commerce sales. In the same year, the category was forecast to generate a total 145 billion U.S. dollars in overall revenue.

Introduction

Online Shoppers Statistics: Online shopping has experienced remarkable growth in recent years, fundamentally altering consumer purchasing behaviors. In 2024, global e-commerce sales reached approximately USD 6.09 trillion, marking an 8.4% increase from the previous year. This upward trend is expected to continue, with projections estimating sales to rise to USD 6.56 trillion in 2025.

The number of digital buyers worldwide also saw a significant uptick, reaching 2.71 billion in 2024—a 2.7% increase from 2023. By 2025, this figure is anticipated to grow to 2.77 billion. Notably, online sales accounted for 20.1% of total global retail sales in 2024, up from 19.4% in 2023.

These statistics underscore the accelerating shift towards digital commerce, driven by factors such as increased internet accessibility, convenience, and competitive pricing. This article helps businesses understand these trends, allowing them to adapt and meet the growing demands of the digital marketplace.

The number of users in the e-commerce market in the United States was forecast to continuously increase between 2025 and 2029 by in total **** million users (+***** percent). After the ninth consecutive increasing year, the number of users is estimated to reach ***** million users and therefore a new peak in 2029. Notably, the number of users of the e-commerce market was continuously increasing over the past years.Find other key market indicators concerning the average revenue per user (ARPU) and revenue.The Statista Market Insights cover a broad range of additional markets.

This dataset provides insights into eCommerce shopping preferences and trends among UK adults in 2024. The findings are derived from data collected from a sample of 2,017 UK adults regarding their shopping habits and influencing factors.Furthermore, hundreds of thousands online searches were analysed to collate the most up-to-date statistics.

Percentage of individuals who shopped online and percentage of online shoppers by type of good and service purchased over the Internet during the past 12 months.

Graph and download economic data for E-Commerce Retail Sales as a Percent of Total Sales (ECOMPCTSA) from Q4 1999 to Q1 2025 about e-commerce, retail trade, percent, sales, retail, and USA.

Most of the latest online purchases from abroad among U.S. shoppers were made in China, according to a 2023 survey. 53 percent of the e-commerce users surveyed in the United States had made their most recent purchase from there. The United Kingdom ranked second, with 10 percent. In turn, the U.S. was the main market where Canadian cross-border shoppers last bought online.

43% of online buyers said they regularly make purchases in bed. 23% admitted to purchasing at the office. 20% purchase while in the bathroom or in the car.

This chart illustrates the estimated sales amounts generated by stores on various platforms within India. Magento shows a significant lead, with total sales amounting to $746.56B, which constitutes 64.20% of the region's total sales on platforms. Custom Cart reports sales of $326.98B, accounting for 28.12% of the total platform sales in India. Salesforce Commerce Cloud also holds a notable share, with its sales reaching $47.72B, representing 4.10% of the overall sales amount. This data provides a comprehensive view of the market dynamics in India, highlighting which platforms are driving the most sales.

In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.

Source:

Mariusz Šapczyński, Cracow University of Economics, Poland, lapczynm '@' uek.krakow.pl Sylwester Białowąs, Poznan University of Economics and Business, Poland, sylwester.bialowas '@' ue.poznan.pl

Data Set Information:

The dataset contains information on clickstream from online store offering clothing for pregnant women. Data are from five months of 2008 and include, among others, product category, location of the photo on the page, country of origin of the IP address and product price in US dollars.

Attribute Information:

The dataset contains 14 variables described in a separate file (See 'Data set description')

Relevant Papers:

N/A

Citation Request:

If you use this dataset, please cite:

Šapczyński M., Białowąs S. (2013) Discovering Patterns of Users' Behaviour in an E-shop - Comparison of Consumer Buying Behaviours in Poland and Other European Countries, “Studia Ekonomiczne†, nr 151, “La société de l'information : perspective européenne et globale : les usages et les risques d'Internet pour les citoyens et les consommateurs†, p. 144-153

Data description ìe-shop clothing 2008î

Variables:

1. YEAR (2008)

========================================================

2. MONTH -> from April (4) to August (8)

========================================================

3. DAY -> day number of the month

========================================================

4. ORDER -> sequence of clicks during one session

========================================================

5. COUNTRY -> variable indicating the country of origin of the IP address with the

following categories:

1-Australia 2-Austria 3-Belgium 4-British Virgin Islands 5-Cayman Islands 6-Christmas Island 7-Croatia 8-Cyprus 9-Czech Republic 10-Denmark 11-Estonia 12-unidentified 13-Faroe Islands 14-Finland 15-France 16-Germany 17-Greece 18-Hungary 19-Iceland 20-India 21-Ireland 22-Italy 23-Latvia 24-Lithuania 25-Luxembourg 26-Mexico 27-Netherlands 28-Norway 29-Poland 30-Portugal 31-Romania 32-Russia 33-San Marino 34-Slovakia 35-Slovenia 36-Spain 37-Sweden 38-Switzerland 39-Ukraine 40-United Arab Emirates 41-United Kingdom 42-USA 43-biz (.biz) 44-com (.com) 45-int (.int) 46-net (.net) 47-org (*.org)

========================================================

6. SESSION ID -> variable indicating session id (short record)

========================================================

7. PAGE 1 (MAIN CATEGORY) -> concerns the main product category:

1-trousers 2-skirts 3-blouses 4-sale

========================================================

8. PAGE 2 (CLOTHING MODEL) -> contains information about the code for each product

(217 products)

========================================================

9. COLOUR -> colour of product

1-beige 2-black 3-blue 4-brown 5-burgundy 6-gray 7-green 8-navy blue 9-of many colors 10-olive 11-pink 12-red 13-violet 14-white

========================================================

10. LOCATION -> photo location on the page, the screen has been divided into six parts:

1-top left 2-top in the middle 3-top right 4-bottom left 5-bottom in the middle 6-bottom right

========================================================

11. MODEL PHOTOGRAPHY -> variable with two categories:

1-en face 2-profile

========================================================

12. PRICE -> price in US dollars

========================================================

13. PRICE 2 -> variable informing whether the price of a particular product is higher than

the average price for the entire product category

1-yes 2-no

========================================================

14. PAGE -> page number within the e-store website (from 1 to 5)

++++++++++++++++++++++++++++++++++++++++++++++++++++++++

The American Customer Satisfaction Index (ACSI) score of the e-commerce website of Amazon.com has fluctuated since 2000. In 2024, the customer satisfaction score of the online retailer was 83 out of 100 ASCI points. Popularity contest Amazon is one of the most popular marketplaces worldwide. In April 2023, the U.S. domain for Amazon ranked the most visited e-commerce and shopping website by share of online visits, with around 13 percent. Ebay came in second with roughly three percent of the visit share, and the Japanese site amazon.co.jp came in third with 2.66 percent. In the same month, global online shoppers visited amazon.com around 2.2 billion times. Why Amazon? Amazon.com is the most used e-commerce website in the world, and in the U.S., the website is far ahead of its competitors. With a significant difference in website visitors of almost 45 percent, ebay.com is second to amazon.com. Furthermore, the retail giant Walmart trails behind with an online visit share of roughly six percent. Amazon is used for various reasons by its customers. For example, the online marketplace is ranked as the leading platform for product research in the U.S., surpassing even search engines in popularity. Low shipping costs, fast deliveries, and affordable product prices are the main reasons for shopping on Amazon.

The Online Shopping industry in China is expected to grow at a CAGR of 17.8% over the past five years through 2025. This trend includes anticipated growth of 15.4% in the current year. The industry's rapid growth can be attributed to the rising popularity of ecommerce in China and online businesses continuously developing their services. Additionally, the number of mobile internet users has greatly increased over the past five years, as mobile internet services have continued to develop, boosting the industry's performance.Most products are sold at lower prices in online shops than in brick-and-mortar stores. As a result, more individuals have turned to online shopping to meet many of their everyday needs. The convenience of online shopping, which includes no location limitations, instantaneous services and improving logistics, has also led many consumers to forgo shopping in traditional bricks-and-mortar stores. Furthermore, constantly improving living standards and increasing disposable incomes have increased internet access across the population.The industry is forecast to continue expanding and will account for a greater proportion of total retail sales over the next five years. According to the National Bureau of Statistics, China had over 1.1 billion internet users as of December 2024, representing approximately 78.7% of the population. As industry services improve and more individuals connect to the internet, the industry is projected to record stable growth over the next five years. Overall, industry revenue is forecast to grow at a CAGR of 12.9% over the next five years through 2030.

Exploring Online Sales Data with Power BI !!

Another productive day diving into online sales dataset! Here’s a roundup of the insights I uncovered today:

Revenue by Category: Analyzed revenue distribution across different product categories to identify high-performing sectors.

Revenue by Sub-Category: Drilled down into sub-categories for a more granular view of revenue streams.

Revenue by Payment Mode: Examined revenue patterns based on payment methods to understand customer preferences.

Revenue by State: Mapped out revenue by state to pinpoint geographical strengths and opportunities.

Profit by Category: Evaluated profitability across product categories to assess which categories yield the highest profit margins.

Profit by Sub-Category: Explored profit levels at a sub-category level to identify the most profitable segments.

Profit by Payment Mode: Analyzed profit distribution across different payment methods.

Top 5 States by Revenue and Profit: Highlighted the top 5 states driving the most revenue and profit, offering insights into regional performance.

Sales Map by State: Visualized sales data on a map to provide a geographical perspective on sales distribution.

Total Quantity, Revenue, and Profit: Aggregated data to give an overview of total quantities sold, overall revenue, and total profit.

Filter by Category: Added a filter functionality to focus on specific categories and refine data analysis.

In 2023, the total number of digital buyers was over *** million in India. The number of digital buyers is likely to increase to over *** million by 2027. The rapidly growing e-commerce sector in the country is driven by personalized advertisements, discounts, quick delivery and return infrastructure, not to mention a high penetration rate of smartphones. This retail ecosystem, combined with the comfort of being at home, a variety of choices, and door delivery, has turned the tables for this sector quite significantly.  Online retail ecommerce India was one of the fastest-growing countries for retail mobile commerce sales growth of over ** percent. The most important consideration for shopping online was searching for the best deals. Customized apps and experiences had their influence as well. India is one of the largest markets in the Asia Pacific, with retail e-commerce sales growth of ** percent in 2023. COVID-19 and online shopping  Due to the COVID-19 restrictions and lockdown, there has been a tremendous expansion in the digital marketplace. Consumers have shifted to the digital platform for day-to-day needs such as online shopping, banking, buying groceries, etc. Most consumers prefer to continue shopping online even after the COVID-19 pandemic due to an overall positive experience and the convenience of online shopping.

Online shopping has become a way of life. Once considered a novelty, much like the internet itself, the online shopping phenomenon has surpassed business and consumer expectations. It has evolved and expanded rapidly, with escalating internet and broadband uptake and changing consumer attitudes helping online shopping become a mainstream retail avenue. Greater investment in online platforms to advance website navigation, enhance security and improve delivery is fuelling a shift in consumer buying habits towards online shopping. The pandemic brought retail trading in Australia to a standstill, with lockdown periods and restrictions leading to a surge in online shopping sales. As consumers jumped online at breakneck speed, the online market was flooded with new entrants and businesses ramped up their digital sales capabilities to keep up with demand. Despite the hype and surge in sales, challenging trading conditions in the post-pandemic environment have eroded some of the earlier gains. Strong inflation and rising interest rates have combined to create a cost-of-living crisis, with consumers reassessing their online spending habits in the face of tightening purse strings. Nonetheless, revenue is anticipated to have grown at an annualised 7.4% over the five years through 2024-25 and is expected to total $58.0 billion in the current year, when revenue is set to climb by an estimated 5.2%. Going forwards, online shopping revenue is forecast to climb at an annualised 6.5% through the end of 2029-30 to total a projected $79.4 billion, aided by continued consumer demand. Greater digital connectivity will allow consumers to shop anywhere and anytime, with advances in augmented reality opening new doors for online retailers. Strong revenue prospects will entice more bricks-and-mortar retailers to launch online stores to complement their physical store network, while many online retailers will open shopfronts and flagship stores, blurring the lines between the two. Escalating competition, particularly from international low-cost retailers like Temu and Shein, will limit growth in profitability.

Below is a detailed statistical analysis presenting accurate sales figures for every product category available in online stores, accompanied by their respective percentages. Arts & Entertainment leads the eCommerce market, showcasing exceptional performance with the highest monthly sales and an impressive overall market share of 10.62%. The popularity of Home & Garden and Apparel cannot be overlooked either, as they capture significant portions of the market with 9.39% and 7.40% respectively. Besides, Consumer Electronics, Toys & Hobbies and Gifts & Special Events have emerged as notably favored products among online shoppers as well.