In May 2021, around 15.5 percent of internet users in the United Kingdom aged between 25 and 34 years were using online dating services. The reach of online dating services among UK users aged between 35 and 44 years old was more than 14 percent in the examined period. In comparison, approximately 10 percent of users aged 45 and above reported using online dating websites and mobile apps.

According to a survey of United States adults who have used online dating services, finding an exclusive romantic partner was the leading reason for joining a dating website or app for more than five in ten respondents. Users reporting they joined to have something fun or interesting to do were 34 percent, while 23 percent joined out of curiosity to see what the app was like. To find someone for one's friend and to boost one's self-esteem were among the least popular reasons to use a dating app or website, with 18 percent of respondents picking each option.

According to a May 2021 survey of adults in the United States, 44 percent of respondents who used dating apps or websites searched the social media profile of the person they met online before meeting them in real life. 40 percent of respondents also indicated they searched online the name of the person they were going to meet, while 13 percent did a reverse-image search using their photos.

The penetration rate in the 'Online Dating' segment of the eservices market in the United States was forecast to continuously increase between 2024 and 2028 by in total 1.2 percentage points. After the seventh consecutive increasing year, the indicator is estimated to reach 19.04 percent and therefore a new peak in 2028. Notably, the penetration rate of the 'Online Dating' segment of the eservices market was continuously increasing over the past years.Find further information concerning the revenue in the eservices market in the United Arab Emirates and the number of users in the eservices market in the United Arab Emirates. The Statista Market Insights cover a broad range of additional markets.

In June 2022, about 33.5 million people in China were actively using online dating and matchmaking apps. Zhen'ai, Baihe Jiayuan, and Yidui are some of the most popular companies offering both online and offline dating services in the country.

Bumble was the most downloaded dating application in the United States in June 2024, with 634,000 monthly downloads. Tinder ranked second with over 611,000 monthly downloads, followed by long-term connection-oriented Hinge. Who’s on Tinder? Tinder, owned by Match Group, is a dating and social networking app released in 2012 which follows a ‘swipe right or left’ model when viewing and matching with other singles in the area. Usage of the platform in 2021, in terms of gender, was somewhat imbalanced, with 75.8 percent of users in the United States identifying as male. Additionally, almost 20 percent of users were considered heavy users, meaning that they were active on the platform more than two-thirds of the month. Bumble follows the same swipe right or left model, but places first contact for heterosexual users in the hands of women. However, Bumble is also predominantly used by men. What do people want from dating apps? With a plethora of online dating options, users are looking for more customized connections. In 2021, singles in the U.S. said that they would be encouraged to use online dating more if they could receive personalized matches based on their preferences. Furthermore, 22 percent of respondents wanted more thorough vetting, and 15 percent said they wished to avoid adverts on dating platforms.

The statistic shows the annual growth rate of market volume of China's online dating from 2015 to 2020, with an estimate for 2021. In 2020, the market volume of online dating in China had reduced by 7.7 percent compared to the previous year.

According to a survey on online dating and matchmaking in China conducted in December 2021, more than two thirds of respondents were willing to pay for online dating services. In 2021, the online dating and matchmaking market in China was valued at 7.2 billion yuan.

According to a survey on online dating and matchmaking in China conducted in December 2021, around 61.5 percent of respondents stated that they used online dating services to find the right relationship partner. About 57 percent of surveyed online dating users had a strong marriage orientation.

The number of users in the 'Online Dating' segment of the eservices market in the United States was forecast to continuously increase between 2024 and 2028 by in total 5.3 million users (+8.76 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 65.86 million users and therefore a new peak in 2028. Notably, the number of users of the 'Online Dating' segment of the eservices market was continuously increasing over the past years.Find further information concerning revenue in the United States and revenue growth in Indonesia. The Statista Market Insights cover a broad range of additional markets.

Receiving personalized matches based on a user's profile seemed to be the leading factor which would encourage U.S. singles to use online dating services more as of January 2021, according to 30 percent of respondents. Having more choice in their area was the second most common preference.

match.com was the dating site that spent the most on digital advertising in the United States between January 1 and May 12, 2021, having ammassed approximately 802 million impressions on U.S. websites with an estimated ad spend of 7.66 million U.S. dollars. eHarmony, Inc. followed, with 2.5 million dollars in advertising spending.

With the hardship of the coronavirus crisis since 2020, the source had asked the French population who have or have not been active on dating applications about their levels of suffering in the past three months. Singles who were active on dating apps during the surveyed period had the highest level of depression episodes or intense periods of stress or anxiety. Compared to people who have never used one, only 15 percent of people suffered from depression episodes.

According to a January 2021 survey of Italian dating app users, almost five in ten people who used dating apps at least once did so out of curiosity. Making new friends also appeared to be one of the most popular reasons for users in Italy to subscribe to online dating apps, accounting for 38 percent of respondents. Only 25 percent of respondents indicated they joined to find an exclusive romantic partner, matching the 25 percent of respondents who joined to find non-exclusive romantic partners.

As of April 2021, 70 percent of dating app users in the United States say they will continue using dating apps after the coronavirus pandemic. Those who did not plan to use dating apps after the pandemic were significantly fewer than before the pandemic.

According to a survey of adults in the U.S. using online dating services, 59 percent of women and 50 percent of men have used dating apps and websites to find an exclusive romantic partner. According to the findings, more women than men have used these services to make non-romantic connections or to find someone for a friend. The share of men engaging with dating websites and apps to find non-exclusive romantic partners was 24 percent, against the 15 percent of female responders.

In 2021, online dating apps were most popular among people aged between 25 to 34 years old. Moreover, four percent of respondents aged 55 years old and over were using online dating apps in Romania.

Three quarters of Russians who had used dating apps at some point in their lives would be ready to disclose their age in dating apps, according to a survey conducted in September 2021. Furthermore, more than 70 percent expressed readiness to share their real name, and nearly one half could post their photos. A phone number was the personal information that the lowest share of respondents was ready to share on dating apps, at 16 percent.

According to a survey from 2021, most of dating app users in Russia used them because they wanted to make new friends. Furthermore, nearly 52 percent stated they used such apps in order to start a serious relationship.

Blind dating was the most in-demand online dating and matchmaking service in China, with 74 percent of surveyed online daters saying so in December 2021. With a successful brand positioning as a one-stop solution for singles and couples, domestic platforms Baihe Jiayuan and Zhenai were leading the Chinese online dating and matchmaking market.