In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.

We monitor millions of online stores across 200+ countries, ensuring that this report provides accurate and up-to-date information. This report diverse eCommerce ecosystems in various countries/regions, including market penetration, regional preferences, consumer trends, and technological investments. Stay up-to-date with the latest data and gain a comprehensive understanding of the eCommerce market dynamics on a country/region level, enabling informed business decisions and strategic planning.

Graph and download economic data for E-Commerce Retail Sales (ECOMSA) from Q4 1999 to Q2 2025 about e-commerce, retail trade, sales, retail, and USA.

In 2024, retail e-commerce sales in the United States reached an estimated **** billion U.S. dollars, roughly double the sales value reached in 2019. E-commerce's growth trajectory Driven by the escalating integration of technology into daily life, e-commerce has witnessed a remarkable surge in popularity. Projections indicate a significant uptick in e-commerce users in the United States, rising from *** million in 2025 to over *** million by 2029. As of 2023, apparel and accessories ranked as the most sought-after e-commerce product category, comprising over ** percent of all retail sales in the U.S. This trend persists despite inflationary pressures, positioning this category among the e-commerce segments experiencing the most significant year-on-year price changes. M-commerce users demographic While the demand for the convenience of purchasing from the palm of one's hand is also rapidly increasing, various demographic factors influence mobile commerce usage. There's a higher proportion of male online shoppers than females, with a split of ** percent versus ** percent. Age is another determinant. Younger consumers exhibit a greater inclination towards m-commerce, with ** percent of mobile shoppers falling within the ** to ** age bracket. Furthermore, income levels also shape mobile shopping habits, with individuals earning less than ****** U.S. dollars annually showing the highest propensity for mobile-based purchases.

Internet sales have played an increasingly significant role in retailing. In 2025, e-commerce accounted for over ***percent of retail sales worldwide. Forecasts indicate that by 2030, the online segment will make up ***percent of total global retail sales. Retail e-commerce Online shopping has grown steadily in popularity in recent years. In 2024, global e-commerce sales amounted to over ************ U.S. dollars, a figure expected to approach * trillion U.S. dollars by 2030. Digital development boomed during the COVID-19 pandemic, generating unprecedented e-commerce growth in various economies across the globe. This trend correlates strongly with the constantly improving online access, especially in "mobile-first" online communities, which have long struggled with traditional commercial fixed broadband connections due to financial or infrastructure constraints but enjoy the advantages of cheap mobile broadband connections. M-commerce on the rise The order share of online shopping via smartphones and tablets now outperforms traditional e-commerce via desktop computers. As such, e-retailers around the world have caught up in mobile e-commerce sales. Online shopping via smartphones is particularly prominent in Asia. By the end of 2023, South Korea was the top digital market based on the percentage of the population that had purchased something by phone, with nearly ** percent having made a weekly mobile purchase. Malaysia, UAE, and Turkey completed the top of the ranking.

E-commerce continues to reshape how consumers and businesses interact. With $6.8 trillion in global e‑commerce sales and 2.77 billion online shoppers, it’s clear that digital retail is driving major economic shifts.Two real‑world applications illustrate this shift vividly: U.S. retailers increasingly prioritize mobile‑first experiences, with over 76% of American adults shopping via...

View quarterly updates and historical trends for US E-Commerce Sales as Percent of Retail Sales. from United States. Source: Census Bureau. Track economic…

Online store owners across different regions have varying preferences when investing in apps. Our data reveals that United States is the leading destination for online businesses using apps, spending an impressive $1.58B per month. Online business owners in United Kingdom and Canada are also passionate about leveraging apps, with monthly app expenditure of $267.55M and $204.96M respectively. Additionally, Australia and Germany contribute significantly as well, representing a combined 8.41% of global monthly app spending.

The eCommerce industry develops at different stages in various regions. Among the platforms we monitor, United States stands out with the highest number of online stores, indicating the prosperity of its eCommerce economy. Additionally, both United Kingdom and Brazil have a strong presence of online shops, accounting for 6.10% and 4.87% of the global online store market.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Mexico. Custom Cart shows a significant lead, with total sales amounting to $5.08T, which constitutes 92.33% of the region's total sales on platforms. VTEX reports sales of $152.25B, accounting for 2.77% of the total platform sales in Mexico. SAP Commerce Cloud also holds a notable share, with its sales reaching $139.95B, representing 2.54% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Mexico, highlighting which platforms are driving the most sales.

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The e-commerce technology market share is expected to increase by USD 10.57 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 19.07%.

This e-commerce technology market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers e-commerce technology market segmentation by application (B2C and B2B) and geography (North America, APAC, Europe, South America, and MEA). The e-commerce technology market report also offers information on several market vendors, including Adobe Inc., BigCommerce Holdings Inc., commercetools GmbH, HCL Technologies Ltd., Open Text Corp., Oracle Corp., Pitney Bowes Inc., Salesforce.com Inc., SAP SE, and Shopify Inc. among others.

What will the E-Commerce Technology Market Size be During the Forecast Period?

Download Report Sample to Unlock the e-Commerce Technology Market Size for the Forecast Period and Other Important Statistics

E-Commerce Technology Market: Key Drivers, Trends, and Challenges

The increasing e-commerce sales are notably driving the e-commerce technology market growth, although factors such as growing concerns over data privacy and security may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic's impact on the e-commerce technology industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key E-Commerce Technology Market Driver

One of the key factors driving the e-commerce technology market is increasing e-commerce sales. The e-commerce industry is progressing quickly, owing to various factors, such as the growing tech-savvy population, increasing Internet penetration, and the rising use of smartphones. The demand for globally manufactured products is also fueling growth by generating cross-border e-commerce sales. Furthermore, the presence of various multiple payment options, such as credit and debit cards, Internet banking, electronic wallets, and cash-on-delivery (COD), has led to a paradigm shift in the purchasing patterns of people from brick-and-mortar stores to online shopping. Also, e-commerce platforms not only enable consumers to buy goods easily as they do not have the physical barriers involved in offline stores but also help them in making better and more informed decisions, as consumers can view multiple user reviews on the website before purchasing a product. The growth of the e-commerce sector directly impacts the e-commerce technology market. All these factors have increased the demand for e-commerce software and services from end-users. Hence, the growth of the e-commerce industry will boost the growth of the global e-commerce technology market during the forecast period.

Key E-Commerce Technology Market Trend

The rising focus on developing headless CMS is another factor supporting the e-commerce technology market growth in the forecast period. The increasing number of touchpoints for customers, such as IoT devices, smartphones, and progressive web apps, is making it difficult for legacy e-commerce websites to manage demand from customers. Even though most retailers have not embraced the IoT, more customers are exploring new product information through devices, such as IoT-enabled speakers, smart voice assistance, and in-store interfaces. To resolve this issue and provide a more effective user experience, vendors are offering a headless e-commerce architecture. Headless e-commerce architecture is a back-end-only content management system (CMS). Furthermore, vendors are offering headless CMS solutions to simplify e-commerce applications and provide flexible software packaging for their clients. For instance, Magento, a subsidiary of Adobe Inc., offers GraphQL, a flexible and performant application programming interface (API), which allows users to build custom front ends, including headless storefronts, advanced web applications (PWA), and mobile apps. Such developments are expected to provide high growth opportunities for market vendors during the forecast period.

Key E-Commerce Technology Market Challenge

Growing concerns over data privacy and security will be a major challenge for the e-commerce technology market during the forecast period. Data privacy and security risks are the major barriers to the adoption of e-commerce technology. Hackers are constantly trying to search for vulnerabilities and loopholes in e-commerce infrastructure. Although e-commerce players, vendors, and end-user organizations try to adopt proactive prevention plans to counter security breaches within their systems, the rise in the number of e-commerce website hacking and ransomware attacks has resulted in financial and data loss for companies. In addition, public cloud in

In Slovakia, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 14.58K stores, accounting for 38.06% of the total store count in the region. This is closely followed by Custom Cart, which supports 10.57K stores, representing 27.60% of the region's total. Shoptet makes a significant contribution with 4.29K stores, or 11.21% of the total. The chart underscores the diversity and preferences of store owners in Slovakia regarding their choice of platform.

Retail Trade, e-commerce sales, Canada, by industries based on North American Industry Classification System (NAICS), monthly.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Slovakia. Custom Cart shows a significant lead, with total sales amounting to $179.73M, which constitutes 67.68% of the region's total sales on platforms. SAP Commerce Cloud reports sales of $33.42M, accounting for 12.59% of the total platform sales in Slovakia. WooCommerce also holds a notable share, with its sales reaching $30.05M, representing 11.32% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Slovakia, highlighting which platforms are driving the most sales.

The pie chart showcases the distribution of app/software spending by store category in Mexico, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $3.09M units representing 13.26% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $1.62M units, comprising 6.95% of the total. Food & Drink also contributes significantly with a spend of $834.20K units, accounting for 3.58% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

In 2023, the online channels' share of total retail sales reached 15.4 percent in the United States. This represented an increase compared to 2022, when it was 14.6 percent.

In the first quarter 2025, the share of e-commerce in total U.S. retail sales stood at **** percent, up from the previous quarter. From January to March 2025, retail e-commerce sales in the United States hit over *** billion U.S. dollars, the highest quarterly revenue in history. How e-commerce measures up in total U.S. retail In 2024, the reported total value of retail e-commerce sales in the United States amounted to over ****trillion U.S. dollars—impressive, but the figure pales compared to the total annual retail trade value of ******trillion U.S. dollars. Rising e-commerce segments Online shopping is popular among all age groups, though digital purchases are most common among Millennial internet users. In 2022, around ** percent of Millennials purchased items via the internet. Mobile commerce is also growing in popularity, as consumers increasingly rely on their smartphones and mobile apps for shopping activities. In the fourth quarter of 2022, m-commerce spending made up ** percent of the overall online spending in the United States.

Discover the latest eCommerce statistics in Saudi Arabia for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Saudi Arabia, uncovering the distribution of stores across categories and platforms.

This chart illustrates the estimated sales amounts generated by stores on various platforms within India. Magento shows a significant lead, with total sales amounting to $746.46B, which constitutes 67.29% of the region's total sales on platforms. Custom Cart reports sales of $273.69B, accounting for 24.67% of the total platform sales in India. Salesforce Commerce Cloud also holds a notable share, with its sales reaching $47.69B, representing 4.30% of the overall sales amount. This data provides a comprehensive view of the market dynamics in India, highlighting which platforms are driving the most sales.

The pie chart showcases the distribution of app/software spending by store category in Slovakia, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $386.14K units representing 21.73% of the overall spending. Following closely behind is Home & Garden with a spend of $119.03K units, comprising 6.70% of the total. Food & Drink also contributes significantly with a spend of $89.73K units, accounting for 5.05% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.