The Online Gambling Market is Segmented by Product Type (Sports Betting, Casino, Lottery, and Bingo), by Platform (Desktop, Mobile, and More), by Age Group (18–24 Years, 25–34 Years, 35–44 Years, 45–54 Years, and 55+ Years), by Betting Type (Pre-Match/Fixed-Odds and Live/In-Play), and by Geography. The Market Forecasts are Provided in Terms of Value (USD).

The size of the online gambling market in the United States rose to ** billion U.S. dollars in 2024, representing an increase of ** percent from the previous year. This figure was forecast to increase to ** billion U.S. dollars by 2029.

The United States Online Gambling Market Report is Segmented by Game Type (Sports Betting, Casino, Lottery, Bingo, and Other Game Types), Gender (Male and Female), Age Group (Below 25 Years, 25-40 Years, and Above 40 Years), and Device (Desktop, Mobile, and Others). The Market Forecasts are Provided in Terms of Value (USD).

The global online gambling market soars from USD 111.44 billion in 2024 to reach extraordinary USD 277.55 billion by 2034, surging at a powerful CAGR of 9.6% with immersive gaming experiences.

The North America Online Gambling Market Report is Segmented by Game Type (Sports Betting, Casino, Lottery, Bingo), Platform (Desktop, Mobile and Tablets, Other Platforms), Age Group (18–24 Years, 25–34 Years, 35–44 Years, 45–54 Years, 55+ Years), Betting Type (Pre-Match/Fixed-Odds, Live/In-Play), and Geography (United States, Canada, Mexico, Rest of North America). The Market Forecasts are Provided in Terms of Value (USD).

Online Gambling Market was valued at USD 78.87 billion in 2024 and is expected to reach USD 156.40 billion by 2030 with a CAGR of 11.92%.

Snapshot img

Online Gambling Market Size 2025-2029

The online gambling market size is valued to increase USD 208.6 billion, at a CAGR of 12.4% from 2024 to 2029. Growing adoption of digital technologies will drive the online gambling market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 44% growth during the forecast period.
By Device - Desktop segment was valued at USD 110.40 billion in 2023
By Product - Lottery segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 172.73 billion
Market Future Opportunities: USD 208.60 billion
CAGR from 2024 to 2029 : 12.4%

Market Summary

The market experiences continuous expansion, fueled by the increasing integration of advanced technologies and shifting consumer preferences. Innovative offerings, such as live betting, virtual reality (VR), and augmented reality (AR) experiences, attract a burgeoning user base. According to recent estimates, The market is valued at over USD50 billion, underscoring its significant impact on the broader digital economy. However, this growth trajectory is not without challenges. As the market expands, online data security becomes a paramount concern, with cyber threats and privacy breaches posing potential risks to both operators and consumers. Despite these challenges, the online gambling industry remains poised for continued growth, driven by technological advancements and evolving consumer demands.

What will be the Size of the Online Gambling Market during the forecast period?

Get Key Insights on Market Forecast (PDF) Request Free Sample

How is the Online Gambling Market Segmented ?

The online gambling industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. DeviceDesktopMobileProductLotteryBettingCasinoComponentSoftwareServicesGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKAPACChinaIndiaJapanSouth KoreaRest of World (ROW)

By Device Insights

The desktop segment is estimated to witness significant growth during the forecast period.

The market continues to evolve, with the desktop segment accounting for a substantial portion of its growth. Desktop devices, including computers and laptops, offer a sophisticated and expansive interface for users to engage in various forms of online betting and gaming. Notable online casinos, like 888 Casino and Betway, provide feature-rich desktop platforms with a diverse range of games, including slots, roulette, and blackjack, as well as live dealer options. These platforms prioritize user experience optimization through game testing methodologies, real-time data analytics, and user interface design. Regulatory compliance frameworks, such as KYC procedures and anti-money laundering protocols, ensure a secure and responsible gaming environment. Advanced security measures, including data encryption methods, network security protocols, and fraud detection systems, protect user information. Software development SDKs and game server clustering facilitate seamless integration of game development tools and real-time bet processing. Loyalty program management, bonus calculation engines, and payment gateway integration further enhance the user experience. Mobile app development and virtual reality integration cater to the growing demand for on-the-go gaming, while game optimization techniques and behavioral targeting algorithms personalize the user experience. Overall, the market adheres to a rigorous software development lifecycle and employs robust customer support systems and database management systems to maintain a high level of player satisfaction. For instance, The market is projected to reach a value of USD92.9 billion by 2023, reflecting a CAGR of 11.5% during the forecast period.

Request Free Sample

The Desktop segment was valued at USD 110.40 billion in 2019 and showed a gradual increase during the forecast period.

Request Free Sample

Regional Analysis

APAC is estimated to contribute 44% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

See How Online Gambling Market Demand is Rising in APAC Request Free Sample

The market in the region experiences continuous expansion due to the proliferation of mobile application platforms. Previously, the adoption of online gambling games, including online poker, bingo, and lottery, was restrained by the scarcity of accessible online platforms. However, the emergence of websites and applications for online gambling, coupled with the increasing penetration of smartphones, has facilitated the expansion of this s

The global market size of the casino and online gambling sector totaled ***** billion U.S. dollars in 2023. This marked the first time since the beginning of the coronavirus (COVID-19) pandemic in 2020 that the market size reached pre-pandemic levels.

Snapshot img

US Online Gambling Market Size 2025-2029

The online gambling market in US size is forecast to increase by USD 54.8 billion billion at a CAGR of 11.6% between 2024 and 2029.

The online gambling market is experiencing significant growth due to several key trends. The relaxation of government regulations in various regions is driving market expansion. Virtual reality (VR) technology is revolutionizing online gaming, offering an experience that appeals to a wide audience, including those seeking an alternative to traditional casino games or as a means to curb gambling addiction. Security and credibility concerns are being addressed through advancements in data analytics, multi-factor authentication, and blockchain technology. Sports betting and fantasy sports continue to be popular segments, with the integration of artificial intelligence and chatbots enhancing user experience. The increasing use of smartphones and LED screens for online gambling further boosts market growth. These trends are shaping the future of the online gambling industry, offering new opportunities for innovation and growth. Brand Awareness and Player Behavior are vital areas of focus, with Player Retention strategies employing Machine Learning and Artificial Intelligence to analyze trends and tailor offerings accordingly.

What will be the Size of the market During the Forecast Period?

Request Free Sample

In the dynamic online gambling market, mobile apps have become a primary platform for engaging players. Affiliate networks play a crucial role in driving traffic and revenue for operators. Deposit and loss limits are essential player protection measures, while gamification techniques and personalized offers enhance user experience. Evolution Gaming and other game providers offer live casino games, poker rooms, and virtual reality gaming for a more experience. Data analysis and risk assessment are key components of effective player retention strategies. Compliance regulations ensure a responsible gambling environment. Company partnerships provide access to AI-powered recommendations, financial audits, and brand building tools. The market encompasses various forms of internet-based gambling, including casino games such as poker and blackjack, sports betting on soccer, rugby, and other popular events, lotteries, and bingo. Mobile devices dominate the landscape, with desktop usage declining.

Social media strategies and email support offer channels for customer acquisition and engagement. Cybersecurity measures and phone support ensure a secure and seamless experience. User experience optimization, machine learning algorithms, and random number generators contribute to the overall quality of the gaming experience. Online lotteries, bingo halls, and slot machines cater to diverse customer preferences. UI/UX design and content creation are essential for attracting and retaining players. VIP programs and welcome bonuses offer incentives for loyalty. Live chat and responsible gambling tools promote player satisfaction and trust. Match bonuses and free spins reward new and returning players. Brand building and customer segmentation strategies help operators target their audience effectively. Game mechanics, such as poker rooms and slot machines, offer a balance of skill and chance. Overall, the online gambling market continues to evolve, driven by technological advancements and changing player preferences.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Casual gamblers
  Professional gamblers
  High-rollers


Type

  Sports betting
  Casino games
  Poker
  Bingo
  Lottery


Device

  Desktop
  Mobile


Geography

  US

By End-user Insights

The casual gamblers segment is estimated to witness significant growth during the forecast period. In the dynamic online gambling market, entities such as Game Design and User Experience play pivotal roles in catering to the preferences of diverse segments, including casual gamblers. These individuals primarily engage in gambling activities for entertainment and leisure, often favoring platforms with user-friendly interfaces and a wide range of offerings, including slots, poker, and sports betting. To retain and engage this demographic, operators incorporate various strategies. For instance, they offer promotions, bonuses, and free-play options, ensuring a rewarding and enjoyable experience. StartFragment Responsible gaming and anti-money laundering measures are integral to maintaining a secure and trustworthy environment, while software providers and payment gateways facilitate seamless transactions.EndFragment
StartFragment Market penetration and customer acquisiti

The global online gambling & betting market size was valued at USD 58 billion in 2021 and will reach USD 182.21 billion by 2030, at a CAGR of 11.8%.

Market Research Intellect's Online Gambling Market Report highlights a valuation of 76.2 billion USD in 2024 and anticipates growth to 119.9 billion USD by 2033, with a CAGR of 6.8% from 2026-2033.Explore insights on demand dynamics, innovation pipelines, and competitive landscapes.

The Mexico Online Gambling Market Report is Segmented by Game Type (Sports Betting, Casino Games, Lottery, and Bingo), Platform (Desktop/Laptop and Mobile/Tablet), Age Group (Below 25 Years, 25–40 Years, and Above 40 Years), Region (North, North Central, Central, and South). The Market Forecasts are Provided in Terms of Value (USD).

US Online Gambling Market size was valued at USD 12.1 Billion in 2024 and is projected to reach USD 27 Billion by 2032, growing at a CAGR of 5.22% from 2026 to 2032.US Online Gambling Market: Definition/ OverviewOnline gambling is the activity of betting or playing games of chance on the internet. It includes a variety of gambling activities, such as sports betting, casino games, poker, and virtual games, all of which are accessible via computers, tablets, or smartphones. This type of entertainment allows people to place bets, participate in game sessions, and watch live events from anywhere they have internet access.Online gambling has a wide range of applications, including online poker, casino games like blackjack and roulette, and sports betting, which allows users to place bets on events such as football, basketball, and horse racing.

The global online gambling market was valued at USD 189.18 Billion in 2024. The industry is expected to grow at a CAGR of 11.40% during the forecast period of 2025-2034 to reach a value of USD 556.84 Billion by 2034. Increasing availability of payment solutions leading to convenience and better user experience is boosting player engagement, which is propelling the market growth.

Players are seeking more convenient, engaging, and secure platforms, prompting operators to invest in technology, innovative features, and reliable payment solutions. Regulatory clarity in several regions is boosting player confidence and supporting market growth, enabling operators to expand their offerings.

For instance, in 2025, strategic partnerships like the one between Paysafe and Gaming Innovation Group (GiG) have enabled operators to access robust, secure, and localized payment methods across multiple markets. Through integration with GiG’s CoreX B2B iGaming platform, operators can now offer players seamless transactions via debit and credit cards, e-wallets such as Skrill and NETELLER, and PaysafeCash solutions, while also supporting over 30 third-party local payment methods. This flexibility allows operators to adapt to varying market requirements and player preferences, ensuring smoother cross-border operations and regulatory compliance.

In parallel, operators, such as BetMGM have introduced unified wallet systems across their gaming platforms, allowing players to manage funds effortlessly and play across casino and sports-betting platforms without friction, adding to the online gambling demand

Features like instant transfers, cryptocurrency support, and integrated e-wallets reduce barriers to participation, strengthen player loyalty, and enhance overall engagement. By combining secure, efficient, and diverse payment options with easy account management, these innovations not only attract new users but also retain existing players, creating a competitive advantage for operators.

Snapshot img

Casinos And Gambling Market Size 2025-2029

The casinos and gambling market size is forecast to increase by USD 165.3 billion, at a CAGR of 11.6% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing popularity of online gambling and the expanding use of social media marketing by casino operators. The shift towards digital platforms and streaming has opened new avenues for casino businesses, enabling them to reach a broader audience and offer more convenient gaming experiences. This trend is further fueled by the socio-economic impact of casinos, which contributes to local economies through job creation and revenue generation. However, the market is not without challenges. Regulatory frameworks and societal concerns regarding problem gambling continue to pose significant obstacles. The need for stricter regulations to protect consumers and mitigate potential harm is increasingly important.
Additionally, the intensifying competition among casino operators necessitates continuous innovation and differentiation to attract and retain customers. To capitalize on opportunities and navigate challenges effectively, companies must stay informed of market trends and consumer preferences, while adhering to regulatory requirements and ethical business practices.

What will be the Size of the Casinos And Gambling Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free Sample

The market continues to evolve, with dynamic market dynamics shaping various sectors. Sports betting, a significant segment, experiences ongoing shifts in consumer preferences and regulatory requirements. Operating costs, a crucial factor, are influenced by advancements in technology and increasing competition. Access control and security protocols are continually refined to ensure a safe gaming environment. Behavioral patterns of players, driven by mobile casinos and social media marketing, are reshaping customer engagement strategies. Loyalty programs and VIP schemes are increasingly leveraged to retain customers, while compliance training and responsible gambling initiatives address regulatory demands and ethical concerns. Slot machines, a staple of casino gaming, undergo continuous innovation in game mechanics and design, from interior elements to sound systems and progressive jackpots.

Casino management systems, including customer support and house edge optimization, are essential for efficient operations. Free spins and affiliate marketing are popular promotional tools, while casino games, from table games to live dealer options, cater to diverse player demographics. Marketing expenditure and marketing strategies are crucial for attracting and retaining customers. Software providers and online casinos offer various payment gateways and wagering requirements to accommodate diverse player needs. Customer service, including live chat and email support, is vital for addressing player inquiries and concerns. Fraud prevention and player tracking are essential for maintaining security and ensuring fair play. Anti-money laundering (AML) measures are implemented to comply with regulatory requirements and maintain a reputable image.Overall, the market remains an ever-evolving landscape, requiring continuous adaptation and innovation.

How is this Casinos And Gambling Industry segmented?

The casinos and gambling industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Poker
  Blackjack
  Craps
  Lottery
  Others


Platform

  Offline
  Online


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Type Insights

The poker segment is estimated to witness significant growth during the forecast period. The market is experiencing significant growth, with various entities shaping its dynamics. Poker, a popular card game, held a substantial share in 2024 due to its increasing popularity, especially online. Online poker has attracted a massive following worldwide, contributing to a surge in the number of players. This trend is further fueled by the proliferation of online gambling platforms, offering not only poker but also other casino games. Live casino games have also emerged, adding to the demand for poker and other offerings. These games can be accessed on desktops and mobile devices, catering to diverse player preferences.

The Poker segment was valued at USD 50.80 billion in 2019 and showed a gradual increase during the forecast period. Casino design, loyalty programs, and social media mark

The Europe Online Gambling Market Report is Segmented by Game Type (Sports Betting, Casino, and More), Device (Desktop, Mobile and Others), Age Group (Below 25 Years, 25-40 Years and More), Gender (Male and Female), and Geography (United Kingdom, Germany, France, Spain, Italy, Sweden and Rest of Europe). The Market Forecasts are Provided in Terms of Value (USD).

The Australia online gambling market size was valued at USD 5.2 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 8.9 Billion by 2033, exhibiting a CAGR of 5.88% from 2025-2033. Favorable regulatory environment in the country, rapid technological advancements, changing consumer preferences, ongoing promotion and advertising activities, and expansion of variety of offerings are some of the factors bolstering the market Australia online gambling market share.

IMARC Group provides an analysis of the key trends in each segment of the Australia online gambling market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on game type and device.

The online gambling market size is estimated to rise from $89.19 billion in 2024 to $275.57 billion by 2035, growing at a CAGR of 10.8% from 2024 to 2035.

The Australia online gambling market size reached USD 5682.16 Million in 2024. The market is expected to grow at a CAGR of 7.89% between 2025 and 2034, reaching almost USD 12142.98 Million by 2034.

Global Online Gambling market size 2021 was recorded $60.945 Billion whereas by the end of 2025 it will reach $85.65 Billion. According to the author, by 2033 Online Gambling market size will become $169.166. Online Gambling market will be growing at a CAGR of 8.88% during 2025 to 2033.