The size of the global online gambling and betting industry amounted to ** billion U.S. dollars in 2024. This has been forecast to rise to *** billion U.S. dollars by 2029. In comparison, the market size of the global sports betting and lottery industry was valued at roughly *** billion U.S. dollars as of March 2025. Overall, the global sports betting industry had more than ******* employees and approximately ****** businesses. What is the most popular type of online gambling in the United States? As of 2024, online sports betting ranked as the form of online gambling with the highest share of participants in the U.S. In total, ** percent of U.S. adults said they made online bets on sports. Meanwhile, the total revenue from sports betting in the U.S. amounted to ***** billion U.S. dollars in 2023, denoting an increase of approximately ** percent from the previous year. Meanwhile, ********** was the most popular sports betting website in the U.S. as of January 2024. What is the United Kingdom’s National Lottery? A lottery is a form of gambling where participants purchase numbered tickets with the aim of matching those numbers with lots, which are drawn randomly at a later date. Established in 1994, the National Lottery is a nationwide version of the activity that is regulated by the Gambling Commission of the United Kingdom. Between April 2023 and March 2024, over ***** billion British pounds worth of National Lottery tickets were sold. Meanwhile, more than *** billion British pounds were available as prize money for potential winners of the National Lottery in the same period.

The United States Online Gambling Market Report is Segmented by Game Type (Sports Betting, Casino, Lottery, Bingo, and Other Game Types), Gender (Male and Female), Age Group (Below 25 Years, 25-40 Years, and Above 40 Years), and Device (Desktop, Mobile, and Others). The Market Forecasts are Provided in Terms of Value (USD).

The global online gambling market soars from USD 111.44 billion in 2024 to reach extraordinary USD 277.55 billion by 2034, surging at a powerful CAGR of 9.6% with immersive gaming experiences.

The Online Gambling Market is Segmented by Product Type (Sports Betting, Casino, Lottery, and Bingo), by Platform (Desktop, Mobile, and More), by Age Group (18–24 Years, 25–34 Years, 35–44 Years, 45–54 Years, and 55+ Years), by Betting Type (Pre-Match/Fixed-Odds and Live/In-Play), and by Geography. The Market Forecasts are Provided in Terms of Value (USD).

The global online gambling & betting market size was valued at USD 58 billion in 2021 and will reach USD 182.21 billion by 2030, at a CAGR of 11.8%.

In 2024, the states with the highest revenue from iGaming were Pennsylvania and Michigan, generating 2.71 and 2.44 billion U.S. dollars in gaming revenue, respectively. Meanwhile, iGaming revenue in New Jersey totaled 2.39 billion U.S. dollars.

Snapshot img

Online Gambling Market Size 2025-2029

The online gambling market size is valued to increase USD 208.6 billion, at a CAGR of 12.4% from 2024 to 2029. Growing adoption of digital technologies will drive the online gambling market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 44% growth during the forecast period.
By Device - Desktop segment was valued at USD 110.40 billion in 2023
By Product - Lottery segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 172.73 billion
Market Future Opportunities: USD 208.60 billion
CAGR from 2024 to 2029 : 12.4%

Market Summary

The market experiences continuous expansion, fueled by the increasing integration of advanced technologies and shifting consumer preferences. Innovative offerings, such as live betting, virtual reality (VR), and augmented reality (AR) experiences, attract a burgeoning user base. According to recent estimates, The market is valued at over USD50 billion, underscoring its significant impact on the broader digital economy. However, this growth trajectory is not without challenges. As the market expands, online data security becomes a paramount concern, with cyber threats and privacy breaches posing potential risks to both operators and consumers. Despite these challenges, the online gambling industry remains poised for continued growth, driven by technological advancements and evolving consumer demands.

What will be the Size of the Online Gambling Market during the forecast period?

Get Key Insights on Market Forecast (PDF) Request Free Sample

How is the Online Gambling Market Segmented ?

The online gambling industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. DeviceDesktopMobileProductLotteryBettingCasinoComponentSoftwareServicesGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKAPACChinaIndiaJapanSouth KoreaRest of World (ROW)

By Device Insights

The desktop segment is estimated to witness significant growth during the forecast period.

The market continues to evolve, with the desktop segment accounting for a substantial portion of its growth. Desktop devices, including computers and laptops, offer a sophisticated and expansive interface for users to engage in various forms of online betting and gaming. Notable online casinos, like 888 Casino and Betway, provide feature-rich desktop platforms with a diverse range of games, including slots, roulette, and blackjack, as well as live dealer options. These platforms prioritize user experience optimization through game testing methodologies, real-time data analytics, and user interface design. Regulatory compliance frameworks, such as KYC procedures and anti-money laundering protocols, ensure a secure and responsible gaming environment. Advanced security measures, including data encryption methods, network security protocols, and fraud detection systems, protect user information. Software development SDKs and game server clustering facilitate seamless integration of game development tools and real-time bet processing. Loyalty program management, bonus calculation engines, and payment gateway integration further enhance the user experience. Mobile app development and virtual reality integration cater to the growing demand for on-the-go gaming, while game optimization techniques and behavioral targeting algorithms personalize the user experience. Overall, the market adheres to a rigorous software development lifecycle and employs robust customer support systems and database management systems to maintain a high level of player satisfaction. For instance, The market is projected to reach a value of USD92.9 billion by 2023, reflecting a CAGR of 11.5% during the forecast period.

Request Free Sample

The Desktop segment was valued at USD 110.40 billion in 2019 and showed a gradual increase during the forecast period.

Request Free Sample

Regional Analysis

APAC is estimated to contribute 44% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

See How Online Gambling Market Demand is Rising in APAC Request Free Sample

The market in the region experiences continuous expansion due to the proliferation of mobile application platforms. Previously, the adoption of online gambling games, including online poker, bingo, and lottery, was restrained by the scarcity of accessible online platforms. However, the emergence of websites and applications for online gambling, coupled with the increasing penetration of smartphones, has facilitated the expansion of this s

Online gambling services in the US are hosted on internet platforms that enable consumers to wager on events such as digital table games, interactive games or sporting events, including horse racing. This relatively small but robust industry has sought to capture more consumer spending on gambling services by branching out into hosting online platforms. Other platforms in the sports betting segment are newer, online-based endeavors, like DraftKings, which entered the industry in 2018. In 2020, amid the pandemic, the industry experienced booming growth, though rising operating costs hindered profit. Gambling expenditure has continued to climb as leisure time and disposable income have remained high, benefiting gambling service providers in states that legalized online gambling. Revenue for online gambling services is expected to swell at a CAGR of 30.7% to $20.0 billion through the end of 2025, including a hike of 10.3% in 2025 alone. The magnitude of revenue gains is enhanced by the industry's immaturity and the legalization of online gambling in many states in recent years. These service offerings have exploded in popularity since 2018, when the Supreme Court struck down the Professional and Amateur Sports Protection Act (PASPA) of 1992, which prevented states from legalizing online gambling in the future. As of May 2025, 38 US states, Washington, DC, and Puerto Rico have legalized some form of sports betting. The number of legal states has grown from 27 since 2023. Online casino gambling is legal in seven states, including Connecticut, Delaware, Michigan, New Jersey, Nevada, Pennsylvania and West Virginia. Moving forward, the industry will expand quickly but at a slower rate compared with the previous period. While it's impossible to forecast, several major states have explored legalization. Texas and California have not legalized online gambling, representing the two largest consumer markets in the US. Rising consumer spending is expected to spur revenue growth because consumers will have more income and feel more comfortable spending it on discretionary purchases. Revenue is expected to climb at a CAGR of 9.4% to $31.4 billion through the end of 2030.

The global online gambling and betting market is projected for steady, albeit modest, growth, estimated at a market size of $70,280 million in 2025, with a Compound Annual Growth Rate (CAGR) of 1.1% anticipated to persist through 2033. This indicates a mature market where expansion is driven by technological advancements, regulatory shifts, and evolving consumer preferences for convenience and accessibility. The primary drivers of this growth are expected to be the increasing penetration of smartphones and high-speed internet, which democratize access to online gaming platforms across diverse demographics. Furthermore, the continuous innovation in game development, including the integration of live dealer experiences and virtual reality, aims to enhance player engagement and attract new users. The proliferation of mobile betting applications and the growing acceptance of online gambling as a form of entertainment in emerging markets also contribute to sustained market traction. Despite the generally stable growth, the market is not without its challenges, with evolving regulatory landscapes and responsible gambling initiatives acting as potential restraints, necessitating a balanced approach to market expansion and player welfare. The market is broadly segmented by application into Desktop and Mobile Devices, with a significant and growing preference for mobile access due to its inherent flexibility and user-friendliness. The types of online gambling and betting activities encompass a wide spectrum, including Casino games, Sports Betting, Poker, Bingo, and Lottery, each catering to distinct player demographics and preferences. Sports betting, in particular, continues to be a dominant segment, fueled by major sporting events and sophisticated in-play betting options. Casino games, with their diverse offerings and appealing graphics, remain a consistent revenue generator. Geographically, Europe and North America are expected to maintain their positions as leading markets, driven by established online gambling cultures and robust technological infrastructure. However, Asia Pacific and South America present significant growth opportunities, as regulatory frameworks mature and internet access expands. Key players such as Bet365, Flutter Entertainment, and Entain plc are at the forefront, continuously investing in platform development, marketing, and strategic acquisitions to maintain their competitive edge in this dynamic and increasingly regulated industry. This comprehensive report delves into the dynamic landscape of the Online Gambling & Betting industry, offering an in-depth analysis from the historical period of 2019-2024 through to an estimated market size of $750 million in the Base Year of 2025, with projections extending to the Forecast Period of 2025-2033. The study encompasses a meticulous examination of market concentration, prevailing trends, regional dominance, product insights, and the critical driving forces, challenges, and emerging trends shaping this rapidly evolving sector.

According to Cognitive Market Research, the global Gambling and Entertainment market size was USD 555142.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 4.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 222056.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 166542.66 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 127682.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 27757.11 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 11102.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2031.
The casino gambling category is the fastest growing segment of the Gambling and Entertainment industry

Market Dynamics of Gambling and Entertainment Market

Key Drivers for Gambling and Entertainment Market

Growing e-sports betting

Growing e-sports betting is the primary driver of the gambling and entertainment market expansion. Professional players of online multiplayer video games, or "e-sports," have witnessed a sharp increase in the betting industry. The attraction of huge prize money draws a broad client base, which is one of the key factors driving industry expansion. As e-sports have grown in popularity, numerous casino operators have entered the gambling and entertainment market. This pattern is anticipated to persist as more industry participants concentrate on e-sports and create fresh offerings to draw customers, such as internet gaming services. This tendency has also been encouraged by the increasing use of smartphones and the accessibility to mobile application-based lottery games. Furthermore, the casino industry is using online gambling platforms more and more to get into the expanding gambling and entertainment market. In addition, the e-sports business will benefit from the loosening of laws around online sports betting, which will propel market expansion throughout the projection period.

Encouraging the legalization of gambling

The launch of bitcoin-based gaming will spur gambling and entertainment market expansion. Online transactions are conducted using Bitcoin, a decentralized digital money. National central banks do not govern it and offer a high degree of anonymity. Additionally, when utilizing bitcoins, consumers do not need to divulge any personal information. In comparison to fiat money, bitcoin offers a number of benefits, including seamless international transactions, effortless deposits and withdrawals, reduced fraud risks, expedited payments, and the absence of transaction costs. Customers can utilize any transaction platform, including online lotteries and e-sports betting, for online activities because there are multiple transaction types available. Customers are happy as a result, and their online gambling experience is improved. The increasing popularity of online activities is expected to fuel the trend of utilizing bitcoins for gambling, which will drive the gambling and entertainment market's growth throughout the forecast period.

Restraint Factor for the Gambling and Entertainment Market

Hazards related to privacy and data theft in online gaming

During the forecast period, risks related to privacy and data theft are anticipated to impede the growth of the gambling and entertainment industry. Sensitive consumer data may be stolen from casinos and online gambling platforms. Furthermore, employees in the gaming sector frequently move between rival companies, necessitating a thorough "Joiners, Movers, Leavers" procedure. It also calls for a greater awareness of data leaks occurring within every firm. For instance, a string of casino hacks affected the Hard Rock Casino, a restaurant chain with headquarters in the UK, in August 2022. Particularly with regard to merchants, banks, and increasingly gaming and casino establishments, this pattern of...

The online gambling market is experiencing robust growth, projected to reach $239.03 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 11.96% from 2025 to 2033. This expansion is driven by several factors. Increased smartphone penetration and readily available high-speed internet access have significantly broadened the market's reach, making online gambling convenient for a wider demographic. Furthermore, the continuous innovation in game design, including the introduction of virtual reality and augmented reality elements, enhances user engagement and fuels market growth. The rise of esports and the integration of gambling elements within these platforms also contribute to the expanding market. Legalization and regulation efforts in various regions are further propelling growth by providing a secure and regulated environment for online gambling activities. However, the market faces challenges, including concerns about problem gambling, stringent regulatory frameworks in certain jurisdictions, and the need for robust security measures to combat fraud and money laundering. The regional distribution of the online gambling market is geographically diverse. North America, particularly the United States, is a significant market driver, benefiting from relatively mature regulatory environments in some states and a large, digitally-savvy population. Europe also holds a substantial market share, with established online gambling companies and diverse gaming preferences across the region. The Asia-Pacific region, especially China and India, presents significant growth potential, though regulatory complexities remain a considerable factor. Latin America and the Middle East and Africa are exhibiting increasing interest in online gambling, although they are currently less mature markets compared to North America and Europe. The competitive landscape is highly fragmented, with numerous established players and emerging companies vying for market share. Strategic partnerships, mergers and acquisitions, and technological advancements are defining competitive strategies. Companies are focusing on providing a diverse range of gaming options, personalized user experiences, and enhanced security features to attract and retain customers.

Snapshot img

US Online Gambling Market Size 2025-2029

The online gambling market in US size is forecast to increase by USD 54.8 billion billion at a CAGR of 11.6% between 2024 and 2029.

The online gambling market is experiencing significant growth due to several key trends. The relaxation of government regulations in various regions is driving market expansion. Virtual reality (VR) technology is revolutionizing online gaming, offering an experience that appeals to a wide audience, including those seeking an alternative to traditional casino games or as a means to curb gambling addiction. Security and credibility concerns are being addressed through advancements in data analytics, multi-factor authentication, and blockchain technology. Sports betting and fantasy sports continue to be popular segments, with the integration of artificial intelligence and chatbots enhancing user experience. The increasing use of smartphones and LED screens for online gambling further boosts market growth. These trends are shaping the future of the online gambling industry, offering new opportunities for innovation and growth. Brand Awareness and Player Behavior are vital areas of focus, with Player Retention strategies employing Machine Learning and Artificial Intelligence to analyze trends and tailor offerings accordingly.

What will be the Size of the market During the Forecast Period?

Request Free Sample

In the dynamic online gambling market, mobile apps have become a primary platform for engaging players. Affiliate networks play a crucial role in driving traffic and revenue for operators. Deposit and loss limits are essential player protection measures, while gamification techniques and personalized offers enhance user experience. Evolution Gaming and other game providers offer live casino games, poker rooms, and virtual reality gaming for a more experience. Data analysis and risk assessment are key components of effective player retention strategies. Compliance regulations ensure a responsible gambling environment. Company partnerships provide access to AI-powered recommendations, financial audits, and brand building tools. The market encompasses various forms of internet-based gambling, including casino games such as poker and blackjack, sports betting on soccer, rugby, and other popular events, lotteries, and bingo. Mobile devices dominate the landscape, with desktop usage declining.

Social media strategies and email support offer channels for customer acquisition and engagement. Cybersecurity measures and phone support ensure a secure and seamless experience. User experience optimization, machine learning algorithms, and random number generators contribute to the overall quality of the gaming experience. Online lotteries, bingo halls, and slot machines cater to diverse customer preferences. UI/UX design and content creation are essential for attracting and retaining players. VIP programs and welcome bonuses offer incentives for loyalty. Live chat and responsible gambling tools promote player satisfaction and trust. Match bonuses and free spins reward new and returning players. Brand building and customer segmentation strategies help operators target their audience effectively. Game mechanics, such as poker rooms and slot machines, offer a balance of skill and chance. Overall, the online gambling market continues to evolve, driven by technological advancements and changing player preferences.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Casual gamblers
  Professional gamblers
  High-rollers


Type

  Sports betting
  Casino games
  Poker
  Bingo
  Lottery


Device

  Desktop
  Mobile


Geography

  US

By End-user Insights

The casual gamblers segment is estimated to witness significant growth during the forecast period. In the dynamic online gambling market, entities such as Game Design and User Experience play pivotal roles in catering to the preferences of diverse segments, including casual gamblers. These individuals primarily engage in gambling activities for entertainment and leisure, often favoring platforms with user-friendly interfaces and a wide range of offerings, including slots, poker, and sports betting. To retain and engage this demographic, operators incorporate various strategies. For instance, they offer promotions, bonuses, and free-play options, ensuring a rewarding and enjoyable experience. StartFragment Responsible gaming and anti-money laundering measures are integral to maintaining a secure and trustworthy environment, while software providers and payment gateways facilitate seamless transactions.EndFragment
StartFragment Market penetration and customer acquisiti

The North America Online Gambling Market Report is Segmented by Game Type (Sports Betting, Casino, Lottery, Bingo), Platform (Desktop, Mobile and Tablets, Other Platforms), Age Group (18–24 Years, 25–34 Years, 35–44 Years, 45–54 Years, 55+ Years), Betting Type (Pre-Match/Fixed-Odds, Live/In-Play), and Geography (United States, Canada, Mexico, Rest of North America). The Market Forecasts are Provided in Terms of Value (USD).

The growth of the global online gambling market was forecast to reach a rate of **** percent over the previous year in 2018.

Online gambling market

Online gambling includes playing casino games, lotteries, poker and sports betting via the internet. Sports betting was only legalized in the United States by Supreme Court in 2018, enabling the companies in that industry to grow their sports betting sectors. Some of the online gambling firms that have profited from this change in legislation include top online gambling company Paddy Power Betfair and U.S. competitor International Game Technology, whose market value accounted for almost *** billion U.S. dollars in 2017.

Online gambling industry continues to grow

In the era of digitization and the advancements of technology, higher proportions of gamblers now play online, which leads to a growing online gambling market around the world. The global online gambling market is anticipated to reach almost ** billion U.S. dollars by 2024.

Over the last observation, the revenue is forecast to significantly increase in all listed countries. This ranking by revenue in the casino games segment of the app market is forecast to be led by Brazil with over ** million U.S. dollars since 2024. In contrast, the ranking is trailed by the Dominican Republic and Colombia. Find other insights concerning similar markets and segments, such as a comparison of number of downloads in Russia and a comparison of revenue growth worldwide.The Statista Market Insights cover a broad range of additional markets.

The Australia online gambling market size was valued at USD 5.2 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 8.9 Billion by 2033, exhibiting a CAGR of 5.88% from 2025-2033. Favorable regulatory environment in the country, rapid technological advancements, changing consumer preferences, ongoing promotion and advertising activities, and expansion of variety of offerings are some of the factors bolstering the market Australia online gambling market share.

IMARC Group provides an analysis of the key trends in each segment of the Australia online gambling market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on game type and device.

In 2024, the revenue change in the 'Online Games' segment of the media market in Thailand was modeled to stand at **** percent. Between 2018 and 2024, the figure dropped by **** percentage points, though the decline followed an uneven course rather than a steady trajectory. The forecast shows the revenue change will steadily decline by **** percentage points from 2024 to 2030.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Online Games.

The online gambling market, valued at $93.26 billion in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 10.44% from 2025 to 2033. This surge is driven by several factors. Increased smartphone penetration and readily available high-speed internet access have significantly broadened the market's reach, attracting a younger demographic and fostering greater convenience for existing players. Furthermore, the continuous innovation in online gaming technologies, including virtual reality (VR) and augmented reality (AR) integration, is enhancing the overall user experience and driving engagement. The legalization and regulation of online gambling in various jurisdictions worldwide also contribute significantly to market expansion by providing a secure and regulated environment for both operators and players. However, challenges persist, including concerns over responsible gambling and the potential for addiction, as well as stringent regulatory frameworks that can limit market access in certain regions. The competitive landscape is intense, with established players like Betsson AB, 888 Holdings PLC, and Flutter Entertainment PLC vying for market share alongside newer entrants like DraftKings Inc. The market segmentation likely involves various game categories (sports betting, casino games, poker, etc.) and diverse platforms (desktop, mobile, etc.), further influencing market dynamics. The forecast period (2025-2033) anticipates continued growth, albeit potentially at a slightly moderated pace towards the end of the forecast horizon as market saturation in some regions begins to exert some influence. The major regional markets are likely to include North America, Europe, and Asia-Pacific, each exhibiting distinct growth trajectories based on regulatory environments, technological adoption rates, and cultural preferences. Strategic partnerships, mergers and acquisitions, and the development of innovative game offerings will be crucial for companies to maintain competitiveness and capitalize on the market's expansion. Effective responsible gambling initiatives will also become increasingly important for industry sustainability and maintaining a positive public image. The continued evolution of technology and the changing regulatory landscape will continue to shape this dynamic and lucrative market. Recent developments include: In September 2023, Bet365 partnered with mobile-focused gaming content provider Gaming Realms. Following the agreement, Gaming Realms provides Bet365 with its online gaming content selection. Slingo Rainbow Riches and Slingo Lobstermania are included in the provider's collection., In June 2023, Groupe Partouche and Betsson AB partnered to launch online casino services in Belgium. The collaboration leverages Groupe Partouche's dominance in the market for traditional casinos and Betsson's expertise in the online gaming industry to produce enticing online casino offerings suited explicitly for the Belgian market., In June 2023, Bet365 officially launched in Iowa, a midwestern US state. With the help of a long-term collaboration with Casino Queen Marquette, Bet365 made its debut in the state of Iowa.. Key drivers for this market are: Aggressive Advertisement And Promotional Activities, Advancement In Security, Encryption, And Streaming Technology. Potential restraints include: Aggressive Advertisement And Promotional Activities, Advancement In Security, Encryption, And Streaming Technology. Notable trends are: Various Sponsorships and Convenient Payment Options are Driving the Online Gambling Industry.

The Mexico Online Gambling Market Report is Segmented by Game Type (Sports Betting, Casino Games, Lottery, and Bingo), Platform (Desktop/Laptop and Mobile/Tablet), Age Group (Below 25 Years, 25–40 Years, and Above 40 Years), Region (North, North Central, Central, and South). The Market Forecasts are Provided in Terms of Value (USD).

The global gambling & betting market is booming, with a $262 billion market size in 2025 and a projected 4.5% CAGR through 2033. Discover key trends, growth drivers, and leading companies shaping this lucrative industry. Learn about online gambling, sports betting, and the impact of technological advancements on this dynamic sector.