In 2024, the states with the highest revenue from iGaming were Pennsylvania and Michigan, generating 2.71 and 2.44 billion U.S. dollars in gaming revenue, respectively. Meanwhile, iGaming revenue in New Jersey totaled 2.39 billion U.S. dollars.

In July 2023, a survey was conducted to determine the main reasons for preferring online/mobile sports betting in the United States. The majority of respondents, 77.5 percent, said that the main reason was convenience. Comparatively, 21.3 percent of survey participants said that they bet online or via mobile because there were no in-person options near them.

The United States Online Gambling Market Report is Segmented by Game Type (Sports Betting, Casino, Lottery, Bingo, and Other Game Types), Gender (Male and Female), Age Group (Below 25 Years, 25-40 Years, and Above 40 Years), and Device (Desktop, Mobile, and Others). The Market Forecasts are Provided in Terms of Value (USD).

In a survey held between September 2024 and January 2025, it was found that the age group with the highest share of online gamblers in Great Britain was 45 to 54 years old. This demographic had a 42 percent share of individuals who had gambled in the previous four weeks.

The global online gambling & betting market size was valued at USD 58 billion in 2021 and will reach USD 182.21 billion by 2030, at a CAGR of 11.8%.

Notes: (1) Monthly payments are due to the State by the 15th of the following month. (2) The operation of the online casino gaming began on October 12, 2021. (3) This amount shall only include coupons and credits issued for use for gaming in the state and redeemed in the State of Connecticut. (4) Per Public Act 21-23, from October 2021 – September 2022 the promotional deduction is limited to the lesser of 25% of online casino gaming Win/Loss, or actual promotional coupons or credits wagered. From October 2022 – September 2023 this limit drops to 20%, and to 15% thereafter. (5) Payment rate is 18% of Gross Gaming Revenue until September 2026; 20% for all subsequent periods. Monthly payment is the greater of the calculated payment or $0 (if calculated payment is negative). (6) MPTN began on-reservation online casino gaming on December 7, 2021, the Mohegan Tribe began on-reservation online casino gaming on May 6, 2022. (7) In July 2024, Mohegan Digital, LLC's online gaming operator identified and reported data latency issues that caused errors in the May 2024 payment calculations submitted to the State of Connecticut. Mohegan Digital, LLC amended their May 2024 return, which resulted in a decrease of $679 in both Wagers and Win/(loss) and a decrease of $104 in Payment. Amended figures are shown above. (8) In June 2025, the MPI Master Wagering License CT, LLC online gaming operator revised an issue with backend changes with how free credits are categorized and amended March and April 2025 returns and reduced Promotional Coupons by $4,973,493 and $5,123,114 respectively. No other originally reported amounts were effected. Corrected amounts are shown here.

The Online Gambling Market is Segmented by Product Type (Sports Betting, Casino, Lottery, and Bingo), by Platform (Desktop, Mobile, and More), by Age Group (18–24 Years, 25–34 Years, 35–44 Years, 45–54 Years, and 55+ Years), by Betting Type (Pre-Match/Fixed-Odds and Live/In-Play), and by Geography. The Market Forecasts are Provided in Terms of Value (USD).

Research dataset and analysis for Online Gambling including statistics, forecasts, and market insights

The size of the global online gambling and betting industry amounted to ** billion U.S. dollars in 2024. This has been forecast to rise to *** billion U.S. dollars by 2029. In comparison, the market size of the global sports betting and lottery industry was valued at roughly *** billion U.S. dollars as of March 2025. Overall, the global sports betting industry had more than ******* employees and approximately ****** businesses. What is the most popular type of online gambling in the United States? As of 2024, online sports betting ranked as the form of online gambling with the highest share of participants in the U.S. In total, ** percent of U.S. adults said they made online bets on sports. Meanwhile, the total revenue from sports betting in the U.S. amounted to ***** billion U.S. dollars in 2023, denoting an increase of approximately ** percent from the previous year. Meanwhile, ********** was the most popular sports betting website in the U.S. as of January 2024. What is the United Kingdom’s National Lottery? A lottery is a form of gambling where participants purchase numbered tickets with the aim of matching those numbers with lots, which are drawn randomly at a later date. Established in 1994, the National Lottery is a nationwide version of the activity that is regulated by the Gambling Commission of the United Kingdom. Between April 2023 and March 2024, over ***** billion British pounds worth of National Lottery tickets were sold. Meanwhile, more than *** billion British pounds were available as prize money for potential winners of the National Lottery in the same period.

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Online Gambling Market Size 2025-2029

The online gambling market size is valued to increase USD 208.6 billion, at a CAGR of 12.4% from 2024 to 2029. Growing adoption of digital technologies will drive the online gambling market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 44% growth during the forecast period.
By Device - Desktop segment was valued at USD 110.40 billion in 2023
By Product - Lottery segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 172.73 billion
Market Future Opportunities: USD 208.60 billion
CAGR from 2024 to 2029 : 12.4%

Market Summary

The market experiences continuous expansion, fueled by the increasing integration of advanced technologies and shifting consumer preferences. Innovative offerings, such as live betting, virtual reality (VR), and augmented reality (AR) experiences, attract a burgeoning user base. According to recent estimates, The market is valued at over USD50 billion, underscoring its significant impact on the broader digital economy. However, this growth trajectory is not without challenges. As the market expands, online data security becomes a paramount concern, with cyber threats and privacy breaches posing potential risks to both operators and consumers. Despite these challenges, the online gambling industry remains poised for continued growth, driven by technological advancements and evolving consumer demands.

What will be the Size of the Online Gambling Market during the forecast period?

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How is the Online Gambling Market Segmented ?

The online gambling industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. DeviceDesktopMobileProductLotteryBettingCasinoComponentSoftwareServicesGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKAPACChinaIndiaJapanSouth KoreaRest of World (ROW)

By Device Insights

The desktop segment is estimated to witness significant growth during the forecast period.

The market continues to evolve, with the desktop segment accounting for a substantial portion of its growth. Desktop devices, including computers and laptops, offer a sophisticated and expansive interface for users to engage in various forms of online betting and gaming. Notable online casinos, like 888 Casino and Betway, provide feature-rich desktop platforms with a diverse range of games, including slots, roulette, and blackjack, as well as live dealer options. These platforms prioritize user experience optimization through game testing methodologies, real-time data analytics, and user interface design. Regulatory compliance frameworks, such as KYC procedures and anti-money laundering protocols, ensure a secure and responsible gaming environment. Advanced security measures, including data encryption methods, network security protocols, and fraud detection systems, protect user information. Software development SDKs and game server clustering facilitate seamless integration of game development tools and real-time bet processing. Loyalty program management, bonus calculation engines, and payment gateway integration further enhance the user experience. Mobile app development and virtual reality integration cater to the growing demand for on-the-go gaming, while game optimization techniques and behavioral targeting algorithms personalize the user experience. Overall, the market adheres to a rigorous software development lifecycle and employs robust customer support systems and database management systems to maintain a high level of player satisfaction. For instance, The market is projected to reach a value of USD92.9 billion by 2023, reflecting a CAGR of 11.5% during the forecast period.

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The Desktop segment was valued at USD 110.40 billion in 2019 and showed a gradual increase during the forecast period.

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Regional Analysis

APAC is estimated to contribute 44% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

See How Online Gambling Market Demand is Rising in APAC Request Free Sample

The market in the region experiences continuous expansion due to the proliferation of mobile application platforms. Previously, the adoption of online gambling games, including online poker, bingo, and lottery, was restrained by the scarcity of accessible online platforms. However, the emergence of websites and applications for online gambling, coupled with the increasing penetration of smartphones, has facilitated the expansion of this s

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Casinos And Gambling Market Size 2025-2029

The casinos and gambling market size is forecast to increase by USD 165.3 billion, at a CAGR of 11.6% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing popularity of online gambling and the expanding use of social media marketing by casino operators. The shift towards digital platforms and streaming has opened new avenues for casino businesses, enabling them to reach a broader audience and offer more convenient gaming experiences. This trend is further fueled by the socio-economic impact of casinos, which contributes to local economies through job creation and revenue generation. However, the market is not without challenges. Regulatory frameworks and societal concerns regarding problem gambling continue to pose significant obstacles. The need for stricter regulations to protect consumers and mitigate potential harm is increasingly important.
Additionally, the intensifying competition among casino operators necessitates continuous innovation and differentiation to attract and retain customers. To capitalize on opportunities and navigate challenges effectively, companies must stay informed of market trends and consumer preferences, while adhering to regulatory requirements and ethical business practices.

What will be the Size of the Casinos And Gambling Market during the forecast period?

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The market continues to evolve, with dynamic market dynamics shaping various sectors. Sports betting, a significant segment, experiences ongoing shifts in consumer preferences and regulatory requirements. Operating costs, a crucial factor, are influenced by advancements in technology and increasing competition. Access control and security protocols are continually refined to ensure a safe gaming environment. Behavioral patterns of players, driven by mobile casinos and social media marketing, are reshaping customer engagement strategies. Loyalty programs and VIP schemes are increasingly leveraged to retain customers, while compliance training and responsible gambling initiatives address regulatory demands and ethical concerns. Slot machines, a staple of casino gaming, undergo continuous innovation in game mechanics and design, from interior elements to sound systems and progressive jackpots.

Casino management systems, including customer support and house edge optimization, are essential for efficient operations. Free spins and affiliate marketing are popular promotional tools, while casino games, from table games to live dealer options, cater to diverse player demographics. Marketing expenditure and marketing strategies are crucial for attracting and retaining customers. Software providers and online casinos offer various payment gateways and wagering requirements to accommodate diverse player needs. Customer service, including live chat and email support, is vital for addressing player inquiries and concerns. Fraud prevention and player tracking are essential for maintaining security and ensuring fair play. Anti-money laundering (AML) measures are implemented to comply with regulatory requirements and maintain a reputable image.Overall, the market remains an ever-evolving landscape, requiring continuous adaptation and innovation.

How is this Casinos And Gambling Industry segmented?

The casinos and gambling industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Poker
  Blackjack
  Craps
  Lottery
  Others


Platform

  Offline
  Online


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Type Insights

The poker segment is estimated to witness significant growth during the forecast period. The market is experiencing significant growth, with various entities shaping its dynamics. Poker, a popular card game, held a substantial share in 2024 due to its increasing popularity, especially online. Online poker has attracted a massive following worldwide, contributing to a surge in the number of players. This trend is further fueled by the proliferation of online gambling platforms, offering not only poker but also other casino games. Live casino games have also emerged, adding to the demand for poker and other offerings. These games can be accessed on desktops and mobile devices, catering to diverse player preferences.

The Poker segment was valued at USD 50.80 billion in 2019 and showed a gradual increase during the forecast period. Casino design, loyalty programs, and social media mark

Number of Businesses statistics on the Global Casinos & Online Gambling industry in Global

The Australia online gambling market size was valued at USD 5.2 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 8.9 Billion by 2033, exhibiting a CAGR of 5.88% from 2025-2033. Favorable regulatory environment in the country, rapid technological advancements, changing consumer preferences, ongoing promotion and advertising activities, and expansion of variety of offerings are some of the factors bolstering the market Australia online gambling market share.

IMARC Group provides an analysis of the key trends in each segment of the Australia online gambling market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on game type and device.

Vietnam online gambling market size is projected to exhibit a growth rate (CAGR) of 10.8% during 2025-2033. The increasing number of faster networks, along with the growing usage of advanced technologies that offer players with an immersive experience, is primarily augmenting the market growth.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on game type and device.

Comprehensive YouTube channel statistics for Online Gambling Highlights, featuring 198,000 subscribers and 93,732,218 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Gaming category and is based in US. Track 1,208 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

The global market size of the casino and online gambling sector totaled ***** billion U.S. dollars in 2023. This marked the first time since the beginning of the coronavirus (COVID-19) pandemic in 2020 that the market size reached pre-pandemic levels.

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US Online Gambling Market Size 2025-2029

The online gambling market in US size is forecast to increase by USD 54.8 billion billion at a CAGR of 11.6% between 2024 and 2029.

The online gambling market is experiencing significant growth due to several key trends. The relaxation of government regulations in various regions is driving market expansion. Virtual reality (VR) technology is revolutionizing online gaming, offering an experience that appeals to a wide audience, including those seeking an alternative to traditional casino games or as a means to curb gambling addiction. Security and credibility concerns are being addressed through advancements in data analytics, multi-factor authentication, and blockchain technology. Sports betting and fantasy sports continue to be popular segments, with the integration of artificial intelligence and chatbots enhancing user experience. The increasing use of smartphones and LED screens for online gambling further boosts market growth. These trends are shaping the future of the online gambling industry, offering new opportunities for innovation and growth. Brand Awareness and Player Behavior are vital areas of focus, with Player Retention strategies employing Machine Learning and Artificial Intelligence to analyze trends and tailor offerings accordingly.

What will be the Size of the market During the Forecast Period?

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In the dynamic online gambling market, mobile apps have become a primary platform for engaging players. Affiliate networks play a crucial role in driving traffic and revenue for operators. Deposit and loss limits are essential player protection measures, while gamification techniques and personalized offers enhance user experience. Evolution Gaming and other game providers offer live casino games, poker rooms, and virtual reality gaming for a more experience. Data analysis and risk assessment are key components of effective player retention strategies. Compliance regulations ensure a responsible gambling environment. Company partnerships provide access to AI-powered recommendations, financial audits, and brand building tools. The market encompasses various forms of internet-based gambling, including casino games such as poker and blackjack, sports betting on soccer, rugby, and other popular events, lotteries, and bingo. Mobile devices dominate the landscape, with desktop usage declining.

Social media strategies and email support offer channels for customer acquisition and engagement. Cybersecurity measures and phone support ensure a secure and seamless experience. User experience optimization, machine learning algorithms, and random number generators contribute to the overall quality of the gaming experience. Online lotteries, bingo halls, and slot machines cater to diverse customer preferences. UI/UX design and content creation are essential for attracting and retaining players. VIP programs and welcome bonuses offer incentives for loyalty. Live chat and responsible gambling tools promote player satisfaction and trust. Match bonuses and free spins reward new and returning players. Brand building and customer segmentation strategies help operators target their audience effectively. Game mechanics, such as poker rooms and slot machines, offer a balance of skill and chance. Overall, the online gambling market continues to evolve, driven by technological advancements and changing player preferences.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Casual gamblers
  Professional gamblers
  High-rollers


Type

  Sports betting
  Casino games
  Poker
  Bingo
  Lottery


Device

  Desktop
  Mobile


Geography

  US

By End-user Insights

The casual gamblers segment is estimated to witness significant growth during the forecast period. In the dynamic online gambling market, entities such as Game Design and User Experience play pivotal roles in catering to the preferences of diverse segments, including casual gamblers. These individuals primarily engage in gambling activities for entertainment and leisure, often favoring platforms with user-friendly interfaces and a wide range of offerings, including slots, poker, and sports betting. To retain and engage this demographic, operators incorporate various strategies. For instance, they offer promotions, bonuses, and free-play options, ensuring a rewarding and enjoyable experience. StartFragment Responsible gaming and anti-money laundering measures are integral to maintaining a secure and trustworthy environment, while software providers and payment gateways facilitate seamless transactions.EndFragment
StartFragment Market penetration and customer acquisiti

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UK Gambling Market Size 2025-2029

The uk gambling market size is forecast to increase by USD 3.51 billion at a CAGR of 5.4% between 2024 and 2029.

The Gambling Market in the UK is experiencing significant shifts, driven by the surge in popularity of online gambling platforms and the implementation of artificial intelligence (AI) technology. The convenience and accessibility offered by digital gambling platforms have attracted a large and growing customer base, leading to increased competition among providers. This trend is further fueled by the integration of AI, which enhances user experience through personalized recommendations and improved security measures. However, this market landscape is not without challenges. The increased prevalence of online gambling platforms poses a risk to vulnerable populations, particularly children, who may be exposed to gambling content inadvertently. Ensuring responsible gambling practices and implementing effective age verification mechanisms are crucial for maintaining a socially responsible market. Companies must navigate these challenges while capitalizing on the opportunities presented by technological advancements and evolving consumer preferences. By focusing on innovation, regulatory compliance, and customer engagement, gambling providers can differentiate themselves and thrive in this dynamic market.

What will be the size of the UK Gambling Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe UK gambling market is characterized by the integration of advanced technologies and stringent regulations. Gambling platforms employ API integrations for seamless data exchange, enhancing user experience. Payment fraud prevention is a priority, with payment processors utilizing predictive modeling and behavioral targeting to mitigate risks. Affiliate networks and marketing agencies collaborate to drive customer acquisition, while marketing automation and compliance training ensure regulatory adherence. Identity verification and age assessment are crucial components of player support services, safeguarding both operators and consumers. Self-assessment tools and responsible gaming tools are integral to promoting a healthy gaming environment. Business intelligence and data mining enable data warehousing for informed decision-making, while bet limits and risk assessment models help manage player behavior. Security protocols and game servers ensure fairness and integrity, with gambling software undergoing rigorous testing and technical documentation available for transparency. Regulation and compliance are ongoing concerns, with gambling regulation evolving to accommodate technological advancements. Overall, the UK gambling market is a dynamic and complex ecosystem, continually adapting to meet the demands of consumers and regulators alike.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. TypeBettingLotteryCasinoPlatformOfflineOnlineEnd-userMenWomenMinorsGeographyEuropeUK

By Type Insights

The betting segment is estimated to witness significant growth during the forecast period.

The UK gambling market, encompassing casino games, sports betting, and esports betting, experiences continuous expansion. Table games and casino games remain popular, while player behavior influences the design of bonus programs and retention rates. Software providers ensure game security and payment security for online gambling, facilitating transactions through payment gateways. Affiliate marketing and risk management are essential components, with regulatory compliance and AML regulations shaping the industry. Rising churn rates call for effective marketing campaigns and loyalty programs. Lifetime value and data analytics are crucial for business growth. Problem gambling and responsible gambling initiatives are prioritized. Live casino and esports betting are gaining traction, with odds calculation and virtual sports adding to the market's diversity. Technical support, customer service, and data privacy are essential for maintaining user experience. Sports betting, particularly high-stakes bets, generates substantial revenue. Software updates and fraud detection are ongoing concerns.

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The Betting segment was valued at USD 4769.00 million in 2019 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The UK gambling market is a

The Mexico online gambling market is booming, projected to reach $2.56 billion by 2033, fueled by rising smartphone usage and a growing acceptance of online gaming. Discover key trends, market size, leading companies, and future growth projections in this comprehensive analysis. Recent developments include: October 2024: Novibet, in collaboration with OBBSworks, introduced its iGaming casino games on the Novibet platform, extending its reach across North America, including Mexico.July 2024: Novibet Partnered with 7777gaming company to feature its casino games across Mexico, Canada, Brazil, Chile, Ecuador, and Ireland. iLottery, Jackpot, and other casinos were among the major types of casinos available in the market.April 2024: In a collaboration with its long-time operator partner bet365, Playtech unveiled a bespoke live game show named Super Mega Ultra. This new live game show is accessible to bet365 players in various regions, such as the UK, Mexico, and Ontario. The game boasts an innovative three-tier base system across two wheels, presenting three payout levels: Super, Mega, and Ultra. Each round is designed with maximum multipliers: ×300 for Super, ×500 for Mega, and an impressive ×2500 for Ultra.. Key drivers for this market are: Rising Consumer Interest in Sports and Betting, Increased Internet Penetration and Smartphones. Potential restraints include: Rising Consumer Interest in Sports and Betting, Increased Internet Penetration and Smartphones. Notable trends are: Sports Betting Is The Preferred Game Type Amongst The Majority.