In a 2024 survey, it was found that the form of gambling with the highest share of participants in the United States was the lottery. Overall, 46 percent of men in the U.S. played the lottery, while 40 percent of women took part. Meanwhile, the gambling form with the largest disparity between men and women was online sports betting, with 15 percent of men saying they took part. In comparison, only six percent of women said they did so.

The global online gambling & betting market size was valued at USD 58 billion in 2021 and will reach USD 182.21 billion by 2030, at a CAGR of 11.8%.

The global market size of the casino and online gambling sector totaled 292.1 billion U.S. dollars in 2023. This marked the first time since the beginning of the coronavirus (COVID-19) pandemic in 2020 that the market size reached pre-pandemic levels.

When surveyed in August 2024, it was found that ** percent of adults in the United States participated in online sports betting. Meanwhile, ***** percent said they played online casino games and slot machines. Online gambling landscape in the U.S. The legal status of online gambling varies from state to state in the U.S., with only a handful of states having fully legalized iGaming as of December 2023. Among these were *************************************. Meanwhile, state legislators have been more lenient with other forms of gambling, with ** states having legalized sports betting as of September 2024. How big is the online gambling market in the U.S.? Since the legalization of sports betting at a federal level in 2018, the market size of the online gambling industry in the U.S. has grown significantly, reaching nearly ** billion U.S. dollars in 2023. This is also reflected in participation rates, with the share of U.S. adults taking part in iGaming and sports betting increasing between 2021 and 2023.

Employment statistics on the Global Casinos & Online Gambling industry in Global

Yearly growth chart for sports betting in US states, including handle, revenue, and growth metrics

The United States Online Gambling Market Report is Segmented by Game Type (Sports Betting, Casino, Lottery, Bingo, and Other Game Types), Gender (Male and Female), Age Group (Below 25 Years, 25-40 Years, and Above 40 Years), and Device (Desktop, Mobile, and Others). The Market Forecasts are Provided in Terms of Value (USD).

This statistic shows the distribution of the online gambling market worldwide in 2015, by product. In that year, sports betting held the largest portion of the global online gambling industry with a market share of 48 percent.

The China online gambling market size was valued at USD 11.4 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 19.88 Billion by 2033, exhibiting a CAGR of 6.05% from 2025-2033. The market is witnessing significant growth due to advancements in technology and shifting consumer behavior. Moreover, the rise of mobile gaming, integration of AI, and increasing regulations and enforcements are further expanding the market.

IMARC Group provides an analysis of the key trends in each segment of the China online gambling market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on game type and device.

The size of the global online gambling and betting industry amounted to ** billion U.S. dollars in 2024. This has been forecast to rise to *** billion U.S. dollars by 2029. In comparison, the market size of the global sports betting and lottery industry was valued at roughly *** billion U.S. dollars as of March 2025. Overall, the global sports betting industry had more than ******* employees and approximately ****** businesses. What is the most popular type of online gambling in the United States? As of 2024, online sports betting ranked as the form of online gambling with the highest share of participants in the U.S. In total, ** percent of U.S. adults said they made online bets on sports. Meanwhile, the total revenue from sports betting in the U.S. amounted to ***** billion U.S. dollars in 2023, denoting an increase of approximately ** percent from the previous year. Meanwhile, ********** was the most popular sports betting website in the U.S. as of January 2024. What is the United Kingdom’s National Lottery? A lottery is a form of gambling where participants purchase numbered tickets with the aim of matching those numbers with lots, which are drawn randomly at a later date. Established in 1994, the National Lottery is a nationwide version of the activity that is regulated by the Gambling Commission of the United Kingdom. Between April 2023 and March 2024, over ***** billion British pounds worth of National Lottery tickets were sold. Meanwhile, more than *** billion British pounds were available as prize money for potential winners of the National Lottery in the same period.

Notes: (1) Monthly payments are due to the State by the 15th of the following month. (2) The operation of the online casino gaming began on October 12, 2021. (3) This amount shall only include coupons and credits issued for use for gaming in the state and redeemed in the State of Connecticut. (4) Per Public Act 21-23, from October 2021 – September 2022 the promotional deduction is limited to the lesser of 25% of online casino gaming Win/Loss, or actual promotional coupons or credits wagered. From October 2022 – September 2023 this limit drops to 20%, and to 15% thereafter. (5) Payment rate is 18% of Gross Gaming Revenue until September 2026; 20% for all subsequent periods. Monthly payment is the greater of the calculated payment or $0 (if calculated payment is negative). (6) MPTN began on-reservation online casino gaming on December 7, 2021, the Mohegan Tribe began on-reservation online casino gaming on May 6, 2022. (7) In July 2024, Mohegan Digital, LLC's online gaming operator identified and reported data latency issues that caused errors in the May 2024 payment calculations submitted to the State of Connecticut. Mohegan Digital, LLC amended their May 2024 return, which resulted in a decrease of $679 in both Wagers and Win/(loss) and a decrease of $104 in Payment. Amended figures are shown above.

Vietnam online gambling market size is projected to exhibit a growth rate (CAGR) of 10.8% during 2025-2033. The increasing number of faster networks, along with the growing usage of advanced technologies that offer players with an immersive experience, is primarily augmenting the market growth.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on game type and device.

India online gambling market size reached USD 2.9 Billion in ​2024​. Looking forward, IMARC Group expects the market to reach USD 5.7 Billion by ​2033​, exhibiting a growth rate (CAGR) of 7.78% during ​2025-2033. The inflating popularity of interactive entertainment, along with the growing demand for a convenient alternative to traditional land-based gambling, is primarily driving the market growth.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for ​2025-2033​. Our report has categorized the market based on game type and device.

The Australia online gambling market size was valued at USD 5.2 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 8.9 Billion by 2033, exhibiting a CAGR of 5.88% from 2025-2033. Favorable regulatory environment in the country, rapid technological advancements, changing consumer preferences, ongoing promotion and advertising activities, and expansion of variety of offerings are some of the factors bolstering the market Australia online gambling market share.

IMARC Group provides an analysis of the key trends in each segment of the Australia online gambling market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on game type and device.

Yearly and monthly growth charts for sports betting in Louisiana , including handle, revenue, and growth metrics

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The online gambling market is expected to grow at a CAGR of 11% during the forecast period. Rising popularity of the freemium model, drivers.2, and drivers.3 are some of the significant factors fueling online gambling market growth.

Rising popularity of the freemium model

online gambling and sports betting market size is projected to grow USD 208.10 billion by 2034, exhibiting a CAGR of 7.26%.

In a survey held between November 2023 and February 2024, it was found that the age groups with the highest share of online gamblers in Great Britain were 45-years old to 54-years old, and 55-years old to 64-years old. Both of these demographics had a 42 percent share of individuals who had gambled in the previous four weeks.

The amount wagered in the online gambling market in Italy has risen steadily since 2017, peaking at over ** billion euros in 2022. That year, online gamblers in Italy won roughly ** billion euros overall. Meanwhile, this segment's gross gaming revenue (GGR) amounted to around **** billion euros in 2022.