Estimated at a value of 403 billion yuan in 2022, China’s online gaming sector has doubled its size within six years. While eSports and a growing female player base appear to be the next big waves of China’s gaming prosperity, the country’s strict regulations could also stunt the growth of these market prospects.
China’s gaming scene
Since 2017, mobile games have been the major pillar of the Chinese gaming industry. Role playing, multiplayer online battle arena (MOBA), and shooters are the bestselling mobile game categories. Apart from mobile gaming, eSports sales revenue has seen tremendous growth, with MOBA, shooters, and strategy games being the favorite genres. Furthermore, female gamers are on the rise. In 2020, the market size of mobile games targeting female consumers surpassed 60 billion yuan, indicating a 22 percent year-over-year growth rate.
A treasure trove that is difficult to access
For many game developers and publishers, the Chinese market is lucrative but challenging as well. On one side, China is home to one billion internet users, yet only half of them have engaged in online gaming. There is a massive market potential waiting to be unlocked. On the other side, all games must get an official approval before launching in China. The Chinese authorities have been active in tightening restrictions on game content and have sought to cut playtime for underage gamers in recent years.
Online Gaming Market Size 2025-2029
The online gaming market size is forecast to increase by USD 120.2 million, at a CAGR of 18.8% between 2024 and 2029.
The market is experiencing significant growth, driven by several key trends. The increasing popularity of e-sports is one such factor, with tournaments and leagues attracting large audiences and sponsorships. Another trend is the growth of the free-to-play model, allowing wider access to games and generating revenue through in-game purchases. However, the market also faces challenges, such as the high infrastructural requirements for supporting online gaming, including strong internet connectivity and powerful gaming systems. These factors create opportunities for market participants to innovate and meet the evolving needs of consumers. Online gaming is set to continue its growth trajectory, offering rich opportunities for businesses and gamers alike.
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The video games market has experienced significant growth in recent years, with B2C enterprises increasingly focusing on digital video games and online gaming options. This shift towards online games and downloadable content has revolutionized the industry, allowing consumers to access a vast array of titles from various genres on multiple platforms. Online games, including mobile games and those offered through gaming networks, have become a popular choice for consumers due to their convenience and accessibility. According to third-party studies and survey results, consumer spending on digital games reached an all-time high in 2020, with mobile games and esports leading the charge. Game genres such as first-person shooters, sports simulations, and 3D games have gained a massive following, particularly among younger demographics. The integration of in-game chat and voice chat features has further enhanced the online gaming experience, enabling players to communicate and collaborate in real-time.
The proliferation of mobile devices and smartphones has expanded the reach of the video games market, allowing players to enjoy their favorite titles on the go. The internet has become an essential component of the gaming landscape, providing a platform for players to connect, compete, and engage with each other. Personal computers and gaming consoles continue to be popular choices for gamers, offering high-quality graphics and gaming experiences. However, the convenience and accessibility of mobile gaming have made it a formidable competitor in the market. Despite the numerous benefits, online gaming and digital games have also raised concerns regarding addiction and its impact on individuals and society. As the video games market continues to evolve, it is crucial for enterprises to address these concerns while providing innovative and engaging gaming experiences for their customers.
How is this market segmented and which is the largest segment?
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
Platform
PC
Console
Mobile
Type
Action
Adventure
Puzzle
Arcade
Others
Geography
APAC
China
India
Japan
South Korea
North America
Canada
US
Europe
Germany
UK
France
Italy
South America
Middle East and Africa
By Platform Insights
The PC segment is estimated to witness significant growth during the forecast period.
The market encompasses various segments, with PC gaming being a significant sector due to its large and dedicated user base. PC gamers value the platform's versatility, high-performance hardware, and extensive game library. The PC gaming market consists of desktop and laptop categories, each catering to distinct preferences. Desktop gaming PCs provide superior components and are popular among enthusiasts seeking high-end capabilities and customizable setups. The market's growth is influenced by factors such as compatibility with various input devices, including keyboards and mice, and the ongoing advancements in technology, like 5G and cloud gaming services. Business models, including monthly fees and free-to-play, cater to diverse consumer needs. Regulated sports betting and data centers support the infrastructure required for seamless gaming experiences through web browsers and streaming services.
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The PC segment was valued at USD 33.10 million in 2019 and showed a gradual increase during the forecast period.
Regional Analysis
APAC is estimated to contribute 44% to the growth of the global market during the forecast period.
Technavio's analysts have elaborately explaine
A September to November 2024 survey found that over six in ten gamers in the United Kingdom ever played games online. This represents an unchanged reach in online gaming from the previous year. Online gaming has always enjoyed popularity among UK gamers but gained a whole new relevance during the COVID-19 pandemic.
According to a survey of global internet audiences in the third quarter of 2024, 83.6 percent of internet users played video games on any device. The Philippines had the highest video gaming usage reach, ranking first with a gaming penetration of 96.6 percent. Indonesia ranked second, with 96.4 percent of responding internet users stating that they played video games. The United Kingdom and Japan ranked last, with 71.1 and 64.4 percent of internet users, respectively, reporting their participation in video gaming. The impact of mobile gaming The global gaming penetration among online users was over 83 percent, highlighting how much of a mainstream hobby gaming has become. Additionally, as shown by the many mobile-first digital markets with strong gaming reach, the impact of readily available mobile gaming devices cannot be overstated. A survey from the third quarter of 2024 found that smartphones were the most popular way to play video games worldwide, with more than 67 percent of respondents stating to play video games in such a way. This usage rate was miles ahead of second-ranked laptop or desktop PCs, which only 34 percent of global gamers stated to use. Who are the global gaming audiences? A survey conducted in the third quarter of 2023 found that 89.6 percent of female internet users aged 16 to 24 years worldwide played video games on any kind of device. During the survey period, 92.6 percent of male respondents in the same age group stated that they played video games. Gaming is a more popular activity among younger age groups, but even seven in ten respondents between 55 and 64 years old stated that they were gamers. Gaming genre preferences vary by age group, but overall, shooters and action-adventure games rank first in terms of popularity among users. Other popular gaming genres were simulation and sports games.
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The Online Gaming Market is estimated to be valued at USD 138.14 Billion in 2022 and is expected to reach USD 402.52 Billion by 2030, registering a CAGR of 14% in the forecast period. Factors Affecting Online Gaming Market Growth
The leaning of Youth toward online gaming is fuelling the Global Online Gaming Market.
Globally, youth increasingly play video games in their free time, which is contributing to expanding the market growth. For instance, according to the World Economic Forum mobile users form an immense 85% of the business, PC users are 11% and followed by tablets 4% which is spiking the growth of the global online gaming market.
Additionally, the rising tendency of mobile users towards online gaming is increasing market growth. With the penetration of 4G connection in phones social media games are getting more demand on phones all over the world. Thus, online games are fascinating the players from various regions over the globe. For instance, according to the World Economic Forum Asian countries make up 40% of the world’s top 10 video gaming markets.
Increasing e-sports participants is boosting the global online gaming market growth.
The increasing adoption of e-sports by gamers is spiking the market growth in the forecast period. E-sports have massive demand in the market and are increasing in expansion in India and over the world. Popular multiplayer online games such as Halo, Call of Duty, and Counter-Strike are used in e-sport tournaments, and the winners get cash or hardware. Many firms are developing graphics and plots for their games in order to appeal to players and be compatible with a wide range of devices. Businesses are developing consoles to improve the gaming experience for their customers. Because of the cloud gaming service that online gaming companies have launched, gamers can now find games from a variety of publishers, including Arcade and Stadia, which is attracting gamers to online gaming more. In addition, the low-cost 4G connectivity and data plans and the development of 5G infrastructure will boost the global online gaming market in the forecast period. With existing headgear and smartphones becoming capable of matching the quality of consoles and PCs, augmented reality virtual reality gaming is projected to hold the highest share of the market in the forecast period.
Rising adoption of mobile devices
The driving factor of the Online Gaming market:
Youth getting addicted to gaming is hindering the Global Online Gaming Market.
The gamers getting addicted to gaming intensely to hinder the growth of the market. The increasing number of gamers who are extremely playing games, especially children and youth often get addicted, which is hampering their studies, they stop socializing and often plays online game rather than outdoor games which gives rise to social anxiety. Therefore, such conditions resist parents to purchase the games. Additionally, the addiction to video games may even cause mental health problems which are resisting people to purchase the games, which is hampering the global online gaming market growth.
Impact of COVID–19 on the Online Gaming Market
The COVID-19 outbreak has positively affected the online gaming market. The increasing demand for casual gaming and social may contribute to the millions of people who turned on gaming due to the boredom and isolation in the lockdown, therefore, this boosts the online gaming market exponentially. During the lockdown number of gamers, experienced and initially, binge on games. Some games were having the advantage of precise time launch. Introduction of Online Gaming
Online gaming is an electronic game played using a computer network. The online gaming platform has earned billions of dollars with players all over the world buying, selling, fighting, and crafting in various online environments. Online gaming is played on a wide range of gadgets consisting of laptops, mobile phones, and PCs, and the recent development in cloud technology had positively affected and transformed cloud gaming. Users with small mobile phone storage devices gains from the server that maintains the games that include the task game logic processing, video encoding & streaming, and game rendering when the games are played on the cloud. The adoption of online games by youth is increasing, and mobile users’ inclination toward online gaming is boosting the m...
In a survey of online gaming by Rakuten Insight in April 2022, 83 percent of Indonesian respondents stated that they usually played free-to-play online games. The same survey found that a large portion of Indonesian gamers played online games daily.
Mobile Gaming Market Size 2025-2029
The mobile gaming market size is forecast to increase by USD 82.4 billion, at a CAGR of 11.3% between 2024 and 2029.
The market is experiencing significant growth, driven by several key trends. The popularity of multiplayer mobile games continues to rise, as players seek social interaction and competition in their gaming experiences. Additionally, the availability of free-to-play mobile games has expanded the market's reach, making gaming more accessible to a wider audience. However, the increasing cost of mobile gaming development presents a challenge for game developers, requiring them to balance the need for high-quality graphics and features with the need to keep costs low. Overall, these trends are shaping the future of the market and driving innovation in the industry.
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The mobile gaming industry has experienced significant growth in recent years, driven by the widespread adoption of smartphones and the increasing capabilities of their hardware. Advertising investment in this sector has become a crucial aspect of market dynamics, with game developers employing various advertisement strategies to differentiate their products. Unity Technologies, a leading platform for creating and monetizing games, plays a pivotal role in this landscape. Smartphone hardware capabilities, such as high screen resolutions, 5G connectivity, and ultra-low latency, have transformed mobile gaming experiences. However, these advanced features also pose challenges, including battery drain and geopolitical tensions that may impact the availability of certain games in specific regions.
Cloud gaming services, including those offered by tech giants, have emerged as a significant trend in the market. These services leverage hyper-scale cloud capabilities to deliver good gaming experiences, enabling players to access top titles without the need for high-end hardware. App stores, such as Google Play and the Apple App Store, serve as essential distribution channels for mobile games. In-app purchases and social connectivity have become integral components of monetization strategies, while multiplayer gaming experiences foster a sense of community among players. Game developers, from indie studios to industry giants like Electronic Arts, continue to innovate and push the boundaries of mobile gaming.
How is this market segmented and which is the largest segment?
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
Platform
Online
Offline
Type
Casual gaming
Professional gaming
Geography
APAC
China
India
Japan
North America
Canada
US
Europe
Germany
UK
France
Italy
Middle East and Africa
South America
Brazil
By Platform Insights
The online segment is estimated to witness significant growth during the forecast period.
The market has witnessed significant growth due to the increasing usage of mobile devices and the penetration of the Internet. Online mobile games, including AAA-caliber titles in Action or Adventure, Role Playing, Casino, and Sports categories, have gained popularity among Android and Windows customers. These games are often free to download from application stores, enabling widespread accessibility. Online mobile gaming offers the convenience of playing from anywhere and at any time, fostering community engagement through features like chat functions.
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The online segment was valued at USD 39.10 billion in 2019 and showed a gradual increase during the forecast period.
Regional Analysis
APAC is estimated to contribute 55% to the growth of the global market during the forecast period.
Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The Asia-Pacific (APAC) region is a significant contributor to The market, driven by the large consumer base and the presence of major original equipment manufacturers (OEMs) such as Huawei Technologies Co. In the region. China and Japan are key markets, with popular mobile games like Honor of Kings and PUBG generating substantial revenue. The market's growth is attributed to increasing smartphone penetration, advanced smartphone hardware capabilities, and the adoption of Unity Technologies for game development. However, challenges such as battery drain and high screen resolutions require effective advertisement strategies to engage users. With the rollout o
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The global massive multiplayer online (MMO) games market size reached USD 61.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 135.1 Billion by 2033, exhibiting a growth rate (CAGR) of 9.19% during 2025-2033. The growing number of professional players, wide availability of various genres games to attract a large consumer base, and rising popularity of online games among young population represent some of the key factors driving the market.
Report Attribute
|
Key Statistics
|
---|---|
Base Year
|
2024
|
Forecast Years
| 2025-2033 |
Historical Years
| 2019-2024 |
Market Size in 2024
| USD 61.3 Billion |
Market Forecast in 2033
| USD 135.1 Billion |
Market Growth Rate 2025-2033 | 9.19% |
IMARC Group provides an analysis of the key trends in each segment of the global massive multiplayer online (MMO) games market, along with forecasts at the global, regional, and country levels from 2025-2033. Our report has categorized the market based on genre and type.
Gaming Market Size 2025-2029
The gaming market size is forecast to increase by USD 100.8 billion at a CAGR of 8.4% between 2024 and 2029.
The market is experiencing significant growth, driven by the increasing popularity of enriching technologies such as augmented reality (AR) and virtual reality (VR). AR and VR games offer a more engaging experience for users, blurring the lines between the physical and digital worlds. Mobile gaming, fueled by the widespread adoption of smartphones and tablets, is another major trend in the market. The emergence of 5G technology is expected to further boost mobile gaming, enabling faster download speeds and smoother gameplay. Artificial Intelligence (AI) in games is also gaining traction, enhancing the user experience through personalized content and advanced character interactions. Cloud gaming, which allows users to access games via a server rather than installing them on their devices, is another trend on the rise. The market is also witnessing the regulation of loot boxes, a topic of ongoing debate regarding their impact on mental health and gambling. The gaming industry continues to evolve, offering new opportunities for innovation in home entertainment, education, and digital content across various platforms, including PC, consoles, and wearable devices like smartwatches.
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The market encompasses the creation and consumption of entertainment through video games, catering to diverse demographics and preferences. This dynamic industry continues to gain traction, offering various genres such as shooter, action, sports, role-playing, and educational courses. The market's growth is driven by the increasing popularity of gaming as a source of stress relief, teamwork, a sense of achievement, self-satisfaction, and joy for individuals of all ages, including kids and older adults. Home entertainment systems, tablets, mobile phones, and IPads serve as accessible platforms for this engaging form of indoor entertainment. The integration of 5G technology further enhances the gaming experience with improved connectivity and responsiveness.
The market's expansion is fueled by the youth population's growing affinity for social interaction and the alleviation of social anxiety through gaming communities. Overall, the market's size and direction reflect a vibrant and evolving industry.
How is the Gaming Industry segmented and which is the largest segment?
The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
Type
Casual gaming
Professional gaming
Platform
Online
Offline
Device
Mobile gaming
Console gaming
PC gaming
Geography
APAC
China
Japan
South Korea
North America
Canada
US
Europe
Middle East and Africa
South America
By Type Insights
The casual gaming segment is estimated to grow significantly during the forecast period. The market is experiencing growth due to the rising popularity of mobile gaming among consumers. Casual gamers, who make up a significant portion of the gaming population, prefer games that do not demand extensive time investment. Mobile devices have become the preferred choice for these gamers due to their ease of use and accessibility. Casual games can be played online, enabling users to enjoy them from anywhere at any time. Revenue for casual gaming is generated through software licensing to end users, with minimal investment in gaming peripherals. The trend toward mobile gaming is expected to continue, driven by advancements in 4G and 5G connectivity, as well as the increasing number of internet users.
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The casual gaming segment was valued at USD 105.50 billion in 2019 and showed a gradual increase during the forecast period.
Regional Analysis
APAC is estimated to contribute 52% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The Asia Pacific region is a significant market for gaming, with a growing number of professional gamers in countries like Taiwan, Malaysia, and Singapore. Major digital game companies, such as Tencent and GungHo Online Entertainment, are based in this region, driving innovation and growth. Japan, home to many hardware companies like Sony and Nintendo, is at the forefront of gaming technology adoption. The integration of games into smart devices, including tablets and mobile phones, is
According to a survey on online gaming conducted by Rakuten Insight in April 2022, about 84 percent of Chinese online gamers usually played free video games. The same survey found that over a third of Chinese gamers engaged in online games on a daily basis.
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The Global Gaming Market is Segmented by Gaming Type (Console, Tablet, Smartphone, Downloaded/Box PC, and Browser PC) and Geography. The Market Sizes and Forecasts are Provided in Terms of Value (USD Billion) for all the Above Segments.
China Gaming Market Size 2025-2029
The China gaming market size is forecast to increase by USD 43.6 billion, at a CAGR of 10.7% between 2024 and 2029.
The market is experiencing significant growth, driven by various trends and challenges. Artificial intelligence is revolutionizing the industry with advanced gaming experiences and personalized recommendations. Esports and online gaming are gaining popularity, particularly among the younger demographic. Mobile gaming, fueled by the widespread use of smartphones and tablets, is a major contributor to the market's growth. Cloud gaming services, which allow players to access games on demand, are also on the rise. However, data security and privacy concerns continue to be a challenge for the industry. As 5G technology rolls out, faster internet speeds will enable more great gaming experiences, including live streaming and real-time multiplayer games. The PC gaming market remains strong, with advancements in software and hardware driving innovation. In the digital age, casino gaming has also transitioned online, offering convenience and accessibility to players. Overall, the gaming market is poised for continued growth, with new technologies and trends shaping the landscape.
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The market encompasses a dynamic and expanding industry, driven by advancements in technology and evolving consumer preferences. With the rise of esports and professional gaming teams, international companies have increasingly invested in research and development (R&D) to cater to this growing segment. The market size is substantial, with significant contributions from console gaming and mobile platforms.
The mobile games segment, in particular, has experienced remarkable growth, fueled by the proliferation of smartphones and the availability of cloud infrastructure, computing, storage, and communication resources. Notably, mini-games have gained popularity, attracting a broad user base. Cable operators have also entered the fray, offering gaming services as part of their entertainment packages. The industry's future direction lies in the continued integration of technology, such as cloud hosting services, to enhance the overall gaming experience.
How is this market segmented and which is the largest segment?
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
Type
Casual gaming
Professional gaming
Device
Mobile
Gaming console
PC
Platform
Online
Offline
Geography
China
By Type Insights
The casual gaming segment is estimated to witness significant growth during the forecast period.
The market encompasses a significant segment of casual games, which cater to a broad demographic due to their accessibility and minimal time commitment. These games, popular among both younger and older audiences, particularly women and the elderly, offer simple mechanics and short, engaging play sessions. The mobile platform dominates the casual gaming segment, with mobile games generating substantial revenue. SensorTower's TOP100 list indicates that China accounts for a substantial portion of global mobile gaming revenue.
The integration of 5G technology and cloud infrastructure, including communication resources, computing, and storage, further enhances the casual gaming experience. ESports, VR integration, and globalization efforts are also driving growth in the gaming industry. Cable operators and IPTV platforms, such as Kalydo and Chi Yu games, offer streaming services for console gaming and mini-games. Microtransactions, DLC, and subscription-based models provide additional revenue streams. The gaming industry's continued evolution is fueled by advancements in cloud computing, 5G connections, and the increasing popularity of mobile internet and e-sports.
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Market Dynamics
Our China Gaming Market researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
What are the key market drivers leading to the rise in adoption of the China Gaming Market?
Increasing disposable income is the key driver of the market.
The market is experiencing significant growth due to the expanding middle class and increasing disposable income. In 2023, China's per capita disposable income reached approximately USD 5,511, marking a 6.3% year-on-year increase. This financial growth is fueling demand for various forms of entertainment, including video games. Both casual and professional gaming experiences are
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The gaming market in India is set for significant growth, driven by a young demographic, evolving IT infrastructure, and increased use of mobile devices and high-speed online connectivity. The integration of technologies like VR, AR, and the metaverse into console and computer games is further propelling this growth. The government's promotion of game creation, the rise in female leadership, and the shift towards mobile and multiplayer gaming are also contributing to the industry's expansion.
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BASE YEAR | 2024 |
HISTORICAL DATA | 2019 - 2024 |
REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
MARKET SIZE 2023 | 16.5(USD Billion) |
MARKET SIZE 2024 | 17.66(USD Billion) |
MARKET SIZE 2032 | 30.3(USD Billion) |
SEGMENTS COVERED | Platform ,Payment Model ,Game Mode ,Development Model ,Revenue Model ,Regional |
COUNTRIES COVERED | North America, Europe, APAC, South America, MEA |
KEY MARKET DYNAMICS | Increasing Popularity of Esports Growing viewership and prize pools fuel market growth Advancements in Technology Enhanced graphics physics and AI improve gameplay experiences Rise of Mobile Gaming Increased accessibility and convenience attract new players Emergence of Virtual and Augmented Reality Immersive experiences boost player engagement Strategic Partnerships and Acquisitions Collaborations and mergers expand market reach and offerings |
MARKET FORECAST UNITS | USD Billion |
KEY COMPANIES PROFILED | Blizzard Entertainment ,Riot Games ,NetEase ,Ubisoft ,Wargaming ,Square Enix ,Epic Games ,Nintendo ,Valve ,Microsoft ,Sony Interactive Entertainment ,Capcom ,Electronic Arts ,Tencent Holdings ,Activision Blizzard |
MARKET FORECAST PERIOD | 2025 - 2032 |
KEY MARKET OPPORTUNITIES | Esports Infrastructure Development Rising Mobile Gaming Popularity Technological Advancements Growing Popularity of Live Streaming Expanding Geographies |
COMPOUND ANNUAL GROWTH RATE (CAGR) | 6.98% (2025 - 2032) |
Over the past decade, the Chinese technology group Tencent Holdings has invested heavily in developing its gaming business. In 2023, its online games grossed 179.86 billion yuan – a slight increase compared to 2022. This made up 26 percent of the Chinese tech giant’s annual revenue.
Tencent’s gaming empire The entertainment giant has remained as the world’s top game publisher by revenue, leading the industry with 14 million U.S. dollars more than the second placeholder, Sony. Tencent's mobile games Peacekeeper Elite and Honor of Kings have been well-received in the Chinese market. In fact, the Chinese conglomerate controls stakes in some of the world’s popular games, such as League of Legends, Fortnite, and Clash of Clans. Its battle-royale game PUBG Mobile has gained immense popularity in overseas markets.
The goldmine of online gaming in China In a country with over 660 million gamers, the gaming market in China is massive and lucrative. Since 2017, the revenue of China’s video game industry has surpassed 200 billion yuan and continued to grow steadily. Undoubtedly, Chinese consumers are highly engaged in mobile gaming. Role-playing, real-time strategy, shooter, and fighting games are the most popular genres. Besides mobile games, eSports is another booming game sector in China with role-playing games (RPG) and multiplayer online battle arena (MOBA) being the major revenue powerhouse. Having scoped out the market potentials of eSports, Tencent invested in the eSports streaming platform Douyu and acquired Douyu’s biggest domestic rival Huya in April 2020. It is quite unlikely for other market players to shake Tencent’s dominating status in the next few years.
Gaming Accessories Market Size 2025-2029
The gaming accessories market size is forecast to increase by USD 3.11 billion at a CAGR of 7.2% between 2024 and 2029.
The market is experiencing significant growth, driven by the expansion of online gaming communities and advancements in technology. Online games and video game systems have gained immense popularity in the entertainment industry, leading to an increased demand for high-quality peripherals such as webcams, headphones, controllers, and headsets. These accessories enhance the gaming experience by providing superior comfort, functionality, and immersion. However, the market also faces challenges, including the proliferation of counterfeit gaming accessories. The availability of cheap imitations poses a threat to market players, as they can negatively impact brand reputation and consumer trust. To capitalize on market opportunities and navigate these challenges effectively, companies must focus on innovation, quality, and customer experience.
By offering unique features, exceptional build quality, and reliable customer support, they can differentiate themselves from competitors and build a loyal customer base. Additionally, partnerships with gaming influencers and collaborations with game developers can help increase brand visibility and reach new audiences. Overall, the market presents significant growth potential for companies that can effectively address the needs and preferences of their target demographic.
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The market encompasses a diverse range of specialized gear designed to enhance the user experience in the burgeoning world of gaming. This market caters to digital athletes seeking to optimize their performance in competitive gaming scenarios, as well as those seeking to elevate their console gaming experience with high-definition graphics and sound. Gaming peripherals, including mice, keyboards, and headsets, are key components of this market, catering to the unique needs of gamers. Furthermore, the rise of online gaming events and the integration of gaming content into the entertainment industries have fueled demand for webcams and other equipment.
With the increasing popularity of 4 K gaming and the ongoing advancements in graphics needs, the global gaming business continues to expand, offering significant opportunities for growth in the market.
How is the Gaming Accessories Industry segmented?
The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
Type
PC
Gaming console
Component
Controller
Keyboards
Headsets
Mice
Others
Connectivity
Wired
Wireless
Distribution Channel
Online
Offline
Geography
North America
US
Canada
Europe
France
Germany
Italy
The Netherlands
UK
APAC
China
India
Japan
South America
Middle East and Africa
By Type Insights
The PC segment is estimated to witness significant growth during the forecast period. The PC gaming market encompasses the use of personal computers for video gaming, incorporating various accessories such as keyboards, mice, headsets, controllers, monitors, and more. PC gaming offers customization and personalization options, enabling gamers to select accessories that cater to their gaming style, genre preferences, and budget. The escalating demand for customizable gaming setups propels the market's growth. PCs provide high-performance hardware components, which can be upgraded to meet evolving gaming requirements. Esports adoption and the rise of competitive gaming have fueled the need for specialized gear, including ultraprecise optical sensors, keyboard switches, programmable rear paddles, antisweat coating, and virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) integration.
Additionally, gaming console manufacturers, mobile phones, video game consoles, tech-dependent vehicles, and esports contribute to the market's expansion. The integration of wireless technologies, online gaming events, streaming devices, and customizable settings further enhances the gaming experience. The entertainment industries, PC gaming hardware, and VR/AR gadgets continue to shape the market landscape.
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The PC segment was valued at USD 4.18 billion in 2019 and showed a gradual increase during the forecast period.
Regional Analysis
North America is estimated to contribute 46% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape t
According to a survey by Rakuten Insight in April 2022, 92 percent of Thai respondents stated that they used mobile phones to play online games. The survey also explored the popularity of online gaming genres and it revealed that role-playing games were the most popular online games genre.
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The online smartphone and tablet games market is experiencing robust growth, projected to reach a market size of $43.09 billion in 2025, expanding at a Compound Annual Growth Rate (CAGR) of 14.74%. This significant expansion is driven by several factors. The increasing affordability and accessibility of smartphones and tablets, coupled with the rising penetration of high-speed internet, have broadened the market's reach significantly. Furthermore, the continuous evolution of game design, incorporating innovative features such as augmented reality (AR) and virtual reality (VR) elements, enhanced graphics, and immersive storytelling, fuels player engagement and market expansion. The popularity of mobile esports and the increasing adoption of in-app purchases further contribute to this market's growth trajectory. The market's segmentation, encompassing various device types (smartphones, tablets) and geographical regions (North America, Europe, APAC, Middle East & Africa), provides insights into specific market dynamics. North America and APAC, particularly China and India, are expected to lead in market share due to high smartphone penetration and a large consumer base with a propensity for mobile gaming. The competitive landscape is characterized by both established industry giants and emerging innovative game developers. Companies like Tencent, Electronic Arts, and Netmarble, with their extensive game portfolios and robust global reach, are major players. However, the market also sees the rise of independent developers who are successfully launching popular and engaging mobile games. Future growth will be influenced by technological advancements, evolving gaming preferences, and the continuous innovation in game monetization strategies. The market will likely witness increasing mergers and acquisitions as larger players seek to consolidate their market presence and expand their game portfolios. Regulatory changes affecting in-app purchases and data privacy will also play a crucial role in shaping the market's future. The forecast period of 2025-2033 offers substantial growth potential, demanding continuous adaptation and innovation from market players.
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The Massive Multiplayer Online (MMO) games market is projected to reach a value of $28.76 billion by 2033, growing at a CAGR of 5.18% during the forecast period (2025-2033). This growth is attributed to factors such as the rise in internet penetration, the increasing popularity of mobile gaming, and the growing adoption of streaming services. The market is expected to be dominated by Asia Pacific, owing to the region's large population of gamers. North America and Europe are also expected to contribute significantly to the market's growth. Key drivers of the MMO games market include the increasing popularity of competitive gaming, the growth of esports, and the rise of virtual reality (VR) and augmented reality (AR) technologies. These trends are expected to continue in the coming years, further fueling the growth of the market. However, the market is also facing some challenges, such as the high cost of game development and the emergence of new gaming platforms. These challenges could hinder the market's growth to some extent. Key drivers for this market are: Virtual reality integrationCloud gaming adoptionMobile gaming expansionCross-platform playEsports growth. Potential restraints include: Increasing mobile gaming penetrationGrowing popularity of cloud gamingTechnological advancements in graphics and VRConvergence of gaming platformsRise of esports.
According to a survey of online gaming conducted by Rakuten Insight in April 2022, a majority of the online gamers from Hong Kong usually played free online games. The same survey found that 41 percent of the gamers from the city engaged in online gaming on a daily basis.
Estimated at a value of 403 billion yuan in 2022, China’s online gaming sector has doubled its size within six years. While eSports and a growing female player base appear to be the next big waves of China’s gaming prosperity, the country’s strict regulations could also stunt the growth of these market prospects.
China’s gaming scene
Since 2017, mobile games have been the major pillar of the Chinese gaming industry. Role playing, multiplayer online battle arena (MOBA), and shooters are the bestselling mobile game categories. Apart from mobile gaming, eSports sales revenue has seen tremendous growth, with MOBA, shooters, and strategy games being the favorite genres. Furthermore, female gamers are on the rise. In 2020, the market size of mobile games targeting female consumers surpassed 60 billion yuan, indicating a 22 percent year-over-year growth rate.
A treasure trove that is difficult to access
For many game developers and publishers, the Chinese market is lucrative but challenging as well. On one side, China is home to one billion internet users, yet only half of them have engaged in online gaming. There is a massive market potential waiting to be unlocked. On the other side, all games must get an official approval before launching in China. The Chinese authorities have been active in tightening restrictions on game content and have sought to cut playtime for underage gamers in recent years.