This statistic highlights online grocery shopping sales in the United States from 2019 through 2024. The U.S. online grocery market was estimated to generate sales worth of about **** billion U.S. dollars in 2020, with sales forecast to reach ***** billion U.S. dollars by 2024. Among the leading online food and beverage retailers in 2016, were Amazon and Walmart. Online grocery shoppingGrocery sales through online platforms represent a very small part of the overall grocery retail market, but are amongst the fastest growing segment. Some people don’t enjoy the hassle of traditional grocery shopping, especially to stand in a queue before check-out. If consumers use the convenience of an online grocery service, they can pick their everyday products on the distributor’s website and will get the chosen items delivered right to their doorstep, which saves time. Most online suppliers in the United States provide same-day delivery options. During the last years, more and more firms tried to gain a foothold within the e-grocery industry. Companies engaged in the U.S. online grocery market include AmazonFresh, FreshDirect, NetGrocer, Walmart and Safeway. A relatively new and innovative business model is supplied by Instacart. The San Francisco-based company is a grocery transport service that delivers the grocery order through personal shoppers in *** to *** hours. As of February 2015, Instacart charged **** U.S. dollars per two-hour deliveries and ***** U.S. dollars per one-hour deliveries. The personal shoppers purchase the chosen items at different local food stores and deliver them to your house within the agreed time window. The use of virtual grocery stores has still a large growth potential as more and more time-strapped consumers are looking for innovative ways to make their lives easier. However, a significant hurdle for online grocers remains freshness as many customers still prefer to see and touch the produce before purchase.

In a survey conducted in the second quarter of 2023, nearly ********** of Millennials in the United States reported shopping for groceries online on a monthly basis, compared to around ** percent of Gen X respondents.

In the United Kingdom, Millennials are the most eager to buy their groceries online. According to a survey carried out in the second quarter 2023, ** percent of consumers in the country aged between 27 and 42 years old would buy grocery products mostly via e-commerce. Gen Z followed, as ** percent of the generational cohort preferred shopping for their groceries mostly online.

By 2024, the number of online shoppers of grocery products might reach *** millions in the United States. The projection is a significant increase compared to 2019. Indeed, before the pandemic the number of U.S. online grocery purchasers did not go over ** million individuals.

On average, a ******* of global shoppers were purchasing groceries online on a monthly basis in the second quarter of 2023. The United Kingdom had the highest share of monthly online grocery shoppers, at ** percent, followed closely by the United States at ** percent. In contrast, only ** percent of Polish respondents reported shopping for groceries online on a monthly basis.

Grocery sales through e-commerce channels are expected to increase, due to changing consumer behavior after the pandemic. By 2026, projections for the United States showed that e-grocery will account for **** percent of total grocery sales.

A 2023 survey conducted in Indonesia revealed that Shopee was the leading online grocery shopping platforms, being used by ** percent of Gen Z and ** percent of Gen Y respondents. On the other hand, Gen Y showed a higher preference for shopping through Tokopedia now, with *** percent favoring it, surpassing the *** percent preference observed among Gen Z respondents.

In the United States, most online shoppers rarely abandonded their carts if no digital coupon was found across all shopping categories in 2024. It was most common to sometimes abandon carts with no digital coupon for toys, video games and games bought online, with 37.6 percent of online shoppers reporting this.

As of November 2023, Walmart lead the online grocery market in the United States, generating ***** billion U.S. dollars in grocery e-commerce sales. The grocery services of Amazon Fresh and Whole Foods Market generated ***** billion U.S. dollars, while Kroger followed with ***** billion.

Due to the coronavirus pandemic, online delivery orders surged in the United States. Up to ** percent of grocery shoppers purchased non perishable packaged foods like cereals or sneaks on the internet in 2021, while they were only ** percent in 2017. More than half of respondents also adopted online shopping for fresh and frozen foods, as well as drinks.

The online grocery craze One of the most visible shifts in U.S. consumer demand and behavior after the COVID-19 pandemic can be seen in regard to grocery shopping. Since April 2020, grocery delivery and pick up sales remained well above **** billion dollars per month. Particularly among older generations, consumers seemed keen on buying groceries online in the future, as they did during the pandemic.

Food delivery: a tale of two sides Not only the amount and type of food that U.S. customers buy and sometimes stockpile has shifted, but also the preferred avenues. Around one-third of surveyed shoppers indicate a willingness to keep using Amazon Fresh or DoorDash to have food home delivered. Other widely chosen options include local grocery stores, chain restaurants, and online grocery sites. In return, app downloads of online grocery delivery platforms like Uber Eats and Instacart are surging.

But while these services offer customers a safe and flexible alternative to jammed grocery stores or restaurants, companies like Instacart also face criticism for their treatment of delivery workers. As couriers are hired as gig workers instead of employees, they do not receive sick pay or other health benefits. Seeing that these contractors have worked on the frontlines of the pandemic, their lack of financial and physical protection remains an ongoing point of contention.

Online grocery shopping has become increasingly popular among shoppers since the COVID-19 pandemic, which spurred consumers to purchase their supermarket goods through the internet when faced with lockdowns and stay-home advisories. In 2021, the online food and grocery sales in the United Kingdom amounted to about ** billion British pounds. That figure was forecast to increase to nearly ** billion by 2025. Post-pandemic slowdown despite new shopping habits While online grocery still is expected to generate billions in revenue, growth of the market is set to slow down significantly. As official regulation surrounding the pandemic has ended, the high demand for online grocery ordering has lowered in turn. However, many consumers in 2022, particularly those of higher ages, still cited that avoiding crowds and risk of infection at physical stores was a strong reason for ordering their groceries online. Another popular reason for online grocery shoppers was due to having no time to go to the store themselves. Not the perfect alternative While saving time and avoiding crowds are pros to buying groceries on the web, there are also inevitable cons with this method of grocery shopping. A 2022 survey revealed that too many substituted items, not being able to find suitable delivery times, and un-fresh groceries were the most common negative aspects to online grocery shopping in the UK. These factors may be part of why nearly ** percent of shoppers bought their groceries primarily in-stores, and only partially online.

A 2022 survey revealed that among online grocery shoppers in the United States, at least *** percent exclusively buy groceries using e-commerce. Additionally, **** percent reported using online grocery services sometimes, while **** percent mostly shop online for their grocery needs.

According to a survey conducted in Indonesia in 2023, around ** percent of respondents from Gen Z bought more groceries online than they did before COVID-19. Meanwhile, around ** percent of those surveyed from Gen Y claimed to have done so.

High demand during the lockdown following the COVID-19 outbreak caused the online food and grocery market penetration to nearly double between 2019 and 2021. However, as the situation has returned to normal, this growth has slowed. In 2022, the percentage of users purchasing food and groceries online was **** percent, a decrease compared to the previous year.

In the United States, the share of digital grocery buyers is expected to increase from **** percent of the population in 2019 to nearly ** percent by 2025. The biggest increase in the share of users happened between 2019 and 2020, likely as a result of the onset of the coronavirus pandemic in 2020.

E-commerce sales of groceries in the United States amounted to a total of ***** billlion U.S. dollars. By 2028, the figure is expected to reach over *** billion dollars.

In 2024, around **** million people in Germany stated that the groceries for their households were purchased on the internet or in an online grocery shop. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis. Here to stay The convenience of online shopping in general is indisputable. It is simply not possible to imagine the modern consumer experience without it. Online retail extends to almost all existing product categories, including food. Consumer preferences and habits vary. Some may still make weekly trips to the supermarket for their shopping, others order groceries from supermarkets (if the service is offered) and have them delivered. There are also delivery services such as Wolt, accessible via an app, which specialize completely in delivering food and groceries to customers. This bypasses the consumer picking out a particular food retail establishment and making purchases there. Market leaders A number of online grocery shops are especially successful in Germany. Kaufland or kaufland.de holds first place, with around **** percent of visits as of 2023. The retailer is owned by the Schwarz Gruppe. Rewe or rewe.de, another popular supermarket chain, came in second. Multichannel online retailers may also offer grocery shopping, with the most famous example being Amazon, more spefically Amazon Fresh. It is also possible to search for and buy individual items from smaller shops represented on the platform.

In Belgium, Millennials are the most eager to buy their groceries online. According to a survey carried out in April, May, and June of 2023, nearly one in **** consumers in the country aged between 25 and 40 years old would buy grocery products via e-commerce. Gen Z and Gen X were not far behind.

In the first quarter of 2024, the sales revenue of the online grocery market in Denmark reached roughly *** billion Danish kroner, slightly down from the previous quarter. During the surveyed period, the online grocery market reached its peak in the first quarter of 2021, with a sales revenue of over *** billion Danish kroner. This could largely be attributed to the COVID-19 pandemic, which caused more shoppers to turn to e-commerce while avoiding in-store shopping. Grocery shopping goes digital Globally, online grocery shopping has become increasingly popular since 2021, with grocery e-commerce revenue estimated to grow by around ** percent by 2026. In Denmark, the sales turnover of grocery products has been on the rise over the past few years. The third quarter of 2022 saw a sales turnover of over ***** billion Danish kroner, up from *** billion in the corresponding quarter in 2020. Meanwhile, around ** percent of the population in Denmark was planning on purchasing groceries online in the second quarter of 2022. Who shops online? There are multiple ways that Danish consumers can shop and order food via the internet. In 2022, more than ** percent of shoppers ordered deliveries from restaurants, while around a quarter purchased food and groceries online. The share of consumers that order groceries on the web varies significantly depending on different demographics. The consumers who had ordered food and groceries online the most in 2022 were between the ages of 20 and 39 years old. When looking into how gender plays a role in Danish online grocery shopping, women purchased these items more often than men.

Based on survey results, the market size of online grocery shopping in the Netherlands increased during the coronavirus pandemic in early 2020. In *********, the revenue of Dutch online supermarkets was estimated to be roughly *** billion euros. There were no exact numbers on how many consumers in the Netherlands bought their food or groceries online. In 2019, ** percent of Dutch households said they ordered groceries online at least once. This is the highest percentage within the European Union. The share of total supermarket revenue that is generated online also increased between 2015 and 2020.