This statistic highlights online grocery shopping sales in the United States from 2019 through 2024. The U.S. online grocery market was estimated to generate sales worth of about **** billion U.S. dollars in 2020, with sales forecast to reach ***** billion U.S. dollars by 2024. Among the leading online food and beverage retailers in 2016, were Amazon and Walmart. Online grocery shoppingGrocery sales through online platforms represent a very small part of the overall grocery retail market, but are amongst the fastest growing segment. Some people don’t enjoy the hassle of traditional grocery shopping, especially to stand in a queue before check-out. If consumers use the convenience of an online grocery service, they can pick their everyday products on the distributor’s website and will get the chosen items delivered right to their doorstep, which saves time. Most online suppliers in the United States provide same-day delivery options. During the last years, more and more firms tried to gain a foothold within the e-grocery industry. Companies engaged in the U.S. online grocery market include AmazonFresh, FreshDirect, NetGrocer, Walmart and Safeway. A relatively new and innovative business model is supplied by Instacart. The San Francisco-based company is a grocery transport service that delivers the grocery order through personal shoppers in *** to *** hours. As of February 2015, Instacart charged **** U.S. dollars per two-hour deliveries and ***** U.S. dollars per one-hour deliveries. The personal shoppers purchase the chosen items at different local food stores and deliver them to your house within the agreed time window. The use of virtual grocery stores has still a large growth potential as more and more time-strapped consumers are looking for innovative ways to make their lives easier. However, a significant hurdle for online grocers remains freshness as many customers still prefer to see and touch the produce before purchase.

The market is projected to grow from USD 401.8 billion in 2025 to USD 3950.7 billion by 2035, reflecting a CAGR of 25.1% over the forecast period.

Metric	Value
Industry Size (2025E)	USD 401.8 billion
Industry Value (2035F)	USD 3950.7 billion
CAGR (2025 to 2035)	25.1%

Global Online Grocery Market - Country-Wise Per Capita Spending

Country	United States
Population (Millions)	345.4
Estimated Per Capita Spending (USD)	820.40

Country	China
Population (Millions)	1,419.3
Estimated Per Capita Spending (USD)	670.20

Country	United Kingdom
Population (Millions)	68.3
Estimated Per Capita Spending (USD)	750.30

Country	Germany
Population (Millions)	84.1
Estimated Per Capita Spending (USD)	580.60

Country	India
Population (Millions)	1,440.0
Estimated Per Capita Spending (USD)	215.80

Online Grocery Market - Global Country-Wise Outlook

Country	CAGR (2025 to 2035)
United States	8.2%

Country	CAGR (2025 to 2035)
United Kingdom	7.9%

Country	CAGR (2025 to 2035)
Germany	8.0%

Country	CAGR (2025 to 2035)
India	8.6%

Country	CAGR (2025 to 2035)
China	8.9%

Competition Outlook: Online Grocery Market

Company Name	Estimated Market Share (%), 2024
Amazon Fresh	20-25%
Walmart Grocery	15-20%
Instacart	12-16%
Tesco Online	8-12%
Other Companies (combined)	30-40%

Snapshot img

Online Grocery Market Size 2025-2029

The online grocery market size is forecast to increase by USD 1535.6 billion at a CAGR of 18.5% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing popularity and adoption of e-commerce platforms. This trend is particularly prominent in developed markets, where consumers value the convenience and time savings offered by online shopping. Another key driver is the rising demand for functional food and beverages, as consumers prioritize health and wellness in their dietary choices. End-user perception is also evolving, with online grocery shopping now seen as a viable and convenient alternative to traditional brick-and-mortar stores. However, challenges remain, including the need to ensure a seamless and efficient shopping experience, as well as addressing concerns around food quality and freshness. Companies seeking to capitalize on this market opportunity must focus on delivering a user-friendly online platform, investing in logistics and delivery infrastructure, and building trust with consumers through transparent communication and high-quality products. By staying abreast of these trends and addressing the challenges head-on, players in the market can effectively navigate this dynamic and competitive landscape.

What will be the Size of the Online Grocery Market during the forecast period?

Request Free SampleThe market has experienced significant growth in recent years, driven by the convenience and time-saving benefits it offers consumers. With the increasing adoption of digital platforms for ordering household products, online grocery delivery has become a preferred choice for tech-savvy consumers seeking a wide product selection and contactless delivery options. Small-scale grocers have joined the fray, leveraging digital technologies such as artificial intelligence (AI) and machine learning (ML) to enhance supply chain management and offer locally sourced groceries. Online payments have streamlined the checkout process, while delivery options have expanded to include drone deliveries in some regions. The market's size is projected to continue growing, as more consumers embrace the convenience of ordering groceries online and having them delivered to their doorstep. Overall, the market represents a dynamic and innovative space, where technology and consumer demand are driving new trends and shaping the future of grocery shopping.

How is this Online Grocery Industry segmented?

The online grocery industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ProductFood productsNon-food productsTypeOne time customersSubscribersDelivery ModeHome deliveryClick and collectProduct TypeFresh produceBreakfast and dairySnacks and beveragesStaples and cooking essentialsOthersGeographyAPACChinaIndiaIndonesiaJapanEuropeFranceRussiaUKNorth AmericaUSCanadaSouth AmericaBrazilMiddle East and Africa

By Product Insights

The food products segment is estimated to witness significant growth during the forecast period.The market has gained significant traction in recent years, with consumers increasingly opting for the convenience and ease of shopping for food products online. Factors such as customization and personalization options, swift delivery processes, integrated return policies, and a wide range of products and brand choices are driving this trend. Leading global packaged food and beverage producers, including Nestle, Danone, PepsiCo, Mars, Coca-Cola, Kraft-Heinz, Abbott, and Mondelez, have recognized this shift and have established a strong online presence through their own websites and third-party retailers. Online grocery shopping offers consumers the ability to quickly and easily order items such as milk products, breakfast cereals, snacks and beverages, and fresh produce, with options for dietary filters and unique preferences. The integration of technology, such as secure payment gateways, AI recommendations, and mobile applications, enhances the shopping experience and saves time. With the increasing penetration of high-speed internet and the availability of last-mile delivery solutions, such as delivery drones and automated vehicles, deliveries are becoming faster and more reliable. Additionally, cashback offers, loyalty programs, subscription models, and membership programs offer incentives for repeat purchases and customer loyalty. Overall, the market is a growing segment, with e-commerce platforms providing a user-friendly interface, efficient delivery logistics, and predictive analytics for inventory management and demand forecasting.

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The Food products segment was valued at USD 309.70 billion in 2

Online grocery sales have surged as online shopping has shot up. The surge in the popularity of online shopping, along with an increase in per capita disposable income and consumer spending, contributed to significant revenue growth for the industry. Overall, industry revenue will climb at a CAGR of 16.3% over the five years to 2024 to reach an estimated $43.3 billion in 2024, including expected growth of 4.3% in 2024. Over the past five years, strengthening incomes and climbing food prices have benefited online grocery sales. Sensing heightened demand for internet-based delivery services, major companies like Amazon and Walmart have scaled up their industry-relevant operations and captured much of this rising demand. Meanwhile, a new group of highly focused online grocers, including Door-to-Door Organics, have targeted niche markets across the United States by selling organic and other specialty groceries online. Moving forward, online grocery services will continue to enjoy revenue growth through the end of 2029, though at a muted pace when compared to the previous five years. Competition from brick-and-mortar grocery stores will continue to pressure the industry as many consumers prefer to shop for groceries, specifically produce, in person to assess the quality. Online grocers will invest in advanced technology to attempt to strengthen operational efficiency and reduce consumer hesitations. The use of drones for delivery and virtual reality will be key trends over the next five years. Price competitiveness will also climb, contributing to declining profit. Over the five years to 2029, industry revenue will expand at a CAGR of 3.5% to reach an estimated $51.5 billion in 2029.

The Online Grocery Market will grow at a CAGR of 24.6% during the forecast period, with an estimated size and share crossing USD 1,894.15 billion by 2030.

Online grocery shopping has become increasingly popular among shoppers since the COVID-19 pandemic, which spurred consumers to purchase their supermarket goods through the internet when faced with lockdowns and stay-home advisories. In 2021, the online food and grocery sales in the United Kingdom amounted to about ** billion British pounds. That figure was forecast to increase to nearly ** billion by 2025. Post-pandemic slowdown despite new shopping habits While online grocery still is expected to generate billions in revenue, growth of the market is set to slow down significantly. As official regulation surrounding the pandemic has ended, the high demand for online grocery ordering has lowered in turn. However, many consumers in 2022, particularly those of higher ages, still cited that avoiding crowds and risk of infection at physical stores was a strong reason for ordering their groceries online. Another popular reason for online grocery shoppers was due to having no time to go to the store themselves. Not the perfect alternative While saving time and avoiding crowds are pros to buying groceries on the web, there are also inevitable cons with this method of grocery shopping. A 2022 survey revealed that too many substituted items, not being able to find suitable delivery times, and un-fresh groceries were the most common negative aspects to online grocery shopping in the UK. These factors may be part of why nearly ** percent of shoppers bought their groceries primarily in-stores, and only partially online.

Grocery sales through e-commerce channels are expected to increase, due to changing consumer behavior after the pandemic. By 2026, projections for the United States showed that e-grocery will account for **** percent of total grocery sales.

Online Grocery Market Outlook

The global online grocery market size was valued at approximately USD 285 billion in 2023 and is projected to reach USD 1,126 billion by 2032, registering a robust compound annual growth rate (CAGR) of 16.3% during the forecast period. This remarkable growth trajectory can be attributed to several factors, including the increasing penetration of the internet and smartphones, changing consumer preferences towards convenience, and the integration of advanced technologies in the retail sector. The growing trend of e-commerce, coupled with the need for contactless transactions heightened by the COVID-19 pandemic, has further propelled the demand for online grocery shopping. Consumers are increasingly seeking ease and efficiency in their shopping experiences, driving the market to expand its horizons rapidly.

One of the significant growth factors driving the online grocery market is the rising consumer preference for home delivery services, which has seen a remarkable surge post-pandemic. The convenience of ordering groceries online and having them delivered directly to the doorstep appeals significantly to time-constrained consumers, particularly in urban areas. This paradigm shift in consumer behavior has been supported by advancements in logistics and supply chain management, which allow for quicker and more reliable delivery times. Companies are constantly innovating their delivery models to cater to the increasing demand, thereby enhancing customer satisfaction and fostering market growth. Moreover, digital payment solutions have made transactions more seamless, further encouraging consumers to adopt online grocery shopping.

The proliferation of technology and digital platforms has played a pivotal role in the growth of the online grocery market. With the advent of mobile applications and user-friendly e-commerce websites, consumers now have greater access and flexibility in their shopping experiences. These platforms are equipped with features such as personalized recommendations, subscription services, and loyalty programs that enhance user engagement and retention. Furthermore, the integration of artificial intelligence and data analytics allows retailers to better understand consumer preferences and tailor their offerings accordingly. This technological evolution not only improves operational efficiency for retailers but also enriches the shopping experience for consumers, thereby driving market growth.

The emergence of the Grocery Delivery App has revolutionized the way consumers interact with the online grocery market. These apps provide a seamless interface for users to browse and purchase groceries from the comfort of their homes. With features such as real-time tracking, personalized shopping lists, and exclusive discounts, grocery delivery apps have become an integral part of the modern shopping experience. They cater to the growing demand for convenience and efficiency, allowing consumers to save time and effort while ensuring they receive fresh and high-quality products. The integration of payment gateways and loyalty programs within these apps further enhances user engagement, making them a preferred choice for tech-savvy shoppers.

Another critical factor contributing to the expansion of the online grocery market is the increasing awareness and adoption of sustainable practices among consumers. There is a growing trend towards eco-friendly packaging and sourcing of products, which aligns with the preferences of environmentally conscious consumers. Retailers are increasingly adopting sustainable practices in their operations to cater to this demand, thereby gaining a competitive edge in the market. Additionally, the rise of organic and locally sourced products within online grocery platforms is attracting health-conscious customers, creating new growth avenues for the market. This shift towards sustainability is expected to play a significant role in the market's expansion over the coming years.

Regionally, the online grocery market exhibits varying trends and growth dynamics. North America and Europe have historically been the frontrunners in adopting online grocery shopping, attributable to their advanced infrastructure and higher consumer purchasing power. However, the Asia Pacific region is anticipated to witness the highest growth rate during the forecast period, driven by the rapid digitalization and urbanization in countries like China and India. These regions are experiencing a burgeoning middle class with increasing disposable incomes, coupled with a growing internet user bas

The global online grocery market reached approximately USD 622.24 Billion in 2024. The market is projected to grow at a CAGR of 15.50% between 2025 and 2034, reaching a value of around USD 2628.92 Billion by 2034.

Global Online Grocery market size is expected to reach $1435.51 billion by 2029 at 21.5%, segmented as by fresh produce, fruits, vegetables, herbs

The Indonesia Online Grocery Market size is estimated to grow at a CAGR of around 24.7% during the forecast period 2024–30. The increasing popularity of technology-based solutions is a key trend shaping the growth of the Indonesia Online Grocery Market.

United States online grocery market is anticipated to grow at an impressive CAGR during the forecast period and online grocery sales will exceed 20% of the whole U.S. grocery retail market

Pages	70
Market Size
Forecast Market Size
CAGR
Fastest Growing Segment
Largest Market
Key Players

Snapshot img

India Online Grocery Market Size 2025-2029

The online grocery market in India size is forecast to increase by USD 11.02 billion at a CAGR of 21% between 2024 and 2029.

The online grocery market is witnessing significant growth due to the increasing popularity of e-commerce platforms and the convenience they offer. The trend toward functional foods and beverages, such as antioxidant-rich fruits and vegetables, coffee, tea, and spices, is driving demand in this market. However, challenges remain, including the need for efficient logistics and last-mile delivery solutions, advanced payment gateways, and effective packaging to maintain the freshness of perishable items like bread, cheese, and pet care products. E-commerce technology continues to evolve, with LED lights and smartphone apps enhancing the shopping experience. Dried fruits and nuts, personal care items, and a variety of other groceries are also readily available online. As consumers increasingly turn to digital payment methods for convenience and security, the online grocery market is poised for continued growth.

What will be the Size of the market During the Forecast Period?

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The online grocery market has experienced significant growth in recent years, fueled by urbanization, increasing internet penetration, and the widespread adoption of smartphones. This digital transformation has led to the emergence of various business models, including service portals, food-delivery platforms, and e-commerce portals, catering to consumers' convenience and time-saving benefits. Small-scale grocers have also joined the fray, leveraging virtual supermarkets and logistics solutions to compete with larger players. E-commerce platforms have become integral to this sector, offering payment gateways, last-mile delivery solutions, and promotional strategies such as subscription models and membership programs. Delivery options have evolved, with scheduled deliveries and real-time food preparation becoming increasingly popular. Overall, the online grocery market is poised for continued expansion, driven by the convenience and efficiency offered by digital platforms.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Food products
  Non-food products


Type

  Online
  Cash on delivery


Platform

  Website
  Mobile


Geography

  India

By Product Insights

The food products segment is estimated to witness significant growth during the forecast period.

Online grocery sales have experienced significant growth due to urbanization and the increasing use of digital platforms for shopping. Consumers value the convenience and time-saving benefits of online grocery marketplaces, which offer a wide range of products from food grains and dairy products to fruits, vegetables, and specialty items. E-commerce portals and food-delivery platforms have disrupted traditional brick-and-mortar stores by providing customized and personalized shopping experiences. Quick commerce business models, such as those employed by companies like Instacart and Shipt, offer scheduled deliveries and subscription models, further enhancing the convenience factor. Small-scale grocers and local producers have also joined the online grocery market, expanding product offerings.

Swift delivery processes, integrated return policies, and easy digital payment methods, including cash on delivery and digital payments, add to the appeal of online grocery shopping. The internet and smartphones have made virtual supermarkets accessible to urban consumers, enabling price comparison and product selection from the comfort of their homes. E-commerce technology, including mobile applications, logistics, and payment gateways, streamline the shopping experience. Trust and security are ensured through promotional strategies and membership programs. Overall, the online grocery market offers a convenient and efficient solution for consumers seeking high-quality food products.

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Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, market forecast , partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence In the market.

Amazon.com Inc. - The company provides a selection of fresh produce, including fruits and vegetables, dairy products such as cheese, dry fruits, lentils, and home care items for purchase via its platform.

The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, inclu

Online Grocery Market Outlook

According to our latest research, the global online grocery market size reached USD 420.6 billion in 2024, reflecting a robust expansion fueled by evolving consumer preferences and rapid digitalization. The market is projected to grow at a CAGR of 18.2% from 2025 to 2033, reaching a forecasted value of USD 1,921.8 billion by 2033. This remarkable growth is primarily attributed to increasing urbanization, widespread adoption of smartphones, and the growing demand for convenience in grocery shopping. The online grocery market continues to transform the retail grocery landscape, with innovative technologies and changing lifestyles driving widespread adoption across all demographics.

One of the most significant growth factors for the online grocery market is the increasing penetration of high-speed internet and smartphones globally. As more consumers gain access to reliable connectivity and user-friendly mobile applications, the barriers to online grocery shopping are rapidly diminishing. This digital transformation has enabled retailers to reach a broader customer base, offering seamless shopping experiences that were previously unattainable through traditional brick-and-mortar channels. Additionally, the integration of advanced technologies such as AI-driven recommendation engines, real-time inventory updates, and secure payment gateways has enhanced user engagement and trust, further propelling market growth.

The shift in consumer behavior toward convenience and time efficiency is another critical driver for the online grocery market. Modern consumers, particularly in urban environments, are increasingly seeking solutions that save time and reduce the hassle of in-store shopping. The ability to order groceries online and have them delivered directly to one’s doorstep, or to schedule a convenient click-and-collect pickup, has become a significant value proposition. This trend has been further accelerated by the COVID-19 pandemic, which heightened awareness of contactless shopping and health safety, leading to a surge in first-time online grocery shoppers and increased frequency of repeat purchases.

Strategic partnerships and investments by major retailers and technology companies are also catalyzing the expansion of the online grocery market. Established supermarket chains, e-commerce giants, and even startups are investing heavily in logistics infrastructure, last-mile delivery solutions, and digital marketing. These investments are not only improving service levels but are also enabling competitive pricing and a wider assortment of products. Moreover, the rise of subscription-based grocery delivery services and the integration of loyalty programs are fostering customer retention and increasing average order values, thereby contributing to sustained market growth.

Regionally, the online grocery market exhibits dynamic growth patterns, with Asia Pacific leading the charge due to its large population, rising disposable incomes, and rapid urbanization. North America and Europe are also witnessing substantial adoption, driven by tech-savvy consumers and high internet penetration rates. Emerging markets in Latin America and the Middle East & Africa are catching up, supported by investments in digital infrastructure and changing consumer lifestyles. Each region presents unique opportunities and challenges, influenced by local consumer preferences, regulatory environments, and logistical capabilities.

Product Type Analysis

The online grocery market, when segmented by product type, reveals significant variations in consumer preferences and purchase behaviors. Fresh produce has emerged as a high-growth segment, as consumers increasingly prioritize health and wellness in their dietary choices. Online platforms are responding by establishing partnerships with local farmers and suppliers, ensuring the availability of fresh fruits and vegetables with minimal delivery times. The integration of real-time inventory management and cold chain logistics has addressed traditional concerns rega

The Europe Online Grocery Delivery Market is segmented by product type ( Retail Delivery, Quick Commerce, Meal Kit Delivery) and by Country (United Kingdom, Germany, France, Spain, Rest of Europe). The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

India Online Grocery Market Outlook

According to our latest research, the global online grocery market size stood at USD 375.4 billion in 2024, with India contributing a significant share of USD 14.8 billion for the same year. The Indian online grocery market is expected to witness robust expansion, registering a compound annual growth rate (CAGR) of 22.3% from 2025 to 2033. By the end of 2033, the Indian market is forecasted to reach USD 115.6 billion, propelled by rapid digitalization, increasing urbanization, and evolving consumer lifestyles. The surge in demand for convenience, coupled with the proliferation of smartphones and internet connectivity, continues to be the primary growth driver for the online grocery sector in India.

The substantial growth of the India online grocery market is primarily attributed to the country’s burgeoning urban population and the rising adoption of digital platforms for everyday shopping. Urban consumers, especially millennials and working professionals, are increasingly seeking convenience and time-saving solutions, making online grocery shopping an attractive alternative to traditional brick-and-mortar stores. The pandemic has further accelerated this shift, as safety and hygiene concerns prompted more consumers to explore online channels for their grocery needs. Moreover, the expansion of e-commerce infrastructure and the entry of major players such as Reliance JioMart, BigBasket, and Amazon Pantry have significantly enhanced product assortment, service quality, and last-mile delivery capabilities, thus boosting market penetration across metro and tier I cities.

Another pivotal growth factor for the India online grocery market is the continuous innovation in delivery models and payment options. Companies are increasingly investing in advanced logistics, cold chain management, and real-time tracking systems to ensure faster and more reliable deliveries. Additionally, the introduction of flexible payment modes, including e-wallets, Unified Payments Interface (UPI), and Buy Now Pay Later (BNPL) options, has made the online shopping experience seamless and secure for a diverse consumer base. Subscription-based models, offering scheduled deliveries and exclusive discounts, are also gaining traction, particularly among households with predictable consumption patterns. These innovations are not only enhancing customer satisfaction but also fostering brand loyalty and long-term engagement.

The market’s growth trajectory is further strengthened by the increasing focus on personalized marketing and data-driven strategies. Online grocery platforms are leveraging artificial intelligence and machine learning to analyze consumer preferences, predict buying behavior, and tailor product recommendations. This data-centric approach enables companies to optimize inventory management, reduce wastage, and offer customized promotions, thus driving higher conversion rates and average order values. Furthermore, the integration of regional languages, voice search, and easy-to-navigate interfaces is making online grocery platforms more accessible to consumers in tier II and tier III cities, thereby expanding the market’s reach beyond urban centers.

Regionally, South India and West India are emerging as the fastest-growing markets, driven by higher digital literacy rates, greater smartphone penetration, and proactive state government initiatives to promote e-commerce. North India, led by metropolitan hubs such as Delhi NCR, continues to hold the largest share, thanks to its dense population and affluent consumer base. Meanwhile, East India is witnessing steady growth as companies intensify their outreach efforts and address logistical challenges unique to the region. The competitive landscape is becoming increasingly dynamic, with both established players and new entrants vying for market share through aggressive marketing, strategic partnerships, and localized offerings.

Product Type Analysis

The product type segment within the India online g

The online grocery market will grow from $561.3 Bn in 2025 to $887.7 Bn by 2035 at a 22.1% CAGR, driven by demand for convenience and fast home delivery.

Report Attribute	Description
Market Size in 2025	USD 561.3 Billion
Market Forecast in 2035	USD 887.7 Billion
CAGR % 2025-2035	22.1%
Base Year	2024
Historic Data	2020-2024
Forecast Period	2025-2035
Report USP	Production, Consumption, company share, company heatmap, company production capacity, growth factors and more
Segments Covered	Product Type, By Platform, By End User
Regional Scope	North America, Europe, APAC, Latin America, Middle East and Africa
Country Scope	U.S., Canada, U.K., Germany, France, Italy, Spain, Benelux, Nordic Countries, Russia, China, India, Japan, South Korea, Australia, Indonesia, Thailand, Mexico, Brazil, Argentina, Saudi Arabia, UAE, Egypt, South Africa, Nigeria

The China online grocery market was valued at USD 184.45 Billion in 2024. The market is expected to grow at a CAGR of 26.70% during the forecast period of 2025-2034 to reach a value of USD 1966.28 Billion by 2034.

The China online grocery market growth is mainly sustained by digitized consumer habits and state-supported infrastructure along with the e-commerce and retail sector. China was the largest e-commerce market in 2019 with sales of nearly USD 2 trillion. The e-commerce industry is also being aided by the supportive policies of the Chinese government, which have been especially effective in the rural areas. In March 2024, China’s government launched a policy enhancing rural e-commerce through infrastructure upgrades, diversified rural businesses, and county-level live streaming hubs, boosting online grocery access and supporting rural revitalization within the country’s digital economy strategy. Although the e-commerce industry is dominated by apparel and footwear, online grocery is a small but fast-growing segment in the industry.

Platforms like Pinduoduo and JD.com are deepening their roots in Tier-2 and Tier-3 cities, capitalizing on 80% smartphone penetration and improved cold chain logistics. According to the National Bureau of Statistics, the rural online retail sales of agricultural products alone surged by 20.1% YoY in 2023, which further indicates the market is growing rapidly.

In addition, green lanes for agri-delivery and government-funded smart warehousing have shortened lead times, allowing for faster, fresher groceries to reach doorsteps, boosting the demand in the China online grocery market. Hence, the market can be characterized by technology, policy, and user behaviour that favours B2B strategists who are looking to tap into scalable, digital-first supply chains.

As of November 2023, Walmart lead the online grocery market in the United States, generating ***** billion U.S. dollars in grocery e-commerce sales. The grocery services of Amazon Fresh and Whole Foods Market generated ***** billion U.S. dollars, while Kroger followed with ***** billion.

The Europe online grocery market size was valued at USD 66.3 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 440.3 Billion by 2033, exhibiting a CAGR of 23.4% from 2025-2033. The market is growing rapidly due to shifting consumer behavior, improved technology and user experience, significant innovation in logistics and supply chain, increasing variety of delivery models, and rising consumer demand for health and sustainability.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 66.3 Billion
Market Forecast in 2033	USD 440.3 Billion
Market Growth Rate (2025-2033)	23.4%

IMARC Group provides an analysis of the key trends in each segment of the Europe online grocery market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on product type, business model, platform, and purchase type.