This statistic highlights online grocery shopping sales in the United States from 2019 through 2024. The U.S. online grocery market was estimated to generate sales worth of about **** billion U.S. dollars in 2020, with sales forecast to reach ***** billion U.S. dollars by 2024. Among the leading online food and beverage retailers in 2016, were Amazon and Walmart. Online grocery shoppingGrocery sales through online platforms represent a very small part of the overall grocery retail market, but are amongst the fastest growing segment. Some people don’t enjoy the hassle of traditional grocery shopping, especially to stand in a queue before check-out. If consumers use the convenience of an online grocery service, they can pick their everyday products on the distributor’s website and will get the chosen items delivered right to their doorstep, which saves time. Most online suppliers in the United States provide same-day delivery options. During the last years, more and more firms tried to gain a foothold within the e-grocery industry. Companies engaged in the U.S. online grocery market include AmazonFresh, FreshDirect, NetGrocer, Walmart and Safeway. A relatively new and innovative business model is supplied by Instacart. The San Francisco-based company is a grocery transport service that delivers the grocery order through personal shoppers in *** to *** hours. As of February 2015, Instacart charged **** U.S. dollars per two-hour deliveries and ***** U.S. dollars per one-hour deliveries. The personal shoppers purchase the chosen items at different local food stores and deliver them to your house within the agreed time window. The use of virtual grocery stores has still a large growth potential as more and more time-strapped consumers are looking for innovative ways to make their lives easier. However, a significant hurdle for online grocers remains freshness as many customers still prefer to see and touch the produce before purchase.

In 2023, Walmart's online sales were estimated at **** billion U.S. dollars. According to forecasts, the U.S.-based multinational retail corporation's e-commerce sales were to further increase in the coming years, reaching **** billion dollars by 2024. In addition, Walmart's marketplace gross merchandise volume growth was *** percent in 2020. This unprecedented growth in the digital segment was largely due to the COVID-19 pandemic.

After threefold growth from 2019 to 2020 due to the coronavirus pandemic, InstaCart's annual sales are expected to increase at a much slower pace in the United States. In 2021, the grocery delivery service generated about ** billion U.S. dollars in sales. By 2024, the company's sales in its home market could reach **** billion U.S. dollars.

Online grocery shopping has become increasingly popular among shoppers since the COVID-19 pandemic, which spurred consumers to purchase their supermarket goods through the internet when faced with lockdowns and stay-home advisories. In 2021, the online food and grocery sales in the United Kingdom amounted to about ** billion British pounds. That figure was forecast to increase to nearly ** billion by 2025. Post-pandemic slowdown despite new shopping habits While online grocery still is expected to generate billions in revenue, growth of the market is set to slow down significantly. As official regulation surrounding the pandemic has ended, the high demand for online grocery ordering has lowered in turn. However, many consumers in 2022, particularly those of higher ages, still cited that avoiding crowds and risk of infection at physical stores was a strong reason for ordering their groceries online. Another popular reason for online grocery shoppers was due to having no time to go to the store themselves. Not the perfect alternative While saving time and avoiding crowds are pros to buying groceries on the web, there are also inevitable cons with this method of grocery shopping. A 2022 survey revealed that too many substituted items, not being able to find suitable delivery times, and un-fresh groceries were the most common negative aspects to online grocery shopping in the UK. These factors may be part of why nearly ** percent of shoppers bought their groceries primarily in-stores, and only partially online.

Grocery sales through e-commerce channels are expected to increase, due to changing consumer behavior after the pandemic. By 2026, projections for the United States showed that e-grocery will account for **** percent of total grocery sales.

Between March 19 and 25, 2020, the number of new online grocery shoppers in Brazil nearly doubled, increasing by 96 percent compared to the week before. The growth was linked to the spread of COVID-19 in the South American country. Furthermore, the product category whose online sales most increased during the same period was the basic market basket, a series of alimentary items defined by Brazilian law including meat, vegetables, flour, and coffee, among other products.

Due to the coronavirus pandemic, online delivery orders surged in the United States. Up to ** percent of grocery shoppers purchased non perishable packaged foods like cereals or sneaks on the internet in 2021, while they were only ** percent in 2017. More than half of respondents also adopted online shopping for fresh and frozen foods, as well as drinks.

The online grocery craze One of the most visible shifts in U.S. consumer demand and behavior after the COVID-19 pandemic can be seen in regard to grocery shopping. Since April 2020, grocery delivery and pick up sales remained well above **** billion dollars per month. Particularly among older generations, consumers seemed keen on buying groceries online in the future, as they did during the pandemic.

Food delivery: a tale of two sides Not only the amount and type of food that U.S. customers buy and sometimes stockpile has shifted, but also the preferred avenues. Around one-third of surveyed shoppers indicate a willingness to keep using Amazon Fresh or DoorDash to have food home delivered. Other widely chosen options include local grocery stores, chain restaurants, and online grocery sites. In return, app downloads of online grocery delivery platforms like Uber Eats and Instacart are surging.

But while these services offer customers a safe and flexible alternative to jammed grocery stores or restaurants, companies like Instacart also face criticism for their treatment of delivery workers. As couriers are hired as gig workers instead of employees, they do not receive sick pay or other health benefits. Seeing that these contractors have worked on the frontlines of the pandemic, their lack of financial and physical protection remains an ongoing point of contention.

Sales from grocery delivery and pickup in the United States have shown some growth and later fluctuations during the reported period. Online grocery sales initially surged in 2020 as a result of the COVID-19 outbreak. In August 2019, sales were 1.2 billion U.S. dollars and grew to four billion dollars in March of 2020, a 233 percent increase. December 2022 saw the highest sales figures at 7.6 billion U.S. dollars. As of May 2023, online grocery deliveries and in-store pickups reached 5.7 billions dollars.

In 2024, the online revenue from grocery retail sales increased by **** percent from the previous year in Italy. The figure was higher than the weighted average growth of the European region at ***** percent. 2020 marked a sensational growth of online channels, with a growth of **** percent compared to 2019 in Italy.

Ocado is a UK-based online supermarket that delivers groceries and household essentials. It allows consumers to order groceries online and provides deliveries at the doorstep. The online retailer was in a partnership with the upmarket grocery retail chain Waitrose for 10 years. In February 2019, Ocado announced new partnership with Marks & Spencer, and as of September 2020, the Ocado-Waitrose partnership came to an end. In the In the first half of 2020, Ocado's retail sales grew by ** percent on the previous year. This was likely due to the impact of the coronavirus crisis, which led to a national lockdown and closure of all but essential stores back in March 2020, and had many consumers turn to online shopping.

In 2023, Amazon's e-grocery sales were valued at approximately **** billion dollars. Forecasts indicate that online grocery sales by the U.S. e-commerce corporation will continue to increase, amounting to **** billion U.S. dollars by 2024.

In 2020, the market share of online grocery retail in Indonesia stood at *** percent. The market share was projected to reach *** percent by 2022, indicating a steady growth of this grocery shopping channel in the Indonesian market. The coronavirus (COVID-19) pandemic that hit the country in early 2020 has been cited as one of the key factors that triggered the increase in the popularity of online retail channels among consumers.

The effects of the COVID-19 pandemic

The large-scale social restrictions (PSBB) enforced by the government to combat the spread of COVID-19 have led to an increase in online grocery shopping. The COVID-19 pandemic has impacted consumer online purchase behavior by making Indonesian consumers purchase more online. Convenience and avoiding the spread of the coronavirus (COVID-19) were among the reasons why Indonesian consumers preferred to shop online. A recent survey revealed that the majority of Indonesian shoppers had bought groceries online.

Shift in consumer behavior

A further impact of the PSBB included a change in the consumer shopping mindset. Out of concern for the economic impact of the pandemic, many Indonesian consumers have become more budget-conscious. Besides, reprioritization of essentials and health purchases among consumers was also noticeable during the pandemic.

From the selected regions, the ranking by revenue in the 'Grocery Delivery' segment of the online food delivery market is forecast to be led by Indonesia with **** billion U.S. dollars. In contrast, the ranking is trailed by Timor-Leste with **** billion U.S. dollars, recording a difference of ***billion U.S. dollars to Indonesia. The Statista Market Insights cover a broad range of additional markets.

The monthly trend in the value of retail internet food sales in Great Britain surged between March 2020 and March 2021, when the first COVID-19 restrictions were enforced. After that, the monthly growth showed negative values until October 2022. In March 2025, online food sales increased by 4,1 percent.

Grocery revenue is forecast to experience significant growth in all East Asian regions in 2030. From the selected regions, the ranking by revenue in the 'Grocery Delivery' segment of the online food delivery market is forecast to be led by China with ******billion U.S. dollars. In contrast, the ranking is trailed by Mongolia with *** billion U.S. dollars, recording a difference of *** billion U.S. dollars to China. The Statista Market Insights cover a broad range of additional markets.

This statistic displays the annual growth in sales made online at waitrose.com, the website for grocery retailer Waitrose in the United Kingdom (UK), from 2012 to 2020. In the year ending January 2020, Waitrose online sales grew by ** percent.

In 2023, is was forecast that the grocery market in the United Kingdom would grow by around 6.1 percent. Growth hit an all-time high in 2020 at over eight percent and is forecast to decrease to 2.3 percent by 2026.

Market shares of grocery stores

As of August 2023, the four most important players on the grocery market were Tesco, Sainsbury’s, Asda, and Aldi. The market leader Tesco had a share of over a quarter of the market. Fifth-placed Morrisons was around 1.5 percent away from retaking fourth place from Aldi.

Sales channels

The most relevant grocery sales channels measured by generated monetary value are supermarkets and convenience stores. Discounters, a smaller channel in comparison, still surpassed online sales.

China's grocery delivery market witnessed a steady growth over the past decade. In 2024, China's grocery delivery market totaled around *** billion U.S. dollars, while around *** billion U.S. dollars were contributed by the retail delivery segment.The Statista Market Insights cover a broad range of additional markets.

The share of food retail sales made online in predominantly food stores in Great Britain saw its biggest growth in January 2021, when the coronavirus (COVID-19) containment measures were tightened in the United Kingdom. Since then, the proportion of online food retail slowly decreased and then remained stable at around nine percent in March 2025.

In 2022, online grocery sales in Poland will reach the highest growth rate of over ** percent compared to 2020. Traditional and modern channel sales will fall by *** percent.