This statistic highlights online grocery shopping sales in the United States from 2019 through 2024. The U.S. online grocery market was estimated to generate sales worth of about **** billion U.S. dollars in 2020, with sales forecast to reach ***** billion U.S. dollars by 2024. Among the leading online food and beverage retailers in 2016, were Amazon and Walmart. Online grocery shoppingGrocery sales through online platforms represent a very small part of the overall grocery retail market, but are amongst the fastest growing segment. Some people don’t enjoy the hassle of traditional grocery shopping, especially to stand in a queue before check-out. If consumers use the convenience of an online grocery service, they can pick their everyday products on the distributor’s website and will get the chosen items delivered right to their doorstep, which saves time. Most online suppliers in the United States provide same-day delivery options. During the last years, more and more firms tried to gain a foothold within the e-grocery industry. Companies engaged in the U.S. online grocery market include AmazonFresh, FreshDirect, NetGrocer, Walmart and Safeway. A relatively new and innovative business model is supplied by Instacart. The San Francisco-based company is a grocery transport service that delivers the grocery order through personal shoppers in *** to *** hours. As of February 2015, Instacart charged **** U.S. dollars per two-hour deliveries and ***** U.S. dollars per one-hour deliveries. The personal shoppers purchase the chosen items at different local food stores and deliver them to your house within the agreed time window. The use of virtual grocery stores has still a large growth potential as more and more time-strapped consumers are looking for innovative ways to make their lives easier. However, a significant hurdle for online grocers remains freshness as many customers still prefer to see and touch the produce before purchase.

Ocado Group reported more than 2.8 billion British pounds in revenues for the 53 weeks ending December 3, 2023. The online supermarket had less than 600 million British pounds in revenues in 2011. However, revenue streams steadily increased over the years and surpassed the two-billion-pounds threshold during the coronavirus pandemic in 2020. Online grocery pioneer When Ocado was founded in Hatfield, England in 2000, very few people were thinking about ordering their groceries on the internet. Fast forward to 2022 and more than 60 percent of UK shoppers report doing at least part of their grocery shopping online. That year, Ocado had approximately 940,000 active customers, up from 680,000 only two years prior. Online supermarkets in the UK In the grocery retail landscape in the UK, Ocado competes with big supermarket chains like Tesco, Sainsbury’s, and Asda. As of April 2023, Ocado ranked fourth among the most popular grocery websites in the UK based on visit share. That month, tesco.com had the highest web traffic among selected online supermarkets at nearly 30 million visits. In comparison, ocado.com had approximately 6.5 million monthly visitors.

In a survey conducted in the second quarter of 2023, nearly ********** of Millennials in the United States reported shopping for groceries online on a monthly basis, compared to around ** percent of Gen X respondents.

On average, a ******* of global shoppers were purchasing groceries online on a monthly basis in the second quarter of 2023. The United Kingdom had the highest share of monthly online grocery shoppers, at ** percent, followed closely by the United States at ** percent. In contrast, only ** percent of Polish respondents reported shopping for groceries online on a monthly basis.

In the United Kingdom, Millennials are the most eager to buy their groceries online. According to a survey carried out in the second quarter 2023, ** percent of consumers in the country aged between 27 and 42 years old would buy grocery products mostly via e-commerce. Gen Z followed, as ** percent of the generational cohort preferred shopping for their groceries mostly online.

As of January 2025, most U.S. online grocery shoppers were using pickup or delivery services from traditional grocery stores. Ship to home services were also used regulary at around ** percent.

By 2024, the number of online shoppers of grocery products might reach *** millions in the United States. The projection is a significant increase compared to 2019. Indeed, before the pandemic the number of U.S. online grocery purchasers did not go over ** million individuals.

"Fruit or vegetables" and "Pasta" are the top two answers among Dutch consumers in our survey on the subject of "Groceries & beverages purchased online by category".The survey was conducted online among 265 respondents in the Netherlands, in 2025. Looking to gain valuable insights about grocery store customers across the globe? Check out our reports about consumers of grocery stores worldwide. These reports offer the readers a comprehensive overview of grocery store customers: who they are; what they like; what they think; and how to reach them.

The primary grocery shopper in U.S. households made an average of *** shopping trips per week in 2025. The importance of fresh products in consumers’ diets, along with buying habits, keep shoppers returning to stores to restock their shelves and fridges. Despite the increasing competition from online grocery retailers, grocery shopping in a physical store is still important to Americans. Online influences Within the U.S., consumers have a number of choices when it comes to how they choose to do their weekly or bi-weekly food shop. Whilst most Americans still choose to visit brick-and-mortar stores, online grocery shopping is becoming undoubtedly more popular. To keep up with such trends, some grocery stores offer click and collect or grocery delivery service. This reduces the number of in-store visits consumers make when buying groceries. Generational preferences Online shopping comes as second nature to younger consumers. Therefore, it is no surprise that Millennials account for the highest spending share of digital grocery orders and delivery services in the United States.. Generation X are not far behind Millennials when it comes to share of spending. This is an important demographic for online grocery retailers to target, as Generation X are the generation spending the most on average on groceries per month.

Online grocery shopping has become increasingly popular among shoppers since the COVID-19 pandemic, which spurred consumers to purchase their supermarket goods through the internet when faced with lockdowns and stay-home advisories. In 2021, the online food and grocery sales in the United Kingdom amounted to about ** billion British pounds. That figure was forecast to increase to nearly ** billion by 2025. Post-pandemic slowdown despite new shopping habits While online grocery still is expected to generate billions in revenue, growth of the market is set to slow down significantly. As official regulation surrounding the pandemic has ended, the high demand for online grocery ordering has lowered in turn. However, many consumers in 2022, particularly those of higher ages, still cited that avoiding crowds and risk of infection at physical stores was a strong reason for ordering their groceries online. Another popular reason for online grocery shoppers was due to having no time to go to the store themselves. Not the perfect alternative While saving time and avoiding crowds are pros to buying groceries on the web, there are also inevitable cons with this method of grocery shopping. A 2022 survey revealed that too many substituted items, not being able to find suitable delivery times, and un-fresh groceries were the most common negative aspects to online grocery shopping in the UK. These factors may be part of why nearly ** percent of shoppers bought their groceries primarily in-stores, and only partially online.

According to a survey conducted in South Korea in 2024 on food consumption, around **** percent of all responding households reported that they purchased groceries online once a week, while around **** percent did so every two weeks. In the same survey, roughly **** percent answered that they did not purchase groceries online.

According to a survey carried out in the second quarter of 2023, approximately ** percent of surveyed French consumers aged between 25 and 40 years old reported buying groceries online on a monthly basis. That figure stood at ** percent for Baby Boomers.

In 2024, approximately ** percent of Hungarians bought groceries online from time to time. Six percent of the respondents purchased FMCG products online at least weekly, and another *** percent did so at least every two weeks.

According to a survey carried out in 2024 in the United States, some ** percent of respondents chose to shop for their groceries/food exclusively in-person. Around *********** respondents buys groceries through a delivery service or app, while another ** percent buy it through curbside or pickup.

A 2022 survey revealed that among online grocery shoppers in the United States, at least *** percent exclusively buy groceries using e-commerce. Additionally, **** percent reported using online grocery services sometimes, while **** percent mostly shop online for their grocery needs.

This statistic shows the share of consumers likely to buy groceries online in the United States from 2015 to 2017. In 2016, ** percent of respondents said they were likely to shop for groceries online, increasing to a predicted ** percent in 2017.

According to a study conducted in 2022, UK consumers saw no difference in the value for money when shopping for groceries online versus in-store. When it came to food selection, consumers preferred online grocery shopping, with **** percent of respondents reporting that online was much better. In comparison, the overall shopping experience of in-store grocery shopping was more popular than over the internet, with **** percent of respondents reporting that offline grocery shopping experiences were much better than online.

The share of food retail sales made online in predominantly food stores in Great Britain saw its biggest growth in January 2021, when the coronavirus (COVID-19) containment measures were tightened in the United Kingdom. Since then, the proportion of online food retail slowly decreased and then remained stable at around nine percent in March 2025.

In 2024, around **** million people in Germany stated that the groceries for their households were purchased on the internet or in an online grocery shop. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis. Here to stay The convenience of online shopping in general is indisputable. It is simply not possible to imagine the modern consumer experience without it. Online retail extends to almost all existing product categories, including food. Consumer preferences and habits vary. Some may still make weekly trips to the supermarket for their shopping, others order groceries from supermarkets (if the service is offered) and have them delivered. There are also delivery services such as Wolt, accessible via an app, which specialize completely in delivering food and groceries to customers. This bypasses the consumer picking out a particular food retail establishment and making purchases there. Market leaders A number of online grocery shops are especially successful in Germany. Kaufland or kaufland.de holds first place, with around **** percent of visits as of 2023. The retailer is owned by the Schwarz Gruppe. Rewe or rewe.de, another popular supermarket chain, came in second. Multichannel online retailers may also offer grocery shopping, with the most famous example being Amazon, more spefically Amazon Fresh. It is also possible to search for and buy individual items from smaller shops represented on the platform.

High demand during the lockdown following the COVID-19 outbreak caused the online food and grocery market penetration to nearly double between 2019 and 2021. However, as the situation has returned to normal, this growth has slowed. In 2022, the percentage of users purchasing food and groceries online was **** percent, a decrease compared to the previous year.