This statistic highlights online grocery shopping sales in the United States from 2019 through 2024. The U.S. online grocery market was estimated to generate sales worth of about **** billion U.S. dollars in 2020, with sales forecast to reach ***** billion U.S. dollars by 2024. Among the leading online food and beverage retailers in 2016, were Amazon and Walmart. Online grocery shoppingGrocery sales through online platforms represent a very small part of the overall grocery retail market, but are amongst the fastest growing segment. Some people don’t enjoy the hassle of traditional grocery shopping, especially to stand in a queue before check-out. If consumers use the convenience of an online grocery service, they can pick their everyday products on the distributor’s website and will get the chosen items delivered right to their doorstep, which saves time. Most online suppliers in the United States provide same-day delivery options. During the last years, more and more firms tried to gain a foothold within the e-grocery industry. Companies engaged in the U.S. online grocery market include AmazonFresh, FreshDirect, NetGrocer, Walmart and Safeway. A relatively new and innovative business model is supplied by Instacart. The San Francisco-based company is a grocery transport service that delivers the grocery order through personal shoppers in *** to *** hours. As of February 2015, Instacart charged **** U.S. dollars per two-hour deliveries and ***** U.S. dollars per one-hour deliveries. The personal shoppers purchase the chosen items at different local food stores and deliver them to your house within the agreed time window. The use of virtual grocery stores has still a large growth potential as more and more time-strapped consumers are looking for innovative ways to make their lives easier. However, a significant hurdle for online grocers remains freshness as many customers still prefer to see and touch the produce before purchase.

In the United States, most online shoppers rarely abandonded their carts if no digital coupon was found across all shopping categories in 2024. It was most common to sometimes abandon carts with no digital coupon for toys, video games and games bought online, with 37.6 percent of online shoppers reporting this.

On average, a ******* of global shoppers were purchasing groceries online on a monthly basis in the second quarter of 2023. The United Kingdom had the highest share of monthly online grocery shoppers, at ** percent, followed closely by the United States at ** percent. In contrast, only ** percent of Polish respondents reported shopping for groceries online on a monthly basis.

In the United Kingdom, Millennials are the most eager to buy their groceries online. According to a survey carried out in the second quarter 2023, ** percent of consumers in the country aged between 27 and 42 years old would buy grocery products mostly via e-commerce. Gen Z followed, as ** percent of the generational cohort preferred shopping for their groceries mostly online.

In a survey conducted in the second quarter of 2023, nearly ********** of Millennials in the United States reported shopping for groceries online on a monthly basis, compared to around ** percent of Gen X respondents.

According to a survey conducted in New Zealand in the 12 months leading up to July 2025, approximately ** percent of consumers shopped for groceries online at least once a week during the survey period. Around ** percent of respondents reported that they never shopped for groceries online.

The share of food retail sales made online in predominantly food stores in Great Britain saw its biggest growth in January 2021, when the coronavirus (COVID-19) containment measures were tightened in the United Kingdom. Since then, the proportion of online food retail slowly decreased and then remained stable at around nine percent in March 2025.

Online grocery shopping has become increasingly popular among shoppers since the COVID-19 pandemic, which spurred consumers to purchase their supermarket goods through the internet when faced with lockdowns and stay-home advisories. In 2021, the online food and grocery sales in the United Kingdom amounted to about ** billion British pounds. That figure was forecast to increase to nearly ** billion by 2025. Post-pandemic slowdown despite new shopping habits While online grocery still is expected to generate billions in revenue, growth of the market is set to slow down significantly. As official regulation surrounding the pandemic has ended, the high demand for online grocery ordering has lowered in turn. However, many consumers in 2022, particularly those of higher ages, still cited that avoiding crowds and risk of infection at physical stores was a strong reason for ordering their groceries online. Another popular reason for online grocery shoppers was due to having no time to go to the store themselves. Not the perfect alternative While saving time and avoiding crowds are pros to buying groceries on the web, there are also inevitable cons with this method of grocery shopping. A 2022 survey revealed that too many substituted items, not being able to find suitable delivery times, and un-fresh groceries were the most common negative aspects to online grocery shopping in the UK. These factors may be part of why nearly ** percent of shoppers bought their groceries primarily in-stores, and only partially online.

According to a survey carried out in 2024 in the United States, some ** percent of respondents chose to shop for their groceries/food exclusively in-person. Around *********** respondents buys groceries through a delivery service or app, while another ** percent buy it through curbside or pickup.

E-commerce sales of groceries in the United States amounted to a total of ***** billlion U.S. dollars. By 2028, the figure is expected to reach over *** billion dollars.

By 2024, the number of online shoppers of grocery products might reach *** millions in the United States. The projection is a significant increase compared to 2019. Indeed, before the pandemic the number of U.S. online grocery purchasers did not go over ** million individuals.

According to a survey carried out in the second quarter of 2023, approximately ** percent of surveyed French consumers aged between 25 and 40 years old reported buying groceries online on a monthly basis. That figure stood at ** percent for Baby Boomers.

Comparing the online grocery delivery users in selected countries worldwide, the highest share can be found in United Arab Emirates with ** percent of consumers falling into this category. India follows in the second place, while Japan ends up at the bottom of the ranking.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than ********* interviews.

As of January 2025, most U.S. online grocery shoppers were using pickup or delivery services from traditional grocery stores. Ship to home services were also used regulary at around ** percent.

According to a study conducted in 2022, UK consumers saw no difference in the value for money when shopping for groceries online versus in-store. When it came to food selection, consumers preferred online grocery shopping, with **** percent of respondents reporting that online was much better. In comparison, the overall shopping experience of in-store grocery shopping was more popular than over the internet, with **** percent of respondents reporting that offline grocery shopping experiences were much better than online.

In the twelve months ending June 2018, the United Kingdom (UK) accounted for a share of *** percent of global online grocery sales, followed by France at *** percent. The eastern European country of Czechia surpassed other Western European markets such as the Netherlands and Germany to come in third in this ranking.

Online grocery sales in the UK

When it comes to the development of the online grocery sales market and the online sales value of food stores, the UK is a European leader. Despite this, online sales were still the smallest sales channel compared to sales of groceries in hypermarkets and supermarkets in the UK in 2016.

Traditional grocery stores

While the UK leads Europe in online sales of groceries, it has the smallest trade share of traditional grocery stores in Europe. Unsurprisingly countries such as Greece, Italy and Spain still have larger trade shares for traditional vendors. However, what is surprising, is that Spain also has a relatively large share of the worldwide online grocery market.

As of November 2023, Walmart lead the online grocery market in the United States, generating ***** billion U.S. dollars in grocery e-commerce sales. The grocery services of Amazon Fresh and Whole Foods Market generated ***** billion U.S. dollars, while Kroger followed with ***** billion.

Tesco.com topped the ranking of online grocery stores in the United Kingdom, generating an estimated 4.58 billion U.S. dollars in e-commerce net sales in 2024. Sainsburys.co.uk ranked second, with 3.8 billion U.S. dollars in online grocery sales. Online grocery market in the UK After skyrocketing into double-digit figures during the pandemic, the online share of food sales in the United Kingdom has stabilized post-pandemic. As of December 2024, approximately nine percent of all food retail sales were made online. Compared to the pandemic peak of 12 percent in January 2021, demand for online grocery in the UK has not waned and remained robust despite the return of in-store shopping. Online grocery shoppers In March 2024, a fifth of the UK population was purchasing food and drink online, a figure eight percentage points lower than the e-commerce penetration rate achieved at the height of the pandemic in March 2021. However, current penetration rates in the food and beverage e-commerce market are markedly higher than pre-pandemic. UK online shoppers were the most frequent buyers of fresh food and beverages online among their European counterparts in 2022.

In the measured time period, e-commerce sales of groceries in the United States peaked in October 2024, reaching **** billion U.S. dollars. In February 2025, online grocery sales in the country amounted to **** billion U.S. dollars.

In 2024, around **** million people in Germany stated that the groceries for their households were purchased on the internet or in an online grocery shop. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis. Here to stay The convenience of online shopping in general is indisputable. It is simply not possible to imagine the modern consumer experience without it. Online retail extends to almost all existing product categories, including food. Consumer preferences and habits vary. Some may still make weekly trips to the supermarket for their shopping, others order groceries from supermarkets (if the service is offered) and have them delivered. There are also delivery services such as Wolt, accessible via an app, which specialize completely in delivering food and groceries to customers. This bypasses the consumer picking out a particular food retail establishment and making purchases there. Market leaders A number of online grocery shops are especially successful in Germany. Kaufland or kaufland.de holds first place, with around **** percent of visits as of 2023. The retailer is owned by the Schwarz Gruppe. Rewe or rewe.de, another popular supermarket chain, came in second. Multichannel online retailers may also offer grocery shopping, with the most famous example being Amazon, more spefically Amazon Fresh. It is also possible to search for and buy individual items from smaller shops represented on the platform.