Mobile phones dominate global digital commerce website visits and contribute to the largest share of online orders. As of the fourth quarter of 2024, smartphones constituted around 78 percent of retail site traffic globally, responsible for generating 68 percent of online shopping orders. Marketplace momentum Retail e-commerce has significantly increased globally over the past few years. Currently, the leading countries in retail e-commerce growth, such as the Philippines, have seen an increase of up to 24 percent. In 2024, the majority of online purchases worldwide were made on online marketplaces, incurring around a 30 percent share of consumer purchases. The top four retail websites for consumers to visit globally were all marketplaces, with the leading website being Amazon.com. Converting clicks When shopping online, website visits often do not end in purchases. This can be due to having second thoughts when online shopping, or simply due to consumers using the platforms to search for products. In 2024, the conversion rate of online shoppers globally was just over two percent, with food and beverages incurring the highest conversion rate from online purchases. Across the globe, almost 20 percent of all retail sales were conducted online. This figure is forecast to increase to at least 21 percent by 2027.
Online conversion rates of e-commerce sites were the highest in the food & beverage sector, at 3.1 percent in the fourth quarter of 2024. Beauty & skincare followed, with a three percent conversion rate. For comparison, the average conversion rate of e-commerce sites across all selected sectors stood at just over two percent. How does conversion vary by region and device? The conversion rate, which indicates the proportion of visits to e-commerce websites that result in purchases, varies by country and region. For instance, since at least 2023, e-commerce sites have consistently recorded higher conversion rates among shoppers in Great Britain compared to those in the United States and other global regions. Furthermore, despite the increasing prevalence of mobile shopping worldwide, conversions remain more pronounced on larger screens such as tablets and desktops. Online shopping cart abandonment on the rise Recently, the rate at which consumers abandon their online shopping carts has been gradually rising to more than 70 percent in 2024, showing a higher difficulty for e-commerce sites to convert website traffic into purchases. By the end of that year, food and beverage was one of the product categories with the lowest online cart abandonment rate, confirming the sector’s relatively high conversion rate. In the United States, the primary reason why customers abandoned their shopping carts is that extra costs such as shipping, tax, and service fees were too high at checkout.
E-Commerce Retail Market Size 2024-2028
The e-commerce retail market size is forecast to increase by USD 4061.3 billion at a CAGR of 11.2% between 2023 and 2028.
The market is experiencing growth, driven by the advent of personalized shopping experiences and the integration of Artificial Intelligence (AI) technologies. Consumers increasingly demand customized offerings, leading retailers to invest heavily in AI-powered solutions for product recommendations, inventory management, and customer service. However, this market is not without challenges. Strict regulatory policies related to compliance and customer protection continue to pose significant hurdles for retailers. Compliance with data privacy regulations, such as GDPR and CCPA, and ensuring secure payment gateways are essential for maintaining customer trust and avoiding hefty fines. Companies seeking to capitalize on this market's opportunities must prioritize investments in AI and personalization while navigating the complex regulatory landscape. Effective implementation of these strategies will enable retailers to differentiate themselves from competitors and thrive in the evolving the market.
What will be the Size of the E-Commerce Retail Market during the forecast period?
Request Free SampleThe market in the United States continues to experience growth, driven by increasing internet penetration and the convenience of online shopping. According to recent studies, retail e-commerce sales are projected to reach record levels, surpassing USD800 billion by 2025. This growth is fueled by several factors, including the proliferation of digital payment methods, such as mobile wallets and buy now, pay later options, and the integration of payment systems into e-commerce platforms for seamless transaction processing. Moreover, the market is witnessing a shift towards business-to-business (B2B) and cross-border e-commerce, as well as the adoption of advanced technologies like augmented reality and voice orders to enhance the shopping experience. The market is also witnessing a rise in direct selling through social media and marketplaces, with daily essentials, computer devices, and luxury items being popular categories. Inventory management and data security remain critical concerns for e-commerce retailers, with responsive websites and mobile applications becoming essential for reaching a wider customer base. The use of smartphones and tablet devices for online shopping continues to grow, making mobile technologies a significant trend in the market.
How is this E-Commerce Retail Industry segmented?
The e-commerce retail industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. ProductApparel and accessoriesGroceriesFootwearPersonal and beauty careOthersModalityBusiness to business (B2B)Business to consumer (B2C)Consumer to consumer (C2C)GeographyAPACChinaIndiaJapanSouth KoreaNorth AmericaUSCanadaEuropeFranceGermanyItalyUKSouth AmericaMiddle East and Africa
By Product Insights
The apparel and accessories segment is estimated to witness significant growth during the forecast period.The market for apparel and accessories is experiencing significant growth, driven by several key factors. Increasing financial institutions' support for online platforms, the trend toward business-to-business (B2B) and consumer-to-consumer (C2C) transactions, and the shift toward organized retail are major contributors to this expansion. The market for apparels and accessories, including footwear, is projected to reach substantial growth, especially in emerging markets. For instance, in India, the domestic lifestyle industry, which includes apparel, beauty, accessories, and footwear, is expected to reach USD210 billion by 2028. A significant driver of this growth is the Gen Z demographic, which is heavily influenced by social media trends and prefers the convenience of online shopping. This generation's preference for the latest fashion trends and willingness to spend on premium products makes them a crucial segment for e-commerce retailers. However, the market also faces challenges such as digital fraud and cybercrime, requiring digital infrastructure and cybersecurity measures. E-commerce platforms are incorporating security features, such as AI technologies, digital wallets, and payment integration, to ensure a safe and personalized shopping experience for consumers. The market is also witnessing the adoption of headless e-commerce, responsive websites, voice orders, and mobile applications to cater to the increasing use of tablet devices and smartphone devices for online shopping. Additionally, the market is seeing the emergence of cross-border e-commerce, daily essentials, and luxury items, requiring advanced inventory management
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The US e-commerce market, a significant segment of the global landscape, exhibits robust growth, driven by increasing internet penetration, smartphone adoption, and a shift in consumer preferences towards online shopping convenience. The market's Compound Annual Growth Rate (CAGR) of 14.70% suggests a substantial expansion, with a projected market value significantly exceeding its 2025 valuation within the forecast period (2025-2033). Key drivers include the rise of mobile commerce, the expansion of logistics and delivery infrastructure, and the increasing adoption of digital payment methods. Furthermore, the diversification of e-commerce offerings across various segments like beauty & personal care, consumer electronics, fashion & apparel, and food & beverage fuels this growth. The presence of major players like Amazon, Walmart, and Target underscores the market's competitiveness and maturity. However, challenges such as cybersecurity concerns, rising logistics costs, and the need for effective customer service strategies remain. The market segmentation reveals significant opportunities within specific categories; for instance, the beauty & personal care sector is expected to witness strong growth due to increasing demand for convenient online purchasing and personalized experiences. The US e-commerce market is geographically concentrated, with North America holding a substantial market share. However, regional variations exist, influenced by factors like consumer spending habits, digital infrastructure, and regulatory frameworks. Growth in regions beyond the core North American market will likely contribute significantly to the overall CAGR. The B2B e-commerce segment is also experiencing substantial growth, driven by businesses seeking streamlined procurement processes and improved supply chain efficiency. While precise figures for specific segments and regions are unavailable from the given information, it's evident that the overall market trajectory is positive, with promising prospects for both established and emerging players across diverse product categories. The future success within this dynamic landscape will depend on factors such as adapting to evolving consumer expectations, leveraging innovative technologies, and effectively navigating the complexities of the digital marketplace. Comprehensive Coverage USA Ecommerce Market Report (2019-2033) This in-depth report provides a comprehensive analysis of the USA ecommerce market, covering the period from 2019 to 2033. With a focus on the B2C ecommerce market size (GMV) and B2B ecommerce market size, this study delves into key market segments like Beauty & Personal Care, Consumer Electronics, Fashion & Apparel, Food & Beverage, Furniture & Home, and Others (Toys, DIY, Media, etc.). We analyze market trends, growth drivers, challenges, and emerging opportunities, providing valuable insights for businesses operating in or planning to enter this dynamic market. The report uses 2025 as the base year and forecasts the market's trajectory until 2033, incorporating data from the historical period (2019-2024). Recent developments include: May 2022- Home Depot announced the formation of Home Depot Ventures, a venture capital fund to promote early-stage startups that improve customer experience and home renovation. Furthermore, the $150 million funds will evaluate investments in businesses at various stages of development, emphasizing early and growth-stage startups that assist Home Depot customers and can scale., April 2022- In the United States, Apple finally offers the tools and accessories needed for self-servicing select iPhones. The company is now selling parts and components for the iPhone 12 series, iPhone 13 series, and the newly released 3rd Generation iPhone SE 2022 smartphones., April 2022- Amazon announced on Wednesday that it will build a solar park in Kent County as one of 37 new renewable energy projects worldwide to use renewable energy to power all of its activities by 2025, five years ahead of schedule., April 2022- Walmart honored Igloo's ancient legacy and commitment to "Made in the USA" with elected officials and prominent executives from both companies in attendance. In honor of this praise, Igloo designed the new Overland Series of coolers exclusively for Walmart, made in the United States., March 2022- Walmart Inc plans to hire more than 5,000 new associates for its tech hubs worldwide during the current fiscal year. Walmart Global Tech, the company's technology division, would be hiring for positions such as cybersecurity professional, product manager, and data scientist., June 2020- Apple's announcements and developments enhance the Apple platform and product experience. From macOS Big Sur, which boasts the most significant design overhaul since the launch of Mac OS X, to watchOS 7, iOS 14's new App Library, and iPadOS 14's expanded handwriting capabilities with Apple Pencil.. Key drivers for this market are: Growing Demand from Apparel and Footwear Industry., Rising Adoption of technologies (IOT,ML); Penetration of Internet and Smartphone Usage. Potential restraints include: Operational Compatibility Due to Growing Brand Value. Notable trends are: Increasing adoption of technologies.
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The Report Covers Global E-Commerce Industry Overview and Share. The Market is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), B2B E-Commerce, and Geography.
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The global online shopping market size was valued at approximately $4.9 trillion in 2023 and is projected to reach around $9.9 trillion by 2032, growing at a compound annual growth rate (CAGR) of 8.2% during the forecast period. One of the primary growth factors driving this market is the increasing penetration of internet connectivity and smartphones, which has made online shopping more accessible to a wider audience worldwide.
Several factors contribute to the growth of the online shopping market. Firstly, convenience plays a significant role. Consumers can shop from the comfort of their homes, avoiding long lines and crowds typically found in physical stores. This convenience is particularly appealing to busy professionals, parents, and those who live in remote areas with limited access to brick-and-mortar stores. Additionally, the availability of 24/7 shopping options and the ability to easily compare prices across different platforms further enhances the appeal of online shopping.
Another critical driver of market growth is the extensive range of products available online. From everyday essentials to luxury items, online platforms offer a diverse array of products, often at competitive prices. The integration of advanced technologies like Artificial Intelligence and Machine Learning has also enhanced the online shopping experience by providing personalized recommendations based on past purchases and browsing behavior. This level of customization not only improves customer satisfaction but also boosts sales for retailers.
The rise of e-commerce platforms and the digital transformation of traditional retail businesses have also fueled market growth. Companies are increasingly adopting omnichannel strategies that integrate their online and offline operations to provide a seamless shopping experience. Furthermore, the COVID-19 pandemic has accelerated the shift towards online shopping, as consumers turned to e-commerce platforms for their shopping needs due to lockdowns and social distancing measures. This shift is expected to have a lasting impact, with many consumers likely to continue preferring online shopping even post-pandemic.
Regionally, North America and Europe have traditionally dominated the online shopping market due to high internet penetration and a well-established e-commerce infrastructure. However, Asia Pacific is emerging as a significant growth region, driven by rapid urbanization, rising disposable incomes, and an expanding middle-class population. Countries like China and India are witnessing exponential growth in e-commerce activities, supported by government initiatives to promote digital transactions and the proliferation of affordable smartphones.
In the online shopping market, the product category segment is diverse, encompassing various types of goods that consumers can purchase online. Among these, electronics remain one of the most popular categories, driven by the continuous innovation in consumer electronics and the increasing demand for gadgets like smartphones, laptops, and smart home devices. The convenience of comparing features and prices and reading user reviews online has made electronics a staple in the online shopping realm.
The fashion category also commands a significant share of the online shopping market. With the rise of fast fashion and the influence of social media, consumers are increasingly turning to online platforms for clothing, footwear, and accessories. The availability of trendy and affordable fashion options, along with the ease of returns and exchanges, has made online fashion shopping extremely popular. Additionally, personalized recommendations and virtual try-on features are enhancing the shopping experience, driving further growth in this segment.
Home and kitchen products are another vital segment in the online shopping market. From furniture and home decor to kitchen appliances and utensils, consumers find a wide range of options online. The ability to read detailed product descriptions, view images, and compare prices has made online shopping a preferred choice for home and kitchen items. Seasonal sales and discounts offered by e-commerce platforms also attract a large number of buyers in this segment.
Health and beauty products have seen a surge in online sales, particularly during the COVID-19 pandemic when physical stores faced restrictions. Consumers are increasingly purchasing skincare, cosmetics, personal care products, and health supplements online due to
In 2024, global retail e-commerce sales reached an estimated six trillion U.S. dollars. Projections indicate a 31 percent growth in this figure over the coming years, with expectations to come close to eight trillion dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly 800 billion U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly two trillion U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing 20 percent.
E-Commerce Market Size 2023-2027
The e-commerce market size is forecast to increase by USD12.95 billion at a CAGR of 27.15% between 2022 and 2027.
The market is experiencing significant growth, driven by several key factors. Firstly, the advantages of e-commerce platforms, such as convenience, accessibility, and a wider product selection, continue to attract consumers. Secondly, technological advancements, including AI and machine learning, are enhancing the consumer experience by providing personalized recommendations and seamless transactions. However, regulatory issues pose challenges to market growth. Governments around the world are implementing stricter regulations on data privacy and security, which can increase compliance costs for e-commerce businesses. As the market continues to evolve, it is essential for businesses to stay informed of these trends and adapt to the changing regulatory landscape to remain competitive.
What will be the Size of the E-Commerce Market During the Forecast Period?
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The market in the United States continues to experience robust growth, fueled by the increasing adoption of smartphones among the smartphone-using population and their subsequent use for browsing digital content. This trend is particularly prominent in sectors such as travel and leisure, financial services, and e-tailing. Technological awareness and connectivity have become essential drivers of consumer behavior, leading to the widespread use of online marketing tools like Google Ads and Facebook Ads, as well as social media applications for communication and buying and selling goods and services. Established organizations and large enterprises have responded by investing in infrastructure to improve user experience, reduce operational costs through inventory management systems, and cater to the growing demand for vertical and specialized marketplaces.Overall, the market is poised for continued expansion, driven by consumer wealth, the convenience of online shopping, and the ongoing evolution of digital technology.
How is this E-Commerce Industry segmented and which is the largest segment?
The e-commerce industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2023-2027, as well as historical data from 2017-2021 for the following segments.ApplicationHome appliancesFashion productsGroceriesBooksOthersTypeB2BB2CGeographyAPACChinaJapanNorth AmericaUSEuropeGermanyUKSouth AmericaMiddle East and Africa
By Application Insights
The Home appliances segment is estimated to witness significant growth during the forecast period.
The market encompasses various retail sectors, with home appliances being a significant segment. This matured segment, which includes consumer electronics, houseware, and kitchen appliances, is experiencing a decelerating growth rate. A major challenge in this sector is the absence of a comprehensive logistics platform for the delivery of home appliances bought online. This issue arises due to the supply side constraints, particularly in developing countries, where logistical barriers pose significant challenges. Despite these hurdles, the home appliances segment is projected to remain the largest revenue generator within the market throughout the forecast period. The increasing standard of living and the resulting influence on the global online home appliance market are key drivers for this segment's growth.
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The Home appliances segment accounted for USD 1099.73 billion in 2017 and showed a gradual increase during the forecast period.
Regional Insights
APAC is estimated to contribute 48% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The Asia Pacific (APAC) region is projected to lead The market growth due to the expanding internet population and rising adoption of digital technology. With countries like Pakistan, Bangladesh, and Indonesia exhibiting significant potential, the e-commerce sector in these late-adopter nations is anticipated to experience substantial expansion. The increasing purchasing power of the middle class in APAC is another key factor fueling market growth. China, a significant contributor to the e-commerce industry, hosts prominent global companies such as Alibaba and JD. The region's the market is expected to continue its upward trajectory, making APAC a significant influence on the global market landscape.
Market Dynamics
Our e-commerce market researchers analyzed the data with 2022 as the base year, along with the key dr
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The E-Retail Market is Segmented by Product (home Appliances and Electronics, Clothing, Footwear and Accessories, Food and Personal Care, Furniture and Home Decor, and Other Products) and by Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and South America). The Report Offers Market Size and Forecasts in Value (USD ) for all the Above Segments.
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The size of the Netherlands E-commerce market was valued at USD XXX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 9.31% during the forecast period.Shortened for electronic commerce, E-commerce is the trading or the selling and buying of both products and services electronically or online. It comes within the broad category of various activities that are usually practiced over the internet including; Online shopping, digital money, online marketing, online financial service, and also lots more. Ecommerce helps users find a virtual platform wherein businessmen would show their products while providing easier comparisons to consumers who desire items purchased from the confines of a domestic space.E-commerce market in the Netherlands has the strongest online performance, with the boosters being the high penetration of the internet, an adequately skilled and tech-aware population, and a robustly developed digital infrastructure. Consumers have an impressive inclination toward online shopping, a long tradition for the Netherlands in the country. Online trade was thereby allowed to build up a considerable ecosystem, represented by many players of e-commerce that come from diverse origins-in some cases international e-commerce majors, and in some local.There is a high level of consumer trust and confidence in transactions taking place online, which goes on to contribute to the strong growth of this sector in the Dutch e-commerce market. Strong consumer protection laws have also added to its growth. It is a market known for its innovation and is at the forefront in developing new technologies and solutions in e-commerce. Recent developments include: February 2023: According to Eurostat, In 2022, 91% of EU citizens aged 16 to 74 had accessed the internet, with 75% purchasing or ordering products or services for personal use. The proportion of e-shoppers increased by 20 percentage points (pp) from 55% in 2012 to 75% in 2022. The highest shares of internet users who ordered goods or services or bought over the internet in 2022 were recorded in the Netherlands (92%), September 2022: DHL signed an agreement to acquire a majority investment in Dutch e-commerce specialist Monta to establish a solid collaboration and expand Monta's e-fulfillment services internationally, particularly for small and medium-sized webshops.. Key drivers for this market are: Increase in Adoption of Digitalization, Growing Interest of Consumers to Shop Clothes Through E-commerce Channels. Potential restraints include: Ethical Issues associated with Deployment of AI-based Systems in Military and Defense. Notable trends are: Increase in Adoption of Digitalization is Expected to Drive the Market.
Digital Commerce Software Market Size 2024-2028
The digital commerce software market size is forecast to increase by USD 4.82 billion at a CAGR of 10.03% between 2023 and 2028.
The market is experiencing significant growth due to the expanding e-commerce industry. Social media's increasing role in online sales is another key trend, as businesses leverage these platforms to reach larger customer bases. Data privacy and security concerns, however, pose challenges for market growth. As more consumers shop online, ensuring their personal information is protected becomes a top priority for businesses. Market growth is further fueled by advancements in technology, such as AI and machine learning, which enhance the customer experience and streamline operations. The market is expected to continue its growth trajectory, with these trends and challenges shaping its future development.
What will be the Size of the Digital Commerce Software Market During the Forecast Period?
Request Free SampleThe market is experiencing robust growth, driven by the increasing prevalence of online shopping and the proliferation of e-commerce platforms. With the widespread adoption of high-speed internet and the growing number of mobile users, m-commerce, or mobile commerce, has become a significant segment of the e-commerce industry. Smartphones have emerged as the preferred device for online shopping, particularly in sectors such as electronics, healthcare, and retail. Cloud-based deployment models have gained traction due to their flexibility and cost-effectiveness, enabling small and medium-sized businesses to establish an online presence. Manual processing errors are being replaced by advanced AI technologies, enhancing efficiency and accuracy.The e-commerce business landscape is diverse, encompassing e-commerce website builders, hosting services, and payment gateways. Big data analytics and AI are transforming the industry by providing valuable insights into consumer behavior and market trends. The automotive sector is also embracing e-commerce, with online platforms offering vehicle sales, servicing, and financing. The internet penetration rate continues to increase, fueling the growth of the e-commerce industry and creating new opportunities for businesses.
How is this Digital Commerce Software Industry segmented and which is the largest segment?
The digital commerce software industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. DeploymentOn-premisesCloudGeographyNorth AmericaUSAPACChinaJapanEuropeGermanyUKSouth AmericaMiddle East and Africa
By Deployment Insights
The on-premises segment is estimated to witness significant growth during the forecast period.
Digital commerce software enables businesses to establish an online presence and facilitate transactions through e-commerce platforms, mobile commerce (m-commerce), and online marketplaces. The market encompasses various sectors, including electronics, healthcare, automotive, and retail. High-speed internet and smartphones have fueled the growth of this industry, with increasing internet penetration rates and mobile users. E-commerce software caters to both B2B and B2C businesses, offering cloud-based deployment and omni-channel strategies. On-premises digital commerce software is installed on a business's native IT infrastructure, providing physical control over the system. However, integration with existing business management software like ERP can pose challenges, such as duplicate data entries, interface issues, and customization expenses.Despite these challenges, on-premises solutions offer benefits like increased control and security. Other digital commerce trends include advanced security features, AI integration, and IoT applications. The e-commerce market continues to evolve, with cloud computing, big data analytics, and blockchain technology shaping the industry's future.
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The On-premises segment was valued at USD 3.44 billion in 2018 and showed a gradual increase during the forecast period.
Regional Analysis
North America is estimated to contribute 41% to the growth of the global market during the forecast period.
Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The e-commerce software market in North America is experiencing substantial growth due to the rising number of online shopping transactions. Major digital commerce software companies, including Adobe, Oracle, Salesforce, IBM, Blue Yonder, Shopify,
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Online shopping has become a way of life. Once considered a novelty, much like the internet itself, the online shopping phenomenon has surpassed business and consumer expectations. It has evolved and expanded rapidly, with escalating internet and broadband uptake and changing consumer attitudes helping online shopping become a mainstream retail avenue. Greater investment in online platforms to advance website navigation, enhance security and improve delivery is fuelling a shift in consumer buying habits towards online shopping. The pandemic brought retail trading in Australia to a standstill, with lockdown periods and restrictions leading to a surge in online shopping sales. As consumers jumped online at breakneck speed, the online market was flooded with new entrants and businesses ramped up their digital sales capabilities to keep up with demand. Despite the hype and surge in sales, challenging trading conditions in the post-pandemic environment have eroded some of the earlier gains. Strong inflation and rising interest rates have combined to create a cost-of-living crisis, with consumers reassessing their online spending habits in the face of tightening purse strings. Nonetheless, revenue is anticipated to have grown at an annualised 7.4% over the five years through 2024-25 and is expected to total $58.0 billion in the current year, when revenue is set to climb by an estimated 5.2%. Going forwards, online shopping revenue is forecast to climb at an annualised 6.5% through the end of 2029-30 to total a projected $79.4 billion, aided by continued consumer demand. Greater digital connectivity will allow consumers to shop anywhere and anytime, with advances in augmented reality opening new doors for online retailers. Strong revenue prospects will entice more bricks-and-mortar retailers to launch online stores to complement their physical store network, while many online retailers will open shopfronts and flagship stores, blurring the lines between the two. Escalating competition, particularly from international low-cost retailers like Temu and Shein, will limit growth in profitability.
Internet sales have played an increasingly significant role in retailing. In 2024, e-commerce accounted for over ** percent of retail sales worldwide. Forecasts indicate that by 2029, the online segment will make up close to over ** percent of total global retail sales. Retail e-commerce Online shopping has grown steadily in popularity in recent years. In 2024, global e-commerce sales amounted to over ************** U.S. dollars, a figure expected to exceed **** trillion U.S. dollars by 2028. Digital development in Latin America boomed during the COVID-19 pandemic, generating unprecedented e-commerce growth in various economies across the region. So much so that Brazil and Argentina appear to lead the world's fastest-growing online retail markets. This trend correlates strongly with the constantly improving online access, especially in "mobile-first" online communities, which have long struggled with traditioe-comernal fixed broadband connections due to financial or infrastructure constraints but enjoy the advantages of cheap mobile broadband connections. M-commerce on the rise The average order value of online shopping via smartphones and tablets still lags traditional e-commerce via desktop computers. However, e-retailers around the world have caught up in mobile e-commerce sales. Online shopping via smartphones is particularly prominent in Asia. By the end of 2021, Malaysia was the top digital market based on the percentage of the population that had purchased something by phone, with nearly ** percent having made a weekly mobile purchase. South Korea, Taiwan, and the Philippines completed the top of the ranking.
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The global e-commerce market, valued at $8.80 billion in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 15.80% from 2025 to 2033. This expansion is driven by several key factors. The increasing penetration of smartphones and internet access globally is democratizing online shopping, particularly in emerging markets. Simultaneously, enhanced logistics and delivery infrastructure, coupled with the rise of convenient payment gateways, are facilitating seamless online transactions. Consumer preference shifts toward online convenience, driven by factors such as time constraints and the desire for broader product selections, are also contributing significantly to market growth. Furthermore, the innovative business models employed by e-commerce giants and the growing adoption of omnichannel strategies are further bolstering market expansion. The B2C segment, encompassing diverse applications like beauty & personal care, consumer electronics, and fashion & apparel, dominates the market, though the B2B e-commerce sector is also experiencing rapid growth, driven by the increasing adoption of digital procurement processes and the need for efficient supply chain management. The e-commerce market shows substantial regional variation. North America and Europe currently hold significant market shares, owing to established e-commerce infrastructure and high levels of internet penetration. However, Asia-Pacific, particularly India and China, is poised for explosive growth due to its massive consumer base and rapidly expanding digital economy. Competition remains fierce, with major players like Amazon, Alibaba, and Walmart vying for market dominance. While challenges such as cybersecurity concerns and the need for robust consumer protection measures persist, the overall trajectory of the e-commerce market indicates sustained and significant growth throughout the forecast period, presenting considerable opportunities for established players and new entrants alike. Specific segment performance will vary based on factors such as regional economic conditions and evolving consumer preferences. Recent developments include: April 2024: Super Plastronics Pvt. Ltd (SPPL) announced the launch of its e-commerce platform. With this launch, the company aims to sell over one lakh products annually through the Android and iOS-friendly website.April 2024: Alibaba Group Holding Ltd, a Chinese e-commerce company, announced that the company would be investing in a South Korean online shopping platform to gain a competitive edge in the country. With this investment, the company will be able to expand its sales in South Korea and other markets by combining Dongdaemun's fashion with that of the country’s largest fashion wholesale marketplace.March 2024: Flipkart, an Indian e-commerce platform, announced that the company would expand its business into the quick commerce industry. The company planned to introduce 10-15 minute deliveries in cities like Bengaluru, Delhi (NCR), and Hyderabad in the following months.. Key drivers for this market are: Advancements in Technology, Initiatives by Government; Increasing Consumer Interest towards Convenient Shopping solutions. Potential restraints include: Advancements in Technology, Initiatives by Government; Increasing Consumer Interest towards Convenient Shopping solutions. Notable trends are: The Growing Use of Smartphones is Driving E-commerce Sales.
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The Norway Electronic Commerce Market is poised for significant growth, with a projected Compound Annual Growth Rate (CAGR) of 12.50% from 2025 to 2033. This expansion is driven by increasing internet penetration, a surge in mobile shopping, and the convenience of online transactions. In 2025, the market size is estimated to reach approximately $1,200 million, reflecting the robust growth trajectory of the sector. Key drivers include the adoption of advanced payment solutions, enhanced logistics networks, and the proliferation of e-commerce platforms. Major players such as Elkjøp, About You Norway, and Zalando NO are intensifying competition, offering a wide range of products from electronics to groceries, thereby catering to diverse consumer needs. The market is segmented by application, with notable segments including electronics, fashion, and groceries, each contributing uniquely to the market's growth. Trends such as personalized shopping experiences, AI-driven recommendations, and sustainable practices are shaping the future of e-commerce in Norway. However, challenges such as cybersecurity threats and the need for efficient last-mile delivery solutions may restrain growth. Despite these hurdles, the market's outlook remains positive, with companies like NorgesGruppen ASA and Kolonial NO leveraging innovative strategies to enhance customer engagement and expand their market presence. The forecast period from 2025 to 2033 promises substantial opportunities for stakeholders to capitalize on the evolving digital landscape in Norway. Recent developments include: November 2021 - Klarna, known for its buy now, pay later solution, launched a new one-stop shopping app. Consumers can place orders, see special offers, receive alerts on discounts, manage payments, and track delivery status within the app. The application is available on mobile devices with, Android and iOS. The app is available in Australia, New Zeeland, the UK, the US, Germany, Austria, Spain, Belgium, Sweden, Finland, Norway, Denmark, Poland, and France., February 2022 - Norway's Komplett ASA announced its plans to acquire NetOnNet AB in a deal that values the Swedish e-retailer at USD 420 million to create a key electronics retailer in the Nordic region. The companies sell electronics and IT equipment primarily online; the combination will reduce costs, mainly in sourcing, with the full impact seen within two years.. Key drivers for this market are: Growing Number of E-shoppers is Expected to Boost E-commerce Market, Rising Mobile E-commerce Usage; High Internet Penetration Across Rural and Urban Areas of the Country. Potential restraints include: High Equipment Cost Challenge the Market. Notable trends are: Growing Number of E-shoppers is Expected to Boost E-commerce Market.
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The Croatian e-commerce market, exhibiting a robust Compound Annual Growth Rate (CAGR) of 11.90%, presents a compelling investment opportunity. While the exact market size in 2025 is not provided, we can extrapolate a reasonable estimate based on the available data and typical growth trajectories for emerging e-commerce markets in Europe. Assuming a market size of approximately €500 million in 2017, a 11.90% CAGR would project a market size exceeding €1.5 billion in 2025. This growth is driven by increasing internet and smartphone penetration, rising consumer disposable incomes, and a shift in consumer preferences towards online shopping convenience. The B2C segment, significantly larger than the B2B segment, is segmented into several key application areas: Beauty & Personal Care, Consumer Electronics, Fashion & Apparel, Food & Beverage, Furniture & Home, and Others (Toys, DIY, Media, etc.). Each of these sectors contribute to the overall growth, with some like Beauty & Personal Care and Fashion & Apparel likely experiencing faster growth due to strong online engagement in these categories. However, challenges remain. The relatively small size of the Croatian market compared to larger European economies presents a limitation to growth, and increased competition from international e-commerce giants may pose challenges to local players. Furthermore, potential constraints include a need for improved logistics infrastructure and digital literacy, alongside concerns related to cybersecurity and data privacy. To capitalize on the opportunities, Croatian e-commerce businesses must focus on enhancing their customer experience, improving logistics efficiency, and building a strong brand presence to compete effectively in the increasingly competitive landscape. The successful companies listed – Sancta Domenica, Pevex, Fliba, Notino, Ekupi, Sensus Grupa, Emmezeta, Instar Informatika, Bauhaus, and Prati Me – demonstrate the potential for success through effective strategies and adaptation to the market's evolving dynamics. Further development in payment gateways and consumer trust will play a key role in future growth. This comprehensive report provides a detailed analysis of the Croatian e-commerce market, covering the period from 2019 to 2033. It offers invaluable insights for businesses looking to enter or expand within this dynamic market, providing data-driven projections and understanding of key trends shaping the future of online retail in Croatia. The report incorporates high-search-volume keywords such as Croatia e-commerce market size, Croatian online shopping trends, B2C e-commerce Croatia, and Croatian e-commerce market forecast, ensuring maximum visibility on search engines. Study Period: 2019-2033; Base Year: 2025; Estimated Year: 2025; Forecast Period: 2025-2033; Historical Period: 2019-2024 Recent developments include: May 2022 - The Croatian KupiMe platform, which is known for being the country's first of its kind and is primarily focused on group shopping and coupon sales, has recently invested significant funds in business expansion and the development of specialised software for online shopping (e-commerce). The Croatian KupiMe platform opted to expand its business into the fast-growing e-commerce sector, leveraging its many years of experience in the coupon sales market.. Key drivers for this market are: Rise in trustworthiness of online stores, Croatia people appreciate local brands and support local entrepreneurs. Potential restraints include: Low Light Sensing Capabilities Act as a Restraining Factor, Low-cost Sensors are Increasing the Threat to Scale Down the Quality. Notable trends are: Smart Phones and Social Media users holds the highest share in Online Shopping.
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The global flea market app market is experiencing robust growth, driven by the increasing popularity of secondhand goods and the convenience offered by mobile platforms. The rise of the sharing economy, coupled with growing environmental consciousness and a desire for affordability, fuels consumer adoption. While precise market size figures are unavailable, considering the presence of major players like Poshmark, eBay, and Mercari, along with regional variations in market penetration, we can reasonably estimate the 2025 market size at approximately $25 billion USD. A Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033 suggests a significant expansion, potentially reaching over $80 billion by 2033. This growth trajectory is largely fueled by the increasing adoption of integrated platforms offering a comprehensive range of features beyond simple listing, such as secure payment gateways, buyer/seller protection, and integrated shipping solutions. Trends indicate a shift towards more sophisticated app features, including AI-powered pricing suggestions, personalized recommendations, and enhanced social commerce functionalities to improve user engagement and transactions. Despite this potential, the market faces challenges such as maintaining trust and security, combating counterfeit goods, and navigating complex regulatory landscapes across various regions. The B2C segment is currently dominant, but C2C platforms are expected to see substantial growth due to their accessibility and user-generated content. Geographical distribution showcases strong growth in North America and Asia-Pacific regions, with emerging markets in South America and Africa demonstrating increasing potential. The competitive landscape is characterized by a mix of established players and emerging startups. Established players like eBay and Mercari leverage their brand recognition and extensive user base, while newer entrants often focus on niche markets or innovative features. The success of individual apps depends on several factors: effective marketing strategies, user-friendly interfaces, robust security measures, and a commitment to customer service. Market segmentation by platform type (integrated vs. market segment-specific) reveals a preference for integrated solutions offering a broader range of functionalities and user experiences. Future growth hinges on addressing the challenges of fraud prevention, scaling operations to meet increasing demand, and adapting to evolving consumer preferences. The continued integration of social media elements and advancements in artificial intelligence are expected to shape the future trajectory of the flea market app market.
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The global online market size is poised to escalate significantly from $5.2 trillion in 2023 to an anticipated $12.4 trillion by 2032, registering a robust CAGR of 10.2%. This remarkable growth is driven by an array of factors including increased internet penetration, the proliferation of smartphones, and the rising preference for online shopping and services. Furthermore, the advancements in digital payment solutions and the growing consumer confidence in online transactions continue to fuel the market expansion.
One of the principal growth drivers is the rapid expansion of e-commerce platforms. The convenience offered by online shopping, coupled with the extensive range of products available, has led to a surge in online consumerism. The COVID-19 pandemic has further accelerated this trend as consumers shifted towards online channels for purchasing essentials and other goods during lockdowns. This shift in consumer behavior is projected to persist, bolstering the market's growth trajectory. Additionally, technological advancements such as artificial intelligence and machine learning are enhancing the consumer shopping experience, thereby driving increased engagement and sales.
Another significant growth factor is the burgeoning demand for online services. From digital streaming platforms to online education and telemedicine, the scope of online services is vast and continuously expanding. The proliferation of high-speed internet and the development of sophisticated digital platforms have made it easier for consumers to access services online. This trend not only offers convenience but also democratizes access to critical services such as education and healthcare, further propelling market growth. Businesses are increasingly investing in digital transformation to meet the evolving consumer needs, thereby contributing to the market expansion.
Moreover, the adoption of digital payment methods has played a critical role in the growth of the online market. With the advent of secure and user-friendly digital wallets and the implementation of stringent security protocols, consumers are more confident in engaging in online transactions. The integration of payment gateways with e-commerce platforms has also streamlined the purchasing process, enhancing user experience and increasing transaction volumes. Furthermore, innovations in fintech, such as blockchain technology and cryptocurrency, are expected to revolutionize digital payments, offering new opportunities for growth.
The Online Retail Service sector is witnessing unprecedented growth, driven by the increasing consumer preference for digital shopping experiences. As consumers become more comfortable with technology, the demand for seamless and personalized online retail services is rising. Retailers are leveraging data analytics and AI to enhance customer interactions, offering tailored recommendations and promotions that cater to individual preferences. This shift towards personalized service is not only improving customer satisfaction but also driving higher conversion rates and fostering brand loyalty. Furthermore, the integration of online retail services with social media platforms is creating new avenues for customer engagement, allowing brands to reach wider audiences and build stronger community connections.
Regionally, the Asia Pacific region is emerging as a dominant force in the online market, driven by the substantial population base, increasing internet penetration, and the rapid adoption of smartphones. Countries like China and India are at the forefront of this growth, with a burgeoning middle class and a rising inclination towards online shopping. North America and Europe also hold significant market shares, attributed to their advanced digital infrastructure and high consumer spending power. The Middle East & Africa and Latin America are also witnessing notable growth, propelled by improving internet connectivity and growing e-commerce activities.
E-commerce platforms are the backbone of the online market, facilitating seamless transactions between buyers and sellers. The sheer convenience and extensive product range offered by these platforms have revolutionized consumer shopping habits. Major e-commerce giants like Amazon, Alibaba, and eBay have set benchmarks in terms of user experience, logistics, and customer service. The rise of niche and specialized e-commerce platforms catering to specific audience segmen
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Online Apparel Retail Market size was valued at USD 909.85 Billion in 2024 and is projected to reach USD 3413.07 Billion by 2031, growing at a CAGR of 17.97% from 2024 to 2031.
Global Online Apparel Retail Market Drivers
The market drivers for the Online Apparel Retail Market can be influenced by various factors. These may include:
Growing Internet Penetration: As internet connectivity spreads throughout the world, more people have access to online shopping sites, which propels the expansion of the Online Retail Apparel Market. The proliferation of e-commerce platforms and marketplaces has led to the expansion of the Online Apparel Retail Market by giving consumers convenient access to a wide range of apparel products from different brands and retailers. Consumer Preferences: The adoption of online apparel shopping is driven by changes in consumer preferences and shopping habits, such as a desire for convenience, time savings, and a wider selection of products. M-commerce, or mobile commerce Adoption: Customers can now browse and buy clothing products online at any time and from any location thanks to the growing popularity of smartphones and other mobile devices for online shopping, which is driving the expansion of the online apparel retail business. Social Media Influence: Through influencer marketing, social commerce features, and targeted advertising campaigns, social media platforms have a big impact on consumer preferences and online apparel purchases. Personalisation and Customisation: Online platforms that provide made-to-order products, virtual try-on features, and personalised recommendations are in high demand as a result of consumers' growing desire for personalised shopping experiences and customisable apparel options. Technological Advancements: With features like virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) that allow for interactive product visualisation, virtual fitting rooms, and personalised recommendations, these technologies improve the online shopping experience and increase engagement and sales in the Online Apparel Retail Market. Enhancing the overall customer experience and encouraging repeat purchases, online apparel retailers can now offer faster shipping, easy returns, and efficient inventory management thanks to advancements in supply chain management, logistics, and fulfilment processes. Globalisation and Cross-Border E-Commerce: As cross-border e-commerce takes off, customers can now purchase clothing items from foreign retailers and brands, broadening the market's appeal and boosting its level of competition. Sustainability and Ethical Concerns: As consumer awareness of environmental sustainability and ethical practices in the apparel industry grows, so does the demand for apparel products sourced ethically and sustainably. This has led online retailers to provide eco-friendly options and supply chain transparency.
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The market is projected to grow from USD 401.8 billion in 2025 to USD 3950.7 billion by 2035, reflecting a CAGR of 25.1% over the forecast period.
Metric | Value |
---|---|
Industry Size (2025E) | USD 401.8 billion |
Industry Value (2035F) | USD 3950.7 billion |
CAGR (2025 to 2035) | 25.1% |
Global Online Grocery Market - Country-Wise Per Capita Spending
Country | United States |
---|---|
Population (Millions) | 345.4 |
Estimated Per Capita Spending (USD) | 820.40 |
Country | China |
---|---|
Population (Millions) | 1,419.3 |
Estimated Per Capita Spending (USD) | 670.20 |
Country | United Kingdom |
---|---|
Population (Millions) | 68.3 |
Estimated Per Capita Spending (USD) | 750.30 |
Country | Germany |
---|---|
Population (Millions) | 84.1 |
Estimated Per Capita Spending (USD) | 580.60 |
Country | India |
---|---|
Population (Millions) | 1,440.0 |
Estimated Per Capita Spending (USD) | 215.80 |
Online Grocery Market - Global Country-Wise Outlook
Country | CAGR (2025 to 2035) |
---|---|
United States | 8.2% |
Country | CAGR (2025 to 2035) |
---|---|
United Kingdom | 7.9% |
Country | CAGR (2025 to 2035) |
---|---|
Germany | 8.0% |
Country | CAGR (2025 to 2035) |
---|---|
India | 8.6% |
Country | CAGR (2025 to 2035) |
---|---|
China | 8.9% |
Competition Outlook: Online Grocery Market
Company Name | Estimated Market Share (%), 2024 |
---|---|
Amazon Fresh | 20-25% |
Walmart Grocery | 15-20% |
Instacart | 12-16% |
Tesco Online | 8-12% |
Other Companies (combined) | 30-40% |
Mobile phones dominate global digital commerce website visits and contribute to the largest share of online orders. As of the fourth quarter of 2024, smartphones constituted around 78 percent of retail site traffic globally, responsible for generating 68 percent of online shopping orders. Marketplace momentum Retail e-commerce has significantly increased globally over the past few years. Currently, the leading countries in retail e-commerce growth, such as the Philippines, have seen an increase of up to 24 percent. In 2024, the majority of online purchases worldwide were made on online marketplaces, incurring around a 30 percent share of consumer purchases. The top four retail websites for consumers to visit globally were all marketplaces, with the leading website being Amazon.com. Converting clicks When shopping online, website visits often do not end in purchases. This can be due to having second thoughts when online shopping, or simply due to consumers using the platforms to search for products. In 2024, the conversion rate of online shoppers globally was just over two percent, with food and beverages incurring the highest conversion rate from online purchases. Across the globe, almost 20 percent of all retail sales were conducted online. This figure is forecast to increase to at least 21 percent by 2027.