People think of paid advertising as the holy grail of digital marketing. The truth is that paid ads can deliver excellent results for your business very quickly. Here are some digital marketing statistics about paid advertising to keep in mind.

To help you get the biggest takeaways from all of these digital marketing stats, I want to share some trends in marketing that’s working for businesses right now.

I have compiled a list of over 150+ digital marketing statistics to help you see how others are leveraging digital marketing for their own businesses today.

Content marketing was believed to be the most effective digital technique based on the responses of global marketers in early 2020. When asked to identify the single activity they thought would make the largest commercial impact on their own or their clients’ businesses, 17 percent pointed to content marketing. Following that was marketing automation, big data, AI, as well as machine learning.
Why could AI be beneficial for marketing?
Across North America, Europe and Asia Pacific artificial intelligence is most commonly used in marketing data analysis. There are some differences between the regions, however, where Asian marketers seem to be more experimental with the use of AI and employ the technology in content creation, whereas North American and European industry professionals tend to utilize AI for automation of marketing processes such as personalization, optimization or programmatic advertising. It falls in line with what marketers really expect from AI – making their tasks easier and improving marketing effectiveness. Among those who have already used artificial intelligence in their marketing efforts, the majority claim that AI helped them with better content recognition, increasing sales and customer relations as well as facilitating new product launches. As a result, the share of marketers using AI for digital marketing worldwide skyrocketed, from 29 percent in 2018 to 84 percent in 2020.

Key Digital Marketing Statistics

• Digital Marketing Market size is expected to be worth around USD 1,310.3 Billion by 2033, from USD 366.1 Billion in 2023.
• By the year 2023, digital advertising is anticipated to hit $602.25 billion.
• Search Advertising comprises the biggest segment, with a market volume of $202.40 billion.
• Expected to spend $232.7 billion on ads, the United States will be leading globally.
• The expected mean expenditure on social media advertising by every user in 2023, is $45.11.
• The proportion of smartphone-related advertising expenses is predicted to be 69% by 2026.
• The projected estimate for programmatic advertising contribution to digital advertising revenue is around 87% by the year 2026.
• A projection of 17 compound annual growth is expected for digital marketing. There will be a 6% decrease between 2021-2026.
• By 2023, social media advertising will exceed $230 billion.
• Facebook and Google Ads have the highest ROI rate in paid advertising.
• Digital advertising spending in 2021 was $436 billion US dollars. Traditional advertising was at $196 billion.

(Source: Statista, WordStream)

When it comes to marketing your business, knowing which platforms to advertise on is a skill in and of itself. These are some important social media marketing statistics to keep in mind.

During an early 2020 survey carried out among marketing leaders from 29 countries, 83 percent of respondents reported using social media as a digital channel for their marketing strategy. To compare, 67 percent of professionals said they used search marketing and 66 percent of videos or OTT.

A global survey conducted in the fourth quarter of 2023 found that the main reason for using social media was to keep in touch with friends and family, with over 49 percent of social media users saying this was their main reason for using online networks. Overall, 38 percent of social media users said that filling spare time was their main reason for using social media platforms, whilst 34.3 percent of respondents said they used it to read news stories. One in five users were on social platforms for the reason of following celebrities and influencers. The most popular social network Facebook dominates the social media landscape. The world's most popular social media platform turned 20 in February 2024, and it continues to lead the way in terms of user numbers. As of January 2024, the social network had over three billion global users. YouTube, WhatsApp, and Instagram follow, but none of these well-known brands can surpass Facebook’s audience size. Moreover, as of the final quarter of 2023, there were almost four billion Meta product users. Ever-evolving social media usage The utilization of social media remains largely gratuitous; however, companies have been encouraging users to become paid subscribers to reduce dependence on advertising profits. Meta Verified entices users by offering a blue verification badge and proactive account protection, among other things. X (formerly Twitter), Snapchat, and Reddit also offer users the chance to upgrade their social media accounts for a monthly free.

Mobile has become the main way to access online content. Mobile devices now account for 55% of the global market share of online access with desktops coming in second place at 43%.

Content marketing is a core part of a digital marketing strategy. 62% of marketers plan to increase content marketing budgets within the next fiscal year.

It was calculated that the digital advertising spending worldwide amounted to 549.51 billion U.S. dollars in 2022. The source projected that by 2027, the spending would reach 870.85 billion dollars.

Advertising spending - additional information

Advertising can utilize almost any form of media to meet its needs. Media including print, television, radio, cinema, outdoor, mobile and digital have all been targeted by advertisers. Global advertising spending has been constantly increasing (with the exception of 2020) since 2010, and is forecast to round up to nearly 856 billion U.S. dollars in 2023. Due to advances in technology and consumer preferences, not all media are as heavily invested in as others. As of 2022, the internet was considered the most important medium for advertisers, accounting for 62 percent of total media ad spend in 2022. Internet expenditures are projected to record a growth of 8.4 percent in 2023.

Digital advertising spending worldwide – which includes both desktop and laptop computers as well as mobile devices – stood at an estimated 522.5 billion U.S. dollars in 2021. This figure is forecast to constantly increase in the coming years, reaching a total of 835.82 billion U.S. dollars by 2026. Mobile internet advertising is a heavily invested sub-sector of the digital advertising industry. Mobile internet advertising spending is forecast to increase from 276 billion U.S. dollars in 2020 to nearly 495 billion U.S. dollars in 2024. Following this pattern, mobile advertising spending in the U.S. is also forecast to grow in the coming years. Mobile ad spending in the U.S. is projected to gain nearly 25 billion U.S. dollars in 2023.

Importance of Digital Marketing Statistics

By leveraging them, you may remain competitive. Data can be used to discover what others are doing. It is always feasible to stay ahead of the competition. Using statistical data, you can prioritize your actions. To carry out a cross-marketing strategy, it is vital to compare the performance of various platforms.

When you have statistical support, it is easier to make effective decisions. Using digital marketing analytics can provide confidence in knowing what works. Reduce your time spent strategizing. With the time saved, it is able to accomplish other critical activities such as SEO or auditing.

A survey conducted in the third quarter of 2023 revealed that over 68 percent of respondents in Indonesia had researched brands online before making a purchase. In comparison, around 14 percent of questioned Indonesian internet users clicked or tapped on a banner ad on a website in the past 30 days prior to the survey.

Success.ai’s B2B Marketing Data and Contact Data for Global Marketing Leaders empowers businesses to connect with chief marketing officers (CMOs), marketing strategists, and industry decision-makers worldwide. With access to over 170M verified profiles, including work emails and direct phone numbers, this dataset ensures your outreach efforts reach the right audience effectively.

Our AI-powered platform continuously updates and validates contact data to maintain 99% accuracy, providing actionable insights for marketing campaigns, sales strategies, and recruitment initiatives. Whether you’re targeting CMOs in Fortune 500 companies or strategists in innovative startups, Success.ai delivers reliable data tailored to meet your business goals.

Key Features of Success.ai’s Marketing Leader Contact Data - Comprehensive Coverage Across the Marketing Industry Access profiles for marketing leaders across diverse industries and regions:

Chief Marketing Officers (CMOs): Decision-makers shaping global marketing strategies. Marketing Strategists: Experts driving innovative campaigns and business growth. Digital Marketing Heads: Leaders overseeing digital transformation initiatives. Brand Managers: Professionals managing brand identity and outreach efforts. Content and SEO Specialists: Key contributors to content strategy and visibility.

• Verified Accuracy with Continuous Updates

AI-Validated Accuracy: Industry-leading AI technology ensures every contact detail is verified. Real-Time Profile Updates: Data is continuously refreshed to reflect the most current information. Reliable Engagement: Minimized bounce rates for seamless communication with decision-makers.

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API Integration: Seamlessly integrate contact data into your CRM or marketing platforms. Custom Flat Files: Receive datasets customized to your specifications, ready for immediate use.

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  Precise Marketing Campaigns: Create highly targeted campaigns that resonate with marketing leaders. Effective Sales Outreach: Accelerate sales processes with direct access to CMOs and strategists. Recruitment Efficiency: Source top-tier marketing talent with verified contact data. Market Intelligence: Leverage enriched data insights to understand industry trends and optimize strategies. Partnership Development: Build and nurture relationships with influential marketing professionals.

• Data Highlights 170M+ Verified Professional Profiles 50M Work Emails 700M Global Professional Profiles 70M Verified Company Profiles

Key APIs for Enhanced Functionality

• Enrichment API Keep your contact database updated with real-time enrichment capabilities, ensuring relevance for dynamic outreach efforts.

• Lead Generation API Maximize your lead generation campaigns with accurate, verified data, including contact information for global marketing leaders. Our API supports up to 860,000 API calls per day, enabling robust scalability for your business.

• Use Cases

1. Targeted Marketing Campaigns Reach CMOs and marketing strategists with personalized campaigns designed to deliver measurable ROI.

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4. Partnership Building Establish meaningful connections with global marketing leaders to foster collaboration.

5. Strategic Planning Utilize detailed firmographic and demographic insights for data-driven decision-making.

What Makes Success.ai Stand Out?

• Unmatched Data Quality: AI-driven verification ensures 99% accuracy for all profiles. Comprehensive Reach: Covering marketing professionals across various industries and regions worldwide.
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Success.ai’s B2B Contact Data for Global Marketing Leaders is your ultimate solution for connecting with top-tier marketing professionals. From CMOs driving global strategies to strategists shaping impactful campaigns, our database ensures you reach the right audience to grow your business.

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During a March 2023 survey among marketers worldwide, 53 percent of respondents claimed that the biggest issue with the technologies used in digital marketing is their high cost. Another 28 percent of marketers stated that these technologies are too complex to deploy, while 25 percent say there is a lack of integration across tools and technology.

Success.ai’s Ecommerce Market Data for South-east Asia E-commerce Contacts provides a robust and accurate dataset tailored for businesses and organizations looking to connect with professionals in the fast-growing e-commerce industry across South-east Asia. Covering roles such as e-commerce managers, digital strategists, logistics experts, and online marketplace leaders, this dataset offers verified contact details, professional insights, and actionable market data.

With access to over 170 million verified profiles globally, Success.ai ensures your outreach, marketing, and research strategies are powered by accurate, continuously updated, and AI-validated data. Backed by our Best Price Guarantee, this solution empowers you to excel in one of the world’s most dynamic e-commerce regions.

Why Choose Success.ai’s Ecommerce Market Data?

1. Verified Contact Data for Precision Outreach

   • Access verified work emails, phone numbers, and LinkedIn profiles of e-commerce professionals across South-east Asia.
   • AI-driven validation ensures 99% accuracy, reducing communication inefficiencies and enhancing engagement rates.

2. Comprehensive Coverage of South-east Asia’s E-commerce Market

   • Includes professionals from key e-commerce hubs such as Singapore, Indonesia, Thailand, Vietnam, Malaysia, and the Philippines.
   • Gain insights into regional consumer trends, logistics challenges, and online marketplace dynamics.

3. Continuously Updated Datasets

   • Real-time updates capture changes in professional roles, company expansions, and market conditions.
   • Stay aligned with industry trends and emerging opportunities in South-east Asia’s e-commerce sector.

4. Ethical and Compliant

   • Fully adheres to GDPR, CCPA, and other global data privacy regulations, ensuring responsible and lawful data usage.

Data Highlights:

• 170M+ Verified Global Profiles: Engage with e-commerce professionals and decision-makers across South-east Asia.
• Verified Contact Details: Gain work emails, phone numbers, and LinkedIn profiles for precision targeting.
• Regional Insights: Understand key trends in e-commerce, logistics, and consumer preferences in South-east Asia.
• Leadership Insights: Connect with online marketplace leaders, logistics managers, and digital marketing professionals driving innovation in the sector.

Key Features of the Dataset:

1. Comprehensive Professional Profiles in E-commerce

   • Identify and connect with professionals managing e-commerce platforms, online marketplaces, and logistics operations.
   • Target individuals responsible for digital marketing, supply chain management, and e-commerce strategies.

2. Advanced Filters for Precision Campaigns

   • Filter professionals by industry focus (apparel, electronics, food delivery), geographic location, or job function.
   • Tailor campaigns to align with specific business goals, such as logistics optimization, consumer engagement, or market entry.

3. Regional and Market-specific Insights

   • Leverage data on e-commerce trends, regional consumer behaviors, and logistics challenges unique to South-east Asia.
   • Refine marketing strategies and business plans based on actionable insights from the region.

4. AI-Driven Enrichment

   • Profiles enriched with actionable data enable personalized messaging, highlight unique value propositions, and improve engagement outcomes.

Strategic Use Cases:

1. Marketing Campaigns and Digital Outreach

   • Promote e-commerce solutions, logistics services, or online marketing tools to professionals in South-east Asia’s e-commerce industry.
   • Use verified contact data for multi-channel outreach, including email, phone, and digital campaigns.

2. Market Research and Competitive Analysis

   • Analyze e-commerce trends and consumer preferences across South-east Asia to refine product offerings and marketing strategies.
   • Benchmark against competitors to identify growth opportunities and high-demand solutions.

3. Partnership Development and Vendor Collaboration

   • Build relationships with e-commerce platforms, logistics providers, and digital marketing agencies exploring strategic partnerships.
   • Foster collaborations that enhance consumer experiences, improve delivery efficiency, or expand market reach.

4. Recruitment and Talent Acquisition

   • Target HR professionals and hiring managers in the e-commerce industry seeking candidates for logistics, digital marketing, and platform management roles.
   • Provide workforce optimization platforms or training solutions tailored to the sector.

Why Choose Success.ai?

1. Best Price Guarantee

   • Access premium-quality e-commerce market data at competitive prices, ensuring strong ROI for your marketing, sales, and business development initiatives.

2. Seamless Integration

   • Integrate verified e-commerce data into CRM systems, analytics ...

The Report Covers Online Advertising Companies Statistics and is Segmented by Advertising Format (Social Media, Search Engine, Video, Email), By Platform (Mobile, Desktop and Laptop), By End-User Vertical (Automotive, Retail, Healthcare, Bfsi, Telecom), By Geography (North America (United States, Canada), Europe (United Kingdom, Germany, France, Spain, Italy, Netherlands, Poland, Rest of Europe), Asia Pacific (China, Japan, South Korea, India, Rest of Asia Pacific), Latin America, Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value in USD Billion for all the Above Segments.

Search Engine Optimization is the process of optimising your website so that it ranks higher in the Google search results. SEO produces one of the highest ROIs of any marketing activity you can do. But the SEO industry is dominated by one search engine – Google. Google has the highest market share with 81.95% of all searches coming through Google. Bing has 10.51% and Yahoo just 2.67%.

Global Digital Marketing Market size was valued at USD 780 billion in 2023 and is estimated to grow at a CAGR of around 11.1% during the forecast period 2024-30, fueled by the widespread adoption of e-mail and content marketing services by organizations

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Digital Marketing Software (DMS) Market Size 2024-2028

The digital marketing software (dms) market size is forecast to increase by USD 105.8 billion at a CAGR of 17.16% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing adoption of digital marketing strategies by businesses worldwide. New data sources and regulatory innovations are fueling this expansion, enabling more accurate and effective marketing campaigns. The proliferation of social media and e-commerce platforms has also created a vast opportunity for DMS providers, as businesses seek to engage with customers in digital spaces and optimize their online presence. However, this market is not without challenges. Data privacy and security concerns continue to be a major concern for businesses and consumers alike, necessitating security measures from DMS companies. Companies seeking to capitalize on market opportunities and navigate challenges effectively must prioritize data security, offer integrated solutions, and stay abreast of the latest regulatory developments. The DMS market presents a compelling investment opportunity for global players, with potential for significant returns through innovation and strategic partnerships.

What will be the Size of the Digital Marketing Software (DMS) Market during the forecast period?

Request Free SampleThe market is experiencing growth, driven by the increasing adoption of Marketing Process Automation and Modern Advertising Strategies. Mobile advertising is a significant segment, with shifting customer behavior favoring on-the-go access and engagement. Business models are evolving, with Services Providers offering remote working solutions and Work-From-Home policies becoming increasingly common. Online Marketing Platforms are leveraging Big Data, Predictive Analytics, and Wired as well as Wireless Communication to deliver personalized customer experiences. Digital Marketing encompasses various channels, including Social Media Advertising, Visual Identity, Data Security, and Privacy Protection. Technological advancements, such as Augmented Reality (AR) and Virtual Reality (VR), are transforming marketing strategies. However, security concerns persist, with Malware Injections, Insecure Applications, Phishing Attacks, and Social Engineering Attacks posing threats. The CRM Software Segment continues to dominate, integrating DMS capabilities to streamline sales and marketing operations. Overall, the DMS market is poised for continued expansion, fueled by the digital transformation of marketing and advertising.

How is this Digitaling Software (DMS) Industry segmented?

The digitaling software (dms) industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. End-userLarge enterprisesSmall and medium enterprises (SMEs)ServiceProfessional servicesManaged servicesGeographyNorth AmericaUSCanadaEuropeFranceGermanyUKAPACSouth AmericaMiddle East and Africa

By End-user Insights

The large enterprises segment is estimated to witness significant growth during the forecast period.The market is experiencing significant growth due to the increasing adoption of digital marketing tools by large enterprises. In 2023, the large enterprise segment held the largest market share, driven by the need to effectively manage vast consumer databases using tools such as CRM, email marketing, and content management systems. Large companies utilize DMS to manage various sources of information, including websites, social media platforms, and emails. The expansion of the large enterprise segment is attributed to the increasing use of digital marketing tools to streamline marketing efforts and improve customer engagement. Additionally, the shift towards remote work and work-from-home policies has increased the demand for cloud-based marketing solutions, further fueling market growth. The DMS market encompasses various sub-segments, including digital marketing automation, email marketing tools, software solutions, content marketing platforms, marketing campaign management, online advertising software, digital analytics platforms, customer engagement software, marketing attribution tools, lead generation software, performance marketing platforms, digital advertising solutions, marketing cloud platforms, influencer marketing software, omnichannel marketing software, web analytics tools, programmatic advertising solutions, mobile marketing software, marketing optimization software, e-commerce marketing software, marketing analytics tools, consumer behavior analysis, real-time marketing analytics, marketing data platforms, video marketing software, marketing performance measurement, cloud-based marketing solutions, demand generation software, marketing intelligence tool