According to estimates, Amazon claimed the top spot among online retailers in the United States in 2023, capturing 37.6 percent of the market. Second place was occupied by the e-commerce site of the retail chain Walmart, with a 6.4 percent market share, followed in third place by Apple, with 3.6 percent.

Amazon’s continued success

Amazon has long dominated the e-commerce market as the world’s favorite online marketplace. In 2022, company hit over half a trillion U.S. dollars in net sales. The United States is by far Amazon’s most profitable market, as the U.S. branch generated over 356 billion U.S. dollars in sales in 2022. Germany ranked second, with 33 billion dollars, followed closely by the United Kingdom with 30 billion dollars.

Online shopping on the rise

Online shopping has grown significantly over the past decade, with more people turning to the internet for their shopping needs. The proof is in the numbers: the U.S. e-commerce industry was worth almost a trillion dollars in 2023. By 2027, forecasts show that the online market will grow to more than 50 percent. U.S. online shoppers purchase fashion and food and beverages the most via the internet.

The Digital Marketplace Market, valued at $577.16 Bn in 2024, will reach $1055.59 Bn by 2030, driven by e-commerce sector growth

A league table of the 120 cryptocurrencies with the highest market cap reveals how diverse each crypto is and potentially how much risk is involved when investing in one. Bitcoin (BTC), for instance, had a so-called "high cap" - a market cap worth more than 10 billion U.S. dollars - indicating this crypto project has a certain track record or, at the very least, is considered a major player in the cryptocurrency space. This is different in Decentralize Finance (DeFi), where Bitcoin is only a relatively new player. A concentrated market The number of existing cryptocurrencies is several thousands, even if most have a limited significance. Indeed, Bitcoin and Ethereum account for nearly 75 percent of the entire crypto market capitalization. As crypto is relatively easy to create, the range of projects varies significantly - from improving payments to solving real-world issues, but also meme coins and more speculative investments. Crypto is not considered a payment method While often talked about as an investment vehicle, cryptocurrencies have not yet established a clear use case in day-to-day life. Central bankers found that usefulness of crypto in domestic payments or remittances to be negligible. A forecast for the world's main online payment methods took a similar stance: It predicts that cryptocurrency would only take up 0.2 percent of total transaction value by 2027.

As of April 2023, Amazon was the most visited online marketplace in the United States, with about *** billion visits per month. Second place went to eBay, with approximately *** million visits, followed in third place by Etsy, with close to *** million. U.S.-founded online marketplaces dominate the industry In 2023, Amazon ranked as the online marketplace generating the highest gross merchandise value (GMV) in the United States. That year, its GMV reached over *** billion U.S. dollars. The company is able to maintain its dominant market position due to its broad product offerings, from furniture, home goods and accessories to health and personal care products, gaining a huge chunk of the online market. Another U.S.-founded brand, Walmart, placed second in the ranking, with a GMV of around *** billion U.S. dollars. Chinese shopping apps challenge U.S. retailers Despite the dominance of U.S. retailers, when it comes to shopping apps, two Chinese companies are heading the market. In 2023, Temu was the most downloaded e-commerce app in the U.S., with over *** million downloads, followed by SHEIN with a download count of around ** million. Amazon placed third, with users downloading the app roughly ** million times. Temu was estimated to have over *** million active users on its app in the U.S. alone, almost triplicating the number from January to April in 2023. In July of that year, the company was able to retain almost ** percent of its shoppers within a **-day period, meaning the percentage of customers who continue to purchase from the company over the period, as opposed to leaving or switching to a competitor.

The United States E-Commerce Market Report is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, and More). The Market Forecasts are Provided in Terms of Value (USD).

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E-Commerce Market Size 2023-2027

The e-commerce market size is forecast to increase by USD12.95 billion at a CAGR of 27.15% between 2022 and 2027.

The market is experiencing significant growth, driven by several key factors. Firstly, the advantages of e-commerce platforms, such as convenience, accessibility, and a wider product selection, continue to attract consumers. Secondly, technological advancements, including AI and machine learning, are enhancing the consumer experience by providing personalized recommendations and seamless transactions. However, regulatory issues pose challenges to market growth. Governments around the world are implementing stricter regulations on data privacy and security, which can increase compliance costs for e-commerce businesses. As the market continues to evolve, it is essential for businesses to stay informed of these trends and adapt to the changing regulatory landscape to remain competitive.

What will be the Size of the E-Commerce Market During the Forecast Period?

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The market in the United States continues to experience robust growth, fueled by the increasing adoption of smartphones among the smartphone-using population and their subsequent use for browsing digital content. This trend is particularly prominent in sectors such as travel and leisure, financial services, and e-tailing. Technological awareness and connectivity have become essential drivers of consumer behavior, leading to the widespread use of online marketing tools like Google Ads and Facebook Ads, as well as social media applications for communication and buying and selling goods and services. Established organizations and large enterprises have responded by investing in infrastructure to improve user experience, reduce operational costs through inventory management systems, and cater to the growing demand for vertical and specialized marketplaces.Overall, the market is poised for continued expansion, driven by consumer wealth, the convenience of online shopping, and the ongoing evolution of digital technology.

How is this E-Commerce Industry segmented and which is the largest segment?

The e-commerce industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2023-2027, as well as historical data from 2017-2021 for the following segments.ApplicationHome appliancesFashion productsGroceriesBooksOthersTypeB2BB2CGeographyAPACChinaJapanNorth AmericaUSEuropeGermanyUKSouth AmericaMiddle East and Africa

By Application Insights

The Home appliances segment is estimated to witness significant growth during the forecast period.

The market encompasses various retail sectors, with home appliances being a significant segment. This matured segment, which includes consumer electronics, houseware, and kitchen appliances, is experiencing a decelerating growth rate. A major challenge in this sector is the absence of a comprehensive logistics platform for the delivery of home appliances bought online. This issue arises due to the supply side constraints, particularly in developing countries, where logistical barriers pose significant challenges. Despite these hurdles, the home appliances segment is projected to remain the largest revenue generator within the market throughout the forecast period. The increasing standard of living and the resulting influence on the global online home appliance market are key drivers for this segment's growth.

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The Home appliances segment accounted for USD 1099.73 billion in 2017 and showed a gradual increase during the forecast period.

Regional Insights

APAC is estimated to contribute 48% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The Asia Pacific (APAC) region is projected to lead The market growth due to the expanding internet population and rising adoption of digital technology. With countries like Pakistan, Bangladesh, and Indonesia exhibiting significant potential, the e-commerce sector in these late-adopter nations is anticipated to experience substantial expansion. The increasing purchasing power of the middle class in APAC is another key factor fueling market growth. China, a significant contributor to the e-commerce industry, hosts prominent global companies such as Alibaba and JD. The region's the market is expected to continue its upward trajectory, making APAC a significant influence on the global market landscape.

Market Dynamics

Our e-commerce market researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of driver

Online shopping has cemented its place in the retail market, buoyed by rising adoption and better technology. 2024 data shows 9.8 million households shopping online, up from 8.2 million in 2019, a clear sign of growing penetration. This performance has benefited from safer payments, easier returns and smoother mobile access, while new competitors like Shein and Temu push prices down and keep pressure on margins. Augmented reality, chat-enabled service and social shopping are blurring the lines between instore and online, letting shoppers try before they buy and discover products through feeds on Instagram, YouTube and TikTok. In this environment, faster broadband and the rollout of 5G coverage are expanding the audience, enabling more impulse buys and seamless checkouts. Over the past five years, the online market’s growth has wavered with the pandemic, then settled into a more price-aware rhythm. The 'search and compare' habit means shoppers cut back when discretionary income tightens and 62% switched brands in 2024 to save money. The share of weekly online shoppers rose from 27% in 2021 to 29% in 2025, with a similar increase in the number of consumers shopping every two to three weeks. (26% in 2021 to 30% in 2025). Profitability lagged early on due to fierce competition and high fixed costs, but retailers trimmed overheads, modernised fulfilment networks and used social content to sustain margins. The market also saw international entrants intensify competition, contributing to the demise of some domestic platforms. Industry revenue is anticipated to grow at an annualised 3.4% over the five years through 2025-26 and is expected to total $64.9 billion in the current year, when revenue will climb by an estimated 6.8%. Going forwards, online sales should keep climbing thanks to broader product ranges, better mobile experiences and pay-later options that streamline purchases. AR-enabled sizing and virtual try-ons will reduce friction in fashion and accessories, while loyalty schemes and free shipping will reward repeat customers. Profit is set to climb as pricing becomes more responsive and import costs ease from a stronger Australian dollar. With omnichannel strategies, showrooming and social commerce, the line between online and offline will stay blurred and hybrid stores will become mainstream rather than niche. Overall, industry revenue is forecast to climb at an annualised 5.9% over the five years through 2030-31 to total $86.6 billion.

The E-Commerce Market Report is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More) and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Discover the booming eCommerce aggregator market! This in-depth analysis reveals a CAGR of 15%, exploring key drivers, trends, and regional variations. Learn about market segmentation, leading companies, and future growth projections until 2033.

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US B2C E-Commerce Market Size 2025-2029

The US B2C e-commerce market size is valued to increase USD 289.2 billion, at a CAGR of 8.7% from 2024 to 2029. Rise in online spending and smartphone penetration will drive the US B2C e-commerce market.

Major Market Trends & Insights

By Type - B2C retailers segment was valued at USD 191.90 billion in 2022
By Application - Consumer electronics and home appliances segment accounted for the largest market revenue share in 2022
CAGR from 2024 to 2029: 8.7%

Market Summary

The B2C E-Commerce Market in the US continues to evolve, driven by the rising trend of online spending and increasing smartphone penetration. US e-commerce sales are projected to reach USD 863.4 billion by 2023, representing a significant market expansion. Core technologies and applications, such as artificial intelligence and augmented reality, are transforming the shopping experience, while service types and product categories, including food delivery and subscription services, are gaining popularity. The emergence of omnichannel retailing is blurring the lines between online and offline shopping, offering consumers seamless experiences.
However, logistics management remains a critical challenge, leading to high overhead costs. Regulations, such as data privacy laws, also impact the market dynamics. Staying updated on these evolving trends and patterns is essential for businesses aiming to succeed in the US B2C E-Commerce Market.

What will be the Size of the US B2C E-Commerce Market during the forecast period?

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How is the B2C E-Commerce in US Market Segmented ?

The B2C e-commerce in US industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  B2C retailers
  Classifieds


Application

  Consumer electronics and home appliances
  Apparel and accessories
  Personal care
  Others


Platform

  Multi-brand
  Single-brand


Consumer Segment

  Millennials
  Gen Z
  Baby Boomers
  Families


Platform Type

  Online Marketplaces
  Brand Websites
  Social Commerce


Delivery Format

  Standard Shipping
  Same-Day Delivery
  Subscription-Based


Geography

  North America

    US

By Type Insights

The B2C retailers segment is estimated to witness significant growth during the forecast period.

The B2C e-commerce market in the US continues to evolve, driven by increasing retail sales and the preference for secure online transactions. According to recent data, e-commerce sales accounted for over 16% of total retail sales in 2020, a figure that is expected to reach 22% by 2024. To attract and retain customers, B2C companies employ various strategies, including conversion rate optimization, digital marketing, and personalization. These efforts result in substantial website traffic, with an average shopping cart abandonment rate of 69.57%. Effective customer relationship management is crucial, with tools like CRM systems, email marketing automation, and customer loyalty programs helping to foster long-term relationships.

E-commerce platforms and inventory management systems streamline operations, while search engine optimization and social media marketing boost website visibility. Mobile commerce and mobile app development cater to the growing number of mobile users, and influencer marketing, content marketing, and affiliate marketing expand reach. Security remains a priority, with e-commerce security measures, fraud detection systems, and data analytics dashboards ensuring a safe and efficient shopping experience. Pricing strategies, user experience design, and search advertising further enhance the customer journey. Ultimately, the focus on improving the overall shopping experience and supply chain efficiency drives growth in the B2C e-commerce market.

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The B2C retailers segment was valued at USD 191.90 billion in 2019 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

In the dynamic and ever-evolving B2C e-commerce landscape of the US market, businesses are constantly seeking innovative strategies to optimize their online retail customer journey and enhance conversion rates. Website design plays a pivotal role in this process, with effective email marketing automation strategies complementing the digital marketing efforts. Measuring return on investment (ROI) from these initiatives is crucial, necessitating ecommerce platform integration with payment gateways. Mobile shopping experi

In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.

Indonesia's e-commerce market is booming, projected to reach $259.96 million by 2033, with a CAGR of 15.50%. Discover key drivers, trends, and challenges shaping this dynamic sector, including leading companies like Tokopedia and Shopee. Explore market segmentation data and forecast for the future of Indonesian online retail. Recent developments include: February 2024 - Tokopedia, the e-commerce subsidiary of GoTo Group, officially concluded its merger with TikTok, signifying the return of TikTok Shop to Indonesia. This deal absorbs TikTok Shop's Indonesia business into the Tokopedia entity, with Tokopedia now jointly owned by TikTok and GoTo. As previously announced, TikTok will invest over USD 1.5 billion in the enlarged entity over time to provide future funding for the business., January 2024 - To improve its ecommerce capabilities, SIRCLO, an Indonesian omnichannel commerce enabler, announced a collaboration with Shopify, a major player in the worldwide ecommerce market. In a recent statement, SIRCLO claimed that this partnership will combine the assets of both businesses to provide better e-commerce platforms in Indonesia, revolutionizing the online shopping experience. The merging of SIRCLO's specialized technology arm, SWIFT Omnichannel, with Shopify's advanced commerce infrastructure forms the foundation of this collaboration.. Key drivers for this market are: Growing Demand from Fashion Industry, Penetration of Internet and Smartphone Usage. Potential restraints include: Growing Demand from Fashion Industry, Penetration of Internet and Smartphone Usage. Notable trends are: Penetration of Internet and Smartphone Usage Drives the Indonesia ecommerce Industry.

The size of the North America B2B E-commerce Industry market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 10.20% during the forecast period. Recent developments include: March 2022 - Xeeva announced a partnership with Amazon Business, allowing Xeeva's Procure to Pay customers the flexibility of using Amazon to search and order directly within the P2P purchasing environment. Xeeva customers would no longer need to exit the P2P solution for searching Amazon for competitive pricing. The collaboration will allow users to search Amazon directly inside the P2P solution with the simple click of a button and instantly add desired items to their Xeeva shopping cart., December 2021 - Alibaba.com partnered with Hello Alice to initiate the first Alibaba.com Grants Program. The program supported 50 small business entrepreneurs by funding them with USD 10,000 grants each. The thousands of applicants also had access to the Alibaba.com Digitalization Sprint for Retailers, guiding with the help of valuable insights about eCommerce basics, including digital advertising, sourcing, and supply chain management.. Key drivers for this market are: Increasing Focus on Digital Experience of Modern B2B Buyers, Digitalization of Retail Business to Online Operations; Rising Popularity of Specialized B2B Online Marketplace. Potential restraints include: Risk of Data Breach in Storing and Processing Large Data in Next-gen Computing, High operational challenges in Implementing the Solution. Notable trends are: Popularity of Retail Business Operations Online to Drive the Market.

Discover the booming e-commerce website platform market! This in-depth analysis reveals key trends, growth drivers, leading companies (Shopify, Magento, WooCommerce), and future projections (2025-2033). Learn about regional market shares and the competitive landscape shaping this dynamic industry.

The E-Retail Market is Segmented by Product (home Appliances and Electronics, and Other), by Platform Type (Marketplace Platforms, Direct-To-Consumer Brand Stores, and Other), by Device ( Mobile, Desktop & Tablet, and Other), by Geography (North America, and Other). The Market Forecasts are Provided in Terms of Value (USD).

Discover the booming Serbian e-commerce market! This in-depth analysis reveals a CAGR of 22.30%, key players, market segments (fashion, electronics, food), and future growth projections to 2033. Learn about market size, trends, and opportunities in the Serbian online retail landscape. Recent developments include: March 2022 - Technomanija offers a new smartphone brand known as Tecno. Tecno Mobile is one of the first mobile phone brands of Transsion Holdings. This company is engaged in high technology, which has research, development, production, sales, and servicing of mobile communication products., May 2021 - Glovo boosts its footprint in Central and Eastern Europe, additionally developing its operations in Bosnia Herzegovina, Bulgaria, Croatia, Montenegro, Romania, and Serbia. Glovo acquired the Foodpanda brand in Romania and Bulgaria, the Donesi brand in Serbia, Montenegro, Bosnia and Herzegovina, and Pauza in Croatia in deals worth a total value of EUR 170 million.. Key drivers for this market are: Growing Demand from Fashion Industry, Penetration of Internet and Smartphone Usage. Potential restraints include: Growing Demand from Fashion Industry, Penetration of Internet and Smartphone Usage. Notable trends are: Internet usage to drive the e-commerce market in the country.

The E-Commerce and Online Auctions industry in Canada comprises retailers that primarily sell their products online. Accelerated by the rising number of internet and mobile connections, industry revenue is expected to post strong gains, increasing at an expected CAGR of 9.9% to $82.1 billion over the past five years, including an expected increase of 6.7% in 2024 alone. The exceptional rate of growth in this industry is aided in part by increasing internet traffic volume like the number of fixed broadband and mobile connections. Additionally, COVID-19 created a unique opportunity for the industry to benefit from consumers not being able to visit certain stores. Consequently, revenue skyrocketed in 2020 as consumers were forced to shop for certain goods online. Despite strong revenue growth, the average industry profit margin has only increased slightly as a result of new entrants and increased price-based competition. As internet traffic increases and online shopping becomes more popular, retailers are expanding the products they carry to include common household goods. Hard-to-find niche products or products that are no longer being produced have also found a place in online markets because retailers do not have to contend with limited shelf space. As product ranges have grown, so has the number of industry operators. While the industry has attracted many new entrants, Amazon.com.ca Inc. (Amazon Canada) has gained a dominant market share. In 2013, the company launched its popular Amazon Prime service in Canada, boosting revenue, and has expanded in subsequent years to dominate the industry. Amazon Canada's revenue is anticipated to outpace the broader industry, and this rapid growth is indicative of its dominance in the industry. This has also forced other e-commerce companies to improve their shipping times, which has made e-commerce shopping even more convenient for shoppers. Over the next five years, revenue growth will slow compared to the previous period but will continue to remain strong because of a growing economy and a continuation of increased online shopping from consumers. Industry revenue is expected to increase at a CAGR of 5.1% to $36.1 billion over the five years to 2029. Ultimately, the industry will continue growing, and because of low barriers to entry, the number of online retailers will rise, furthering price-based competition.

The global e-commerce market size reached USD 26.8 Trillion in 2024. Looking forward, IMARC Group expects the market to reach USD 214.5 Trillion by 2033, exhibiting a growth rate (CAGR) of 25.83% during 2025-2033. Rising need for AI-powered features, notable expansion in cross-border trade opportunities, and innovations of secure digital payment systems are contributing to the market growth.

Discover the booming Hong Kong e-commerce market! This analysis reveals a CAGR exceeding 8.70%, driven by mobile commerce and key segments like beauty, fashion, and electronics. Explore market size, growth projections, key players, and challenges shaping this dynamic industry. Recent developments include: May 2022 - YesAsia, a global online retailer, announced a partnership with Geek+, an autonomous robots company, to build YesAsia's first smart warehouse at Goodman Interlink, located in Tsing Yi, Hong Kong., April 2022 - Beauty retailer Sa Sa International partnered with Foodpanda to provide on-demand delivery services in Hong Kong. This service was initially started as a pilot project with 20 stores offering approximately 700 products on Foodpanda Mall.. Key drivers for this market are: Increase in adoption of digitalization, Adoption of Omnichannel Innovative Solutions. Potential restraints include: Increase in adoption of digitalization, Adoption of Omnichannel Innovative Solutions. Notable trends are: Increase in Internet Penetration Across the Country is Fueling the Growth of the Market.

The C2C e-commerce market is experiencing robust growth, driven by increasing internet penetration, the rise of mobile commerce, and a growing preference for convenient and personalized shopping experiences. This sector, encompassing the sale of digital products, collectibles, art, home goods, clothing, jewelry, and more, through both online and offline transactions, is projected to be a significant market force. While precise market sizing data wasn't provided, based on industry reports and comparable market segments, let's conservatively estimate the 2025 market size at $500 billion USD. Assuming a conservative Compound Annual Growth Rate (CAGR) of 15% for the forecast period (2025-2033), the market is poised for substantial expansion, reaching an estimated value exceeding $1.7 trillion by 2033. This growth trajectory is fueled by several key drivers including the increasing adoption of social commerce platforms facilitating direct interactions between buyers and sellers, the expansion of global logistics networks enabling efficient cross-border transactions, and the growing popularity of pre-owned and secondhand goods contributing to sustainable consumption patterns. Key players like eBay, Amazon, Etsy, Wish, Walmart, and SwiftKart are capitalizing on these trends, expanding their C2C platforms and functionalities. However, the market faces certain restraints, including concerns around fraud and security, regulatory complexities related to cross-border transactions, and the need for robust dispute resolution mechanisms. Market segmentation by product type (digital products proving exceptionally dynamic) and transaction method (online surpassing offline in share) offers valuable insights into evolving consumer preferences and purchasing behaviors. Regional analysis indicates North America and Asia Pacific as leading markets, with Europe and other regions exhibiting strong growth potential. The market's future hinges on continued technological innovation, regulatory clarity, and the ability of platforms to build trust and security within their ecosystems. The focus on sustainable practices and ethical sourcing further shapes future growth.