According to estimates, Amazon claimed the top spot among online retailers in the United States in 2023, capturing 37.6 percent of the market. Second place was occupied by the e-commerce site of the retail chain Walmart, with a 6.4 percent market share, followed in third place by Apple, with 3.6 percent.
Amazon’s continued success
Amazon has long dominated the e-commerce market as the world’s favorite online marketplace. In 2022, company hit over half a trillion U.S. dollars in net sales. The United States is by far Amazon’s most profitable market, as the U.S. branch generated over 356 billion U.S. dollars in sales in 2022. Germany ranked second, with 33 billion dollars, followed closely by the United Kingdom with 30 billion dollars.
Online shopping on the rise
Online shopping has grown significantly over the past decade, with more people turning to the internet for their shopping needs. The proof is in the numbers: the U.S. e-commerce industry was worth almost a trillion dollars in 2023. By 2027, forecasts show that the online market will grow to more than 50 percent. U.S. online shoppers purchase fashion and food and beverages the most via the internet.
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The E-Retail Market is Segmented by Product (home Appliances and Electronics, Clothing, Footwear and Accessories, Food and Personal Care, Furniture and Home Decor, and Other Products) and by Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and South America). The Report Offers Market Size and Forecasts in Value (USD ) for all the Above Segments.
Internet sales have played an increasingly significant role in retailing. In 2024, e-commerce accounted for over ** percent of retail sales worldwide. Forecasts indicate that by 2029, the online segment will make up close to over ** percent of total global retail sales. Retail e-commerce Online shopping has grown steadily in popularity in recent years. In 2024, global e-commerce sales amounted to over ************** U.S. dollars, a figure expected to exceed **** trillion U.S. dollars by 2028. Digital development in Latin America boomed during the COVID-19 pandemic, generating unprecedented e-commerce growth in various economies across the region. So much so that Brazil and Argentina appear to lead the world's fastest-growing online retail markets. This trend correlates strongly with the constantly improving online access, especially in "mobile-first" online communities, which have long struggled with traditioe-comernal fixed broadband connections due to financial or infrastructure constraints but enjoy the advantages of cheap mobile broadband connections. M-commerce on the rise The average order value of online shopping via smartphones and tablets still lags traditional e-commerce via desktop computers. However, e-retailers around the world have caught up in mobile e-commerce sales. Online shopping via smartphones is particularly prominent in Asia. By the end of 2021, Malaysia was the top digital market based on the percentage of the population that had purchased something by phone, with nearly ** percent having made a weekly mobile purchase. South Korea, Taiwan, and the Philippines completed the top of the ranking.
In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.
In the first quarter 2025, the share of e-commerce in total U.S. retail sales stood at **** percent, up from the previous quarter. From January to March 2025, retail e-commerce sales in the United States hit over *** billion U.S. dollars, the highest quarterly revenue in history. How e-commerce measures up in total U.S. retail In 2024, the reported total value of retail e-commerce sales in the United States amounted to over ****trillion U.S. dollars—impressive, but the figure pales compared to the total annual retail trade value of ******trillion U.S. dollars. Rising e-commerce segments Online shopping is popular among all age groups, though digital purchases are most common among Millennial internet users. In 2022, around ** percent of Millennials purchased items via the internet. Mobile commerce is also growing in popularity, as consumers increasingly rely on their smartphones and mobile apps for shopping activities. In the fourth quarter of 2022, m-commerce spending made up ** percent of the overall online spending in the United States.
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A comprehensive dataset providing key insights into the eCommerce industry, including global retail online sales projections, number of eCommerce stores, digital buyer statistics, revenue growth in the United States, sector-wise revenue details with a focus on consumer electronics, average conversion rates, and mobile commerce sales forecasts.
E-Commerce Retail Market Size 2025-2029
The e-commerce retail market size is forecast to increase by USD 4,833.5 billion at a CAGR of 12% between 2024 and 2029.
The market is experiencing significant growth, driven by the advent of personalized shopping experiences. Consumers increasingly expect tailored recommendations and seamless interactions, leading retailers to integrate advanced technologies such as Artificial Intelligence (AI) to enhance the shopping journey. However, this market is not without challenges. Strict regulatory policies related to compliance and customer protection pose obstacles for retailers, requiring continuous investment in technology and resources to ensure adherence.
Retailers must navigate these challenges to effectively capitalize on the market's potential and deliver value to customers. By focusing on personalization and regulatory compliance, e-commerce retailers can differentiate themselves, build customer loyalty, and ultimately thrive in this dynamic market. Balancing the need for innovation with regulatory requirements is a delicate task, necessitating strategic planning and operational agility. Fraud prevention and customer retention are crucial aspects of e-commerce, with payment gateways ensuring secure transactions.
What will be the Size of the E-Commerce Retail Market during the forecast period?
Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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In the dynamic market, shopping carts and checkout processes streamline transactions, while sales forecasting and marketing automation help businesses anticipate consumer demand and optimize promotions. SMS marketing and targeted advertising reach customers effectively, driving sales growth. Warranty claims and customer support chatbots ensure post-purchase satisfaction, bolstering customer loyalty. Retail technology advances, including sustainable packaging, green logistics, and mobile optimization, cater to environmentally-conscious consumers. Legal compliance, data encryption, and fraud detection safeguard businesses and consumer trust. Product reviews, search functionality, and personalized recommendations enhance the shopping experience, fostering customer engagement.
Dynamic pricing and delivery networks adapt to market fluctuations and consumer preferences, respectively. E-commerce software integrates various functionalities, from circular economy initiatives and website accessibility to email automation and real-time order tracking. Overall, the e-commerce landscape continues to evolve, with businesses adopting innovative strategies to meet the needs of diverse customer segments and stay competitive.
How is this E-Commerce Retail Industry segmented?
The e-commerce retail industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
Product
Apparel and accessories
Groceries
Footwear
Personal and beauty care
Others
Modality
Business to business (B2B)
Business to consumer (B2C)
Consumer to consumer (C2C)
Device
Mobile
Desktop
Geography
North America
US
Canada
Europe
France
Germany
Italy
UK
APAC
China
India
Japan
South Korea
Rest of World (ROW)
By Product Insights
The apparel and accessories segment is estimated to witness significant growth during the forecast period. The market for apparel and accessories is experiencing significant growth, fueled by several key trends. Increasing consumer affluence and a shift toward premiumization are driving this expansion, with the organized retail sector seeing particular growth. Influenced by social media trends, the Gen Z demographic is a major contributor to this rise in online shopping. This demographic is known for their preference for the latest fashion trends and their willingness to invest in premium products, making them a valuable market segment. Machine learning and artificial intelligence are increasingly being used for returns management and personalized recommendations, enhancing the customer experience.
Ethical sourcing and supply chain optimization are also essential, as consumers demand transparency and sustainability. Cybersecurity threats continue to pose challenges, requiring robust strategies and technologies. B2C and C2C e-commerce are thriving, with influencer marketing and e-commerce analytics playing significant roles. Customer reviews are essential for building trust and brand loyalty, while reputation management and affiliate marketing help expand reach. Sustainable e-commerce and b2b e-commerce are also gaining traction, with third-party logistics and social commerce offering new opportunitie
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The global Online Retail Market was valued at USD 6.03 Trillion in 2023 and is expected to reach USD 8.48 Trillion by 2029 with a CAGR of 5.92% during the forecast period.
Pages | 185 |
Market Size | 2023: USD 6.03 Trillion |
Forecast Market Size | 2029: USD 8.48 Trillion |
CAGR | 2024-2029: 5.92% |
Fastest Growing Segment | Consumer to Consumer (C2C) |
Largest Market | North America |
Key Players | 1. eBay Inc. 2. Alibaba Group Holdings Ltd 3. Walmart Inc. 4. JD.com Inc. 5. Amazon.com, Inc. 6. Groupon Inc. 7. Zalando SE 8. Inter IKEA Systems B.V. 9. Flipkart Internet Private Limited 10. Albertsons Companies, Inc. |
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The US e-commerce market, a significant segment of the global landscape, exhibits robust growth, driven by increasing internet penetration, smartphone adoption, and a shift in consumer preferences towards online shopping convenience. The market's Compound Annual Growth Rate (CAGR) of 14.70% suggests a substantial expansion, with a projected market value significantly exceeding its 2025 valuation within the forecast period (2025-2033). Key drivers include the rise of mobile commerce, the expansion of logistics and delivery infrastructure, and the increasing adoption of digital payment methods. Furthermore, the diversification of e-commerce offerings across various segments like beauty & personal care, consumer electronics, fashion & apparel, and food & beverage fuels this growth. The presence of major players like Amazon, Walmart, and Target underscores the market's competitiveness and maturity. However, challenges such as cybersecurity concerns, rising logistics costs, and the need for effective customer service strategies remain. The market segmentation reveals significant opportunities within specific categories; for instance, the beauty & personal care sector is expected to witness strong growth due to increasing demand for convenient online purchasing and personalized experiences. The US e-commerce market is geographically concentrated, with North America holding a substantial market share. However, regional variations exist, influenced by factors like consumer spending habits, digital infrastructure, and regulatory frameworks. Growth in regions beyond the core North American market will likely contribute significantly to the overall CAGR. The B2B e-commerce segment is also experiencing substantial growth, driven by businesses seeking streamlined procurement processes and improved supply chain efficiency. While precise figures for specific segments and regions are unavailable from the given information, it's evident that the overall market trajectory is positive, with promising prospects for both established and emerging players across diverse product categories. The future success within this dynamic landscape will depend on factors such as adapting to evolving consumer expectations, leveraging innovative technologies, and effectively navigating the complexities of the digital marketplace. Comprehensive Coverage USA Ecommerce Market Report (2019-2033) This in-depth report provides a comprehensive analysis of the USA ecommerce market, covering the period from 2019 to 2033. With a focus on the B2C ecommerce market size (GMV) and B2B ecommerce market size, this study delves into key market segments like Beauty & Personal Care, Consumer Electronics, Fashion & Apparel, Food & Beverage, Furniture & Home, and Others (Toys, DIY, Media, etc.). We analyze market trends, growth drivers, challenges, and emerging opportunities, providing valuable insights for businesses operating in or planning to enter this dynamic market. The report uses 2025 as the base year and forecasts the market's trajectory until 2033, incorporating data from the historical period (2019-2024). Recent developments include: May 2022- Home Depot announced the formation of Home Depot Ventures, a venture capital fund to promote early-stage startups that improve customer experience and home renovation. Furthermore, the $150 million funds will evaluate investments in businesses at various stages of development, emphasizing early and growth-stage startups that assist Home Depot customers and can scale., April 2022- In the United States, Apple finally offers the tools and accessories needed for self-servicing select iPhones. The company is now selling parts and components for the iPhone 12 series, iPhone 13 series, and the newly released 3rd Generation iPhone SE 2022 smartphones., April 2022- Amazon announced on Wednesday that it will build a solar park in Kent County as one of 37 new renewable energy projects worldwide to use renewable energy to power all of its activities by 2025, five years ahead of schedule., April 2022- Walmart honored Igloo's ancient legacy and commitment to "Made in the USA" with elected officials and prominent executives from both companies in attendance. In honor of this praise, Igloo designed the new Overland Series of coolers exclusively for Walmart, made in the United States., March 2022- Walmart Inc plans to hire more than 5,000 new associates for its tech hubs worldwide during the current fiscal year. Walmart Global Tech, the company's technology division, would be hiring for positions such as cybersecurity professional, product manager, and data scientist., June 2020- Apple's announcements and developments enhance the Apple platform and product experience. From macOS Big Sur, which boasts the most significant design overhaul since the launch of Mac OS X, to watchOS 7, iOS 14's new App Library, and iPadOS 14's expanded handwriting capabilities with Apple Pencil.. Key drivers for this market are: Growing Demand from Apparel and Footwear Industry., Rising Adoption of technologies (IOT,ML); Penetration of Internet and Smartphone Usage. Potential restraints include: Operational Compatibility Due to Growing Brand Value. Notable trends are: Increasing adoption of technologies.
In 2023, the online channels' share of total retail sales reached 15.4 percent in the United States. This represented an increase compared to 2022, when it was 14.6 percent.
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Online Retail Market - Global Industry Insights, Size, Share, Trends, Outlook, and Opportunity Analysis
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Retail E Commerce Market size was valued at USD 5.8 Trillion in 2024 and is projected to reach USD 16.4 Trillion by 2032, growing at a CAGR of 10.6% from 2026 to 2032.
Key Market Drivers: • Technological Advancements: The continuous evolution of digital technologies including artificial intelligence (AI), machine learning (ML), and automation is a primary driver of the Retail E Commerce Market. These technologies enhance operational efficiencies, streamline logistics, and improve customer experience by personalizing recommendations and automating inventory management. The adoption of Internet of Things (IoT) devices enables real-time tracking of inventory and shipments ensuring timely deliveries and enhancing customer satisfaction. • Changing Consumer Preferences: The shift in consumer preferences towards online shopping is significantly impacting the retail e-commerce landscape. Customers now prefer the convenience of shopping from their homes accessing a wider range of products, and benefiting from flexible payment options. The increasing use of smartphones and mobile applications has further fueled this trend allowing consumers to shop anytime and anywhere. • Growth of social media and Influencer Marketing: Social media platforms have become critical channels for retail e-commerce. Businesses leverage these platforms for targeted advertising, product promotion, and direct sales. Influencer marketing has gained traction as consumers are more likely to trust recommendations from social media influencers leading to increased brand awareness and sales.
Retail E-Commerce Software Market 2024-2028 :
The Retail E-Commerce Software Market size is forecast to increase by USD 4.17 billion, at a CAGR of 11.22% between 2023 and 2028. The growth rate of the market depends on several factors, including the rise in international retailing, the advent of omnichannel retailing, and the growth of the e-commerce industry. Retail e-commerce software refers to a specialized application or platform designed to facilitate and optimize online transactions for retail businesses. It enables merchants to create and manage digital storefronts, process customer orders, manage inventory, and securely handle payments. This software typically includes features such as product catalog management, online shopping cart functionality, secure payment gateways, order fulfillment and tracking, and customer relationship management tools. With its user-friendly interface and robust functionality, retail e-commerce software allows businesses to establish and grow their online presence, reach a wider customer base, enhance customer experience, and ultimately drive sales in the digital marketplace.
The report offers extensive research analysis on the market, with a categorization based on Application, including apparel and accessories, grocery, footwear, personal and beauty care, and others. It further segments the market by Product, encompassing cloud-based and on-premises. Additionally, the report provides Region segmentation, covering APAC, Europe, North America, the Middle East and Africa, and South America. Market size, historical data (2018-2022), and future projections are presented in terms of value (in USD billion) for all the mentioned segments.
What will be the Size of the Market During the Forecast Period?
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Market Overview
Market Growth Analysis Driver
One of the key factors driving the market growth is the rise in international retailing. International retailing comprises the cross-border transfer of retail technology, management skills, and buying functions. In addition, with the availability of new market opportunities and increasing globalization, the global market is witnessing intense competition among international retailers that are setting up new outlets in emerging markets including the developing countries of APAC.
Moreover, the rising penetration of the Internet has increased e-commerce and trade opportunities for international retailers. In addition, global grocery retailers and international fashion brands enable the sales and purchase of their goods and services across international borders to expand their businesses. This trend is particularly evident in the Qatar e-commerce market, where the adoption of online shopping platforms has surged, offering consumers access to a wide range of products from global brands. Furthermore, international retailing in Qatar supports economic growth through increased tax revenues generated from import and export activities. As a result, these factors collectively drive growth in the Qatar e-commerce market during the forecast period, fostering a competitive retail environment and enhancing consumer choice and convenience.
Market Growth and Trends
A key factor shaping the market growth is the evolving role of social media in e-commerce. The number of social shoppers is increasing at a significant rate. In addition, since Facebook and Instagram Checkout included the Buy option, social media has been a major factor in the expansion of the e-commerce sector. Therefore, this is a great opportunity for brands to focus on improving their position on social media, which is a great platform for brands to be discovered.
Moreover, as consumers are spending more time on various social media platforms, e-commerce companies can benefit from the assistance of Instagram influencers to boost their chances of being found by their intended audience. In addition, companies may effortlessly connect their online storefronts with social media websites through retail e-commerce software systems like Shopify, enabling customers to make purchases from them directly through these channels. Hence, such factors are driving the market growth during the forecast period.
Market Restrain
Threats from open-source software are one of the key challenges hindering the market growth. The availability of open-source retail e-commerce software can negatively impact the market. In addition, this type of software is becoming popular in developing economies, such as India and China, as it can be downloaded and run on all platforms.
Moreover, cloud-based retail e-commerce software is more affordable than on-premises. In addition, the use of open-source retail e-commerce software involves low upfront costs for enterprises and provides them with high flexibility. Therefore, small-sized and individual retailers prefer using
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By 2034, the Online Retail Platforms market is expected to have grown to a size and share of about USD 764.64 billion, with a projected CAGR of 14.5%.
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E-commerce companies sell various goods and associated services through online portals, either on websites, mobile apps or integrated into social media platforms. Internet access across Europe continues to accelerate, with the vast majority of countries boasting usage rates of over 80% of the population. The spread of fast broadband and mobile data has enabled rising numbers of Europeans to engage in e-shopping. Over the five years through 2025, e-commerce revenue is slated to climb at a compound annual rate of 4% to reach €352.5 billion. E-tailers benefit from lower overhead costs than bricks-and-mortar stores, enabling them to offer highly competitive prices and draw sales away from traditionally popular establishments like department stores. E-tailers have taken off by leveraging these cost advantages to appeal to an increasingly price-conscious consumer base. The expansion of value-added services like buy now, pay later and fast, flexible delivery options have contributed to strong industry growth. However, the industry hasn’t been immune to recent cos-of-living pressures; sky-high inflation across much of Europe severely dented Europeans’ spending power, with drops in sales volumes affecting many online stores in 2023. Despite this, revenue continues on an upwards trajectory as inflation outweighs the drop in volume sales, contributing to forecast revenue growth of 3.9% in 2025. Looking forwards, rising internet penetration will continue to provide a growing market for e-tailers, driving revenue upwards at a projected compound annual rate of 6.3% over the five years through 2030 to reach €478.9 billion. E-tailers will continue to adapt their business practices and product selections to reflect the ever-growing level of environmental awareness. Delivery fleets will become fully electrified for many companies, while increasingly stringent waste regulations will force companies to adopt biodegradable or recyclable packaging in the coming years. Still, online retailers must innovate to compete with rival Asian companies like Temu as these competitors increasingly penetrate European markets. The integration of Gen AI and data analytics will transform business operations, making them more efficient and helping to lower wage costs, supporting profitability.
According to our latest research, the global AI in E-Commerce market size reached USD 8.9 billion in 2024 and is expected to grow at a robust CAGR of 18.6% from 2025 to 2033. By the end of the forecast period, the market is projected to attain a value of USD 44.2 billion by 2033. This substantial growth is primarily driven by the accelerating adoption of artificial intelligence technologies across online retail platforms, as businesses seek to enhance customer experiences, streamline operations, and optimize decision-making processes.
The rapid expansion of the AI in E-Commerce market is underpinned by several critical growth factors. Foremost among these is the increasing consumer demand for personalized shopping experiences. Retailers are leveraging AI-driven algorithms to analyze vast datasets, enabling them to deliver tailored product recommendations, dynamic pricing, and targeted marketing campaigns. The proliferation of digital touchpoints—ranging from mobile apps to voice assistants—has further amplified the need for intelligent automation, making AI an indispensable tool for e-commerce businesses aiming to boost conversion rates and foster customer loyalty. Additionally, the integration of AI-powered chatbots and virtual assistants is revolutionizing customer service by providing real-time, 24/7 support, thereby reducing operational costs and improving customer satisfaction.
Another significant driver propelling the growth of the AI in E-Commerce market is the ongoing digital transformation across the retail sector. As e-commerce platforms contend with rising competition and shifting consumer behaviors, AI technologies offer a competitive edge by automating inventory management, optimizing supply chains, and detecting fraudulent activities. Retailers are increasingly investing in advanced analytics, computer vision, and natural language processing to enhance operational efficiency and mitigate risks. The adoption of cloud-based AI solutions has also lowered entry barriers for small and medium-sized enterprises, enabling them to harness sophisticated tools without substantial upfront investments in infrastructure.
Moreover, the global expansion of e-commerce, particularly in emerging markets, is fueling the demand for AI-driven solutions. The surge in online transactions, coupled with the rise of omnichannel retail strategies, has created a complex ecosystem that necessitates intelligent automation and data-driven insights. AI is facilitating seamless integration across various sales channels, improving inventory visibility, and enabling predictive analytics for demand forecasting. As regulatory frameworks around data privacy and security continue to evolve, e-commerce companies are prioritizing investments in AI technologies that enhance compliance and build consumer trust.
From a regional perspective, North America currently leads the AI in E-Commerce market, accounting for the largest share in 2024. This dominance is attributed to the presence of major technology providers, high consumer adoption rates, and significant investments in research and development. However, Asia Pacific is poised to witness the fastest growth during the forecast period, driven by rapid digitalization, increasing internet penetration, and the emergence of tech-savvy consumers in countries such as China, India, and Southeast Asia. Europe is also experiencing steady growth, supported by robust e-commerce infrastructure and regulatory support for digital innovation. Latin America and the Middle East & Africa are gradually catching up, as local retailers embrace AI to address unique market challenges and capitalize on new opportunities.
The AI in E-Commerce market is segmented by component into software, services, and hardware, each playing a pivotal role in the ecosystem. The software segment dominates the market, as AI-powered platforms and applications are crucial for delivering personalized recommendations, automating customer interaction
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The E-Commerce Market Report is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More) and Geography. The Market Forecasts are Provided in Terms of Value (USD).
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Global Retail E-Commerce market size is expected to reach $5651.91 billion by 2029 at 11.6%, segmented as by type, pure marketplace, hybrid marketplace, brand, retail chain
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The global retail industry, valued at $32.68 billion in 2025, is projected to experience robust growth, driven by a compound annual growth rate (CAGR) of 7.65% from 2025 to 2033. This expansion is fueled by several key factors. The increasing adoption of e-commerce platforms, particularly among younger demographics, is significantly impacting the industry's trajectory. Consumers are increasingly drawn to the convenience, wider selection, and often lower prices offered by online retailers. Furthermore, the rise of omnichannel retail strategies, integrating both online and offline experiences, is enhancing customer engagement and driving sales. Globalization and the expansion of international markets also contribute to the sector's growth, with companies like Walmart and Amazon leading the way in global expansion and market penetration. However, the industry faces challenges such as intense competition, rising logistics costs, and the need to adapt to evolving consumer preferences and technological advancements. Successful players are focusing on data-driven decision-making, personalization of customer experiences, and sustainable practices to remain competitive. Segmentation within the retail sector, encompassing food and grocery, personal care, apparel, furniture, and pharmaceuticals, provides diverse growth avenues, with each segment responding differently to broader economic trends and technological innovations. The geographical distribution of market share also reveals regional variations, with North America and Asia Pacific expected to maintain leading positions, propelled by strong consumer spending and robust infrastructure development. The retail landscape is becoming increasingly dynamic, characterized by a shift in consumer behavior and technological disruption. The integration of artificial intelligence (AI) and machine learning (ML) in areas like inventory management, supply chain optimization, and personalized marketing is transforming operational efficiency and enhancing customer experience. The rise of subscription models and the growth of the gig economy are also impacting the retail workforce and delivery mechanisms. Competition is particularly fierce among major players, necessitating strategic partnerships, acquisitions, and a focus on innovation to maintain market share. Maintaining a strong brand reputation, incorporating robust cybersecurity measures, and adhering to evolving consumer privacy regulations are critical for long-term success in this competitive and ever-changing industry. The next decade will likely see further consolidation within the sector, with larger companies acquiring smaller competitors and enhancing their market dominance through technology and efficient operations. Recent developments include: October 2023: Amazon announced that it provides online shopping services in South Africa to assist independent retailers in starting, expanding, and growing their enterprises.August 2023: Italian luxury fashion brand Gucci and Chinese e-commerce giant JD.com, popularly known as Jingdong, have partnered digitally. With the launch of a new digital flagship shop on the e-commerce retailer's platform, the partnership will reach a significant milestone.May 2023: Walmart announced the launch of over 28 healthcare facilities in its Walmart Supercenters, providing value-based and dental care services, among others.. Key drivers for this market are: Rapid Expansion of Urban Areas, Rise of E-commerce and Omnichannel Retailing. Potential restraints include: Rapid Expansion of Urban Areas, Rise of E-commerce and Omnichannel Retailing. Notable trends are: E-commerce is the Fastest-growing Segment in the Retail Industry.
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The Canada E-Commerce Market Report is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).
According to estimates, Amazon claimed the top spot among online retailers in the United States in 2023, capturing 37.6 percent of the market. Second place was occupied by the e-commerce site of the retail chain Walmart, with a 6.4 percent market share, followed in third place by Apple, with 3.6 percent.
Amazon’s continued success
Amazon has long dominated the e-commerce market as the world’s favorite online marketplace. In 2022, company hit over half a trillion U.S. dollars in net sales. The United States is by far Amazon’s most profitable market, as the U.S. branch generated over 356 billion U.S. dollars in sales in 2022. Germany ranked second, with 33 billion dollars, followed closely by the United Kingdom with 30 billion dollars.
Online shopping on the rise
Online shopping has grown significantly over the past decade, with more people turning to the internet for their shopping needs. The proof is in the numbers: the U.S. e-commerce industry was worth almost a trillion dollars in 2023. By 2027, forecasts show that the online market will grow to more than 50 percent. U.S. online shoppers purchase fashion and food and beverages the most via the internet.