Internet sales in Great Britain by store type, month and year.

In March 2025, the value of internet sales as a percentage of total retail sales in Great Britain amounted to 26.3 percent. This was a slight increase compared with the previous month, when online retail sales accounted for 25.9 percent of total retail sales.

Online retail in the United Kingdom has been gaining ground in the past decade. With the onset of the coronavirus (COVID-19) crisis, the value of online retail sales in the United Kingdom is estimated to reach just below 120 billion British pounds in 2021. In 2022, the figure decreased to 106 billion British pounds. What ranks high in UK e-commerce? In the United Kingdom, clothing and household goods were the most popular retail items consumers purchased through the internet in 2020. Data published by the Office for National Statistics (UK) showed that other leisure activities and services such as booking holiday accommodations, travel arrangements and event tickets were other areas consumers depended on the internet to buy. German e-commerce market The UK might have the highest share of online sales in retail trade, but other European countries such as Germany and France have had impressive track records over the years as well. According to the forecasts provided by German E-commerce and Distance Selling Trade Association (bevh), the market volume of Germany’s e-commerce sector was projected to see over 90 billion euros in 2021.

Descriptions and categories of the Internet Sales Index and their percentage of all retailing for Great Britain.

Context

In the field of e-commerce, the datasets are typically considered as proprietary, meaning they are owned and controlled by individual organizations and are not often made publicly available due to privacy and business considerations. In spite of this, The UCI Machine Learning Repository, known for its extensive collection of datasets beneficial for machine learning and data mining research, has curated and made accessible a unique dataset. This dataset comprises actual transactional data spanning from the year 2010 to 2011. For those interested, the dataset is maintained and readily available on the UCI Machine Learning Repository's site under the title "Online Retail".

Content

The dataset is a transnational one, capturing every transaction made from December 1, 2010, through December 9, 2011, by a UK-based non-store online retail company. As an online retail entity, the company doesn't have a physical store presence, and its operations and sales are conducted purely online. The company's primary product offering includes unique gifts for all occasions. While the company serves a diverse range of customers, a significant number of its clientele includes wholesalers.

Acknowledgements

In collaboration with the UCI Machine Learning Repository, the dataset was provided and made available by Dr. Daqing Chen. Dr. Chen is the Director of the Public Analytics group at London South Bank University, UK. Any correspondence regarding this dataset can be sent to Dr. Chen at 'chend' at 'lsbu.ac.uk'. We are grateful to him for providing such an invaluable resource for researchers and data science enthusiasts.

The image used has been sourced from Canva

Inspiration

The rich and extensive data within this dataset opens the door for a multitude of potential analyses. It lends itself well to various methods and techniques in data science, including but not limited to time series analysis, clustering, and classification. By exploring this dataset, one could derive key insights into customer behavior, transaction trends, and product performance, providing ample opportunities for deep and insightful explorations.

In August 2025, internet sales accounted for 26.2 percent of all retail sales in Great Britain. Over the considered period, food online sales did not go over 10 percent of total retail sales.

Online Retail Transaction Data

UK Online Retail Sales and Customer Transaction Data

By UCI [source]

About this dataset

Comprehensive Dataset on Online Retail Sales and Customer Data

Welcome to this comprehensive dataset offering a wide array of information related to online retail sales. This data set provides an in-depth look at transactions, product details, and customer information documented by an online retail company based in the UK. The scope of the data spans vastly, from granular details about each product sold to extensive customer data sets from different countries.

This transnational data set is a treasure trove of vital business insights as it meticulously catalogues all the transactions that happened during its span. It houses rich transactional records curated by a renowned non-store online retail company based in the UK known for selling unique all-occasion gifts. A considerable portion of its clientele includes wholesalers; ergo, this dataset can prove instrumental for companies looking for patterns or studying purchasing trends among such businesses.

The available attributes within this dataset offer valuable pieces of information:

• InvoiceNo: This attribute refers to invoice numbers that are six-digit integral numbers uniquely assigned to every transaction logged in this system. Transactions marked with 'c' at the beginning signify cancellations - adding yet another dimension for purchase pattern analysis.

• StockCode: Stock Code corresponds with specific items as they're represented within the inventory system via 5-digit integral numbers; these allow easy identification and distinction between products.

• Description: This refers to product names, giving users qualitative knowledge about what kind of items are being bought and sold frequently.

• Quantity: These figures ascertain the volume of each product per transaction – important figures that can help understand buying trends better.

• InvoiceDate: Invoice Dates detail when each transaction was generated down to precise timestamps – invaluable when conducting time-based trend analysis or segmentation studies.

• UnitPrice: Unit prices represent how much each unit retails at — crucial for revenue calculations or cost-related analyses.

Finally,

• Country: This locational attribute shows where each customer hails from, adding geographical segmentation to your data investigation toolkit.

This dataset was originally collated by Dr Daqing Chen, Director of the Public Analytics group based at the School of Engineering, London South Bank University. His research studies and business cases with this dataset have been published in various papers contributing to establishing a solid theoretical basis for direct, data and digital marketing strategies.

Access to such records can ensure enriching explorations or formulating insightful hypotheses about consumer behavior patterns among wholesalers. Whether it's managing inventory or studying transactional trends over time or spotting cancellation patterns - this dataset is apt for multiple forms of retail analysis

How to use the dataset

1. Sales Analysis:

Sales data forms the backbone of this dataset, and it allows users to delve into various aspects of sales performance. You can use the Quantity and UnitPrice fields to calculate metrics like revenue, and further combine it with InvoiceNo information to understand sales over individual transactions.

2. Product Analysis:

Each product in this dataset comes with its unique identifier (StockCode) and its name (Description). You could analyse which products are most popular based on Quantity sold or look at popularity per transaction by considering both Quantity and InvoiceNo.

3. Customer Segmentation:

If you associated specific business logic onto the transactions (such as calculating total amounts), then you could use standard machine learning methods or even RFM (Recency, Frequency, Monetary) segmentation techniques combining it with 'CustomerID' for your customer base to understand customer behavior better. Concatenating invoice numbers (which stand for separate transactions) per client will give insights about your clients as well.

4. Geographical Analysis:

The Country column enables analysts to study purchase patterns across different geographical locations.

Practical applications

Understand what products sell best where - It can help drive tailored marketing strategies. Anomalies detection – Identify unusual behaviors that might lead frau...

A series of retail sales data for Great Britain in value and volume terms, seasonally and non-seasonally adjusted.

In 2020, the e-commerce sales reached a share of **** percent of all retail sales in the Untied Kingdom (UK). For 2025, the forecasted retail e-commerce sales as a share of total retail sales in the UK might reach **** percent, up from the previous years.

In August 2025, the value of internet retail sales in Great Britain reached a value of over *** billion British pounds, down from the previous month. Overall the value of internet retail sales has steadily increased with peaks during the winter season, reflecting sales increase from the holiday season.

This dataset contains transaction records from an online retail store between December 2009 and December 2011. The transactions are primarily from customers in the United Kingdom and other European countries. The company mainly sells unique all-occasion gift-ware. Many customers of the company are wholesalers.

According to the data published by the Office for National Statistics in August 2025, online sales of department stores showed a yearly increase of 12.1 percent. Stores selling household goods also saw a positive change of 9.5 percent.

Context

E-commerce has become a new channel to support businesses development. Through e-commerce, businesses can get access and establish a wider market presence by providing cheaper and more efficient distribution channels for their products or services. E-commerce has also changed the way people shop and consume products and services. Many people are turning to their computers or smart devices to order goods, which can easily be delivered to their homes.

Content

This is a sales transaction data set of UK-based e-commerce (online retail) for one year. This London-based shop has been selling gifts and homewares for adults and children through the website since 2007. Their customers come from all over the world and usually make direct purchases for themselves. There are also small businesses that buy in bulk and sell to other customers through retail outlet channels.

The data set contains 500K rows and 8 columns. The following is the description of each column. 1. TransactionNo (categorical): a six-digit unique number that defines each transaction. The letter “C” in the code indicates a cancellation. 2. Date (numeric): the date when each transaction was generated. 3. ProductNo (categorical): a five or six-digit unique character used to identify a specific product. 4. Product (categorical): product/item name. 5. Price (numeric): the price of each product per unit in pound sterling (£). 6. Quantity (numeric): the quantity of each product per transaction. Negative values related to cancelled transactions. 7. CustomerNo (categorical): a five-digit unique number that defines each customer. 8. Country (categorical): name of the country where the customer resides.

There is a small percentage of order cancellation in the data set. Most of these cancellations were due to out-of-stock conditions on some products. Under this situation, customers tend to cancel an order as they want all products delivered all at once.

Inspiration

Information is a main asset of businesses nowadays. The success of a business in a competitive environment depends on its ability to acquire, store, and utilize information. Data is one of the main sources of information. Therefore, data analysis is an important activity for acquiring new and useful information. Analyze this dataset and try to answer the following questions. 1. How was the sales trend over the months? 2. What are the most frequently purchased products? 3. How many products does the customer purchase in each transaction? 4. What are the most profitable segment customers? 5. Based on your findings, what strategy could you recommend to the business to gain more profit?

Photo by CardMapr on Unsplash

Dataset Description: Online Retail Dataset

Overview:😊 The Online Retail dataset contains transactional data for a UK-based online retail company. The dataset includes details of orders made from various countries between 2010 and 2011. It is useful for exploring purchase behaviors, sales patterns, and customer segmentation.

Attributes: InvoiceNo, StockCode, Description, Quantity, InvoiceDate, UnitPrice, CustomerID, Country

Potential Uses:

Sales Analysis:✅ Analyzing sales trends over time, identifying best-selling products, and understanding sales performance across different regions.

Customer Segmentation:✅ Segmenting customers based on purchasing behavior, frequency, and monetary value to tailor marketing strategies.

Inventory Management:✅ Monitoring stock levels and predicting future inventory needs based on sales patterns.

Market Basket Analysis:✅ Identifying products that are frequently bought together to improve cross-selling strategies. 🎯

License:

Please specify the appropriate license (e.g., Apache 2.0 or MIT) when uploading the dataset to ensure clear usage guidelines for other users.

In Great Britain, internet sales accounted for 26.8 percent of all retailing sales, as data from March 2025 showed. In February 2021, the share of online sales as a proportion of total retail reached its peak at 37.5 percent.

Since 2010, retail internet sales have shown a positive trend in Great Britain. However, 2022 represented an exception, as online retail sales declined by 9.8 percent that year. In 2024, internet sales increased again by 8.7 percent.

Data Set Information:

https://github.com/amanbitian/Market-Basket-Analysis/blob/e058d7c086eed9a6e5dab561597328de1c4fa35f/Dataset/online%20retailer.PNG" alt="Data Info">

This is a transnational data set that contains all the transactions occurring `between 01/12/2010 and 09/12/2011 for a UK-based and registered non-store online retail. The company mainly sells unique all-occasion gifts. *Most customers of the company are wholesalers*.

Attribute Information:

• InvoiceNo: Invoice number. Nominal, a 6-digit integral number uniquely assigned to each transaction.** If this code starts with the letter 'c', it indicates a cancellation.**
• StockCode: Product (item) code. Nominal, a 5-digit integral number uniquely assigned to each distinct product.
• Description: Product (item) name. Nominal.
• Quantity: The quantities of each product (item) per transaction. Numeric.
• InvoiceDate: Invice Date and time. Numeric, the day and time when each transaction was generated.
• UnitPrice: Unit price. Numeric, Product price per unit in sterling.
• CustomerID: Customer number. Nominal, a 5-digit integral number uniquely assigned to each customer.
• Country: Country name. Nominal, the name of the country where each customer resides.

Source

http://archive.ics.uci.edu/ml/datasets/online+retail#

Context

Typically e-commerce datasets are proprietary and consequently hard to find among publicly available data. However, The UCI Machine Learning Repository has made this dataset containing actual transactions from 2010 and 2011. The dataset is maintained on their site, where it can be found by the title "Online Retail".

Content

"This is a transnational data set which contains all the transactions occurring between 01/12/2010 and 09/12/2011 for a UK-based and registered non-store online retail.The company mainly sells unique all-occasion gifts. Many customers of the company are wholesalers."

Acknowledgements

Per the UCI Machine Learning Repository, this data was made available by Dr Daqing Chen, Director: Public Analytics group. chend '@' lsbu.ac.uk, School of Engineering, London South Bank University, London SE1 0AA, UK.

Image from stocksnap.io.

Inspiration

Analyses for this dataset could include time series, clustering, classification and more.

This dataset contains online retail sales data from an online store based in the UK. The data covers transactions from 01/12/2010 to 09/12/2011. Columns: InvoiceNo: Invoice number, a unique identifier for each transaction StockCode: Product code, a unique identifier for each product Description: Description of the product Quantity: Quantity of each product purchased in a transaction InvoiceDate: Date and time of the transaction UnitPrice: Price of each product CustomerID: Unique identifier for each customer Country: The country where the customer resides

According to the source, the online share of retail sales in the United Kingdom (UK) was estimated to be **** percent by the end of 2022. This figure is down from 2021, where online sales accounted for **** percent of the online retail industry.