Our online review trends and statistics unlock valuable insights into consumer perceptions. Empower your business decisions to enhance customer experiences.

According to a survey conducted in January 2023, 33 percent of consumers in the United States reported to always read online reviews of local businesses. Over 43 percent said that they regularly read online reviews of local businesses and just two percent said that they never read online reviews.

During a December 2020 survey of U.S. online customers, 94 percent of respondents stated that positive reviews made them more likely to use a business. On the other hand, 92 percent said that negative reviews made them less likely to patronize a local business.

In 2021, Google's share of online reviews increased to 71 percent, up from 67 percent in 2020, indicating a rise in willingness from consumers to share their experiences and opinions online. Overall, Google is the platform and search engine on which most consumers leave reviews for local businesses.

A survey carried out in France between 2023 and 2024 showed that 28 percent of shoppers leave online reviews after a purchase and 62 percent of them read product reviews before shopping online. Reviews are less relevant in the in-store experience, as only 39 percent of shoppers considered them before purchasing offline.

In a November 2021 survey conducted in the United States, 85 percent of respondents stated that the overall average star rating of a business was one of the most important considerations when judging a local business based on reviews. The business having a higher than average star rating than other businesses was also a very important factor, with 76 percent of respondents stating that this was one of the most important aspects.

B2B Services Review Platforms Market size is growing at a moderate pace with substantial growth rates over the last few years and is estimated that the market will grow significantly in the forecasted period i.e. 2024 to 2030.

Global B2B Services Review Platforms Market Drivers

The market drivers for the B2B Services Review Platforms Market can be influenced by various factors. These may include:

Demand for openness: When choosing service providers, businesses look for credibility and openness. Demand is fueled by review platforms, which provide information on the dependability and quality of B2B services.
Enhanced rivalry: As the quantity of B2B service providers expands, the level of rivalry rises. Businesses want to stand out from the competition, and having good platform reviews can give them a big edge.
Digital Transformation: A greater dependence on online resources for decision-making has resulted from the continuous digital transformation occurring across industries. Review platforms are being used by B2B customers more and more to investigate and choose service providers.
Emphasis on Customer Experience: Companies are giving the entire customer experience more consideration. Through review sites, businesses can get input from customers, pinpoint areas that need work, and demonstrate their dedication to quality customer service.
Globalization of Markets: As companies operate in international marketplaces, there is a growing demand for thorough evaluations that cut across national borders. Businesses can assess service providers globally from a single location with the help of B2B review platforms.
Trend towards Digital Procurement procedures: The adoption of online platforms for B2B service research and selection is encouraged by the trend towards digital procurement procedures. Review platforms provide thorough information in one location, streamlining the purchase process.
Impact of Social Media: Decisions and perceptions are greatly influenced by social media platforms. B2B review systems use user-generated content and social proof to offer insightful information about service providers.
Regulatory Compliance and Quality Assurance: Organizations operating in regulated sectors are required to guarantee adherence to established guidelines and rules. Review platforms, with their user reviews and ratings, can assist in confirming the quality and compliance of B2B services.
Data Analytics and Insights: Review platforms provide organizations with advanced data analytics tools that let them glean insightful information from rev

In 2021, many online shoppers in the United Kingdom (UK) considered what previous buyers had to say about products before purchasing the items themselves. Approximately nine in ten UK consumers stated they would check online reviews before buying from a particular business. Even more shoppers said they often avoid enterprises with a rating lower than four.

In 2023, more than six in ten consumers from the United States reported that they always read reviews when shopping for beauty products online. Additionally, 36.5 percent reported that they sometimes consult online reviews.

In 2022, almost six in ten consumers in the United States reported that they always read ratings and reviews when shopping online for footwear. In contrast, only three percent of surveyed respondents reported that review reading is an occasional practice.

Online reviews and customer Q&As have emerged as two vital forms of electronic word-of-mouth (eWOM) that significantly influence consumer decisions in e-commerce. Yet, a comprehensive understanding of the individual and combined roles of these eWOM types in shaping market dynamics remains elusive. This study addresses this research gap by tracking and analyzing three months of eWOM and sales data for 120 laptops on Amazon, comprising 7,205 online reviews, 6,365 customer Q&A questions, and 7,419 answers. Leveraging the Panel Vector Autoregression (PVAR) model and STATA16.0 software, we unravel the intricate dynamics between online reviews, customer Q&As, and laptop sales. The empirical results reveal distinctive influence mechanisms of online reviews and customer Q&As on product sales, with review volume and answer valence positively affecting sales. Importantly, answer volume was found to stimulate online reviews and enhance their valence. Our study elucidates the interplay among online reviews, customer Q&As, and product sales, underscoring the need for future research on multi-type eWOM. Further, the insights gleaned offer valuable guidance for online platforms and retailers to strategize their eWOM management.

According to a global 2021 report, out of 2.7 million online fake reviews that were detected and removed, 46 percent were five-star reviews. Additionally, almost a third of all fake reviews that were removed were one-star reviews, and eight percent were two-star.

The statistic shows the results of a survey among digital shoppers in the United States about the number of online reviews they expect that would make them trust a product. According to the source, most consumers in the 18 to 24 age group expected more than 200 reviews per product. The average number of expected reviews was 112. Overall, younger shoppers expected more reviews than older shoppers.

The Online Mental Fitness Solutions market has emerged as a vital sector within the broader landscape of mental health and wellness, catering to the increasing demand for accessible and effective mental health support. This market comprises various digital platforms and applications that offer services aimed at enha

The online banking market has transformed the way individuals and businesses manage their finances, offering unparalleled convenience and efficiency in financial transactions. As digital technology continues to evolve, online banking has emerged as a critical solution in the financial services industry, providing us

In this table, we’re looking at whether adding video content (including links to your video hosting platforms) could help you boost your engagement metrics, primarily the average click-th rough and click-to-open rates.

The dataset is comprised of the individual states in the U.S. with significant increases in average daily search volume for VPN following the introduction of social restrictions in March and April 2020. For each state, the trends in search volume for VPN terms subsequent to the initial spike in demand were also recorded every seven days aftewards.

Financial overview and grant giving statistics of Washington Law Review Association

In 2022, almost six in ten consumers in the United States reported always reading ratings and reviews when they shopped online for clothing. In contrast, only three percent of survey respondents reported doing so on an occasional basis, indicating that ratings and reviews are an important purchase criterion for online apparel shoppers.

Financial overview and grant giving statistics of Global Health Review