According to a survey conducted in January 2023, 33 percent of consumers in the United States reported to always read online reviews of local businesses. Over 43 percent said that they regularly read online reviews of local businesses and just two percent said that they never read online reviews.

Our online review trends and statistics unlock valuable insights into consumer perceptions. Empower your business decisions to enhance customer experiences.

During a December 2020 survey of U.S. online customers, 94 percent of respondents stated that positive reviews made them more likely to use a business. On the other hand, 92 percent said that negative reviews made them less likely to patronize a local business.

A survey carried out in France between 2023 and 2024 showed that 28 percent of shoppers leave online reviews after a purchase and 62 percent of them read product reviews before shopping online. Reviews are less relevant in the in-store experience, as only 39 percent of shoppers considered them before purchasing offline.

In a November 2021 survey conducted in the United States, 85 percent of respondents stated that the overall average star rating of a business was one of the most important considerations when judging a local business based on reviews. The business having a higher than average star rating than other businesses was also a very important factor, with 76 percent of respondents stating that this was one of the most important aspects.

Explore our online review survey for real experiences. Discover online review trends and statistics to make informed decisions and enhance consumer journey.

Online Survey Software Market size was valued at USD 1.35 Billion in 2024 and is projected to reach USD 3.285 Billion by 2031, growing at a CAGR of 11.75% from 2024 to 2031.

Online Survey Software Market Drivers

Increased Need for Remote Work: The COVID-19 pandemic has accelerated the shift towards remote work. This has created a demand for tools that can be used to collect feedback and data from employees who are not located in the same office. Online survey software is a perfect solution for this, as it allows businesses to easily create and distribute surveys to employees regardless of their location.

Growing Adoption of Mobile Devices: More and more people are using smartphones and tablets to access the internet. This has led to a growing demand for online survey software that is mobile-friendly. Survey creators are increasingly prioritizing features that ensure their surveys can be accessed and completed seamlessly on any device.

Advancements in Survey Technology: Online survey software is constantly evolving, with new features and functionalities being added all the time. These advancements make it easier for businesses to create and distribute surveys, as well as to analyze the data they collect. For instance, features like advanced question branching, logic jumps, and skip logic can improve the flow and user experience of surveys.

A November 2021 survey of online users in the United States found that 81 percent of respondents had used Google as a tool to evaluate local businesses in the past 12 months. Yelp was ranked second with over half of respondents using the review platform for such purpose.

According to Cognitive Market Research, the global Online Survey Software market size will be USD 3814.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 14.60% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 1525.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.8% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 1144.35 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.1% from 2024 to 2031.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 877.34 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.6% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 190.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.0% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 76.29 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.3% from 2024 to 2031.
The Enterprise Grade category is the fastest growing segment of the Online Survey Software industry

Market Dynamics of Online Survey Software Market

Key Drivers for Online Survey Software Market

Rising Mobile Penetration to Boost Market Growth

Due to increased accessibility and participation made possible by rising smartphone penetration, the market for online survey software is expanding at a rapid rate. People may readily answer surveys at any time and from any location because of the growing use of smartphones. Response rates are raised via mobile-friendly survey systems that are built for smaller displays and improve user experience and engagement. Companies use smartphone polls to get immediate input and ideas, particularly from younger, tech-savvy audiences. Reach is further increased by connection with applications and social media platforms made possible by mobile compatibility. Online survey software designed for mobile devices is becoming more and more in demand as mobile internet usage increases worldwide, especially in emerging nations.

Demand for Instantaneous Feedback to Drive Market Growth

The market for online survey software is primarily influenced by the need for immediate feedback. Businesses are looking for more and more real-time insights to make data-driven decisions more quickly in dynamic market settings. Online survey solutions make it easier to gather, evaluate, and analyze stakeholder, employee, and customer input instantly. Live analytics and fast reporting are examples of features that boost responsiveness, enabling companies to resolve problems quickly and raise customer happiness. In sectors where prompt actions have a major impact on results, such as retail, hospitality, and healthcare, instant feedback is especially important. Automation and artificial intelligence developments are also contributing to this trend by making it possible to assess survey data more quickly.

Restraint Factor for the Online Survey Software Market

Challenges with Data Security Will Limit Market Growth

Data security issues severely limit the market expansion for online survey software. People are discouraged from using these platforms because of worries about data breaches, illegal access, and misuse of private data. Because surveys frequently gather sensitive personal and commercial information, user trust is impacted by insufficient encryption, noncompliance with data protection laws (such as the CCPA and GDPR), and flaws in software systems. Concerns have increased in response to high-profile intrusions, particularly for companies that handle sensitive consumer data. Furthermore, smaller enterprises may find it difficult to expand their markets due to the complexity and expense of putting strong security measures in place. For continued growth, these security issues must be resolved.

Impact of COVID-19 on the Online Survey Software Market

The market for online survey software experienced tremendous expansion due to the COVID-19 epidemic. Due to social distancing and the prevalence of remote labor, businesses depended on digital platforms for market research, employee engagement, and feedback gathering. Online surveys were us...

The size and share of the market is categorized based on Application (Online Review Management, Survey Tools, Feedback Collection, Sentiment Analysis) and Product (Customer Feedback, Product Improvement, Service Quality, Market Research) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

A review of all environmental survey work carried out in the Pilbara biogeographical region (as defined by Environment Australia (2000) in the Interim Biogeographic Regionalisation for Australia). The review aimed to identify and document all studies on flora, vegetation (encompassing mangroves), vertebrate and invertebrate fauna which have been conducted both on offshore islands as well as the mainland. this database has been made available through the internet (see online links below)

A 2021 survey revealed that nearly one-third (32 percent) of consumers worldwide used online reviews and ratings regularly to help make purchase decisions. Indonesian, Indian, and Singaporean consumers were most likely to use online reviews and ratings to help with their purchase decisions, each with 43 percent of respondents reporting so.

Asia Pacific Online Survey Software Market Size By Product (Enterprise Grade, Individual Grade), By Application (Retail, BFSI, Medical and Media), By Geographic Scope And Forecast

This data set contains:

• Full data files of a 2016 survey of attitudes to Open Peer Review in xls and csv formats
• Survey questions (pdf)
• Readme file (txt)

Between 8 September and 7 October 2016, OpenAIRE held a survey designed to aid the development of appropriate OPR approaches by providing evidence about the attitudes of authors, editors and reviewers towards OPR, their reservations and needs, as well as to gauging current levels of experience and reservation with different types of OPR. A supplementary aim was to collect feedback on a provisional definition of OPR as created during another strand of work. The survey aimed to aid the development of appropriate OPR approaches by providing evidence about the attitudes of authors, editors and reviewers towards OPR, their reservations and needs, as well as to gauge current levels of experience and reservations with different types of OPR. The survey was conducted via an openly accessible online questionnaire (using the scientific survey platform SoSci, www.soscisurvey.de). It received a total of 3062 complete responses (a further 635 responses were discarded as incomplete). The survey was open to all wishing to take part and distributed via social media, scholarly communications mailing lists, publisher newsletters and, in one case, a publisher internal mailing list (Copernicus Publications).

Acknowledgement: This work is funded by the European Commission H2020 project OpenAIRE2020 (Grant agreement: 643410, Call: H2020-EINFRA-2014-1)

Contact: Dr Tony Ross-Hellauer, University of Göttingen, State and University Library, ross-hellauer@sub.uni-goettingen.de

In 2024, a survey reported which webpage product details are the most helpful when purchasing beauty items online. Over six out of ten survey respondents in the United States considered written reviews the most important. Review stars followed, with around half of the shoppers.

The size and share of the market is categorized based on Feedback Collection (Surveys, Ratings, Comments, Focus Groups, Online Reviews) and Review Management (Response Management, Sentiment Analysis, Reputation Monitoring, Reporting Tools, Integration Services) and Analytics (Data Visualization, Predictive Analytics, Trend Analysis, Customer Segmentation, Performance Metrics) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

The city of Charlottesville requested the community's participation in an online survey related to city services and community needs.The Charlottesville City Council is considering a change in the way services get funded as part of what has been known as the Agency Budget Review Team process. This survey aims to collect information from community members about what services are most needed. This information will be used to inform staff and council in making decisions about investments in services.

Survey data in SPSS and Excel for the Trust and Peer Review survey. This was a global online survey of 3133 active researchers.

When it comes to the people finding online customer reviews helpful in selected countries worldwide, Indonesia ranks the highest in this list. 76 percent of consumer in Indonesia share this attitude. Following in the second place is Argentina, while Japan can be found at the bottom of the ranking.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

Census Tract data with ACS demographics for use with GIS mapping software, databases, and web applications are from Caliper Corporation.