The Online Sales Dataset provides a detailed overview of global online sales transactions across various product categories. It includes transaction details such as order ID, date, product category, product name, quantity, unit price, total price, region, and payment method.

E-Commerce Sales Dataset

Analyzing and Maximizing Online Business Performance

By ANil [source]

About this dataset

This dataset provides an in-depth look at the profitability of e-commerce sales. It contains data on a variety of sales channels, including Shiprocket and INCREFF, as well as financial information on related expenses and profits. The columns contain data such as SKU codes, design numbers, stock levels, product categories, sizes and colors. In addition to this we have included the MRPs across multiple stores like Ajio MRP , Amazon MRP , Amazon FBA MRP , Flipkart MRP , Limeroad MRP Myntra MRP and PaytmMRP along with other key parameters like amount paid by customer for the purchase , rate per piece for every individual transaction Also we have added transactional parameters like Date of sale months category fulfilledby B2b Status Qty Currency Gross amt . This is a must-have dataset for anyone trying to uncover the profitability of e-commerce sales in today's marketplace

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How to use the dataset

This dataset provides a comprehensive overview of e-commerce sales data from different channels covering a variety of products. Using this dataset, retailers and digital marketers can measure the performance of their campaigns more accurately and efficiently.

The following steps help users make the most out of this dataset: - Analyze the general sales trends by examining info such as month, category, currency, stock level, and customer for each sale. This will give you an idea about how your e-commerce business is performing in each channel.
- Review the Shiprocket and INCREF data to compare and analyze profitability via different fulfilment methods. This comparison would enable you to make better decisions towards maximizing profit while minimizing costs associated with each method’s referral fees and fulfillment rates.
- Compare prices between various channels such as Amazon FBA MRP, Myntra MRP, Ajio MRP etc using the corresponding columns for each store (Amazon MRP etc). You can judge which stores are offering more profitable margins without compromising on quality by analyzing these pricing points in combination with other information related to product sales (TP1/TP2 - cost per piece).
- Look at customer specific data such as TP 1/TP 2 combination wise Gross Amount or Rate info in terms price per piece or total gross amount generated by any SKU dispersed over multiple customers with relevant dates associated to track individual item performance relative to others within its category over time periods shortlisted/filtered appropriately.. Have an eye on items commonly utilized against offers or promotional discounts offered hence crafting strategies towards inventory optimization leading up-selling operations.?
- Finally Use Overall ‘Stock’ details along all the P & L Data including Yearly Expenses_IIGF information record for takeaways which might be aimed towards essential cost cutting measures like switching amongst delivery options carefully chosen out of Shiprocket & INCREFF leadings away from manual inspections catering savings under support personnel outsourcing structures.?

By employing a comprehensive understanding on how our internal subsidiaries perform globally unless attached respective audits may provide us remarkably lower operational costs servicing confidence; costing far lesser than being incurred taking into account entire pallet shipments tracking sheets representing current level supply chains efficiencies achieved internally., then one may finally scale profits exponentially increases cut down unseen losses followed up introducing newer marketing campaigns necessarily tailored according playing around multiple goods based spectrums due powerful backing suitable transportation boundaries set carefully

Research Ideas

• Analysing the difference in profitability between sales made through Shiprocket and INCREFF. This data can be used to see where the biggest profit margins lie, and strategize accordingly.
• Examining the Complete Cost structure of a product with all its components and their contribution towards revenue or profitability, i.e., TP 1 & 2, MRP Old & Final MRP Old together with Platform based MRP - Amazon, Myntra and Paytm etc., Currency based Profit Margin etc.
• Building a predictive model using Machine Learning by leveraging historical data to predict future sales volume and profits for e-commerce products across multiple categories/devices/platforms such as Amazon, Flipkart, Myntra etc as well providing m...

In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.

In 2024, retail e-commerce sales in the United States reached an estimated **** billion U.S. dollars, roughly double the sales value reached in 2019. E-commerce's growth trajectory Driven by the escalating integration of technology into daily life, e-commerce has witnessed a remarkable surge in popularity. Projections indicate a significant uptick in e-commerce users in the United States, rising from *** million in 2025 to over *** million by 2029. As of 2023, apparel and accessories ranked as the most sought-after e-commerce product category, comprising over ** percent of all retail sales in the U.S. This trend persists despite inflationary pressures, positioning this category among the e-commerce segments experiencing the most significant year-on-year price changes. M-commerce users demographic While the demand for the convenience of purchasing from the palm of one's hand is also rapidly increasing, various demographic factors influence mobile commerce usage. There's a higher proportion of male online shoppers than females, with a split of ** percent versus ** percent. Age is another determinant. Younger consumers exhibit a greater inclination towards m-commerce, with ** percent of mobile shoppers falling within the ** to ** age bracket. Furthermore, income levels also shape mobile shopping habits, with individuals earning less than ****** U.S. dollars annually showing the highest propensity for mobile-based purchases.

View quarterly updates and historical trends for US E-Commerce Sales as Percent of Retail Sales. from United States. Source: Census Bureau. Track economic…

Graph and download economic data for E-Commerce Retail Sales (ECOMSA) from Q4 1999 to Q2 2025 about e-commerce, retail trade, sales, retail, and USA.

In the first quarter 2025, the share of e-commerce in total U.S. retail sales stood at **** percent, up from the previous quarter. From January to March 2025, retail e-commerce sales in the United States hit over *** billion U.S. dollars, the highest quarterly revenue in history. How e-commerce measures up in total U.S. retail In 2024, the reported total value of retail e-commerce sales in the United States amounted to over ****trillion U.S. dollars—impressive, but the figure pales compared to the total annual retail trade value of ******trillion U.S. dollars. Rising e-commerce segments Online shopping is popular among all age groups, though digital purchases are most common among Millennial internet users. In 2022, around ** percent of Millennials purchased items via the internet. Mobile commerce is also growing in popularity, as consumers increasingly rely on their smartphones and mobile apps for shopping activities. In the fourth quarter of 2022, m-commerce spending made up ** percent of the overall online spending in the United States.

Internet sales have played an increasingly significant role in retailing. In 2025, e-commerce accounted for over ***percent of retail sales worldwide. Forecasts indicate that by 2030, the online segment will make up ***percent of total global retail sales. Retail e-commerce Online shopping has grown steadily in popularity in recent years. In 2024, global e-commerce sales amounted to over ************ U.S. dollars, a figure expected to approach * trillion U.S. dollars by 2030. Digital development boomed during the COVID-19 pandemic, generating unprecedented e-commerce growth in various economies across the globe. This trend correlates strongly with the constantly improving online access, especially in "mobile-first" online communities, which have long struggled with traditional commercial fixed broadband connections due to financial or infrastructure constraints but enjoy the advantages of cheap mobile broadband connections. M-commerce on the rise The order share of online shopping via smartphones and tablets now outperforms traditional e-commerce via desktop computers. As such, e-retailers around the world have caught up in mobile e-commerce sales. Online shopping via smartphones is particularly prominent in Asia. By the end of 2023, South Korea was the top digital market based on the percentage of the population that had purchased something by phone, with nearly ** percent having made a weekly mobile purchase. Malaysia, UAE, and Turkey completed the top of the ranking.

Internet sales in Great Britain by store type, month and year.

Inditex Group's online sales reached ** billion euros for the first time in 2025. Since 2018, online sales for the parent company of Zara and other brands have grown annually and at a rapid pace.

This dataset contains a list of sales and movement data by item and department appended monthly. Update Frequency : Monthly

Online retail in the United Kingdom has been gaining ground in the past decade. With the onset of the coronavirus (COVID-19) crisis, the value of online retail sales in the United Kingdom is estimated to reach just below *** billion British pounds in 2021. In 2022, the figure decreased to *** billion British pounds. What ranks high in UK e-commerce? In the United Kingdom, clothing and household goods were the most popular retail items consumers purchased through the internet in 2020. Data published by the Office for National Statistics (UK) showed that other leisure activities and services such as booking holiday accommodations, travel arrangements and event tickets were other areas consumers depended on the internet to buy. German e-commerce market The UK might have the highest share of online sales in retail trade, but other European countries such as Germany and France have had impressive track records over the years as well. According to the forecasts provided by German E-commerce and Distance Selling Trade Association (bevh), the market volume of Germany’s e-commerce sector was projected to see over ** billion euros in 2021.

This dataset is having data of customers who buys clothes online. The store offers in-store style and clothing advice sessions. Customers come in to the store, have sessions/meetings with a personal stylist, then they can go home and order either on a mobile app or website for the clothes they want.

The company is trying to decide whether to focus their efforts on their mobile app experience or their website.

China Online Retail Sales: YoY: Year to Date: Goods data was reported at 5.700 % in Mar 2025. This records an increase from the previous number of 5.000 % for Feb 2025. China Online Retail Sales: YoY: Year to Date: Goods data is updated monthly, averaging 19.900 % from Jun 2014 (Median) to Mar 2025, with 115 observations. The data reached an all-time high of 49.900 % in Sep 2014 and a record low of 3.000 % in Feb 2020. China Online Retail Sales: YoY: Year to Date: Goods data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HA: Online Retail Sales.

From January to March 2025, U.S. retail e-commerce sales amounted to roughly *** billion U.S. dollars, marking a small decrease compared to the previous quarter. Overall, retail e-commerce sales outdid the quarterly sales records registered in 2020. E-commerce in the post-pandemic era During the second quarter of 2020, as COVID-19 spread across the globe, the U.S.'s quarterly e-commerce revenue reached *** billion for the first time in history. In 2021, online retail sales account for**** percent of total retail in the United States. Clothing and accessories, including footwear, is one of the largest B2C e-commerce merchandise categories. Retail e-commerce sales in the United States are estimated from samples used for the Monthly Retail Trade Survey and exclude online travel services, ticket sales agencies, and financial brokers. Latest trend? Quick commerce Shoppers expect fast delivery of their purchases, especially when it comes to grocery products. This segment of the e-commerce industry goes under quick commerce and is expected to generate increasing revenue in the next years. Major quick commerce companies like Instacart or Uber Eat operate in the United States, where the quick commerce market is forecast to hit nearly ** billion U.S. dollars by 2027.

Online shopping has cemented its place in the retail market, buoyed by rising adoption and better technology. 2024 data shows 9.8 million households shopping online, up from 8.2 million in 2019, a clear sign of growing penetration. This performance has benefited from safer payments, easier returns and smoother mobile access, while new competitors like Shein and Temu push prices down and keep pressure on margins. Augmented reality, chat-enabled service and social shopping are blurring the lines between instore and online, letting shoppers try before they buy and discover products through feeds on Instagram, YouTube and TikTok. In this environment, faster broadband and the rollout of 5G coverage are expanding the audience, enabling more impulse buys and seamless checkouts. Over the past five years, the online market’s growth has wavered with the pandemic, then settled into a more price-aware rhythm. The 'search and compare' habit means shoppers cut back when discretionary income tightens and 62% switched brands in 2024 to save money. The share of weekly online shoppers rose from 27% in 2021 to 29% in 2025, with a similar increase in the number of consumers shopping every two to three weeks. (26% in 2021 to 30% in 2025). Profitability lagged early on due to fierce competition and high fixed costs, but retailers trimmed overheads, modernised fulfilment networks and used social content to sustain margins. The market also saw international entrants intensify competition, contributing to the demise of some domestic platforms. Industry revenue is anticipated to grow at an annualised 3.4% over the five years through 2025-26 and is expected to total $64.9 billion in the current year, when revenue will climb by an estimated 6.8%. Going forwards, online sales should keep climbing thanks to broader product ranges, better mobile experiences and pay-later options that streamline purchases. AR-enabled sizing and virtual try-ons will reduce friction in fashion and accessories, while loyalty schemes and free shipping will reward repeat customers. Profit is set to climb as pricing becomes more responsive and import costs ease from a stronger Australian dollar. With omnichannel strategies, showrooming and social commerce, the line between online and offline will stay blurred and hybrid stores will become mainstream rather than niche. Overall, industry revenue is forecast to climb at an annualised 5.9% over the five years through 2030-31 to total $86.6 billion.

The global Online Sales Pipeline Management market size was valued at $4.98 billion in 2022 and is projected to reach $13.98 billion by 2030. It is anticipated to grow at a CAGR of 12.1% from 2023 to 2030. The market growth is primarily attributed to the surge in the adoption of cloud-based solutions, increasing demand for sales automation, and the growing need for efficient sales pipeline management. Companies are increasingly recognizing the benefits of utilizing online sales pipeline management software, such as improved visibility into the sales process, enhanced collaboration, and the ability to track and measure sales performance. Additionally, the rise of artificial intelligence (AI) and machine learning (ML) technologies is expected to further fuel market growth by enhancing sales forecasting and lead qualification capabilities. The market for Online Sales Pipeline Management is segmented on the basis of application, type, and region. By application, the market is divided into SMEs and large enterprises. By type, it is categorized into cloud-based and on-premise solutions. The cloud-based segment is experiencing significant growth due to its flexibility, cost-effectiveness, and reduced maintenance requirements. Geographically, the market is segmented into North America, South America, Europe, Asia Pacific, and the Middle East & Africa. North America is expected to dominate the market throughout the forecast period, due to the presence of established market players, high adoption of cloud-based solutions, and the increasing demand for sales automation solutions.

In 2023, dm.de had a revenue of almost *** million U.S. dollars in Germany. dm is a popular German drugstore brand. Figures are expected to increase in 2024. Gain more in-depth insights about the global e-commerce and leading marketplaces at ecommercedb.com.

Snapshot img

E-Commerce Market Size 2023-2027

The e-commerce market size is forecast to increase by USD12.95 billion at a CAGR of 27.15% between 2022 and 2027.

The market is experiencing significant growth, driven by several key factors. Firstly, the advantages of e-commerce platforms, such as convenience, accessibility, and a wider product selection, continue to attract consumers. Secondly, technological advancements, including AI and machine learning, are enhancing the consumer experience by providing personalized recommendations and seamless transactions. However, regulatory issues pose challenges to market growth. Governments around the world are implementing stricter regulations on data privacy and security, which can increase compliance costs for e-commerce businesses. As the market continues to evolve, it is essential for businesses to stay informed of these trends and adapt to the changing regulatory landscape to remain competitive.

What will be the Size of the E-Commerce Market During the Forecast Period?

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The market in the United States continues to experience robust growth, fueled by the increasing adoption of smartphones among the smartphone-using population and their subsequent use for browsing digital content. This trend is particularly prominent in sectors such as travel and leisure, financial services, and e-tailing. Technological awareness and connectivity have become essential drivers of consumer behavior, leading to the widespread use of online marketing tools like Google Ads and Facebook Ads, as well as social media applications for communication and buying and selling goods and services. Established organizations and large enterprises have responded by investing in infrastructure to improve user experience, reduce operational costs through inventory management systems, and cater to the growing demand for vertical and specialized marketplaces.Overall, the market is poised for continued expansion, driven by consumer wealth, the convenience of online shopping, and the ongoing evolution of digital technology.

How is this E-Commerce Industry segmented and which is the largest segment?

The e-commerce industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2023-2027, as well as historical data from 2017-2021 for the following segments.ApplicationHome appliancesFashion productsGroceriesBooksOthersTypeB2BB2CGeographyAPACChinaJapanNorth AmericaUSEuropeGermanyUKSouth AmericaMiddle East and Africa

By Application Insights

The Home appliances segment is estimated to witness significant growth during the forecast period.

The market encompasses various retail sectors, with home appliances being a significant segment. This matured segment, which includes consumer electronics, houseware, and kitchen appliances, is experiencing a decelerating growth rate. A major challenge in this sector is the absence of a comprehensive logistics platform for the delivery of home appliances bought online. This issue arises due to the supply side constraints, particularly in developing countries, where logistical barriers pose significant challenges. Despite these hurdles, the home appliances segment is projected to remain the largest revenue generator within the market throughout the forecast period. The increasing standard of living and the resulting influence on the global online home appliance market are key drivers for this segment's growth.

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The Home appliances segment accounted for USD 1099.73 billion in 2017 and showed a gradual increase during the forecast period.

Regional Insights

APAC is estimated to contribute 48% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The Asia Pacific (APAC) region is projected to lead The market growth due to the expanding internet population and rising adoption of digital technology. With countries like Pakistan, Bangladesh, and Indonesia exhibiting significant potential, the e-commerce sector in these late-adopter nations is anticipated to experience substantial expansion. The increasing purchasing power of the middle class in APAC is another key factor fueling market growth. China, a significant contributor to the e-commerce industry, hosts prominent global companies such as Alibaba and JD. The region's the market is expected to continue its upward trajectory, making APAC a significant influence on the global market landscape.

Market Dynamics

Our e-commerce market researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of driver

This chart illustrates the estimated sales amounts generated by stores on various platforms within Malaysia. Custom Cart shows a significant lead, with total sales amounting to $2.54B, which constitutes 38.23% of the region's total sales on platforms. Salesforce Commerce Cloud reports sales of $1.16B, accounting for 17.39% of the total platform sales in Malaysia. Shopify also holds a notable share, with its sales reaching $1.11B, representing 16.63% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Malaysia, highlighting which platforms are driving the most sales.