In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.

In 2024, retail e-commerce sales in the United States reached an estimated **** billion U.S. dollars, roughly double the sales value reached in 2019. E-commerce's growth trajectory Driven by the escalating integration of technology into daily life, e-commerce has witnessed a remarkable surge in popularity. Projections indicate a significant uptick in e-commerce users in the United States, rising from *** million in 2025 to over *** million by 2029. As of 2023, apparel and accessories ranked as the most sought-after e-commerce product category, comprising over ** percent of all retail sales in the U.S. This trend persists despite inflationary pressures, positioning this category among the e-commerce segments experiencing the most significant year-on-year price changes. M-commerce users demographic While the demand for the convenience of purchasing from the palm of one's hand is also rapidly increasing, various demographic factors influence mobile commerce usage. There's a higher proportion of male online shoppers than females, with a split of ** percent versus ** percent. Age is another determinant. Younger consumers exhibit a greater inclination towards m-commerce, with ** percent of mobile shoppers falling within the ** to ** age bracket. Furthermore, income levels also shape mobile shopping habits, with individuals earning less than ****** U.S. dollars annually showing the highest propensity for mobile-based purchases.

In 2023, e-commerce sales in the United Kingdom had a growth of *** percent, much higher than the negative *** percent seen in the previous year. In 2028, e-commerce sales are expected to grow by *** percent.

The revenue in the e-commerce market in the United States was modeled to amount to 1.18 trillion U.S. dollars in 2024. Following a continuous upward trend, the revenue has risen by 754.29 billion U.S. dollars since 2017. Between 2024 and 2029, the revenue will rise by 655.91 billion U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

Internet sales have played an increasingly significant role in retailing. In 2025, e-commerce accounted for over ***percent of retail sales worldwide. Forecasts indicate that by 2030, the online segment will make up ***percent of total global retail sales. Retail e-commerce Online shopping has grown steadily in popularity in recent years. In 2024, global e-commerce sales amounted to over ************ U.S. dollars, a figure expected to approach * trillion U.S. dollars by 2030. Digital development boomed during the COVID-19 pandemic, generating unprecedented e-commerce growth in various economies across the globe. This trend correlates strongly with the constantly improving online access, especially in "mobile-first" online communities, which have long struggled with traditional commercial fixed broadband connections due to financial or infrastructure constraints but enjoy the advantages of cheap mobile broadband connections. M-commerce on the rise The order share of online shopping via smartphones and tablets now outperforms traditional e-commerce via desktop computers. As such, e-retailers around the world have caught up in mobile e-commerce sales. Online shopping via smartphones is particularly prominent in Asia. By the end of 2023, South Korea was the top digital market based on the percentage of the population that had purchased something by phone, with nearly ** percent having made a weekly mobile purchase. Malaysia, UAE, and Turkey completed the top of the ranking.

Forecasts indicate significant growth in the e-commerce sectors of Asia in 2024. Topping the list are the Philippines and India, poised for a surge of approximately ** percent and ** percent in online sales, respectively. Following closely behind, Malaysia secures the third spot with an **** percent growth rate. Meanwhile, Bolivia and Mexico were expected to outpace other nations, with e-retail sales forecast to grow by over ** percent. A growing global e-retail market Partly fueled by a rapid increase in internet users worldwide over recent years, along with mobility constraints and the shutdown of physical stores during the COVID-19 pandemic, the global e-commerce retail market expanded fourfold from 2014 to 2022. Central to this growth has been the widespread adoption of mobile commerce, which entails online shopping through smartphones, particularly prominent in various regions of the global South. Forecasts suggested that m-commerce sales in Argentina are poised to surge by around *** times between 2022 and 2026. Fast-growing markets fueled by local players While online retail giants Amazon and Alibaba Group wield global dominance in the e-commerce landscape, they do not hold the top positions in many of the fastest-growing e-commerce markets. Based on monthly website traffic, Singaporean e-retailer Shopee is the leading e-commerce site in Singapore by a significant margin. This trend is even more pronounced in Argentina, where Mercado Libre garners nearly ** times the traffic witnessed on Amazon's Spanish page, amazon.es.

In the United States, holiday season online retail sales grew by *** percent in 2023 compared to the previous year. Forecasts suggested that this growth would increase in 2024 to *** percent. The new normal in holiday shopping In 2020, the COVID-19 pandemic prompted many U.S. consumers to do their holiday shopping online. A year later, although the situation once again allows for physical shopping, e-commerce is still gaining relevance. According to estimates, holiday season online retail sales in the United States were to reach new heights in 2023, amounting to *** billion dollars. As in previous years, Cyber Monday and Black Friday would remain the most relevant holiday shopping days in 2023, expected to generate approximately ** billion and *** billion U.S. dollars in sales, respectively. A preference for online With Cyber Monday expected to generate *** billion dollars more than Black Friday in 2023, it comes as no surprise that most holiday shoppers reported that their preferred type of retailer for holiday gifts were online-only retailers. Over six in ten consumers prefered to buy holiday gifts from e-commerce only merchants, while department stores only only preferred by about ** percent of seasonal shoppers.

Walmart U.S. ecommerce sales growth greatly increased in the fourth quarter of FY 2025, compared to the same quarter a year earlier. In the fourth quarter of fiscal year 2025, the company's ecommerce sales grew by ** percent. In the previous fiscal year 2024, walmart.com registered net sales of around **** billion U.S. dollars.

Best Buy’s sales growth has decreased the last fiscal year, from **** in FY 2023 to *** in FY 2024. The growth in Best Buy’s sales is mainly driven by online/e-commerce sales with the segment seeing ***** percent comparable online sales growth in FY 2021, up from the ** percent in FY 2020. Best Buy’s rising online sales     The strong growth of Best Buy’s e-commerce sales in the last few years has led to an increase in the segment’s share of the company’s overall revenue. In the most recent financial year online sales made up about ** percent of Best Buy’s revenue, a share that the company is looking to increase further in the upcoming years with the goal of gaining a higher overall market share in the U.S. e-commerce market. Today Best Buy still generates the majority of its sales from brick and mortar store sales. Best Buy stores    With over 1,000 stores in operation throughout the United States, the country is home to the majority of Best Buy stores. In line with the general decline in international stores over time , the number of Best Buy’s domestic stores has decreased, as well as their overall square footage of outlets. Closures of Best Buy’s Mobile stand-alone stores have also contributed to the company’s decreasing store count.

After experiencing a decline in 2017 and 2018, Polo Ralph Lauren had four consecutive years of sustained sales growth across its digital commerce channel. The largest sales growth in this time period was recorded in the fiscal year 2022, when the company had an increase of about ** percent in e-commerce sales compared to the previous fiscal year.

The ecommerce sales growth (CAGR) between 2019 and 2022 in Saudi Arabia was expected to reach 39.3 percent. The United Arab Emirates came second in the MENA region at 38.3 percent. The global average ecommerce sales growth reached 16.6 percent for the same time period.

As of 2024, the revenue growth of the e-commerce market was over four percent in India. The e-commerce market had the highest growth at over 54 percent in 2020. During the COVID-19 pandemic, consumers switched to online shopping for groceries and other essentials due to lockdowns and social distancing.

While having slowed down from an impressive 24.9 percent year-on-year growth in 2017, Amazon's retail e-commerce sales in the United States are still growing in the double digits. In 2019, U.S. e-retail sales of the online platform increased by 19.1 percent and amounted to over 222.6 billion U.S. dollars.

In the second quarter of 2025, the share of e-commerce in total U.S. retail sales stood at **** percent, up from the previous quarter. From January to March 2025, retail e-commerce sales in the United States hit over *** billion U.S. dollars, the highest quarterly revenue in history. How e-commerce measures up in total U.S. retail In 2024, the reported total value of retail e-commerce sales in the United States amounted to over ****trillion U.S. dollars—impressive, but the figure pales compared to the total annual retail trade value of ******trillion U.S. dollars. Rising e-commerce segments Online shopping is popular among all age groups, though digital purchases are most common among Millennial internet users. In 2022, around ** percent of Millennials purchased items via the internet. Mobile commerce is also growing in popularity, as consumers increasingly rely on their smartphones and mobile apps for shopping activities. In the fourth quarter of 2022, m-commerce spending made up ** percent of the overall online spending in the United States.

In 2024, the online retail sales of food increased by around ** percent in China compared to the previous year. Meanwhile, clothing saw an increase of *** percent in online retail sales.

This chart displays Next plc's share of retail and online sales from the 2010 to 2025, with the latest financial year ending in January 2025. Over the recorded time period, Next's online sales increased significantly, reaching a peak of **** billion British pounds in the most recent financial year. In contrast, retail sales have exhibited a downward trend, recording around **** billion pounds that same year.

In 2021, direct-to-consumer (D2C) e-commerce sales in the United States surpassed *** billion U.S. dollars. The U.S. D2C online market is forecast to grow to almost *** billion U.S. dollars by 2023 and includes international brands like the eyewear seller Warby Parker, men's grooming brand Dollar Shave Club, and mattress company Casper. D2C players The growth of the D2C e-commerce market is due to the competitiveness of its players. D2C companies are deeply rooted in a digital and online presence, cutting out the intermediaries, and shipping their products direct-to-consumers. Better pricing, free, fast, and convenient delivery, and easy returns are some of the reasons why online shoppers prefer buying directly from manufacturers. Impact of COVID-19 pandemic – the UK case Insights from the UK showed how the coronavirus pandemic positively affected the D2C market. Since the COVID-19 pandemic, more than half of manufacturing businesses in the United Kingdom have seen their direct-to-consumer (D2C) revenue grow or remain steady. One of the main reasons cited by shoppers for buying D2C in the UK is particularly heartening for producers: they want to support UK manufacturers during the tough economic climate caused by the coronavirus pandemic.

Overall, items intended for the home and families were favored after the physical shopping restrictions, due to the outbreak of the COVID-19 virus in France. In January 2020, buyers mainly spent more on products for babies and children (410 percent). In March, as COVID-19 begins to spread around the world, the food and drink category was predictably experiencing the largest increase compared to other categories. In November 2020, with the start of the sales season happening in parallel with the second containment, the consumption of food and drinks was on the rise again (585 percent), as well as the health and beauty sector (611 percent).

Almost ** percent of retailers with an online sales growth of over ** percent considered that new technologies and services are critical to stay competitive in 2024. According to a survey, almost ** percent of retailers with moderate growth mentioned loyalty rewards and special offers as a way to keep customers engaged. In ** percent of retail stores with high negative growth of online sales, customers were able to buy directly on Instagram and TikTok.

In the week ending December 29, 2019, e-commerce accounted for 14 percent of omnichannel retail sales in the United States. However, online sales accounted for 63 percent of omnichannel growth during the same period.