Internet sales have played an increasingly significant role in retailing. In 2024, e-commerce accounted for over 17 percent of retail sales worldwide. Forecasts indicate that by 2029, the online segment will make up close to over 21 percent of total global retail sales. Retail e-commerce Online shopping has grown steadily in popularity in recent years. In 2024, global e-commerce sales amounted to over seven trillion U.S. dollars, a figure expected to exceed 10.4 trillion U.S. dollars by 2028. Digital development in Latin America boomed during the COVID-19 pandemic, generating unprecedented e-commerce growth in various economies across the region. So much so that Brazil and Argentina appear to lead the world's fastest-growing online retail markets. This trend correlates strongly with the constantly improving online access, especially in "mobile-first" online communities, which have long struggled with traditioe-comernal fixed broadband connections due to financial or infrastructure constraints but enjoy the advantages of cheap mobile broadband connections. M-commerce on the rise The average order value of online shopping via smartphones and tablets still lags traditional e-commerce via desktop computers. However, e-retailers around the world have caught up in mobile e-commerce sales. Online shopping via smartphones is particularly prominent in Asia. By the end of 2021, Malaysia was the top digital market based on the percentage of the population that had purchased something by phone, with nearly 45 percent having made a weekly mobile purchase. South Korea, Taiwan, and the Philippines completed the top of the ranking.

Graph and download economic data for E-Commerce Retail Sales as a Percent of Total Sales (ECOMPCTSA) from Q4 1999 to Q4 2024 about e-commerce, retail trade, percent, sales, retail, and USA.

In 2023, e-commerce comprised over 15.6 percent of total retail sales in the United States. Forecasts suggest that this proportion will continue to rise steadily in the coming years, reaching approximately 20.6 percent by 2027.

Fashion fever

The digital revolution has significantly changed how retail is done, impacting a wide range of product categories. Out of all e-commerce product categories, apparel and accessories are the most purchased online in the United States. As of February 2023, roughly 18 percent of all fashion retail sales took place online. Furniture and home furnishing, as well as computer and consumer electronics, ranked second, with over 15 percent of each product category purchased via the internet. The product categories that are least purchased online are office equipment and supplies (1.4 percent) and books, music, and video (5.1 percent).

Shopping hotspots

Amazon dominates the e-commerce industry in the United States, though other competitors still have significant market share. In December 2023, amazon.com was the most-visited e-commerce and shopping site in the United States. That month, around 45 percent of all visits to e-commerce sites were made to Amazon. Other popular shopping sites include ebay.com, walmart.com, etsy.com, and target.com. The staggering proportion of online retail sales in the country attributed to Amazon is quite remarkable. In 2023, Amazon's website accounted for almost half of all online computer and consumer electronics sales. Similarly, nearly one-third of online fashion purchases in the country were made on Amazon.

In 2023, the online channels' share of total retail sales reached 15.4 percent in the United States. This represented an increase compared to 2022, when it was 14.6 percent.

In 2024, online sales accounted for nine percent of all retail sales in Brazil. This represents an increase of almost 3 percentage points compared to 2019. Even though e-commerce had gained ground in the Brazilian retail market before 2020, the COVID-19 pandemic accelerated this trend. Market expansion and job creation The Brazilian retail e-commerce market is projected to generate over 40 billion U.S. dollars in revenue in 2025, with forecasts suggesting it could surpass 60 billion U.S. dollars by 2027. This growth is reflected in the number of online stores, which has almost doubled from 350,000 in 2019 to over 610,000 in 2023. The e-commerce boom has also created substantial employment opportunities, with the digital market forecast to create over 960 thousand jobs in 2024. Key players and market dynamics MercadoLibre, known locally as Mercado Livre, saw its gross merchandise volume (GMV) grow by 34 percent in the third quarter of 2024. The online marketplace has experienced double-digits growth of its quarterly GMV for more than six years. Meanwhile, Magazine Luiza, a prominent Brazilian retailer, experienced a sales growth on their marketplace of 16.8 percent in 2023 and a 5.1 percent increase in total e-commerce sales. Even when these growth rates of Magalu are lower than the ones in 2020, the online sector of the company keeps expanding.

Graph and download economic data for E-Commerce Retail Sales (ECOMSA) from Q4 1999 to Q4 2024 about e-commerce, retail trade, sales, retail, and USA.

Retail Sales in the United States increased 0.20 percent in February of 2025 over the previous month. This dataset provides - U.S. December Retail Sales Increased More Than Forecast - actual values, historical data, forecast, chart, statistics, economic calendar and news.

The statistic shows the share of food and beverage sales in total U.S. e-retail sales from 2017 to 2027. In 2021, food and beverage sales are estimated to account for 11.67 percent of total retail e-commerce sales in the United States. The Statista Digital Market Outlook estimates that by 2027 this share will increase to over 21 percent of revenue created by the e-commerce market in the United States.

Retail Trade, e-commerce sales, Canada, by industries based on North American Industry Classification System (NAICS), monthly.

Ripley Corp is headquartered in Santiago, Chile, and has operations in Peru. In 2024, e-commerce sales made through the website Ripley.com made up 27.2 percent of the company's consolidated retail sales.

In 2023, global retail e-commerce sales reached an estimated 5.8 trillion U.S. dollars. Projections indicate a 39 percent growth in this figure over the coming years, with expectations to surpass eight trillion dollars by 2027.

World players Among the key players on the world stage, the Chinese retail giant Alibaba holds the title of the largest e-commerce retailer globally, accounting for a 23 percent market share. Nevertheless, forecasts suggest that by 2027, Seattle-based e-commerce powerhouse Amazon will surpass Alibaba in estimated sales, reaching a staggering 1.2 trillion U.S. dollars in online sales.

Leading e-tailing countries The Chinese e-commerce market was the biggest worldwide in 2023, as internet sales constituted almost half of the country's retail transactions. Indonesia ranked second with the highest share of retail sales online (32 percent), closely trailed by the United Kingdom and South Korea, exceeding the 30 percent mark. That year, the up-and-coming e-commerce markets centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing 20 percent.

In Jordan, the estimated sales amount across various store categories provides key insights into the market's dynamics. Travel, as a prominent category, generates significant sales, totaling $37.94M, which is 29.20% of the region's total sales in this sector. Food & Drink follows with robust sales figures, achieving $33.19M in sales and comprising 25.54% of the region's total. Mass Merchants & Department Stores contributes a considerable amount to the regional market, with sales of $33.19M, accounting for 25.54% of the total sales in Jordan. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

Retail e-commerce spending had reached an estimated 58.84 billion euros in 2019, rising 11.5 percent year over year. That will represent 9.5 percent of total retail sales in France. By 2023, the source expects ecommerce outlays to top 79 billion euros. Groceries, household appliances and other items that many consumers previously hesitated to buy online are posting the most rapid growth, but clothing and accessories remain the greatest contributor to overall retail ecommerce sales.

Furniture and home furnishings sales represent around 8.36 percent of total U.S. e-retail sales, according to 2025 estimates. This segment is expected to see its share gradually reduced until 2028, when it could account for less than seven percent of total retail e-commerce sales in the United States. Will American consumers stop buying furniture online? Although furniture and home furnishing sales represent a small and decreasing segment of total e-commerce sales, the market revenue of furniture e-commerce worldwide is expected to reach 318.5 billion U.S. dollars in 2025. As of January 2025, the United States also remains the leader of the worldwide e-commerce furniture market. In other words, American consumers are still buying furniture online, especially from retailers like IKEA. Spotlight on IKEA IKEA is one of the most valuable brands worldwide, and the United States is one of the top selling countries for IKEA products. In 2025, experts predict that IKEA will make more than 11.6 million U.S. dollars in e-commerce net sales, showing that e-retail furniture and home furnishing sales are far from in trouble despite a smaller share of the total e-retail market.

In 2024, it was estimated that roughly six percent of online retail sales in the United States were generated using social networks as a channel. With the number of social commerce buyers expected to increase over the next few years, this segment is forecast to account for about 8.4 percent of total e-commerce retail sales in the U.S. market by 2028.

In Ireland, the estimated sales amount across various store categories provides key insights into the market's dynamics. Home & Garden, as a prominent category, generates significant sales, totaling $217.20B, which is 55.54% of the region's total sales in this sector. Apparel follows with robust sales figures, achieving $166.18B in sales and comprising 42.49% of the region's total. Coupons & Discounts contributes a considerable amount to the regional market, with sales of $4.30B, accounting for 1.10% of the total sales in Ireland. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

Retail Sales in China increased 4 percent in February of 2025 over the same month in the previous year. This dataset provides - China Retail Sales YoY - actual values, historical data, forecast, chart, statistics, economic calendar and news.

In 2021, e-commerce accounted for more than a quarter (27.2 percent) of total chain retail sales in Germany. According to estimates, the online segment would make up one-third of all retail sales in the European country by 2026.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Jordan. WooCommerce shows a significant lead, with total sales amounting to $55.97M, which constitutes 43.07% of the region's total sales on platforms. Custom Cart reports sales of $33.37M, accounting for 25.68% of the total platform sales in Jordan. Shopify also holds a notable share, with its sales reaching $23.24M, representing 17.89% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Jordan, highlighting which platforms are driving the most sales.

As of 2022, Alibaba Group was the largest e-commerce retailer worldwide, generating an estimated 780 billion U.S. dollars in annual online sales. Amazon was the second largest e-commerce retailer in this time period, with around 690 billion U.S. dollars in online sales. However, forecasts project that Amazon will overtake Alibaba by 2027, with estimated annual online sales exceeding 1.2 trillion U.S. dollars.

Market presence may make the difference Alibaba Group operates predominantly within China, the country with the largest population and one of the highest rates of e-commerce adoption in the world. Amazon, on the other hand, does not have such an established stronghold there, but operates in many major e-commerce markets worldwide.

The non-uniform growth of the global e-commerce market Online sales have, in recent years, become an increasingly significant part of global retailing. Aided by the COVID-19 pandemic, the e-commerce share of total global retail sales nearly doubled between 2017 and 2022. However, this growth is not uniform across countries, with fast-growing e-commerce markets in South America such as Brazil and Argentina projected to grow more rapidly in the coming years, compared to more mature markets like China and South Korea.