In 2024, around ** percent of 25- to 45-year-olds in Germany had ordered and purchased products online in the past three months. They were also the largest age group of online consumers. 65- to 75-year-olds were the group that shopped online the least. Where are people shopping online? Some of the most visited fashion websites in Germany included zalando.de, hm.com, and vinted.de. Zalando is especially popular because it sells items from multiple different brands, allowing the consumer to find all different types of clothes, shoes, accessories, and more in one place. Another advantage of shopping online is that consumers are not just limited to shopping in the country in which they live. Products can be ordered from almost anywhere in the world (if, of course, consumers are willing to pay a little extra). If a better deal is available elsewhere or a product is not available anywhere in the home country, then this can be a good reason to make a purchase on a foreign website. Challenges of online shopping Online shopping, however, is not without its challenges. Retailers themselves continued to be worried about challenges facing e-commerce. These included customer reluctance to buy due to higher prices, as well as competitive pressure from other businesses and supply bottlenecks. Most customers preferred to return products they did not want to keep via an online self-service, which means declaring a return online and then dropping off the package, e.g. at the post, a return point located in another establishment or a package pick-up station. While the return option is an integral part of online shopping, it brings with it a multitude of issues. These include putting a significant strain on the environment, transportation and logistics, as well as staff involved.

According to data from an April 2021 survey of Canadian online shoppers, 33 percent of online shoppers from the country were Millennials from ages 27 to 40. The second-largest group were Boomers from 65 to 75 years old, who made up 30 percent of overall online shoppers in the country.

Percentage of individuals who shopped online and percentage of online shoppers by type of good and service purchased over the Internet during the past 12 months.

According to a 2022 global survey, millennials were the generation that made the highest number of direct purchases on online marketplaces. Over the six months leading up to the study, around ** percent of millennials bought from marketplaces. Gen Z online shoppers secured the second position, with ** percent of them opting to order goods directly from this channel.

This dataset provides insights into eCommerce shopping preferences and trends among UK adults in 2024. The findings are derived from data collected from a sample of 2,017 UK adults regarding their shopping habits and influencing factors.Furthermore, hundreds of thousands online searches were analysed to collate the most up-to-date statistics.

A comprehensive dataset providing key insights into the eCommerce industry, including global retail online sales projections, number of eCommerce stores, digital buyer statistics, revenue growth in the United States, sector-wise revenue details with a focus on consumer electronics, average conversion rates, and mobile commerce sales forecasts.

Online purchases in the non-grocery retail category were more prevalent among online shoppers in Australia than in the groceries category in the 12 months to July 2024, according to a 2024 survey. Those aged between 18 and 49 years old were the key demographic for online non-grocery retail product purchases, with over ** percent of respondents across this demographic purchasing non-grocery products online every month during the survey period. In the groceries category, 30 to 39-year-olds were the leading age group buying groceries online at around ** percent of respondents.

The number of users in the e-commerce market in the United States was forecast to continuously increase between 2025 and 2029 by in total 45.1 million users (+15.64 percent). After the ninth consecutive increasing year, the number of users is estimated to reach 333.5 million users and therefore a new peak in 2029. Notably, the number of users of the e-commerce market was continuously increasing over the past years.Find other key market indicators concerning the average revenue per user (ARPU) and revenue. The Statista Market Insights cover a broad range of additional markets.

The Online Shopping industry in China is expected to grow at a CAGR of 17.8% over the past five years through 2025. This trend includes anticipated growth of 15.4% in the current year. The industry's rapid growth can be attributed to the rising popularity of ecommerce in China and online businesses continuously developing their services. Additionally, the number of mobile internet users has greatly increased over the past five years, as mobile internet services have continued to develop, boosting the industry's performance.Most products are sold at lower prices in online shops than in brick-and-mortar stores. As a result, more individuals have turned to online shopping to meet many of their everyday needs. The convenience of online shopping, which includes no location limitations, instantaneous services and improving logistics, has also led many consumers to forgo shopping in traditional bricks-and-mortar stores. Furthermore, constantly improving living standards and increasing disposable incomes have increased internet access across the population.The industry is forecast to continue expanding and will account for a greater proportion of total retail sales over the next five years. According to the National Bureau of Statistics, China had over 1.1 billion internet users as of December 2024, representing approximately 78.7% of the population. As industry services improve and more individuals connect to the internet, the industry is projected to record stable growth over the next five years. Overall, industry revenue is forecast to grow at a CAGR of 12.9% over the next five years through 2030.

In March of 2023, the largest share of e-commerce shoppers in the United States consisted of adults aged 18 to 24 (**** percent), based on geolocated mobile user data. Adults between the ages of 25 and 34 made up almost ** percent of the e-commerce shopper mobile audience in the country.

This chart provides a detailed overview of the number of Consumer Electronics online retailers by Number of Employee. Most Consumer Electronics stores' Number of Employee are Less than 10, there are 22.3K stores, which is 84.33% of total. In second place, 1.1K stores' Number of Employee are 20 to 50, which is 4.14% of total. Meanwhile, 940 stores' Number of Employee are 10 to 20, which is 3.55% of total. This breakdown reveals insights into Consumer Electronics stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

In 2025, the number of annual online shoppers in India was estimated to be approximately *** million. This was a significant increase compared to the previous year. The number of shoppers is likely to increase to around *** by 2030.

In 2020, a total of over 80 percent of consumers across the globe shopped online: reaching nearly 90 percent each, the leading regions that year were South America and Asia. North America had the lowest share with just over three in four consumers buying items on the internet. The online store that was used most frequently by shoppers worldwide was Amazon.com.

Favorite online stores in the U.S. As of November 2020, an estimated 60 percent of U.S. consumers stated that their online shop of choice was Amazon, making it by far the favorite e-commerce shop among online shoppers. With less than 15 percent, Walmart’s web shop ranked second. Both male and female consumers in the country had a clear preference for Amazon, however, certain online stores were more popular among specific genders. For instance, more men liked visiting eBay, while a higher percentage of women had a preference for Target.

Why do consumers like Amazon? There were various reasons why U.S. shoppers used Amazon to buy products in 2020, the leading reason being the fast and free shipping services provided. Other key factors consumers mentioned, included Amazon’s broad selection, the easy return process, and the platform having some of the lowest prices.

In a survey conducted in the second quarter of 2023, nearly two-thirds of Millennials in the United States reported shopping for groceries online on a monthly basis, compared to around 36 percent of Gen X respondents.

Millennials aged 25 to 34 years were the largest group of digital buyers in the United States. As of February 2020, this particular demographic group accounted for 20.2 percent of digital buyers in the United States. The second-largest online buyer audience were 35 to 44 year olds who accounted for 17.2 percent of U.S. digital buyers.

In 2024, residents of Czechia (** percent) were the most likely to shop online in Central and Eastern European countries. Compared to the EU average, the share of internet users in Czechia shopping online was almost ** percentage points higher. Furthermore, Slovakia, Hungary, and Estonia were above the EU average. On the other hand, the lowest rate of e-commerce adoption among the online population was observed in Montenegro (at ** percent).

A survey on cross-border e-commerce in Singapore in 2022 found that the largest share of cross-border online shoppers was between 55 and 64 years, at 24 percent. In comparison, 13 percent of cross-border e-commerce users were between 11 to 24 years.

In 2023, around 34 percent of online shoppers in Brazil were people aged between 35 and 44. The 45-54 age group was the second most common range, accounting for 22.6 percent of the market. Men in Brazil spend more on e-commerce than women, on average.

In 2024, 31 percent of e-commerce users in Mexico were between 25 and 34 years old. People aged 65 and older accounted for approximately five percent of digital consumers in the North American country.

In 2024, women comprised 51 percent of e-commerce users in Mexico. Furthermore, the same study indicated that the predominant demographic of online shoppers in the North American country during that year fell within the age range of 25 to 34.