In 2025, the number of annual online shoppers in India was estimated to be approximately *** million. This was a significant increase compared to the previous year. The number of shoppers is likely to increase to around *** by 2030.

The number of online shoppers was estimated to go up from ** million in 2017 to over *** million in 2025. Most of these came from tier two and lower cities. This was probably the result of lower service costs and the expansion of the ecommerce market to include non-metro, semi-urban and rural areas of the country.

In 2023, the total number of digital buyers was over *** million in India. The number of digital buyers is likely to increase to over *** million by 2027. The rapidly growing e-commerce sector in the country is driven by personalized advertisements, discounts, quick delivery and return infrastructure, not to mention a high penetration rate of smartphones. This retail ecosystem, combined with the comfort of being at home, a variety of choices, and door delivery, has turned the tables for this sector quite significantly.  Online retail ecommerce India was one of the fastest-growing countries for retail mobile commerce sales growth of over ** percent. The most important consideration for shopping online was searching for the best deals. Customized apps and experiences had their influence as well. India is one of the largest markets in the Asia Pacific, with retail e-commerce sales growth of ** percent in 2023. COVID-19 and online shopping  Due to the COVID-19 restrictions and lockdown, there has been a tremendous expansion in the digital marketplace. Consumers have shifted to the digital platform for day-to-day needs such as online shopping, banking, buying groceries, etc. Most consumers prefer to continue shopping online even after the COVID-19 pandemic due to an overall positive experience and the convenience of online shopping.

This chart offers an insightful look at the store count by category in India. Leading the way is Apparel, with 50.34K stores, which is 21.29% of the total stores in the region. Next is Home & Garden, contributing 27.79K stores, or 11.75% of the region's total. Food & Drink also has a notable presence, with 19.69K stores, making up 8.33% of the store count in India. This breakdown provides a clear picture of the diverse retail landscape in India, showcasing the variety and scale of stores across different categories.

In India, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 120.58K stores, accounting for 45.14% of the total store count in the region. This is closely followed by Shopify, which supports 76.43K stores, representing 28.61% of the region's total. Custom Cart makes a significant contribution with 33.56K stores, or 12.56% of the total. The chart underscores the diversity and preferences of store owners in India regarding their choice of platform.

According to a survey conducted in India between 2020 and 2021, ** percent of the urban online shoppers were from metro regions of the south Asian country in 2021. However, lower-tier cities such as tier two, three, and four were estimated to form the major share of urban online shoppers by 2030.

Online shopping is the process of purchasing goods or services over the internet. It allows customers to browse various products, compare prices, and make purchases conveniently from their home or anywhere else. This mode of shopping has become increasingly popular due to its ease, speed, and accessibility, transforming the traditional retail experience into a digital one. Advantages of Online Shopping: Saves Time and Effort: No need to travel or spend hours looking for items. Better Deals: Access to exclusive online discounts and sales. Variety: Offers access to products from different regions or countries. Ease of Comparison: Price, features, and user reviews are easy to compare. Disadvantages of Online Shopping: Lack of Physical Inspection: Customers cannot touch or try the product before purchasing. Shipping Delays: Delivery times may vary, and there can be delays in some cases. Scams and Fraud: There is a risk of counterfeit products or unreliable sellers. Return Policies: Returning items may be more complicated than in physical stores. 1. Flipkart Overview: Flipkart is one of India’s largest e-commerce platforms, offering a wide range of products, including electronics, clothing, home appliances, books, and groceries. It is known for its competitive pricing, frequent sales, and a vast selection of brands. Strengths: Strong electronics section, excellent customer service, reliable delivery network, and regular sales like the "Big Billion Days." Popular For: Smartphones, gadgets, home appliances, and fashion. 2. Amazon India Overview: Amazon is a global e-commerce giant that offers an extensive range of products across various categories, including electronics, fashion, home essentials, books, and groceries. It is renowned for its fast delivery service (Prime) and reliable return policies. Strengths: Fast delivery (Amazon Prime), a wide variety of products, user reviews and ratings, and excellent customer support. Popular For: Electronics, books, daily essentials, and fashion items. 3. Meesho Overview: Meesho is an online platform focusing on affordable fashion, home decor, and lifestyle products. It caters mainly to budget-conscious shoppers and small business owners who use the platform for reselling purposes. Strengths: Low-cost products, deals on bulk purchases, suitable for small resellers. Popular For: Affordable fashion, home decor, and beauty products. 4. Myntra Overview: Myntra is a popular fashion e-commerce site in India, known for its wide selection of clothing, footwear, accessories, and beauty products. It hosts both high-end brands and affordable options, making it suitable for diverse customers. Strengths: Extensive fashion collection, premium brand offerings, regular sales, and a user-friendly app. Popular For: Fashion apparel, footwear, and beauty products. 5. Ajio Overview: Ajio, owned by Reliance, is a fashion-focused e-commerce platform with a curated collection of Indian and international brands. It offers trendy apparel, footwear, and accessories, with a mix of casual, ethnic, and high-street fashion. Strengths: Unique collection, regular discounts, and trendy ethnic wear. Popular For: Fashion-forward clothing, ethnic wear, and accessories. 6. Nykaa Overview: Nykaa is a leading online platform in India for beauty and wellness products. It offers a range of makeup, skincare, haircare, fragrances, and wellness products, including both Indian and international brands. Strengths: Large variety of beauty products, trusted for authentic brands, beauty advice, and reviews. Popular For: Cosmetics, skincare, and haircare products. 7. Westside Overview: Westside is a retail brand by the Tata Group, offering contemporary fashion for men, women, and children. Its online platform mirrors the quality of its brick-and-mortar stores, with a focus on exclusive, in-house collections. Strengths: Quality fashion, contemporary designs, affordable pricing. Popular For: Casual and formal wear, accessories, and home decor. 8. Lifestyle Overview: Lifestyle is an e-commerce and retail brand that offers fashion apparel, footwear, accessories, and home furnishings. It caters to mid-range and premium customers with a mix of in-house and branded products. Strengths: Wide variety, trusted brands, in-store experience replicated online. Popular For: Clothing, footwear, accessories, and home products. 9. Snapdeal Overview: Snapdeal is a general e-commerce platform in India, known for offering budget-friendly products across multiple categories, including fashion, electronics, home, and lifestyle. Strengths: Affordable pricing, variety of products, frequent discounts. Popular For: Budget-friendly electronics, apparel, and lifestyle products. 10. Max Fashion Overview: Max is a fashion brand offering value-for-money clothing and accessories for men, women, and children. Its online store provides an array of trendy yet ...

This chart illustrates the estimated sales amounts generated by stores on various platforms within India. Magento shows a significant lead, with total sales amounting to $746.53B, which constitutes 67.17% of the region's total sales on platforms. Custom Cart reports sales of $275.49B, accounting for 24.79% of the total platform sales in India. Salesforce Commerce Cloud also holds a notable share, with its sales reaching $47.72B, representing 4.29% of the overall sales amount. This data provides a comprehensive view of the market dynamics in India, highlighting which platforms are driving the most sales.

In India, the estimated sales amount across various store categories provides key insights into the market's dynamics. Gifts & Special Events, as a prominent category, generates significant sales, totaling $745.33B, which is 67.07% of the region's total sales in this sector. Home & Garden follows with robust sales figures, achieving $210.60B in sales and comprising 18.95% of the region's total. Beauty & Fitness contributes a considerable amount to the regional market, with sales of $66.49B, accounting for 5.98% of the total sales in India. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

The pie chart showcases the distribution of app/software spending by store category in India, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $19.59M units representing 35.58% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $7.33M units, comprising 13.32% of the total. Home & Garden also contributes significantly with a spend of $6.55M units, accounting for 11.89% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

India's booming DTC e-commerce market is projected to reach [Insert estimated 2033 market size in millions] by 2033, fueled by a 34.50% CAGR. Discover key trends, leading brands (Nykaa, BoAt, Licious), and regional insights in this comprehensive market analysis. Recent developments include: June 2022 - Goat Brand Labs, an Indian direct-to-consumer brand aggregator, announced that it had raised USD 50 million in fresh funding to acquire more premium brands and help them scale globally. The brand acquires lifestyle brands and helps them enhance their business in a continuously changing e-commerce marketplace., April 2022 - Flipkart group announced the acquisition of ANS Commerce, a full-stack e-commerce enabler. The acquisition will provide Flipkart with new SaaS services through ANS commerce to help Indian brands enhance their D2C model.. Key drivers for this market are: Higher Profit Margins by Cutting Down Intermediaries have Encouraged Several Companies to Enter the Market, Enhanced brand engagement with customers have led to higher retention. Potential restraints include: High Costs and Operational Drawbacks. Notable trends are: Fashion is Expected to Hold the Largest Market Share.

The India E-Commerce Market Report is Segmented by Business Model (B2C, B2B, C2C), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).

India E-Commerce Transactions: Volume data was reported at 37.000 Unit in 03 Feb 2025. This records a decrease from the previous number of 765.000 Unit for 29 Jan 2025. India E-Commerce Transactions: Volume data is updated daily, averaging 6,418.000 Unit from Dec 2018 (Median) to 03 Feb 2025, with 2135 observations. The data reached an all-time high of 12,527.000 Unit in 14 May 2021 and a record low of 5.000 Unit in 13 Jan 2025. India E-Commerce Transactions: Volume data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s India – Table IN.GI.EC: E-Commerce Transactions: by Category.

Online shopping sales across India amounted to around ** billion U.S. dollars in 2021. The e-commerce market is likely to grow to over *** billion U.S. dollars by 2025. The e-commerce market in India is the fastest-growing market in the world. Online retail segments In fiscal year 2017, the retail market was led by electronics with a penetration rate of about ** percent. However, in terms of groceries, local offline vendors or kiranas continued to be the preferred choice for daily groceries due the ease of bargaining and benefitting from the ‘old-customer’ designation with extra rations as a gesture from the vendor. Nevertheless, the number of online shoppers in the country was estimated to increase to over *** million in 2025, up from around ** million in 2017. Impact of COVID-19 on the marketThe coronavirus outbreak in March 2020 caused a surge in prices across e-commerce platforms. Panic purchasing resulted in the shortage of sanitary and food items online as well as in physical stores across the country. As the online consumption continued to increase, unscrupulous sellers jacked up the prices on certain items. Amazon and Flipkart, the two e-commerce market leaders in India urged sellers and even blocked certain products to exercise responsible pricing. Manufacturers increased production in order to keep up with the supply of fast-moving items. With the uncertainty surrounding the impact of COVID-19, manufacturers and retailers will presumably have to work in unison to keep track of an unprecedented demand and supply scenario.

The size of the E Commerce Industry in India market was valued at USD XXX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 21.50% during the forecast period.In simple terms, e-commerce is called electronic commerce where goods and services are bought or sold on the internet. This comprises several online activities that include online shopping, digital transaction, and online marketing among others. E-commerce provides an online marketplace which enables businesses to sell or showcase their products and services and reach the global market. Using an e-commerce platform, shoppers can browse and purchase items from any corner of their homes conveniently.Indian e-commerce is one of the fastest-growing sectors of the global economy. With Internet penetration and smartphone penetration still on the rise, this market in India has exploded over the past few years. Online shopping is very convenient; it offers a wider range of products and very competitive pricing; also, most companies today allow people to make safe payments.Big players that dominate the Indian e-commerce landscape include Amazon, Flipkart, and many more online retailers that sell from electronics and fashion to groceries and home appliances.Additionally, the emergence of e-commerce marketplaces has empowered small and medium-sized businesses to reach a wider customer base and compete with bigger retailers. Recent developments include: June 2023 - American tech giant Amazon has committed to investing an additional USD 15 billion in India over the next seven years. This will take the company’s total India investment across all businesses to USD 26 billion. Amazon has already invested USD 11 billion in India. The company has pledged to digitize 10 million small businesses, enable USD 20 billion in exports, and create two million jobs in India by 2025., January 2023 - Ecommerce major Flipkart’s Singapore-based parent has invested INR 722 Cr (USD 90 Mn) in its Indian marketplace arm. The fresh capital was raised from two entities – Flipkart Marketplace Private Limited and Flipkart Private Limited, which are domiciled in Singapore.. Key drivers for this market are: Increased Internet Penetration Across the Country, Supportive Government Policies and Regulatory Framework. Potential restraints include: Privacy and security concerns. Notable trends are: Internet Plays a Significant Role in Market Growth.

This chart provides a detailed overview of the number of India online retailers by Number of Employee. Most India stores' Number of Employee are Less than 10, there are 46.08K stores, which is 91.67% of total. In second place, 1.11K stores' Number of Employee are 10 to 20, which is 2.21% of total. Meanwhile, 1.11K stores' Number of Employee are 20 to 50, which is 2.20% of total. This breakdown reveals insights into India stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

India's e-commerce market is booming, with a CAGR of 21.50% and a 2025 market size of $112.93 billion. Discover key trends, major players (Amazon, Flipkart, Nykaa), and future growth projections in this comprehensive analysis of the Indian online retail landscape. Key drivers for this market are: Increased Internet Penetration Across the Country, Supportive Government Policies and Regulatory Framework. Potential restraints include: Privacy and security concerns. Notable trends are: Internet Plays a Significant Role in Market Growth.

India E-Commerce Transactions: Volume: E-Commerce & Shopping: E-Commerce & Shopping data was reported at 2.000 Unit in 03 Feb 2025. This records a decrease from the previous number of 41.000 Unit for 29 Jan 2025. India E-Commerce Transactions: Volume: E-Commerce & Shopping: E-Commerce & Shopping data is updated daily, averaging 72.000 Unit from Dec 2018 (Median) to 03 Feb 2025, with 2048 observations. The data reached an all-time high of 2,640.000 Unit in 03 Feb 2022 and a record low of 1.000 Unit in 20 Nov 2024. India E-Commerce Transactions: Volume: E-Commerce & Shopping: E-Commerce & Shopping data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s India – Table IN.GI.EC: E-Commerce Transactions: by Category.

Discover the latest eCommerce statistics in India for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in India, uncovering the distribution of stores across categories and platforms.

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India Online Fashion Retail Market Size 2025-2029

The India online fashion retail market size is forecast to increase by USD 36.01 billion, at a CAGR of 22.2% between 2024 and 2029.

Major Market Trends & Insights

By Product - Apparel segment was valued at USD 8.26 billion in 2022
By Gender - Women segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 314.31 billion
Market Future Opportunities: USD 36.01 billion 
CAGR : 22.2%

Market Summary

The market has witnessed significant growth, fueled by the increasing adoption of digital technologies and the rise in internet and smartphone penetration. According to recent reports, India's online fashion market is projected to reach USD 35 billion by 2025, growing at a steady pace. This expansion is driven by the convenience and accessibility offered by e-commerce platforms, which allow consumers to shop from the comfort of their homes. Moreover, the presence of various payment options, including credit/debit cards, digital wallets, and cash on delivery, has further boosted the market's growth. In contrast, traditional brick-and-mortar stores face challenges such as high rental costs and limited product offerings, making e-commerce an attractive alternative.
The fashion industry's online segment includes various categories, such as apparel, footwear, and accessories, with apparel being the largest and fastest-growing segment. As the market continues to evolve, we can expect to see increased competition, innovative marketing strategies, and personalized shopping experiences.

What will be the size of the India Online Fashion Retail Market during the forecast period?

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The market exhibits a significant presence in the country's burgeoning e-commerce sector. According to recent estimates, the market currently accounts for over 3% of India's total retail sector, with a growth rate of approximately 25% year-on-year. Looking forward, this figure is projected to reach nearly 5% by 2025. A comparison of key performance indicators reveals that online fashion retailers in India have achieved impressive customer engagement. For instance, the average customer lifetime value stands at INR 25,000, while the conversion rate for mobile commerce reaches 35%. Furthermore, the market's growth is driven by factors such as increasing internet penetration, improving digital infrastructure, and the rising popularity of social commerce.
In terms of competition, players in the online fashion retail space continue to invest in various strategies to differentiate themselves. These include website traffic analysis, customer segmentation models, and personalization algorithms, among others. Despite challenges such as payment processing fees, e-commerce logistics, and returns and exchanges, the market's potential for growth remains strong. In conclusion, the market presents a compelling opportunity for businesses looking to expand their reach and capitalize on the country's growing digital economy. With a projected growth rate of 25% year-on-year and a customer lifetime value of INR 25,000, the market's potential for revenue generation is significant.
Furthermore, the increasing popularity of mobile commerce and social commerce trends underscores the importance of a robust digital presence for fashion retailers.

How is this India Online Fashion Retail Market segmented?

The online fashion retail in India industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Apparel
  Footwear
  Bags and accessories


Gender

  Women
  Men
  Children


Price Range

  Economy
  Mid-Range
  Premium


Platform

  Mobile Apps
  Web Portals


Geography

  APAC

    India

By Product Insights

The apparel segment is estimated to witness significant growth during the forecast period.

In the dynamic and evolving online fashion retail landscape in India, the apparel segment experiences consistent growth. Consumers prioritize fashionable and comfortable clothing, driving retailers to cater to diverse consumer segments. The market encompasses a wide range of clothing categories for men, women, children, and infants. Top wear apparel, including tops, blouses, dresses, casual shirts, formal shirts, T-shirts, sweaters, sweatshirts, tank tops, and vests, currently accounts for a significant market share. Meanwhile, bottom wear, consisting of trousers, jeans, jeggings, pants, shorts, and skirts, also experiences steady demand. Intimates and sleepwear, such as pajamas, bathrobes, shapewear, slips, socks, underwear, and briefs, are essential categories that cater to consumers' daily needs.

Children's and inf