During the third quarter of 2024, 57 percent of respondents in the Philippines stated that they purchased a product or service online each week. Online grocery shopping was also among their leading e-commerce activity in that period. Online shopping market Filipino online consumers gradually turned to e-commerce platforms for their retail purchases, especially at the height of the pandemic, with items ranging from mobile phones to beverages. These platforms provide more shopping variety and oftentimes competitive prices in comparison to physical retail stores. This changing shopping habit has resulted in an increasing e-commerce market size, which was estimated to grow massively in 2030. Online shopping habits Most Filipino online shoppers are Gen Zs and Millennials, which are also the country's most dominant internet user population. According to a January 2023 survey, about a quarter of Filipinos shopped online once a month, with around 11 percent even shopping daily.

In the Philippines, about 52 percent of the online shoppers belonged to the age group between 25 and 34 years old in 2018. Online shopping is one of the most popular online activities that Filipinos do, next to playing video games.   Internet usage  In a country like the Philippines, where locals spend an average of 10 hours a day online, e-commerce is at an advantage. The demographics of internet users, wherein the majority own a mobile device, increases the need for more connectivity in the e-commerce industry. As of the 3rd quarter of 2019, 91 percent of internet users searched for a product or service to buy and visited an online retail store on the web. Internet usage has affected not only the e-commerce business but has also benefited industries like media, telecommunications, and logistics. In terms of social media, the impact of e-commerce gave small enterprises a chance to create their brand on Facebook and Instagram. E-commerce expenditure  E-commerce expenditure on video games was highest among internet users in the Philippines at 741 million U.S. dollars in 2019. Moreover, electronics, physical media, fashion, and beauty were among the most popular product groups for internet users. E-commerce spending is attributed to a consumption-driven population. Its retail sales accounted for about one percent of the total retail sales in the country as of 2018. 

The number of users in the e-commerce market in the Philippines was forecast to continuously increase between 2024 and 2029 by in total 17.3 million users (+121.15 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 31.6 million users and therefore a new peak in 2029. Notably, the number of users of the e-commerce market was continuously increasing over the past years. The Statista Market Insights cover a broad range of additional markets.

The pie chart showcases the distribution of app/software spending by store category in Philippines, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $2.00M units representing 26.69% of the overall spending. Following closely behind is Food & Drink with a spend of $1.06M units, comprising 14.08% of the total. Home & Garden also contributes significantly with a spend of $922.34K units, accounting for 12.30% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

This chart provides a detailed overview of the number of Philippines online retailers by Monthly Visitors. Most Philippines stores' Monthly Visitors are Less than 100, there are 5.83K stores, which is 51.62% of total. In second place, 3.12K stores' Monthly Visitors are 100 to 1K, which is 27.60% of total. Meanwhile, 1.77K stores' Monthly Visitors are 1K to 10K, which is 15.66% of total. This breakdown reveals insights into Philippines stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

According to a 2023 survey conducted in the Philippines, approximately 54.45 percent of respondents found it challenging to do online shopping as there was no guarantee of product quality. Additionally, around 40 percent were concerned about the high shipping costs associated with online shopping.

Discover the latest eCommerce statistics in Philippines for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Philippines, uncovering the distribution of stores across categories and platforms.

The Report Covers the E-Commerce Industry in the Philippines. It is Segmented Into B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, and Furniture and Home) and B2B E-Commerce. The Market Sizes and Forecasts for Value (USD) for all the Above Segments Have Been Provided.

As of June 2023, it was estimated that about 35.6 percent of e-commerce users in the Philippines were between the age of 25 and 34 years old. In contrast, about 11 percent of e-commerce users were aged 45 to 54 years.

This chart provides a detailed overview of the number of Philippines online retailers by Monthly Product Sold. Most Philippines stores' Monthly Product Sold are Less than 100, there are 11.78K stores, which is 73.90% of total. In second place, 3.45K stores' Monthly Product Sold are 100 to 1K, which is 21.66% of total. Meanwhile, 564 stores' Monthly Product Sold are 1K to 10K, which is 3.54% of total. This breakdown reveals insights into Philippines stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Philippines. Custom Cart shows a significant lead, with total sales amounting to $2.60B, which constitutes 56.32% of the region's total sales on platforms. Shopify reports sales of $727.60M, accounting for 15.76% of the total platform sales in Philippines. Salesforce Commerce Cloud also holds a notable share, with its sales reaching $422.39M, representing 9.15% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Philippines, highlighting which platforms are driving the most sales.

According to a 2020 survey among Filipino adults, 52 percent of respondents stated that they shopped online through apps and websites for the first time during the coronavirus (COVID-19) pandemic. Among the leading B2C e-commerce sites in the country are Shoppee and Lazada.

In Philippines, the estimated sales amount across various store categories provides key insights into the market's dynamics. Food & Drink, as a prominent category, generates significant sales, totaling $1.30B, which is 28.17% of the region's total sales in this sector. Apparel follows with robust sales figures, achieving $823.57M in sales and comprising 17.84% of the region's total. Beauty & Fitness contributes a considerable amount to the regional market, with sales of $670.15M, accounting for 14.52% of the total sales in Philippines. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

This chart provides a detailed overview of the number of Philippines online retailers by Number of Employee. Most Philippines stores' Number of Employee are Less than 10, there are 2.14K stores, which is 77.64% of total. In second place, 147 stores' Number of Employee are 20 to 50, which is 5.33% of total. Meanwhile, 104 stores' Number of Employee are 10 to 20, which is 3.77% of total. This breakdown reveals insights into Philippines stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

Philippines E-Commerce Transactions: Volume: E-Commerce & Shopping: Marketplace data was reported at 1.000 Unit in 09 Dec 2024. This records a decrease from the previous number of 2.000 Unit for 03 Dec 2024. Philippines E-Commerce Transactions: Volume: E-Commerce & Shopping: Marketplace data is updated daily, averaging 15.000 Unit from Dec 2018 (Median) to 09 Dec 2024, with 1849 observations. The data reached an all-time high of 454.000 Unit in 26 Apr 2021 and a record low of 1.000 Unit in 09 Dec 2024. Philippines E-Commerce Transactions: Volume: E-Commerce & Shopping: Marketplace data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Philippines – Table PH.GI.EC: E-Commerce Transactions: by Category.

This chart offers an insightful look at the store count by category in Philippines. Leading the way is Apparel, with 2.89K stores, which is 17.49% of the total stores in the region. Next is Food & Drink, contributing 2.16K stores, or 13.05% of the region's total. Home & Garden also has a notable presence, with 1.98K stores, making up 11.98% of the store count in Philippines. This breakdown provides a clear picture of the diverse retail landscape in Philippines, showcasing the variety and scale of stores across different categories.

According to data provided by PPRO, e-wallets were the leading payment methods used in e-commerce transactions in the Philippines, with a share of 33 percent in 2023. Card-payments follows closely, with a share of 30 percent of the total payment methods used in that year.

The Food eCommerce market in the Philippines is predicted to reach US$1,443.6m revenue by 2025. The top online retailers in the market are lazada.com.ph, allday.com.ph and watsons.com.ph.

Philippines E-Commerce Transactions: Volume: E-Commerce & Shopping: E-Commerce & Shopping data was reported at 8.000 Unit in 29 Jan 2025. This records an increase from the previous number of 4.000 Unit for 22 Jan 2025. Philippines E-Commerce Transactions: Volume: E-Commerce & Shopping: E-Commerce & Shopping data is updated daily, averaging 198.000 Unit from Dec 2018 (Median) to 29 Jan 2025, with 1968 observations. The data reached an all-time high of 2,813.000 Unit in 10 Nov 2020 and a record low of 1.000 Unit in 05 Nov 2024. Philippines E-Commerce Transactions: Volume: E-Commerce & Shopping: E-Commerce & Shopping data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Philippines – Table PH.GI.EC: E-Commerce Transactions: by Category.

The Grocery eCommerce market in the Philippines is predicted to reach US$2,329.4m revenue by 2025. The top online retailers in the market are lazada.com.ph, allday.com.ph and watsons.com.ph.