In 2023, e-commerce comprised over 15.6 percent of total retail sales in the United States. Forecasts suggest that this proportion will continue to rise steadily in the coming years, reaching approximately 20.6 percent by 2027. Fashion fever The digital revolution has significantly changed how retail is done, impacting a wide range of product categories. Out of all e-commerce product categories, apparel and accessories are the most purchased online in the United States. As of February 2023, roughly 18 percent of all fashion retail sales took place online. Furniture and home furnishing, as well as computer and consumer electronics, ranked second, with over 15 percent of each product category purchased via the internet. The product categories that are least purchased online are office equipment and supplies (1.4 percent) and books, music, and video (5.1 percent). Shopping hotspots Amazon dominates the e-commerce industry in the United States, though other competitors still have significant market share. In December 2023, amazon.com was the most-visited e-commerce and shopping site in the United States. That month, around 45 percent of all visits to e-commerce sites were made to Amazon. Other popular shopping sites include ebay.com, walmart.com, etsy.com, and target.com. The staggering proportion of online retail sales in the country attributed to Amazon is quite remarkable. In 2023, Amazon's website accounted for almost half of all online computer and consumer electronics sales. Similarly, nearly one-third of online fashion purchases in the country were made on Amazon.

This timeline shows the customer satisfaction with e-retail over the years, as measured in the American Customer Satisfaction Index (ACSI) score. In 2024, customer satisfaction with electronic retail reached 80 points out of 100. A bustling e-commerce market With one of the largest economies globally, it is no surprise that the United States also is a leading market for e-commerce on the global scale. In 2023, the U.S. Census Bureau reported retail e-commerce sales reaching an estimated 275 million U.S. dollars, nearly doubling since 2019. This high number of sales is made possible by the 273 million e-commerce users in the country – over 80 percent of the population. U.S. online fashion shopping Of the most popular categories to buy online, apparel and accessories is by far the most popular. In 2024, apparel, footwear and accessories made up 20.2 percent of the country’s total retail e-commerce sales. In the same year, the category was forecast to generate a total 145 billion U.S. dollars in overall revenue.

The American Customer Satisfaction Index (ACSI) score of the e-commerce website of Amazon.com has fluctuated since 2000. In 2024, the customer satisfaction score of the online retailer was 83 out of 100 ASCI points. Popularity contest Amazon is one of the most popular marketplaces worldwide. In April 2023, the U.S. domain for Amazon ranked the most visited e-commerce and shopping website by share of online visits, with around 13 percent. Ebay came in second with roughly three percent of the visit share, and the Japanese site amazon.co.jp came in third with 2.66 percent. In the same month, global online shoppers visited amazon.com around 2.2 billion times. Why Amazon? Amazon.com is the most used e-commerce website in the world, and in the U.S., the website is far ahead of its competitors. With a significant difference in website visitors of almost 45 percent, ebay.com is second to amazon.com. Furthermore, the retail giant Walmart trails behind with an online visit share of roughly six percent. Amazon is used for various reasons by its customers. For example, the online marketplace is ranked as the leading platform for product research in the U.S., surpassing even search engines in popularity. Low shipping costs, fast deliveries, and affordable product prices are the main reasons for shopping on Amazon.

A comprehensive dataset providing key insights into the eCommerce industry, including global retail online sales projections, number of eCommerce stores, digital buyer statistics, revenue growth in the United States, sector-wise revenue details with a focus on consumer electronics, average conversion rates, and mobile commerce sales forecasts.

Most of the latest online purchases from abroad among U.S. shoppers were made in China, according to a 2023 survey. 53 percent of the e-commerce users surveyed in the United States had made their most recent purchase from there. The United Kingdom ranked second, with 10 percent. In turn, the U.S. was the main market where Canadian cross-border shoppers last bought online.

Introduction

Online Shoppers Statistics: Online shopping has experienced remarkable growth in recent years, fundamentally altering consumer purchasing behaviors. In 2024, global e-commerce sales reached approximately USD 6.09 trillion, marking an 8.4% increase from the previous year. This upward trend is expected to continue, with projections estimating sales to rise to USD 6.56 trillion in 2025.

The number of digital buyers worldwide also saw a significant uptick, reaching 2.71 billion in 2024—a 2.7% increase from 2023. By 2025, this figure is anticipated to grow to 2.77 billion. Notably, online sales accounted for 20.1% of total global retail sales in 2024, up from 19.4% in 2023.

These statistics underscore the accelerating shift towards digital commerce, driven by factors such as increased internet accessibility, convenience, and competitive pricing. This article helps businesses understand these trends, allowing them to adapt and meet the growing demands of the digital marketplace.

This dataset provides insights into eCommerce shopping preferences and trends among UK adults in 2024. The findings are derived from data collected from a sample of 2,017 UK adults regarding their shopping habits and influencing factors.Furthermore, hundreds of thousands online searches were analysed to collate the most up-to-date statistics.

The pandemic pushed online shopping in a new direction. Purely brick-and-mortar businesses were forced to move their businesses online. The COVID-19 related boost in online shopping resulted in an additional $218 billion in sales in the US alone.

When it comes to ecommerce statistics by country, most people would assume that the United States would be the biggest spender. But that’s not actually the case. While the US online market is more established, other countries are catching up quickly. These are the countries that have the biggest adoption of ecommerce shopping

We monitor millions of online stores across 200+ countries, ensuring that this report provides accurate and up-to-date information. This report diverse eCommerce ecosystems in various countries/regions, including market penetration, regional preferences, consumer trends, and technological investments. Stay up-to-date with the latest data and gain a comprehensive understanding of the eCommerce market dynamics on a country/region level, enabling informed business decisions and strategic planning.

Graph and download economic data for E-Commerce Retail Sales as a Percent of Total Sales (ECOMPCTSA) from Q4 1999 to Q1 2025 about e-commerce, retail trade, percent, sales, retail, and USA.

Percentage of individuals who shopped online and percentage of online shoppers by type of good and service purchased over the Internet during the past 12 months.

More than 90% of people regularly use a smartphone for shopping online. With over 294 million smartphone users in the US alone, approximately 232 million of them regularly use their phones to purchase online.

Global retail ecommerce sales peaked during the pandemic despite huge issues with the supply chain. So what do people buy? Here are the ecommerce statistics on the biggest industries right now.

43% of online buyers said they regularly make purchases in bed. 23% admitted to purchasing at the office. 20% purchase while in the bathroom or in the car.

Retail eCommerce sales surpassing a staggering $5.7 trillion globally in last year. This upward trajectory shows no signs of plateauing. As we unpack the latest statistics, from the dominance of platforms like WooCommerce and Shopify to the regional powerhouses of the United States and beyond, a picture emerges of a sector in constant evolution. This article dives into the heart of these statistics, offering a panoramic view of the eCommerce landscape today. We explore the dynamics of platform preference, regional market trends, and category-specific insights, providing a comprehensive snapshot of an industry that continues to reshape global retail.

This chart provides a detailed overview of the number of online retailers by Monthly Views. Most stores' Monthly Views are Less than 100, there are 2.91M stores, which is 42.10% of total. In second place, 2.06M stores' Monthly Views are 100 to 1K, which is 29.84% of total. Meanwhile, 1.29M stores' Monthly Views are 1K to 10K, which is 18.59% of total. This breakdown reveals insights into stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of online retailers by Monthly Visitors. Most stores' Monthly Visitors are Less than 100, there are 4.04M stores, which is 58.45% of total. In second place, 1.68M stores' Monthly Visitors are 100 to 1K, which is 24.23% of total. Meanwhile, 875.82K stores' Monthly Visitors are 1K to 10K, which is 12.66% of total. This breakdown reveals insights into stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

Amazon.com is the most popular shopping platform in the world, with 3,161.64 million visitors every month - followed by ebay.com and walmart.com.

This chart provides a detailed overview of the number of online retailers by Number of Employee. Most stores' Number of Employee are Less than 10, there are 1.68M stores, which is 89.79% of total. In second place, 43.75K stores' Number of Employee are 20 to 50, which is 2.33% of total. Meanwhile, 41.79K stores' Number of Employee are 10 to 20, which is 2.23% of total. This breakdown reveals insights into stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.