For 2024's Black Friday and Cyber Monday sales event, also known as the 'Cyber Week', approximately 77 percent of shoppers in the United States that planned to visit online retailers during Cyber Week specifically intended to buy clothing and accessories, making it the most popular product category. Just over 70 percent of respondents also planned to buy electronics.

In 2024, convenience was the leading reason to spend more money online during Cyber Week than in the previous year. Prices being lower online was the second most common reason for U.S. Cyber Week shoppers.

This statistic displays the most common online shopping behavior in the United States as of **********. During the survey period, ** percent of respondents stated that they created an online account to be able to save products for later.

According to a poll run in March 2021, home delivery services were used by ** percent of online grocery shoppers in the United States. Another ** percent of surveyed U.S. consumers usually purchasing their groceries online opted for curbside pickup.

According to a survey in 2024, reading customer reviews before making a purchase was done by ** percent of Gen Z respondents in the United States. Using a discount code or coupon at checkout was also a common practice in this generation.

A 2023 study on generational trends in consumer behavior found that Gen Z consumers in the United States were more likely to purchase used products in response to inflation than other generations and the least likely to buy items on sale. On the other hand, Boomers are the least likely to buy used products as a response to inflation and the most likely to acquire them on sale.

Most of the U.S. consumers taking part to a 2024 survey, did research for information online before a purchase. Customer reviews were the most favorite information source, at ** percent, while ********** of consumers searched for a company or a product on a search engine. Only *** percent of respondents did not conduct any of the selected research activities. Digital discovery and in-store visits Gen Z's reliance on digital platforms extends beyond reviews. Online search has become the primary starting point for product discovery among this demographic. Interestingly, the impact of digital research carries over to brick-and-mortar shopping as well. More than ** percent of U.S. consumers aged 18 to 24 visited a store's website before making an in-person trip, demonstrating the seamless integration of online and offline shopping experiences for this generation. Embracing new technologies and platforms Gen Z's openness to emerging technologies is evident in their shopping behaviors. Approximately ** percent of Gen Z adults in the United States support brands using generative artificial intelligence for personalized recommendations. This acceptance of AI-driven personalization outpaces that of Gen X, though it falls slightly behind millennials

During a 2022 survey carried out among online shoppers from the United States, ** percent of respondents stated that a personalized customer experience did not make them more likely to continue shopping on retailer sites.

When asked why they chose to shop online, ** percent of U.S. consumers said they did so because it was more convenient than going to a physical store. The ease of shopping at any time of the day ranked second, cited by ** percent of respondents. The survey, which was conducted in the United States in May 2021, included more than ***** consumers from across the country.

In 2023, consumers from the United States are expected to shop more online for holidays that involve gift giving. According to the survey, Christmas is the biggest holiday for e-commerce. Roughly ** percent of shoppers intend to do their Christmas shopping online. Another major online shopping holiday is Hanukkah, with around ** percent of consumers planning to shop online for the festival.

In 2022, over seven in ten consumers in the United States said the rising prices for groceries in physical stores has had an impact on their shopping habits. About six in ten online grocery shoppers had said the same. That year, a similar percentage of Canadian shoppers experienced the same obstacles when it came to inflation, however, they had not experienced issues with product unavailability as often.

Sustainability is an important aspect for online shoppers, even though purchase habits show a different spending behavior. A survey carried out in 2024 in the United States showed that was particularly the case for footwear and clothing purchases. Likewise, ** percent of consumers considered sustainability important when buying consumer electronics, but only ** percent of them actually bought sustainable products. Sustainability vs. cost in online shopping While sustainability is a growing concern, cost remains a primary factor for many online shoppers. Nearly 40 percent of consumers prioritize delivery costs over speed, indicating that price sensitivity still plays a crucial role in purchasing decisions. although the shift towards eco-friendly practices is noticeable. International trends Sustainable shopping habits vary significantly across regions. In Latin America, almost half of online shoppers never used sustainable delivery options, with over 10 percent unaware of such options. However, Mexico led the region with 53 percent of shoppers using sustainable delivery.

According to the results of a recent survey conducted in the United States, most respondents across all age groups preferred to buy products directly in stores. The highest share of in-store buyers was among baby boomers, with 83 percent. On the other hand, the same generation did not seem as interested as others in buying products through companies' apps or social media.

Across all product categories, Amazon was the place where online shoppers in the United States most often began searching for specific products in 2022. For household products, ** percent of shoppers reported beginning their searching on the e-commerce giant's platform. Additionally, ** percent started their household item searches on Walmart's online platform. Fashion e-commerce in the U.S. The internet, social media, and the proliferation of inexpensive clothing have opened doors to U.S. fashion e-commerce like never before. The U.S. apparel, footwear, and accessories retail e-commerce market is worth a remarkable *** billion U.S. dollars, according to 2021 estimates, and it is set to surpass the *** billion dollar mark by 2025. Millennials shaping the future of U.S. e-commerce In general, Millennials are hyper-connected and better educated than previous generations. Over the past decade, they have become the largest generation group in the U.S. Also known as Generation Y, Millennials are more tech-savvy consumers than their antecessors. In 2019, people born between 1983 and 1998 were found to be more influenced by bloggers when buying apparel than previous generations. Millennials also outrank Gen X-ers and baby boomers in digital buyer penetration in the United States, with over ** percent as of ********.

This statistic shows the different types of stationary stores where Americans did their shopping in the past 12 months in 2024. The results were sorted by income tier. As of March 2024, 52 percent of respondents who stated their income was high said they had shopped at a pharmacy store in the last 12 months. The survey was conducted among 8,217 respondents. Access millions of exclusive survey results with Statista Consumer Insights.

According to a survey conducted in the first quarter of 2025, ** percent of Gen Z respondents shopped online in the United States in the previous 12 months. Additionally, ** percent of Millennials bought products online, and ** percent of Generation X respondents did the same.

In the first quarter of 2023, about ** percent of surveyed Gen Z consumers in the United States reported shopping online at least once a month. Additionally, roughly ********* (** percent) of respondents revealed they bought over the internet once a day or more.

In 2021, an estimated ** percent of shoppers in the United States had visited both physical outlets and online stores in the past 12 months. In other words, U.S. consumers were shopping equal amounts offline and online that year. Leading the list was the baby boomer generation: in the past year, approximately ** percent of boomers had shopped for products on the web.

A 2024 survey revealed that Gen Z online shoppers in the United States are more inclined to purchase multiple fashion items with the intention of returning at least one, with ** percent reporting usually or always doing this in the year before the survey. In contrast, only ** percent of Boomer online shoppers reported bracketing purchases during the same period.

This statistic displays the impact of free shipping on consumers' decisions to purchase online in the United States between 2012 and 2017. During the November 2017 survey, 73 percent of respondents stated that free delivery greatly impacts their decision to purchase an item online.