In 2023, e-commerce comprised over 15.6 percent of total retail sales in the United States. Forecasts suggest that this proportion will continue to rise steadily in the coming years, reaching approximately 20.6 percent by 2027. Fashion fever The digital revolution has significantly changed how retail is done, impacting a wide range of product categories. Out of all e-commerce product categories, apparel and accessories are the most purchased online in the United States. As of February 2023, roughly 18 percent of all fashion retail sales took place online. Furniture and home furnishing, as well as computer and consumer electronics, ranked second, with over 15 percent of each product category purchased via the internet. The product categories that are least purchased online are office equipment and supplies (1.4 percent) and books, music, and video (5.1 percent). Shopping hotspots Amazon dominates the e-commerce industry in the United States, though other competitors still have significant market share. In December 2023, amazon.com was the most-visited e-commerce and shopping site in the United States. That month, around 45 percent of all visits to e-commerce sites were made to Amazon. Other popular shopping sites include ebay.com, walmart.com, etsy.com, and target.com. The staggering proportion of online retail sales in the country attributed to Amazon is quite remarkable. In 2023, Amazon's website accounted for almost half of all online computer and consumer electronics sales. Similarly, nearly one-third of online fashion purchases in the country were made on Amazon.

In the fourth quarter 2024, the share of e-commerce in total U.S. retail sales stood at 16.4 percent, up from the previous quarter. From October to December 2024, retail e-commerce sales in the United States hit over 309 billion U.S. dollars, the highest quarterly revenue in history. How e-commerce measures up in total U.S. retail In 2023, the reported total value of retail e-commerce sales in the United States amounted to over one trillion U.S. dollars—impressive, but the figure pales compared to the total annual retail trade value of seven trillion U.S. dollars. E-commerce still accounts for a mere 15.4 percent of total retail sales in the United States. Rising e-commerce segments Online shopping is popular among all age groups, though digital purchases are most common among Millennial internet users. In 2022, around 55 percent of Millennials purchased items via the internet. Mobile commerce is also growing in popularity, as consumers increasingly rely on their smartphones and mobile apps for shopping activities. In the fourth quarter of 2022, m-commerce spending made up 38 percent of the overall online spending in the United States.

Online Shopping Cart Software Market Outlook

The global online shopping cart software market size was valued at approximately $4.5 billion in 2023 and is projected to reach around $8.7 billion by 2032, growing at a compound annual growth rate (CAGR) of 7.6%. The market is driven by the increasing adoption of e-commerce platforms by businesses of all sizes, coupled with the rising consumer preference for online shopping. This surge is further bolstered by advancements in technology, which have made shopping cart solutions more accessible and user-friendly.

A significant growth factor in the online shopping cart software market is the rapid digital transformation across various industries. Retailers, both large and small, are increasingly moving their operations online to reach a broader audience and optimize their sales processes. The COVID-19 pandemic accelerated this shift, compelling businesses to adopt online shopping solutions to survive and thrive in a digitally dominated marketplace. As a result, the demand for efficient and scalable shopping cart software has seen a substantial increase. Additionally, the integration of artificial intelligence and machine learning into these solutions is enhancing the user experience, thereby driving market growth.

Moreover, the rising penetration of smartphones and high-speed internet has been instrumental in the market's expansion. Mobile commerce, or m-commerce, is becoming a dominant force, with more consumers opting to shop via their mobile devices. This trend has necessitated the development of mobile-friendly shopping cart software that offers seamless navigation and secure transactions. Businesses are keen on investing in mobile-based solutions to cater to this growing segment of online shoppers, further propelling the market forward.

Another crucial factor contributing to the market's growth is the increasing focus on personalized shopping experiences. Today's consumers expect more than just a transactional interaction; they seek personalized recommendations, tailored offers, and an engaging shopping journey. Shopping cart software equipped with advanced analytics and customer data integration capabilities is enabling businesses to meet these expectations. By leveraging these tools, companies can enhance customer loyalty and drive repeat purchases, which is paramount in today's competitive e-commerce landscape.

The integration of Advanced Shopping Technology is revolutionizing the way businesses approach online retail. With the advent of technologies such as augmented reality (AR) and virtual reality (VR), consumers can now experience products in a more interactive and immersive manner. This technological advancement allows shoppers to visualize products in their own space before making a purchase, thereby enhancing the decision-making process. Retailers are leveraging these technologies to create more engaging and personalized shopping experiences, which not only attract new customers but also retain existing ones. As the demand for such innovative shopping experiences grows, businesses are increasingly investing in advanced shopping technologies to stay competitive and meet evolving consumer expectations.

In terms of regional outlook, North America currently holds the largest market share owing to the high adoption rate of e-commerce platforms and technological advancements in the region. However, the Asia Pacific region is expected to witness the highest growth rate during the forecast period. The rapid urbanization, increasing disposable incomes, and a burgeoning middle class in countries like China and India are driving the demand for online shopping solutions. Additionally, government initiatives aimed at boosting digital infrastructure are providing a conducive environment for market growth in the region.

Deployment Type Analysis

The online shopping cart software market is segmented by deployment type into cloud-based and on-premises solutions. The cloud-based segment is witnessing robust growth due to its scalability, cost-effectiveness, and ease of implementation. Cloud-based solutions enable businesses to operate with lower upfront costs and provide the flexibility to scale up or down based on demand. This is particularly beneficial for small and medium-sized enterprises (SMEs) that may not have the resources for significant capital expenditure. Moreover, cloud solutions offer enhanced security features and regular updates without the need for manual in

As of December 31, 2024, the add-to-cart rate (ATC) of global online shoppers was highest for smartphones, at approximately **** percent. Desktops recorded the lowest AOT rate compared to mobile devices, at roughly **** percent. The average ATC for e-commerce was about **** percent.

Graph and download economic data for E-Commerce Retail Sales as a Percent of Total Sales (ECOMPCTSA) from Q4 1999 to Q1 2025 about e-commerce, retail trade, percent, sales, retail, and USA.

Cart abandonment rates have been climbing steadily since 2014, after reaching an all-time high in 2013. In 2023, the share of online shopping carts that is being abandoned reached 70 percent for the first time since 2013. This is an increase of more than 10 percentage points compared to the start of the time period considered here. Mobiles vs. desktops When global consumers shop online, they spend considerably more when doing so on desktop computers. In December 2023, the average value of e-commerce purchases made through desktops was approximately 159 U.S. dollars. Purchases completed on mobiles and tablets were of comparable values, ranging between 100 and 105 U.S. dollars. Even though consumers spent more when conducting their shopping on computers, they were more inclined to add products to their shopping carts when using mobile devices. Ultimately, mobile devices provide a convenient and more accessible way to shop, but desktop computers remain the preferred choice for more expensive purchases. Where do consumers shop online? Across the globe, digital marketplaces are shoppers’ number-one online shopping destination. As of April 2024, some 29 percent of consumers voted marketplaces as their favorite e-commerce channel, followed by physical stores and retailer sites. Looking at which retailers’ global shoppers prefer to shop at, amazon.com emerged as the world's most popular online marketplace, based on share of visits. The U.S. portal accounted for around one-fifth of the global online marketplace's traffic in December 2023. Amazon's German and Japanese portal sites ranked third and fifth among the leading online marketplaces, further demonstrating Amazon's dominance over the market.

This timeline shows the customer satisfaction with e-retail over the years, as measured in the American Customer Satisfaction Index (ACSI) score. In 2024, customer satisfaction with electronic retail reached 80 points out of 100. A bustling e-commerce market With one of the largest economies globally, it is no surprise that the United States also is a leading market for e-commerce on the global scale. In 2023, the U.S. Census Bureau reported retail e-commerce sales reaching an estimated 275 million U.S. dollars, nearly doubling since 2019. This high number of sales is made possible by the 273 million e-commerce users in the country – over 80 percent of the population. U.S. online fashion shopping Of the most popular categories to buy online, apparel and accessories is by far the most popular. In 2024, apparel, footwear and accessories made up 20.2 percent of the country’s total retail e-commerce sales. In the same year, the category was forecast to generate a total 145 billion U.S. dollars in overall revenue.

This chart provides a detailed overview of the number of online retailers by Number of Employee. Most stores' Number of Employee are Less than 10, there are 1.68M stores, which is 89.79% of total. In second place, 43.75K stores' Number of Employee are 20 to 50, which is 2.33% of total. Meanwhile, 41.79K stores' Number of Employee are 10 to 20, which is 2.23% of total. This breakdown reveals insights into stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of online retailers by Monthly Views. Most stores' Monthly Views are Less than 100, there are 2.91M stores, which is 42.10% of total. In second place, 2.06M stores' Monthly Views are 100 to 1K, which is 29.84% of total. Meanwhile, 1.29M stores' Monthly Views are 1K to 10K, which is 18.59% of total. This breakdown reveals insights into stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of online retailers by Monthly Visitors. Most stores' Monthly Visitors are Less than 100, there are 4.04M stores, which is 58.45% of total. In second place, 1.68M stores' Monthly Visitors are 100 to 1K, which is 24.23% of total. Meanwhile, 875.82K stores' Monthly Visitors are 1K to 10K, which is 12.66% of total. This breakdown reveals insights into stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of online retailers by Monthly Sales. Most stores' Monthly Sales are Less than $100.00, there are 4.99M stores, which is 97.75% of total. In second place, 76.64K stores' Monthly Sales are $10.00M to $100.00M, which is 1.50% of total. Meanwhile, 19.83K stores' Monthly Sales are $100.00K to $1.00M, which is 0.39% of total. This breakdown reveals insights into stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

In 2024, the average value of shopping cart of Turkish customers for home, garden, furniture, and decoration e-commerce reached ****** Turkish lira, making it rank the highest among the different categories of consumer goods purchased online. Additionally, the airlines' category had the second-highest average shopping basket value, at ***** Turkish lira.

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Consumer Shopping Cart Market Size 2025-2029

The consumer shopping cart market size is forecast to increase by USD 132.2 million at a CAGR of 2.7% between 2024 and 2029.

The market is experiencing significant growth, driven primarily by the expansion of the retail sector worldwide. This trend is particularly evident in emerging economies, where increasing disposable income and urbanization are leading to an increase in retail sales. Another key driver is the emergence of smart shopping carts, which offer advanced features such as self-checkout, product recommendations, and real-time inventory management. These innovations are enhancing the shopping experience for consumers and providing retailers with valuable data to optimize their operations. However, the market is not without challenges. The market is experiencing significant growth, driven by the increasing trend towards e-commerce and the resulting demand for efficient and sustainable solutions. Fluctuations in raw material prices, particularly for metals and plastics, can significantly impact the cost of producing shopping carts. Additionally, consumer preferences are shifting towards more eco-friendly options, creating a strong demand for sustainable materials and recyclable packaging solutions.
Additionally, the increasing popularity of e-commerce and contactless shopping solutions may limit the growth of the traditional shopping cart market. To capitalize on market opportunities and navigate these challenges effectively, companies must stay abreast of industry trends and invest in research and development to offer innovative and cost-effective solutions. By doing so, they can differentiate themselves from competitors and maintain a competitive edge in the evolving retail landscape.

What will be the Size of the Consumer Shopping Cart Market during the forecast period?

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The market encompasses a range of solutions designed to facilitate and enhance the online shopping experience. These offerings include cart management tools, training, hosting, and consulting services. Key trends in this market include a focus on usability, cart flow optimization, checkout experience optimization, and personalized shopping experiences. Cart features such as multi-platform integration, security, and analytics are also crucial. Additionally, cart testing, design, and support are essential for ensuring a seamless customer journey. Key market drivers include the growing demand for plastic-based packaging, particularly in sectors such as food and beverage, pharmaceuticals, and industrial chemicals.
Cart abandonment analysis and reduction techniques are also vital for improving conversion rates. Overall, the market is a dynamic and growing sector, with ongoing innovation in functionality, accessibility, and integration.

How is this Consumer Shopping Cart Industry segmented?

The consumer shopping cart industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Steel carts
  Plastic carts
  Others


Distribution Channel

  Direct sales
  Distributors


Type

  Traditional shopping carts
  Smart shopping carts


Product Type

  Roller basket
  Child cart
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    Australia
    China
    Japan
    South Korea


  Middle East and Africa



  South America

By Product Insights

The steel carts segment is estimated to witness significant growth during the forecast period. The market is a dynamic and evolving industry, driven by various factors that enhance the online shopping experience. Cart recovery and abandoned cart recovery are crucial elements of conversion optimization, ensuring that businesses maximize sales opportunities. Website optimization, customer service, and user interface design are essential components of the customer journey, which can significantly impact conversion rates. Subscription services, machine learning, and targeted marketing are key trends, leveraging big data to personalize the shopping experience. Inventory management, order fulfillment, and payment processing are essential operational functions, requiring efficient and secure solutions. Mobile commerce, social commerce, voice commerce, and augmented reality are emerging channels, expanding the reach of online shopping. This market is driven by the growing demand for packaged products in various industries, including food and beverage, cosmetics, and e-commerce.

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The Steel carts segment was valued at USD 464.20 million in 2019 and showed a gradual increase during the forecast period.

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The follow shopping cart market, while nascent, demonstrates significant growth potential driven by the increasing adoption of e-commerce and the rising demand for personalized shopping experiences. The market, estimated at $500 million in 2025, is projected to experience a robust Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $1.8 billion by the end of the forecast period. Key drivers include the enhanced user experience provided by follow shopping carts, allowing consumers to track items and easily revisit them later, reducing cart abandonment rates. This is further boosted by the integration of these carts with personalized recommendation engines, encouraging repeat purchases and increasing average order value. Emerging trends include the incorporation of AI-powered features predicting consumer preferences and optimizing product suggestions within the follow cart, along with seamless cross-platform functionality across mobile and desktop devices. However, challenges remain, such as ensuring data security and privacy related to consumer preferences stored within the follow cart system and the need for robust technological infrastructure to support the smooth operation of these features. The market is segmented by various factors, including user demographics, product categories, and geographical regions. Major players like Caper, Veeve, and E-MART are actively shaping the market landscape through innovation and strategic partnerships. The competitive landscape features companies vying for market share through innovative features, strategic partnerships, and geographical expansion. Caper, Veeve, and E-MART are currently leading the market, but the space is ripe for disruption by smaller players with niche offerings. Future growth will depend on addressing consumer concerns around data privacy, enhancing the overall user experience with AI-driven personalization, and expanding into emerging markets. The increasing integration of follow shopping carts with loyalty programs and subscription services further strengthens the market's trajectory, creating a feedback loop that rewards customer engagement and drives revenue. Robust investment in research and development of new functionalities will be crucial for maintaining a competitive edge and capitalizing on the market's expansion.

The American Customer Satisfaction Index (ACSI) score of the e-commerce website of Amazon.com has fluctuated since 2000. In 2024, the customer satisfaction score of the online retailer was 83 out of 100 ASCI points. Popularity contest Amazon is one of the most popular marketplaces worldwide. In April 2023, the U.S. domain for Amazon ranked the most visited e-commerce and shopping website by share of online visits, with around 13 percent. Ebay came in second with roughly three percent of the visit share, and the Japanese site amazon.co.jp came in third with 2.66 percent. In the same month, global online shoppers visited amazon.com around 2.2 billion times. Why Amazon? Amazon.com is the most used e-commerce website in the world, and in the U.S., the website is far ahead of its competitors. With a significant difference in website visitors of almost 45 percent, ebay.com is second to amazon.com. Furthermore, the retail giant Walmart trails behind with an online visit share of roughly six percent. Amazon is used for various reasons by its customers. For example, the online marketplace is ranked as the leading platform for product research in the U.S., surpassing even search engines in popularity. Low shipping costs, fast deliveries, and affordable product prices are the main reasons for shopping on Amazon.

This chart provides a detailed overview of the number of online retailers by Monthly Product Sold. Most stores' Monthly Product Sold are Less than 100, there are 8.26M stores, which is 78.42% of total. In second place, 1.78M stores' Monthly Product Sold are 100 to 1K, which is 16.93% of total. Meanwhile, 351.98K stores' Monthly Product Sold are 1K to 10K, which is 3.34% of total. This breakdown reveals insights into stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

The global shopping cart market, valued at $608 million in 2025, is poised for significant growth. While the precise CAGR (Compound Annual Growth Rate) isn't provided, considering the market's consistent demand driven by the expansion of supermarkets and e-commerce fulfillment centers, a conservative estimate of 5% CAGR over the forecast period (2025-2033) is reasonable. This growth is fueled by several key drivers. The increasing preference for self-service shopping in supermarkets and hypermarkets directly contributes to the high demand for shopping carts. Furthermore, the rise of online grocery shopping and the need for efficient last-mile delivery solutions are boosting demand for specialized shopping carts designed for easy maneuverability and product handling. Trends like the adoption of sustainable materials (e.g., recycled plastics) in shopping cart manufacturing and the incorporation of smart features such as RFID tracking are shaping the market landscape. However, the market faces restraints, including fluctuating raw material prices, particularly for steel and plastic, and increasing labor costs impacting overall manufacturing expenses. Segmentation reveals that plastic shopping carts hold a significant market share due to their lower cost and ease of maintenance compared to steel counterparts. The supermarket application segment dominates, though household use is steadily increasing, particularly in regions with strong online grocery delivery services. Key players, such as Wanzl, Cari-All Group, and Sambo Corp, are actively competing through product innovation, strategic partnerships, and geographic expansion, leading to a dynamic competitive environment. The projected growth trajectory suggests the market will likely surpass $900 million by 2033, reflecting the continuous expansion of retail spaces and the evolving needs of consumers and businesses alike. The regional breakdown reveals a strong presence in North America and Europe, driven by mature retail sectors and high consumer spending. However, rapidly developing economies in Asia-Pacific are showing promising growth potential, presenting significant opportunities for market expansion in the coming years. The ongoing shift towards e-commerce and the continued focus on enhancing the customer shopping experience will remain pivotal in driving the growth and transformation of the shopping cart market. Companies are constantly innovating to improve cart durability, hygiene, and user-friendliness, further stimulating demand and competition within the sector.

Shopping Cart Software Market Outlook

The global shopping cart software market size was valued at approximately USD 2.5 billion in 2023 and is projected to reach around USD 6.9 billion by 2032, growing at a compounded annual growth rate (CAGR) of 11.6% during the forecast period. This impressive growth is primarily driven by the increasing adoption of e-commerce platforms across various industries, technological advancements in software solutions, and the rising importance of customer experience optimization. As businesses worldwide continue to transition from traditional retail to online platforms, the demand for sophisticated and reliable shopping cart software systems is on the rise, thereby propelling market growth.

One of the significant growth factors contributing to the expansion of the shopping cart software market is the rapid proliferation of internet and smartphone usage globally. With more consumers turning to online shopping, businesses are compelled to adopt advanced shopping cart solutions to cater to the growing digital customer base. The convenience of mobile commerce, coupled with the increasing penetration of high-speed internet, has further bolstered the need for robust shopping cart software. Additionally, the COVID-19 pandemic has accelerated the shift towards online retail, as consumers increasingly prefer online shopping to avoid physical stores, thus significantly driving market growth.

Another pivotal factor fueling the market growth is the continuous technological advancements in shopping cart software. Modern shopping cart solutions are increasingly integrating artificial intelligence (AI) and machine learning (ML) technologies to enhance user experience and streamline operations. Features such as personalized recommendations, predictive analytics, and automated customer service are becoming standard in shopping cart software, thereby attracting more businesses to invest in these advanced solutions. Additionally, the incorporation of secure payment gateways and encryption protocols has amplified the reliability of these systems, encouraging more enterprises to adopt such technologies.

Online Shopping has become an integral part of consumer behavior, significantly influencing the shopping cart software market. The convenience and accessibility offered by online shopping platforms have led to a surge in demand for advanced shopping cart solutions that can handle high volumes of transactions and provide seamless user experiences. As consumers increasingly prefer to shop from the comfort of their homes, businesses are investing in sophisticated shopping cart software to enhance their e-commerce capabilities. This trend is further supported by the proliferation of mobile devices and the growing reliance on digital payment methods, making online shopping a dominant force in shaping the future of retail.

Furthermore, the growing importance of customer experience optimization plays a crucial role in driving the shopping cart software market. Businesses are increasingly focusing on providing a seamless and user-friendly shopping experience to retain customers and reduce cart abandonment rates. Shopping cart software that offers intuitive navigation, quick checkout processes, and multiple payment options is essential in enhancing customer satisfaction and loyalty. This focus on improving the overall shopping experience is encouraging businesses to invest in state-of-the-art shopping cart solutions, thereby contributing to market growth.

Regionally, North America holds the largest share of the shopping cart software market, attributed to the high adoption rate of advanced technologies and the presence of numerous e-commerce giants in the region. However, the Asia Pacific region is expected to witness the highest CAGR during the forecast period, driven by the rapid growth of the e-commerce industry in countries like China and India. The increasing internet penetration, growing middle-class population, and rising disposable incomes in these countries are significantly contributing to the market expansion in this region.

Deployment Type Analysis

The deployment type segment of the shopping cart software market is categorized into On-Premises and Cloud-Based solutions. On-Premises solutions have traditionally been preferred by large enterprises due to the control and customization options they provide.

Shopping Cart Market size was valued at USD 75.74 Million in 2024 and is projected to reach USD 88.05 Million by 2031, growing at a CAGR of 1.90% from 2024 to 2031.

Global Shopping Cart Market Definition

Shopping carts or trolleys are the carts provided by supermarkets and hypermarkets to the customers to carry the products while shopping to purchase or checkout at once. The cart makes it easier for the customer to carry a large number of items at a time and avoid damaging the goods they are purchasing. These carts are used for short distances usually within a building.

They are used to increase the utility of customers by saving time and easing the handling, storage, and carrying of the products. It has become a necessity while shopping. Moreover, it does not only help the customer but also helps the cashier or biller by reducing the time of the billing process. The technology is also helping shoppers to fast-track their shopping experience. Providing smart shopping carts to the buyers which are equipped with a wide range of sensors that scan products detail and generate an automated bill.