Cart abandonment rates have been climbing steadily since 2014, after reaching an all-time high in 2013. In 2023, the share of online shopping carts that is being abandoned reached 70 percent for the first time since 2013. This is an increase of more than 10 percentage points compared to the start of the time period considered here. Mobiles vs. desktops When global consumers shop online, they spend considerably more when doing so on desktop computers. In December 2023, the average value of e-commerce purchases made through desktops was approximately 159 U.S. dollars. Purchases completed on mobiles and tablets were of comparable values, ranging between 100 and 105 U.S. dollars. Even though consumers spent more when conducting their shopping on computers, they were more inclined to add products to their shopping carts when using mobile devices. Ultimately, mobile devices provide a convenient and more accessible way to shop, but desktop computers remain the preferred choice for more expensive purchases. Where do consumers shop online? Across the globe, digital marketplaces are shoppers’ number-one online shopping destination. As of April 2024, some 29 percent of consumers voted marketplaces as their favorite e-commerce channel, followed by physical stores and retailer sites. Looking at which retailers’ global shoppers prefer to shop at, amazon.com emerged as the world's most popular online marketplace, based on share of visits. The U.S. portal accounted for around one-fifth of the global online marketplace's traffic in December 2023. Amazon's German and Japanese portal sites ranked third and fifth among the leading online marketplaces, further demonstrating Amazon's dominance over the market.

Introduction

Online Shopping Statistics: Online shopping has revolutionized the retail industry, providing consumers with unparalleled convenience, a wide range of products, and easy access to services. Factors such as greater internet accessibility, the rise of mobile commerce, and shifting consumer preferences have contributed to the substantial growth of the e-commerce market.

Online shopping statistics offer key insights into market trends, consumer habits, demographic shifts, popular product categories, and the technologies driving the future of retail. Understanding these insights is essential for both businesses and consumers to successfully navigate the competitive online marketplace and keep up with emerging trends in digital shopping.

As of December 31, 2024, the add-to-cart rate (ATC) of global online shoppers was highest for smartphones, at approximately **** percent. Desktops recorded the lowest AOT rate compared to mobile devices, at roughly **** percent. The average ATC for e-commerce was about **** percent.

In 2025, a significant amount of online shopping orders were abandoned, i.e. not converted into a purchase. Websites offering beauty and personal care products had the highest cart abandonment rates out of all measured categories, measured at over ** percent. Why do buyers abandon their online carts? Wishful thinking, planning a dream vacation, just checking how expensive the total order will be... there are many reasons why consumers put together an order and end up abandoning it. Online travel bookers in particular are keen to shop around for deals and wait for the best day to book flights and hotels. Many online travel agencies (OTA) are dedicated to comparing prices, and countless blog entries encourage travelers to book their flights at certain times on specific days to save cash or get better value for money. For digital shoppers in the United States, the primary reason for abandoning an online shopping order is too high extra costs such as shipping and fees, followed by the requirement to create an account on the website to proceed with the purchase. It depends on the device Mobile users generally show higher cart abandonment rates than desktop shoppers. For instance, in the United States, mobile buyers exhibited a ten percentage points higher cart abandonment rate than desktop shoppers. Great Britain has a slightly smaller gap between mobile and desktop abandonment rates, though the higher-on-mobile trend seems to be upheld.

In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.

The study explored South African female consumers’ online clothing shopping practices, their use and abandonment of their online shopping carts, and the influencing factors driving online shopping cart abandonment. The study adopted a survey research design, employing a quantitative approach, characterised by an exploratory-descriptive objective. Data was gathered via an online, self-administered questionnaire developed using Qualtrics, drawing from existing measurement scales. Female respondents 18 years and older residing in South Africa who purchased clothing online were recruited using convenience and snowballing sampling techniques (N = 243). Before the commencement of the data collection, the questionnaire was pre-tested to refine the questions and improve the overall quality and clarity of the questions. The online questionnaire was distributed to prospective respondents through various messaging and social media platforms (i.e., WhatsApp, Instagram, Facebook, and LinkedIn). Descriptive statistics were used to present an overview and discussion of the demographic characteristics of the sample and respondents’ online shopping practices.

The global shopping cart software market is experiencing robust growth, driven by the increasing adoption of e-commerce by businesses of all sizes. The market's expansion is fueled by several key factors, including the rising demand for user-friendly and feature-rich platforms that facilitate seamless online transactions, the proliferation of mobile commerce, and the growing need for efficient inventory management and order fulfillment solutions. Furthermore, the integration of advanced technologies such as artificial intelligence (AI) and machine learning (ML) is enhancing the capabilities of shopping cart software, leading to personalized customer experiences and improved business outcomes. This competitive landscape features a mix of established players and emerging innovative companies, constantly vying to offer the best features and pricing models. The market is segmented based on factors like pricing tiers (free, paid), deployment methods (cloud-based, on-premise), and industry verticals (retail, wholesale, etc.), with cloud-based solutions gaining significant traction due to their scalability and cost-effectiveness. While market penetration in developed regions like North America and Europe is high, significant opportunities exist in emerging markets with burgeoning e-commerce ecosystems. Looking ahead, the market is projected to maintain a healthy Compound Annual Growth Rate (CAGR) throughout the forecast period (2025-2033). This sustained growth will be driven by continuous technological advancements, the expanding global reach of e-commerce, and the ongoing demand for scalable and secure online shopping experiences. However, challenges remain, such as the increasing complexity of integrating various e-commerce platforms and the need for robust cybersecurity measures to protect sensitive customer data. Furthermore, the market competitiveness requires constant innovation and adaptation to maintain a strong market presence. The forecast suggests a significant increase in market value over the next decade, indicating substantial opportunities for both existing players and new entrants.

View quarterly updates and historical trends for US E-Commerce Sales as Percent of Retail Sales. from United States. Source: Census Bureau. Track economic…

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Consumer Shopping Cart Market Size 2025-2029

The consumer shopping cart market size is forecast to increase by USD 132.2 million at a CAGR of 2.7% between 2024 and 2029.

The market is experiencing significant growth, driven primarily by the expansion of the retail sector worldwide. This trend is particularly evident in emerging economies, where increasing disposable income and urbanization are leading to an increase in retail sales. Another key driver is the emergence of smart shopping carts, which offer advanced features such as self-checkout, product recommendations, and real-time inventory management. These innovations are enhancing the shopping experience for consumers and providing retailers with valuable data to optimize their operations. However, the market is not without challenges. The market is experiencing significant growth, driven by the increasing trend towards e-commerce and the resulting demand for efficient and sustainable solutions. Fluctuations in raw material prices, particularly for metals and plastics, can significantly impact the cost of producing shopping carts. Additionally, consumer preferences are shifting towards more eco-friendly options, creating a strong demand for sustainable materials and recyclable packaging solutions.
Additionally, the increasing popularity of e-commerce and contactless shopping solutions may limit the growth of the traditional shopping cart market. To capitalize on market opportunities and navigate these challenges effectively, companies must stay abreast of industry trends and invest in research and development to offer innovative and cost-effective solutions. By doing so, they can differentiate themselves from competitors and maintain a competitive edge in the evolving retail landscape.

What will be the Size of the Consumer Shopping Cart Market during the forecast period?

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The market encompasses a range of solutions designed to facilitate and enhance the online shopping experience. These offerings include cart management tools, training, hosting, and consulting services. Key trends in this market include a focus on usability, cart flow optimization, checkout experience optimization, and personalized shopping experiences. Cart features such as multi-platform integration, security, and analytics are also crucial. Additionally, cart testing, design, and support are essential for ensuring a seamless customer journey. Key market drivers include the growing demand for plastic-based packaging, particularly in sectors such as food and beverage, pharmaceuticals, and industrial chemicals.
Cart abandonment analysis and reduction techniques are also vital for improving conversion rates. Overall, the market is a dynamic and growing sector, with ongoing innovation in functionality, accessibility, and integration.

How is this Consumer Shopping Cart Industry segmented?

The consumer shopping cart industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Steel carts
  Plastic carts
  Others


Distribution Channel

  Direct sales
  Distributors


Type

  Traditional shopping carts
  Smart shopping carts


Product Type

  Roller basket
  Child cart
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    Australia
    China
    Japan
    South Korea


  Middle East and Africa



  South America

By Product Insights

The steel carts segment is estimated to witness significant growth during the forecast period. The market is a dynamic and evolving industry, driven by various factors that enhance the online shopping experience. Cart recovery and abandoned cart recovery are crucial elements of conversion optimization, ensuring that businesses maximize sales opportunities. Website optimization, customer service, and user interface design are essential components of the customer journey, which can significantly impact conversion rates. Subscription services, machine learning, and targeted marketing are key trends, leveraging big data to personalize the shopping experience. Inventory management, order fulfillment, and payment processing are essential operational functions, requiring efficient and secure solutions. Mobile commerce, social commerce, voice commerce, and augmented reality are emerging channels, expanding the reach of online shopping. This market is driven by the growing demand for packaged products in various industries, including food and beverage, cosmetics, and e-commerce.

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The Steel carts segment was valued at USD 464.20 million in 2019 and showed a gradual increase during the forecast period.

Regional Analy

We monitor millions of online stores across 200+ countries, ensuring that this report provides accurate and up-to-date information. This report diverse eCommerce ecosystems in various countries/regions, including market penetration, regional preferences, consumer trends, and technological investments. Stay up-to-date with the latest data and gain a comprehensive understanding of the eCommerce market dynamics on a country/region level, enabling informed business decisions and strategic planning.

Graph and download economic data for E-Commerce Retail Sales as a Percent of Total Sales (ECOMPCTSA) from Q4 1999 to Q2 2025 about e-commerce, retail trade, percent, sales, retail, and USA.

This statistic presents popular online shopping categories in the United States, sorted by gender. During a November 2017 survey, it was found that 71 percent of female respondents had purchased clothing online in the past 3 months. According to Loqate, a GBG solution, 49 percent of male respondents had bought clothing via internet. Fashion and apparel e-retail sales were also especially popular with Millennial online shoppers.

Discover the booming grocery shopping cart market! Explore key trends, leading companies, and projected growth to 2033. Learn about market size, CAGR, and regional insights in this comprehensive analysis.

The global folding shopping cart market is experiencing robust growth, driven by increasing consumer preference for convenience and space-saving solutions. The market size in 2025 is estimated at $500 million, exhibiting a Compound Annual Growth Rate (CAGR) of 6% from 2025 to 2033. This growth is fueled by several factors, including the rising popularity of online grocery shopping and subsequent home delivery services which require efficient and easily-stored transport solutions. The increasing adoption of lightweight and durable materials like stainless steel and plastic hybrids further enhances market expansion. Furthermore, the growing number of supermarkets and shopping malls, particularly in developing economies, creates significant demand for these carts. Segmentation within the market is primarily driven by material type (stainless steel, metal/wire, plastic hybrid, others) and application (shopping malls, supermarkets, others), with stainless steel and shopping mall applications currently holding the largest market shares. While the increasing cost of raw materials poses a challenge, ongoing innovations in design and manufacturing processes are expected to mitigate these restraints. Key players like Wanzl Metallwarenfabrik GmbH, National Cart, and Technibilt are actively engaged in product development and expansion strategies, contributing to the overall market dynamism. The market's future trajectory points towards a continued expansion, particularly in regions with rapidly developing retail infrastructure. Asia Pacific is projected to witness significant growth due to its large and expanding middle class and burgeoning e-commerce sector. North America and Europe will maintain substantial market shares driven by consistent demand and established retail networks. Technological advancements, including the incorporation of smart features and improved durability, will further propel market growth in the coming years. The market's focus on sustainability is also influencing the adoption of eco-friendly materials and manufacturing processes. This ongoing evolution promises to enhance the overall functionality, aesthetics, and environmental impact of folding shopping carts, creating further market opportunities.

This chart illustrates the estimated sales amounts generated by stores on various platforms within India. Magento shows a significant lead, with total sales amounting to $746.53B, which constitutes 67.17% of the region's total sales on platforms. Custom Cart reports sales of $275.49B, accounting for 24.79% of the total platform sales in India. Salesforce Commerce Cloud also holds a notable share, with its sales reaching $47.72B, representing 4.29% of the overall sales amount. This data provides a comprehensive view of the market dynamics in India, highlighting which platforms are driving the most sales.

In India, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 120.58K stores, accounting for 45.14% of the total store count in the region. This is closely followed by Shopify, which supports 76.43K stores, representing 28.61% of the region's total. Custom Cart makes a significant contribution with 33.56K stores, or 12.56% of the total. The chart underscores the diversity and preferences of store owners in India regarding their choice of platform.

The booming online shopping market, projected to reach $11.16 billion by 2033 with a 12.2% CAGR, is analyzed. Discover key drivers, trends, and competitive landscapes involving giants like Amazon & Alibaba. Explore regional market shares and future growth projections.

Introduction

Online Business Statistics: Today, shopping online is the most popular choice. eCommerce has made it much easier to buy everything from clothes and beauty products to home items and groceries. With just a few clicks, you can place an order and have it delivered right to your door, all without leaving your home. Many companies have gone digital, with some running entirely online.

This shift has led to a huge increase in online shopping. Nowadays, almost everyone buys something online at least once a day. To give you a better understanding of online shopping, we’ve gathered some interesting Online Business Statistics for 2025.

This chart provides a detailed overview of the number of India online retailers by Monthly Views. Most India stores' Monthly Views are Less than 100, there are 69.34K stores, which is 52.72% of total. In second place, 34.68K stores' Monthly Views are 100 to 1K, which is 26.36% of total. Meanwhile, 18.67K stores' Monthly Views are 1K to 10K, which is 14.19% of total. This breakdown reveals insights into India stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.