As of 2024, the revenue growth of the e-commerce market was over four percent in India. The e-commerce market had the highest growth at over 54 percent in 2020. During the COVID-19 pandemic, consumers switched to online shopping for groceries and other essentials due to lockdowns and social distancing.

Owing to the increasing internet user base and favorable market conditions, India has a lot of potential in the e-commerce industry. Growing at an exponential rate, the market value of the e-commerce industry in India was 125 billion U.S dollars in 2024. This number was estimated to reach 550 billion U.S. dollars by 2035. E-commerce platforms The competition in the e-commerce business in India is fierce. The market is filled with many local and foreign companies trying to hold the maximum market share. Flipkart and Amazon were the leading ecommerce retailers in the country. Moreover, electronics and apparel are the most popular shopping categories among Indian consumers. Growing trend of e-commerce Increasing growth in the e-commerce industry is attributed to several reasons. Digitizing the economy and the provision of affordable internet are a few of many reasons that boosted the growth of digital sales in India. In 2024, the e-commerce sales across India were estimated to increase by over 19 percent. Consequently, the revenue-generating potential has also increased. The average retail e-commerce revenue collected per user was more than 85 U.S dollars.

The India E-Commerce Market Report is Segmented by Business Model (B2C, B2B, C2C), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).

Online shopping sales across India amounted to around ** billion U.S. dollars in 2021. The e-commerce market is likely to grow to over *** billion U.S. dollars by 2025. The e-commerce market in India is the fastest-growing market in the world. Online retail segments In fiscal year 2017, the retail market was led by electronics with a penetration rate of about ** percent. However, in terms of groceries, local offline vendors or kiranas continued to be the preferred choice for daily groceries due the ease of bargaining and benefitting from the ‘old-customer’ designation with extra rations as a gesture from the vendor. Nevertheless, the number of online shoppers in the country was estimated to increase to over *** million in 2025, up from around ** million in 2017. Impact of COVID-19 on the marketThe coronavirus outbreak in March 2020 caused a surge in prices across e-commerce platforms. Panic purchasing resulted in the shortage of sanitary and food items online as well as in physical stores across the country. As the online consumption continued to increase, unscrupulous sellers jacked up the prices on certain items. Amazon and Flipkart, the two e-commerce market leaders in India urged sellers and even blocked certain products to exercise responsible pricing. Manufacturers increased production in order to keep up with the supply of fast-moving items. With the uncertainty surrounding the impact of COVID-19, manufacturers and retailers will presumably have to work in unison to keep track of an unprecedented demand and supply scenario.

The size of the E Commerce Industry in India market was valued at USD XXX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 21.50% during the forecast period.In simple terms, e-commerce is called electronic commerce where goods and services are bought or sold on the internet. This comprises several online activities that include online shopping, digital transaction, and online marketing among others. E-commerce provides an online marketplace which enables businesses to sell or showcase their products and services and reach the global market. Using an e-commerce platform, shoppers can browse and purchase items from any corner of their homes conveniently.Indian e-commerce is one of the fastest-growing sectors of the global economy. With Internet penetration and smartphone penetration still on the rise, this market in India has exploded over the past few years. Online shopping is very convenient; it offers a wider range of products and very competitive pricing; also, most companies today allow people to make safe payments.Big players that dominate the Indian e-commerce landscape include Amazon, Flipkart, and many more online retailers that sell from electronics and fashion to groceries and home appliances.Additionally, the emergence of e-commerce marketplaces has empowered small and medium-sized businesses to reach a wider customer base and compete with bigger retailers. Recent developments include: June 2023 - American tech giant Amazon has committed to investing an additional USD 15 billion in India over the next seven years. This will take the company’s total India investment across all businesses to USD 26 billion. Amazon has already invested USD 11 billion in India. The company has pledged to digitize 10 million small businesses, enable USD 20 billion in exports, and create two million jobs in India by 2025., January 2023 - Ecommerce major Flipkart’s Singapore-based parent has invested INR 722 Cr (USD 90 Mn) in its Indian marketplace arm. The fresh capital was raised from two entities – Flipkart Marketplace Private Limited and Flipkart Private Limited, which are domiciled in Singapore.. Key drivers for this market are: Increased Internet Penetration Across the Country, Supportive Government Policies and Regulatory Framework. Potential restraints include: Privacy and security concerns. Notable trends are: Internet Plays a Significant Role in Market Growth.

India's e-commerce market is booming, with a CAGR of 21.50% and a 2025 market size of $112.93 billion. Discover key trends, major players (Amazon, Flipkart, Nykaa), and future growth projections in this comprehensive analysis of the Indian online retail landscape. Key drivers for this market are: Increased Internet Penetration Across the Country, Supportive Government Policies and Regulatory Framework. Potential restraints include: Privacy and security concerns. Notable trends are: Internet Plays a Significant Role in Market Growth.

India's e-commerce market is booming, projected to reach $528.3 billion by 2033 with a 21.5% CAGR. This in-depth analysis explores market size, key segments (fashion, electronics, beauty), major players (Amazon, Flipkart), regional trends, and future growth opportunities in the Indian e-commerce landscape. Recent developments include: June 2023 - American tech giant Amazon has committed to investing an additional USD 15 billion in India over the next seven years. This will take the company’s total India investment across all businesses to USD 26 billion. Amazon has already invested USD 11 billion in India. The company has pledged to digitize 10 million small businesses, enable USD 20 billion in exports, and create two million jobs in India by 2025., January 2023 - Ecommerce major Flipkart’s Singapore-based parent has invested INR 722 Cr (USD 90 Mn) in its Indian marketplace arm. The fresh capital was raised from two entities – Flipkart Marketplace Private Limited and Flipkart Private Limited, which are domiciled in Singapore.. Key drivers for this market are: Increased Internet Penetration Across the Country, Supportive Government Policies and Regulatory Framework. Potential restraints include: Increased Internet Penetration Across the Country, Supportive Government Policies and Regulatory Framework. Notable trends are: Internet Plays a Significant Role in Market Growth.

Snapshot img

India Online Fashion Retail Market Size 2025-2029

The India online fashion retail market size is forecast to increase by USD 36.01 billion, at a CAGR of 22.2% between 2024 and 2029.

Major Market Trends & Insights

By Product - Apparel segment was valued at USD 8.26 billion in 2022
By Gender - Women segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 314.31 billion
Market Future Opportunities: USD 36.01 billion 
CAGR : 22.2%

Market Summary

The market has witnessed significant growth, fueled by the increasing adoption of digital technologies and the rise in internet and smartphone penetration. According to recent reports, India's online fashion market is projected to reach USD 35 billion by 2025, growing at a steady pace. This expansion is driven by the convenience and accessibility offered by e-commerce platforms, which allow consumers to shop from the comfort of their homes. Moreover, the presence of various payment options, including credit/debit cards, digital wallets, and cash on delivery, has further boosted the market's growth. In contrast, traditional brick-and-mortar stores face challenges such as high rental costs and limited product offerings, making e-commerce an attractive alternative.
The fashion industry's online segment includes various categories, such as apparel, footwear, and accessories, with apparel being the largest and fastest-growing segment. As the market continues to evolve, we can expect to see increased competition, innovative marketing strategies, and personalized shopping experiences.

What will be the size of the India Online Fashion Retail Market during the forecast period?

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The market exhibits a significant presence in the country's burgeoning e-commerce sector. According to recent estimates, the market currently accounts for over 3% of India's total retail sector, with a growth rate of approximately 25% year-on-year. Looking forward, this figure is projected to reach nearly 5% by 2025. A comparison of key performance indicators reveals that online fashion retailers in India have achieved impressive customer engagement. For instance, the average customer lifetime value stands at INR 25,000, while the conversion rate for mobile commerce reaches 35%. Furthermore, the market's growth is driven by factors such as increasing internet penetration, improving digital infrastructure, and the rising popularity of social commerce.
In terms of competition, players in the online fashion retail space continue to invest in various strategies to differentiate themselves. These include website traffic analysis, customer segmentation models, and personalization algorithms, among others. Despite challenges such as payment processing fees, e-commerce logistics, and returns and exchanges, the market's potential for growth remains strong. In conclusion, the market presents a compelling opportunity for businesses looking to expand their reach and capitalize on the country's growing digital economy. With a projected growth rate of 25% year-on-year and a customer lifetime value of INR 25,000, the market's potential for revenue generation is significant.
Furthermore, the increasing popularity of mobile commerce and social commerce trends underscores the importance of a robust digital presence for fashion retailers.

How is this India Online Fashion Retail Market segmented?

The online fashion retail in India industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Apparel
  Footwear
  Bags and accessories


Gender

  Women
  Men
  Children


Price Range

  Economy
  Mid-Range
  Premium


Platform

  Mobile Apps
  Web Portals


Geography

  APAC

    India

By Product Insights

The apparel segment is estimated to witness significant growth during the forecast period.

In the dynamic and evolving online fashion retail landscape in India, the apparel segment experiences consistent growth. Consumers prioritize fashionable and comfortable clothing, driving retailers to cater to diverse consumer segments. The market encompasses a wide range of clothing categories for men, women, children, and infants. Top wear apparel, including tops, blouses, dresses, casual shirts, formal shirts, T-shirts, sweaters, sweatshirts, tank tops, and vests, currently accounts for a significant market share. Meanwhile, bottom wear, consisting of trousers, jeans, jeggings, pants, shorts, and skirts, also experiences steady demand. Intimates and sleepwear, such as pajamas, bathrobes, shapewear, slips, socks, underwear, and briefs, are essential categories that cater to consumers' daily needs.

Children's and inf

The e-commerce market in India is experiencing substantial growth, with the overall market size reaching *** billion U.S. dollars in 2024. The segment with the highest market size was smartphones, valued at ** billion U.S. dollars. This underscores the increasing significance of e-commerce in the Indian retail landscape, reflecting a shift in consumer behavior and preferences toward online shopping. E-commerce sector growth The e-commerce industry is experiencing fierce competition due to the presence of domestic and international companies. The e-commerce market size was estimated to be *** billion U.S. dollars in 2024. This growth is fuelled by the increasing smartphone penetration, internet user base, and other favorable market conditions. Notably, the revenue growth of the e-commerce market has been consistently high, with over ** percent as of 2024. Direct-to-consumer (D2C) market trends The e-commerce sector in India is witnessing a significant transformation. Especially, the D2C market is rapidly expanding and is expected to reach *** billion U.S. dollars by 2025. One factor contributing to the D2C boom is the convenience of establishing online stores. Additionally, a great combination of major and mid-sized investors has supported India's D2C initiative. Over **** billion U.S. dollars were invested in D2C brands.

India's booming DTC e-commerce market is projected to reach [Insert estimated 2033 market size in millions] by 2033, fueled by a 34.50% CAGR. Discover key trends, leading brands (Nykaa, BoAt, Licious), and regional insights in this comprehensive market analysis. Recent developments include: June 2022 - Goat Brand Labs, an Indian direct-to-consumer brand aggregator, announced that it had raised USD 50 million in fresh funding to acquire more premium brands and help them scale globally. The brand acquires lifestyle brands and helps them enhance their business in a continuously changing e-commerce marketplace., April 2022 - Flipkart group announced the acquisition of ANS Commerce, a full-stack e-commerce enabler. The acquisition will provide Flipkart with new SaaS services through ANS commerce to help Indian brands enhance their D2C model.. Key drivers for this market are: Higher Profit Margins by Cutting Down Intermediaries have Encouraged Several Companies to Enter the Market, Enhanced brand engagement with customers have led to higher retention. Potential restraints include: High Costs and Operational Drawbacks. Notable trends are: Fashion is Expected to Hold the Largest Market Share.

Snapshot img

E-Commerce Retail Market Size 2025-2029

The e-commerce retail market size is forecast to increase by USD 4,833.5 billion at a CAGR of 12% between 2024 and 2029.

The market is experiencing significant growth, driven by the advent of personalized shopping experiences. Consumers increasingly expect tailored recommendations and seamless interactions, leading retailers to integrate advanced technologies such as Artificial Intelligence (AI) to enhance the shopping journey. However, this market is not without challenges. Strict regulatory policies related to compliance and customer protection pose obstacles for retailers, requiring continuous investment in technology and resources to ensure adherence.
Retailers must navigate these challenges to effectively capitalize on the market's potential and deliver value to customers. By focusing on personalization and regulatory compliance, e-commerce retailers can differentiate themselves, build customer loyalty, and ultimately thrive in this dynamic market. Balancing the need for innovation with regulatory requirements is a delicate task, necessitating strategic planning and operational agility. Fraud prevention and customer retention are crucial aspects of e-commerce, with payment gateways ensuring secure transactions.

What will be the Size of the E-Commerce Retail Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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In the dynamic market, shopping carts and checkout processes streamline transactions, while sales forecasting and marketing automation help businesses anticipate consumer demand and optimize promotions. SMS marketing and targeted advertising reach customers effectively, driving sales growth. Warranty claims and customer support chatbots ensure post-purchase satisfaction, bolstering customer loyalty. Retail technology advances, including sustainable packaging, green logistics, and mobile optimization, cater to environmentally-conscious consumers. Legal compliance, data encryption, and fraud detection safeguard businesses and consumer trust. Product reviews, search functionality, and personalized recommendations enhance the shopping experience, fostering customer engagement.
Dynamic pricing and delivery networks adapt to market fluctuations and consumer preferences, respectively. E-commerce software integrates various functionalities, from circular economy initiatives and website accessibility to email automation and real-time order tracking. Overall, the e-commerce landscape continues to evolve, with businesses adopting innovative strategies to meet the needs of diverse customer segments and stay competitive.

How is this E-Commerce Retail Industry segmented?

The e-commerce retail industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Apparel and accessories
  Groceries
  Footwear
  Personal and beauty care
  Others


Modality

  Business to business (B2B)
  Business to consumer (B2C)
  Consumer to consumer (C2C)


Device

  Mobile
  Desktop


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Product Insights

The apparel and accessories segment is estimated to witness significant growth during the forecast period. The market for apparel and accessories is experiencing significant growth, fueled by several key trends. Increasing consumer affluence and a shift toward premiumization are driving this expansion, with the organized retail sector seeing particular growth. Influenced by social media trends, the Gen Z demographic is a major contributor to this rise in online shopping. This demographic is known for their preference for the latest fashion trends and their willingness to invest in premium products, making them a valuable market segment. Machine learning and artificial intelligence are increasingly being used for returns management and personalized recommendations, enhancing the customer experience.

Ethical sourcing and supply chain optimization are also essential, as consumers demand transparency and sustainability. Cybersecurity threats continue to pose challenges, requiring robust strategies and technologies. B2C and C2C e-commerce are thriving, with influencer marketing and e-commerce analytics playing significant roles. Customer reviews are essential for building trust and brand loyalty, while reputation management and affiliate marketing help expand reach. Sustainable e-commerce and b2b e-commerce are also gaining traction, with third-party logistics and social commerce offering new opportunities. Augment

In India, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 120.58K stores, accounting for 45.14% of the total store count in the region. This is closely followed by Shopify, which supports 76.43K stores, representing 28.61% of the region's total. Custom Cart makes a significant contribution with 33.56K stores, or 12.56% of the total. The chart underscores the diversity and preferences of store owners in India regarding their choice of platform.

The India e-commerce market size was USD 125.5 billion in 2024, and it will grow by 15.2% during 2025-2032, to reach USD 385.2 billion by 2032.

This chart illustrates the estimated sales amounts generated by stores on various platforms within India. Magento shows a significant lead, with total sales amounting to $746.53B, which constitutes 67.17% of the region's total sales on platforms. Custom Cart reports sales of $275.49B, accounting for 24.79% of the total platform sales in India. Salesforce Commerce Cloud also holds a notable share, with its sales reaching $47.72B, representing 4.29% of the overall sales amount. This data provides a comprehensive view of the market dynamics in India, highlighting which platforms are driving the most sales.

The size of the E-commerce Global market was valued at USD XXX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 15.80% during the forecast period.Electronic commerce can be termed as the abbreviated form of electronic commerce that involves the sale of both goods and services to buyers through the internet. These activities fall under a larger scale of activities, comprising the following: e-shopping, e-marketplaces, online auctions, and EDI. About this, e-commerce has remarkably transformed the character of commercial transactions and shopping for individuals as well as companies in several ways through ease of accessibility, large varieties of available products, and competitive pricing.The global e-commerce market has been growing rapidly over the last two years because of reasons like rising internet penetration, the growing use of smartphones, and changed consumer preference.The e-commerce platforms provide the advantage of easy online shopping to the customers while giving them the opportunity to search for products and compare their prices from the comfort of their homes. E-commerce benefits a business as it allows it to reach out to a larger customer base, reduce its operational cost, and increase its customers' engagement. As technology continues to advance, one would expect that e-commerce is bound to play a much larger role in the world economy and shape the future of retailing and business. Recent developments include: February 2023: In order to democratize online buying in the South Asian market, Amazon recently announced that the company is joining an Indian e-commerce initiative. The goals of Open Network for Digital Commerce (ONDC) by Amazon include allowing small companies to become digital and giving customers throughout the nation ease and choice, which are strongly linked with Amazon's vision and commitment to India., January 2023: Walmart launched a new e-commerce site targeting small and midsized enterprises and not-for-profit organizations with more than 100,000 products ranging from office supplies to automobiles and heating and air conditioning components. Moreover, Walmart's Business+ membership program offers free shipping and other perks.. Key drivers for this market are: Advancements in Technology, Initiatives by Government; Increasing Consumer Interest towards Convenient Shopping solutions. Potential restraints include: High Cost of Content Creation. Notable trends are: Growing Use of Smartphones is Driving the E-commerce Sales.

The market size of the online retail industry in India amounted to 103 billion U.S. dollars in 2023 in India. The industry is likely to growth with a CAGR of 15 percent until the year 2027. Growth of online retail industry in India The rapid expansion in the size of online retail could be attributed to the increase in the market size of e-commerce, a favorable government policy of 100 percent FDI flows into e-commerce, and an increasing base of digital buyers in India. The market size of the e-commerce industry is estimated to reach 200 billion U.S. dollars by 2027, a massive jump from 2014. Additionally, the number of digital buyers in the country has been on the rise since 2014. Affordable mobile internet, mainly from Reliance’s Jio has been a catalyst for change and led to a drastic growth in the value of mobile retail e-commerce in 2020. Consumer perception of online retail during coronavirus The coronavirus (COVID-19) pandemic led to an increase in the share of consumers shopping online. Most consumers opted for online retail to socially distance, avoid queues in the supermarkets and other shops, and to minimize their time spent outside. Unsurprisingly, they preferred to shop for essentials which included food, personal hygiene, and household cleaning products during this time.

In India, the estimated sales amount across various store categories provides key insights into the market's dynamics. Gifts & Special Events, as a prominent category, generates significant sales, totaling $745.33B, which is 67.07% of the region's total sales in this sector. Home & Garden follows with robust sales figures, achieving $210.60B in sales and comprising 18.95% of the region's total. Beauty & Fitness contributes a considerable amount to the regional market, with sales of $66.49B, accounting for 5.98% of the total sales in India. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

In 2023, the total number of digital buyers was over *** million in India. The number of digital buyers is likely to increase to over *** million by 2027. The rapidly growing e-commerce sector in the country is driven by personalized advertisements, discounts, quick delivery and return infrastructure, not to mention a high penetration rate of smartphones. This retail ecosystem, combined with the comfort of being at home, a variety of choices, and door delivery, has turned the tables for this sector quite significantly.  Online retail ecommerce India was one of the fastest-growing countries for retail mobile commerce sales growth of over ** percent. The most important consideration for shopping online was searching for the best deals. Customized apps and experiences had their influence as well. India is one of the largest markets in the Asia Pacific, with retail e-commerce sales growth of ** percent in 2023. COVID-19 and online shopping  Due to the COVID-19 restrictions and lockdown, there has been a tremendous expansion in the digital marketplace. Consumers have shifted to the digital platform for day-to-day needs such as online shopping, banking, buying groceries, etc. Most consumers prefer to continue shopping online even after the COVID-19 pandemic due to an overall positive experience and the convenience of online shopping.

India digital advertising in e-commerce market valued at USD 5 Bn, driven by internet penetration, smartphone usage, and online shopping shift. Key segments include social media and display ads.

India Furniture & Home Décor E-Commerce Market valued at INR 1,200 Bn, driven by rising disposable incomes, urbanization, and online shopping shifts.