In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.

Online shopping has cemented its place in the retail market, buoyed by rising adoption and better technology. 2024 data shows 9.8 million households shopping online, up from 8.2 million in 2019, a clear sign of growing penetration. This performance has benefited from safer payments, easier returns and smoother mobile access, while new competitors like Shein and Temu push prices down and keep pressure on margins. Augmented reality, chat-enabled service and social shopping are blurring the lines between instore and online, letting shoppers try before they buy and discover products through feeds on Instagram, YouTube and TikTok. In this environment, faster broadband and the rollout of 5G coverage are expanding the audience, enabling more impulse buys and seamless checkouts. Over the past five years, the online market’s growth has wavered with the pandemic, then settled into a more price-aware rhythm. The 'search and compare' habit means shoppers cut back when discretionary income tightens and 62% switched brands in 2024 to save money. The share of weekly online shoppers rose from 27% in 2021 to 29% in 2025, with a similar increase in the number of consumers shopping every two to three weeks. (26% in 2021 to 30% in 2025). Profitability lagged early on due to fierce competition and high fixed costs, but retailers trimmed overheads, modernised fulfilment networks and used social content to sustain margins. The market also saw international entrants intensify competition, contributing to the demise of some domestic platforms. Industry revenue is anticipated to grow at an annualised 3.4% over the five years through 2025-26 and is expected to total $64.9 billion in the current year, when revenue will climb by an estimated 6.8%. Going forwards, online sales should keep climbing thanks to broader product ranges, better mobile experiences and pay-later options that streamline purchases. AR-enabled sizing and virtual try-ons will reduce friction in fashion and accessories, while loyalty schemes and free shipping will reward repeat customers. Profit is set to climb as pricing becomes more responsive and import costs ease from a stronger Australian dollar. With omnichannel strategies, showrooming and social commerce, the line between online and offline will stay blurred and hybrid stores will become mainstream rather than niche. Overall, industry revenue is forecast to climb at an annualised 5.9% over the five years through 2030-31 to total $86.6 billion.

A league table of the 120 cryptocurrencies with the highest market cap reveals how diverse each crypto is and potentially how much risk is involved when investing in one. Bitcoin (BTC), for instance, had a so-called "high cap" - a market cap worth more than 10 billion U.S. dollars - indicating this crypto project has a certain track record or, at the very least, is considered a major player in the cryptocurrency space. This is different in Decentralize Finance (DeFi), where Bitcoin is only a relatively new player. A concentrated market The number of existing cryptocurrencies is several thousands, even if most have a limited significance. Indeed, Bitcoin and Ethereum account for nearly 75 percent of the entire crypto market capitalization. As crypto is relatively easy to create, the range of projects varies significantly - from improving payments to solving real-world issues, but also meme coins and more speculative investments. Crypto is not considered a payment method While often talked about as an investment vehicle, cryptocurrencies have not yet established a clear use case in day-to-day life. Central bankers found that usefulness of crypto in domestic payments or remittances to be negligible. A forecast for the world's main online payment methods took a similar stance: It predicts that cryptocurrency would only take up 0.2 percent of total transaction value by 2027.

Internet sales have played an increasingly significant role in retailing. In 2025, e-commerce accounted for over ***percent of retail sales worldwide. Forecasts indicate that by 2030, the online segment will make up ***percent of total global retail sales. Retail e-commerce Online shopping has grown steadily in popularity in recent years. In 2024, global e-commerce sales amounted to over ************ U.S. dollars, a figure expected to approach * trillion U.S. dollars by 2030. Digital development boomed during the COVID-19 pandemic, generating unprecedented e-commerce growth in various economies across the globe. This trend correlates strongly with the constantly improving online access, especially in "mobile-first" online communities, which have long struggled with traditional commercial fixed broadband connections due to financial or infrastructure constraints but enjoy the advantages of cheap mobile broadband connections. M-commerce on the rise The order share of online shopping via smartphones and tablets now outperforms traditional e-commerce via desktop computers. As such, e-retailers around the world have caught up in mobile e-commerce sales. Online shopping via smartphones is particularly prominent in Asia. By the end of 2023, South Korea was the top digital market based on the percentage of the population that had purchased something by phone, with nearly ** percent having made a weekly mobile purchase. Malaysia, UAE, and Turkey completed the top of the ranking.

Dataset: Online Shopping Dataset;

CustomerID

Description: Unique identifier for each customer. Data Type: Numeric;

Gender:

Description: Gender of the customer (e.g., Male, Female). Data Type: Categorical;

Location:

Description: Location or address information of the customer. Data Type: Text;

Tenure_Months:

Description: Number of months the customer has been associated with the platform. Data Type: Numeric;

Transaction_ID:

Description: Unique identifier for each transaction. Data Type: Numeric;

Transaction_Date:

Description: Date of the transaction. Data Type: Date;

Product_SKU:

Description: Stock Keeping Unit (SKU) identifier for the product. Data Type: Text;

Product_Description:

Description: Description of the product. Data Type: Text;

Product_Category:

Description: Category to which the product belongs. Data Type: Categorical;

Quantity:

Description: Quantity of the product purchased in the transaction. Data Type: Numeric;

Avg_Price:

Description: Average price of the product. Data Type: Numeric;

Delivery_Charges:

Description: Charges associated with the delivery of the product. Data Type: Numeric;

Coupon_Status:

Description: Status of the coupon associated with the transaction. Data Type: Categorical;

GST:

Description: Goods and Services Tax associated with the transaction. Data Type: Numeric;

Date:

Description: Date of the transaction (potentially redundant with Transaction_Date). Data Type: Date;

Offline_Spend:

Description: Amount spent offline by the customer. Data Type: Numeric;

Online_Spend:

Description: Amount spent online by the customer. Data Type: Numeric;

Month:

Description: Month of the transaction. Data Type: Categorical;

Coupon_Code:

Description: Code associated with a coupon, if applicable. Data Type: Text;

Discount_pct:

Description: Percentage of discount applied to the transaction. Data Type: Numeric;

Discover the booming US e-commerce market! Our analysis reveals a 14.70% CAGR, driven by mobile shopping, diverse product categories, and major players like Amazon & Walmart. Explore market size, segmentation, and future trends to unlock growth opportunities. Recent developments include: May 2022- Home Depot announced the formation of Home Depot Ventures, a venture capital fund to promote early-stage startups that improve customer experience and home renovation. Furthermore, the $150 million funds will evaluate investments in businesses at various stages of development, emphasizing early and growth-stage startups that assist Home Depot customers and can scale., April 2022- In the United States, Apple finally offers the tools and accessories needed for self-servicing select iPhones. The company is now selling parts and components for the iPhone 12 series, iPhone 13 series, and the newly released 3rd Generation iPhone SE 2022 smartphones., April 2022- Amazon announced on Wednesday that it will build a solar park in Kent County as one of 37 new renewable energy projects worldwide to use renewable energy to power all of its activities by 2025, five years ahead of schedule., April 2022- Walmart honored Igloo's ancient legacy and commitment to "Made in the USA" with elected officials and prominent executives from both companies in attendance. In honor of this praise, Igloo designed the new Overland Series of coolers exclusively for Walmart, made in the United States., March 2022- Walmart Inc plans to hire more than 5,000 new associates for its tech hubs worldwide during the current fiscal year. Walmart Global Tech, the company's technology division, would be hiring for positions such as cybersecurity professional, product manager, and data scientist., June 2020- Apple's announcements and developments enhance the Apple platform and product experience. From macOS Big Sur, which boasts the most significant design overhaul since the launch of Mac OS X, to watchOS 7, iOS 14's new App Library, and iPadOS 14's expanded handwriting capabilities with Apple Pencil.. Key drivers for this market are: Growing Demand from Apparel and Footwear Industry., Rising Adoption of technologies (IOT,ML); Penetration of Internet and Smartphone Usage. Potential restraints include: Operational Compatibility Due to Growing Brand Value. Notable trends are: Increasing adoption of technologies.

E-commerce companies sell various goods and associated services through online portals, either on websites, mobile apps or integrated into social media platforms. Internet access across Europe continues to accelerate, with the vast majority of countries boasting usage rates of over 80% of the population. The spread of fast broadband and mobile data has enabled rising numbers of Europeans to engage in e-shopping. Over the five years through 2025, e-commerce revenue is slated to climb at a compound annual rate of 4% to reach €352.5 billion. E-tailers benefit from lower overhead costs than bricks-and-mortar stores, enabling them to offer highly competitive prices and draw sales away from traditionally popular establishments like department stores. E-tailers have taken off by leveraging these cost advantages to appeal to an increasingly price-conscious consumer base. The expansion of value-added services like buy now, pay later and fast, flexible delivery options have contributed to strong industry growth. However, the industry hasn’t been immune to recent cos-of-living pressures; sky-high inflation across much of Europe severely dented Europeans’ spending power, with drops in sales volumes affecting many online stores in 2023. Despite this, revenue continues on an upwards trajectory as inflation outweighs the drop in volume sales, contributing to forecast revenue growth of 3.9% in 2025. Looking forwards, rising internet penetration will continue to provide a growing market for e-tailers, driving revenue upwards at a projected compound annual rate of 6.3% over the five years through 2030 to reach €478.9 billion. E-tailers will continue to adapt their business practices and product selections to reflect the ever-growing level of environmental awareness. Delivery fleets will become fully electrified for many companies, while increasingly stringent waste regulations will force companies to adopt biodegradable or recyclable packaging in the coming years. Still, online retailers must innovate to compete with rival Asian companies like Temu as these competitors increasingly penetrate European markets. The integration of Gen AI and data analytics will transform business operations, making them more efficient and helping to lower wage costs, supporting profitability.

As of 2018, ** percent of consumers in the United States stated that their frequency of shopping online had increased over the previous five years. Conversely, ** percent stated that they shopped at shopping malls less than they did five years before.

Context

E-commerce has become a new channel to support businesses development. Through e-commerce, businesses can get access and establish a wider market presence by providing cheaper and more efficient distribution channels for their products or services. E-commerce has also changed the way people shop and consume products and services. Many people are turning to their computers or smart devices to order goods, which can easily be delivered to their homes.

Content

This is a sales transaction data set of UK-based e-commerce (online retail) for one year. This London-based shop has been selling gifts and homewares for adults and children through the website since 2007. Their customers come from all over the world and usually make direct purchases for themselves. There are also small businesses that buy in bulk and sell to other customers through retail outlet channels.

The data set contains 500K rows and 8 columns. The following is the description of each column. 1. TransactionNo (categorical): a six-digit unique number that defines each transaction. The letter “C” in the code indicates a cancellation. 2. Date (numeric): the date when each transaction was generated. 3. ProductNo (categorical): a five or six-digit unique character used to identify a specific product. 4. Product (categorical): product/item name. 5. Price (numeric): the price of each product per unit in pound sterling (£). 6. Quantity (numeric): the quantity of each product per transaction. Negative values related to cancelled transactions. 7. CustomerNo (categorical): a five-digit unique number that defines each customer. 8. Country (categorical): name of the country where the customer resides.

There is a small percentage of order cancellation in the data set. Most of these cancellations were due to out-of-stock conditions on some products. Under this situation, customers tend to cancel an order as they want all products delivered all at once.

Inspiration

Information is a main asset of businesses nowadays. The success of a business in a competitive environment depends on its ability to acquire, store, and utilize information. Data is one of the main sources of information. Therefore, data analysis is an important activity for acquiring new and useful information. Analyze this dataset and try to answer the following questions. 1. How was the sales trend over the months? 2. What are the most frequently purchased products? 3. How many products does the customer purchase in each transaction? 4. What are the most profitable segment customers? 5. Based on your findings, what strategy could you recommend to the business to gain more profit?

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The E-Commerce and Online Auctions industry in Canada comprises retailers that primarily sell their products online. Accelerated by the rising number of internet and mobile connections, industry revenue is expected to post strong gains, increasing at an expected CAGR of 9.9% to $82.1 billion over the past five years, including an expected increase of 6.7% in 2024 alone. The exceptional rate of growth in this industry is aided in part by increasing internet traffic volume like the number of fixed broadband and mobile connections. Additionally, COVID-19 created a unique opportunity for the industry to benefit from consumers not being able to visit certain stores. Consequently, revenue skyrocketed in 2020 as consumers were forced to shop for certain goods online. Despite strong revenue growth, the average industry profit margin has only increased slightly as a result of new entrants and increased price-based competition. As internet traffic increases and online shopping becomes more popular, retailers are expanding the products they carry to include common household goods. Hard-to-find niche products or products that are no longer being produced have also found a place in online markets because retailers do not have to contend with limited shelf space. As product ranges have grown, so has the number of industry operators. While the industry has attracted many new entrants, Amazon.com.ca Inc. (Amazon Canada) has gained a dominant market share. In 2013, the company launched its popular Amazon Prime service in Canada, boosting revenue, and has expanded in subsequent years to dominate the industry. Amazon Canada's revenue is anticipated to outpace the broader industry, and this rapid growth is indicative of its dominance in the industry. This has also forced other e-commerce companies to improve their shipping times, which has made e-commerce shopping even more convenient for shoppers. Over the next five years, revenue growth will slow compared to the previous period but will continue to remain strong because of a growing economy and a continuation of increased online shopping from consumers. Industry revenue is expected to increase at a CAGR of 5.1% to $36.1 billion over the five years to 2029. Ultimately, the industry will continue growing, and because of low barriers to entry, the number of online retailers will rise, furthering price-based competition.

Graph and download economic data for E-Commerce Retail Sales as a Percent of Total Sales (ECOMPCTSA) from Q4 1999 to Q2 2025 about e-commerce, retail trade, percent, sales, retail, and USA.

Online grocery sales have been ramping up, with the segment now a viable and successful product line for grocery retailers. Improvements to packing logistics, distribution centres, marketing efforts and other operations have supported continued grocery sales growth. Additionally, consumer habits have shifted, with online shopping more prevalent across the whole retail sector and meal kit services remaining popular among those with busy lifestyles. However, physical stores' convenience, lack of delivery fees and perception as better outlets for fresh food have dampened some activity. Online grocery shopping has been both Coles’s and Woolworths' strongest growth channels over the past two years, with Coles seeing a 25.7% jump in sales over the twelve months to March 2025. These trends have since continued to snowball and propelled industry revenue growth to an expected average annual 5.7% over the five years through 2025-26 to $11.8 billion, despite lockdowns five years ago uniquely positioning the benchmark year of 2020-21 as a strong online sales year. Online grocery shopping is highly concentrated between the industry's two largest chains, Woolworths and Coles. Both giants use their extensive existing store networks and distribution centres to service wide areas. Their economies of scale have benefited industry profitability, with average profit margins remaining positive over the past five years. This trend has signified a shift for the industry, with investors now aiming for sustainable operations rather than loss-leading growth strategies. Cost-of-living pressures in recent years have threatened online grocery performance, especially when it comes to traditional meal kit services. Nevertheless, where most industries are passing on costs, relying on price-driven growth, online grocers have also been able to source a growing market, capitalising on demand-driven growth. As busy consumers have found themselves increasingly turning towards online shopping, revenue is expected to jump 4.7% in 2025-26. Easing cost-of-living pressures are slated to have mixed effects on online grocers, including boosting purchase volumes and appetites for meal kits and online delivery. Continued improvements to delivery times and expansions of dark store networks will boost online grocery shopping coverage and interest. The expansion of other grocers, like ALDI, IGA and Amazon, has the potential to intensify competition and keep downwards pressure on prices. Overall, online grocery shopping revenue is forecast to climb at an annualised 2.6% over the five years through 2030-31 to total $13.4 billion.

E-commerce companies sell various goods and associated services through online portals, either on websites, mobile apps or integrated into social media platforms. Internet access across Europe continues to accelerate, with the vast majority of countries boasting usage rates of over 80% of the population. The spread of fast broadband and mobile data has enabled rising numbers of Europeans to engage in e-shopping. Over the five years through 2025, e-commerce revenue is slated to climb at a compound annual rate of 4% to reach €352.5 billion. E-tailers benefit from lower overhead costs than bricks-and-mortar stores, enabling them to offer highly competitive prices and draw sales away from traditionally popular establishments like department stores. E-tailers have taken off by leveraging these cost advantages to appeal to an increasingly price-conscious consumer base. The expansion of value-added services like buy now, pay later and fast, flexible delivery options have contributed to strong industry growth. However, the industry hasn’t been immune to recent cos-of-living pressures; sky-high inflation across much of Europe severely dented Europeans’ spending power, with drops in sales volumes affecting many online stores in 2023. Despite this, revenue continues on an upwards trajectory as inflation outweighs the drop in volume sales, contributing to forecast revenue growth of 3.9% in 2025. Looking forwards, rising internet penetration will continue to provide a growing market for e-tailers, driving revenue upwards at a projected compound annual rate of 6.3% over the five years through 2030 to reach €478.9 billion. E-tailers will continue to adapt their business practices and product selections to reflect the ever-growing level of environmental awareness. Delivery fleets will become fully electrified for many companies, while increasingly stringent waste regulations will force companies to adopt biodegradable or recyclable packaging in the coming years. Still, online retailers must innovate to compete with rival Asian companies like Temu as these competitors increasingly penetrate European markets. The integration of Gen AI and data analytics will transform business operations, making them more efficient and helping to lower wage costs, supporting profitability.

E-commerce in France is characterised by high competition from the increasing number of pure online retailers and bricks-and-mortar retailers with an omnichannel strategy and foreign online marketplaces offering clothing and other products at particularly low prices. Over the five years through 2025, industry revenue is expected to increase by a compound annual rate of 2.6%, which can be attributed to the increased sales volume of online retail and higher consumer prices. In 2025, industry revenue is expected to increase by 2.2% to €28.6 billion, as the proportion of consumers shopping online will grow and the variety of companies and products will expand as well. The sector's development depends on consumer sentiment and the challenges online retailers face. Falling inflation over the next few years will positively impact consumers' willingness to spend and also positively influence online consumer spending on clothing, furniture and electrical appliances. On the other hand, existing regulations on data protection and the supply chain can cause higher costs and barriers to market entry for new retailers. It is important for the competitiveness of French online retailers to retain customers. Low prices, flexible delivery options and excellent customer support are essential for this. The continuous development of system applications, particularly in relation to mobile shopping trends, identifying the right media marketing mix and optimising cyber security, is becoming increasingly important. In the coming years, online retailers who invest in search engine optimisation (SEO) and conversion rate optimisation (CRO) will benefit the most. This is the only way they can hold their own against the growing number of competitors. Reducing costs through AI-supported data analyses, customer service and drop shipping are effective ways of improving profitability. Over the five years through 2030, industry revenue is expected to increase by a compound annual rate of 3% to €33.1 billion.

This chart displays Next plc's share of retail and online sales from the 2010 to 2025, with the latest financial year ending in January 2025. Over the recorded time period, Next's online sales increased significantly, reaching a peak of **** billion British pounds in the most recent financial year. In contrast, retail sales have exhibited a downward trend, recording around **** billion pounds that same year.

The number of users in the e-commerce market in the United States was modeled to stand at ************** users in 2024. Following a continuous upward trend, the number of users has risen by ************* users since 2017. Between 2024 and 2029, the number of users will rise by ************* users, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

Snapshot img

Poland E-Commerce Market Size 2024-2028

The Poland e-commerce market size is forecast to increase by USD 46.9 billion at a CAGR of 20.5% between 2023 and 2028.

The market is significantly driven by the availability of multiple payment options. Offering diverse methods such as credit cards, debit cards, bank transfers, online wallets, and cash on delivery provides Polish consumers with flexibility and convenience in their online purchases. This accessibility to varied payment choices not only enhances the shopping experience but also encourages more people to engage in e-commerce payment, thereby fueling market growth. 
The market showcases dynamic growth, driven by various sectors and factors. With a strong presence in the fashion industry and an expanding showroom culture, Poland contributes significantly to the worldwide growth rate of e-commerce sales. From electronics to furniture and homeware, the market caters to diverse consumer needs, encompassing hobby, leisure, and care product segments. As eCommerce continues to thrive, Poland emerges as a pivotal player in the global digital marketplace, offering a wide array of products and services to online shoppers. This market research and growth report includes in-depth information about key market drivers, trends, and challenges. 

What will be the Size of the Market During the Forecast Period?

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The market has been experiencing significant growth in recent years. According to the latest reports, the E-Commerce sector in Poland is expected to show a CAGR of 12.5% between 2021 and 2026. This growth can be attributed to several factors, including the increasing popularity of online shopping, the growing number of internet users, and the entry of global players into the Polish market. The Retail sector in Poland is one of the largest contributors to the E-Commerce market, with sales expected to reach €22.5 billion by 2026. E-Commerce platforms like Allegro, Amazon, and eBay have a strong presence in the Polish market, offering a wide range of products and services.
Additionally, the use of technologies like Artificial Intelligence and Machine Learning is also on the rise, helping to improve the customer experience and drive sales. The ECDB (European Commission Database) reports that the number of E-Commerce users in Poland is expected to reach 18.5 million by 2026, making it an attractive market for businesses looking to expand their online presence. The use of mobile devices for shopping is also increasing, with over 50% of E-Commerce transactions in Poland being made on mobile devices. In conclusion, the market is growing rapidly, driven by increasing internet penetration, the popularity of online shopping, and the entry of global players. The Retail sector, particularly Fashion and Footwear, is expected to see significant growth in the coming years. The use of advanced technologies and the increasing number of E-Commerce users make Poland an attractive market for businesses looking to expand their online presence.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  B2B
  B2C


Application

  Home appliances
  Fashion products
  Groceries
  Books
  Others


Geography

  Poland

By Type Insights

The B2B segment is estimated to witness significant growth during the forecast period.

The eCommerce market in Poland is experiencing robust growth, driven by the expansion of business reach for B2B companies in a cost-effective manner. This trend is particularly notable in sectors such as Hobby & Leisure, Electronics, Furniture & Homeware, DIY, Care Products, Fashion, and Grocery. The competitive rivalry among companies is intensifying, with logistics companies playing a crucial role in ensuring efficient delivery. The worldwide growth rate of global eCommerce sales is anticipated to continue, making Poland an attractive market for companies seeking to expand their reach. The ECDB (Electronic Data Interchange for Administration, Commerce and Transport in Europe) is facilitating cross-border sales, further fueling growth in the B2B segment.

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The B2B segment was valued at USD 9.22 billion in 2018 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in adoption of Poland E-Commerce Market?

The advantages of e-commerce platforms are the key

The Online Computer and Tablet Sales industry has grown substantially as demand for tablet computers and laptop-tablet hybrid computers has boomed. As more services move online and consumers grow increasingly comfortable with online purchases, e-commerce spending has climbed. The pandemic further accelerated this growth, with e-commerce sales experiencing a dramatic surge. Consequently, companies have had to swiftly upgrade their platforms to keep pace with rising consumer expectations and demand. Altogether, industry revenue has increased at an expected CAGR of 3.7% to $50.8 billion over the past five years, including expected growth of 3.6% in 2025 alone.Online retailers face intense competition as more businesses transition to digital platforms. To stay competitive, sellers focus heavily on price competition. This fierce marketplace rivalry has placed downward pressure on product prices, particularly as computer and laptop markets show signs of saturation. In parallel, tablets have evolved significantly, incorporating features that increasingly blur the lines between them and traditional computers. Sellers have lowered prices to differentiate themselves from competitors, with traditional retailers using their online presence to complement products stocked in-store, while Amazon has leveraged its scale to drive down product costs. This strategy has helped Amazon capture a significant market share, but it has also contributed to slimming profit margins throughout the online retail sector. Revenue is expected to expand at a CAGR of 3.7% over the next five years, reaching $61.1 billion in 2030. E-commerce revenue is expected to surge alongside a growing economy, while traditional brick-and-mortar sales continue to falter. Enhanced smartphone capabilities are set to drive an increase in e-commerce purchases made on mobile devices, prompting online retailers to ramp up investments in mobile optimization. As the market expands, competition will intensify, sparking price wars and contests over superior delivery options. Amazon will remain in the lead, poised to expand its market share by optimizing supply chain efficiencies.

Percentage of individuals who shopped online and percentage of online shoppers by type of good and service purchased over the Internet during the past 12 months.

Sales in online clothing retail have increased by an average of 8.3% per year since 2019. Although consumer spending on clothing fell during the coronavirus pandemic, many people shifted their shopping online as a result of the restrictions and lockdowns, bringing additional growth to the industry. The increasing importance of e-commerce has benefited vertical providers in particular, who have expanded their offering to the internet, as well as large internet pure players such as Zalando. In this competitive environment, many fashion retailers have expanded their online sales activities. Almost half of them now have their own online shop. Sales fell slightly in 2022, partly due to a normalisation following the coronavirus pandemic. In addition, fragile supply chains, increased transport and energy costs and rising prices as a result of the war in Ukraine are also impacting online retail. Although the consumer climate has slumped, prices have continued to rise and external influences such as the war in Ukraine and the energy crisis will continue to curb consumer purchasing behaviour in 2023, the online fashion market is likely to grow in 2023, as it will in 2024, and is expected to reach 17.4 billion euros with a growth rate of 4.6% in the current year. The market is becoming increasingly concentrated, with the largest online shops and internet pure players likely to further expand their market shares. The shift in market share is primarily at the expense of smaller businesses. The increasing cross-channel behaviour of consumers makes integrated online-offline concepts and a range of services on different channels necessary.Online retailers also need to keep an eye on the needs of the younger generation, whose online purchasing behaviour is largely driven by the work of social media influencers. Online retailers are using influencer marketing to increase their brand reach and benefit from integrated shopping functions on social networks. In the next five years, industry turnover is expected to grow by an average of 4.1% per year, reaching around 17 billion euros in 2029. This growth should particularly benefit those who are able to cope with the increased pressure to use ethically correct and environmentally friendly sources.