This chart provides a detailed overview of the number of Hong Kong online retailers by Monthly Sales. Most Hong Kong stores' Monthly Sales are Less than $100.00, there are 18.9K stores, which is 97.43% of total. In second place, 301 stores' Monthly Sales are $10.00M to $100.00M, which is 1.55% of total. Meanwhile, 136 stores' Monthly Sales are $100.00K to $1.00M, which is 0.70% of total. This breakdown reveals insights into Hong Kong stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

In 2024, the online retail value in Hong Kong amounted to about 31.7 billion Hong Kong dollars, accounting for around 8.4 percent of the total retail sales that year. Approximately 15 billion of the e-commerce retail value were made by non-store retailing.

Online shoppers in Hong Kong heavily rely on their mobile phones in conducting online shopping. In 2023, m-commerce via mobile phones in Hong Kong totaled over 8.3 billion U.S. dollars, accounting for nearly three quarters of Hong Kong's total e-commerce retail sales.

The Hong Kong e-commerce market exhibits robust growth, driven by increasing internet and smartphone penetration, a young and tech-savvy population, and a thriving logistics infrastructure. The market's Compound Annual Growth Rate (CAGR) exceeding 8.70% indicates significant expansion potential, particularly within the B2C sector. While precise market size figures for 2025 are unavailable, extrapolating from the provided CAGR and a hypothetical 2017-2027 GMV (assuming a reasonable starting point based on regional market trends), a 2025 market valuation in the hundreds of millions of USD is plausible for the overall Hong Kong e-commerce sector. The B2C segment, comprising applications like beauty and personal care, fashion and apparel, consumer electronics, and food and beverage, will continue to be the primary growth driver. The rising popularity of mobile commerce and the expansion of digital payment options like WeChat Pay further fuel this growth. Competition is fierce, with both international giants (Amazon, Alibaba) and local players (Price Guide Sdn Bhd, PARKnSHOP) vying for market share. Growth is likely to be further spurred by increasing government support for digital transformation and initiatives to bolster the digital economy. Despite considerable opportunities, certain restraints may affect the trajectory of growth. These could include concerns related to data privacy and security, the need for improved cybersecurity measures to build consumer trust, and potential regulatory hurdles affecting cross-border e-commerce operations. The B2B segment, while smaller currently, presents a substantial opportunity for growth as businesses increasingly adopt digital solutions for procurement and supply chain management. This will likely involve increased investment in e-commerce platforms tailored to business-to-business transactions. Market segmentation reveals significant potential within specific applications, indicating opportunities for niche players to establish themselves. Further research into consumer behaviour and specific market segment demands will be critical to maximizing profitability within this dynamic market. Recent developments include: May 2022 - YesAsia, a global online retailer, announced a partnership with Geek+, an autonomous robots company, to build YesAsia's first smart warehouse at Goodman Interlink, located in Tsing Yi, Hong Kong., April 2022 - Beauty retailer Sa Sa International partnered with Foodpanda to provide on-demand delivery services in Hong Kong. This service was initially started as a pilot project with 20 stores offering approximately 700 products on Foodpanda Mall.. Key drivers for this market are: Increase in adoption of digitalization, Adoption of Omnichannel Innovative Solutions. Potential restraints include: Increase in adoption of digitalization, Adoption of Omnichannel Innovative Solutions. Notable trends are: Increase in Internet Penetration Across the Country is Fueling the Growth of the Market.

This chart provides a detailed overview of the number of Hong Kong online retailers by Monthly Visitors. Most Hong Kong stores' Monthly Visitors are Less than 100, there are 15.43K stores, which is 57.08% of total. In second place, 7K stores' Monthly Visitors are 100 to 1K, which is 25.89% of total. Meanwhile, 3.5K stores' Monthly Visitors are 1K to 10K, which is 12.95% of total. This breakdown reveals insights into Hong Kong stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Hong Kong online retailers by Number of Employee. Most Hong Kong stores' Number of Employee are Less than 10, there are 5.25K stores, which is 80.29% of total. In second place, 281 stores' Number of Employee are 20 to 50, which is 4.30% of total. Meanwhile, 252 stores' Number of Employee are 10 to 20, which is 3.85% of total. This breakdown reveals insights into Hong Kong stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

During the period from June to August 2024, taobao.com had the largest share of overall online shopping traffic of **** percent among leading e-commerce players in Hong Kong. Carousell.com.hk ranked second with an overall traffic share of **** percent. Taobao.com was also the market leader in terms of share in desktop traffic.

According to a March 2021 survey among Hong Kong customers, more than two out of five respondents said that fast and reliable delivery was a significant part of their online shopping experience. Consumers also mentioned two other benefits of online shopping: the In-stock availability of desired items and the quick and convenient navigation to the products they want to buy, which accounted for 36 and 34 percent of respondents, respectively.

The 2021 financial year charted a new course for the retail industry in Hong Kong, with online retail sales surging, despite the shrinking of the overall retail market under the pandemic situation. In that financial year, retail sales from online channels amounted to around 23 billion Hong Kong dollars and was expected to grow to reach over 42 billion Hong Kong dollars in the financial year 2026. The long road to e-commerce Owing to the high density of malls and shops, as well as the advanced transport facilities that connect the city, people in Hong Kong showed a strong preference for shopping in physical stores. Despite having one of the highest per capita consumption expenditures, Hong Kong has one of the lowest active e-commerce penetration rates within the Asia-Pacific region. Nevertheless, the development of Hong Kong’s e-commerce accelerated amid the pandemic, with the majority of the consumers increasing both online shopping frequency and spending in various sectors. Online-to-offline retail in Hong Kong The coronavirus epidemic expanded the presence of online-to-offline retail in Hong Kong as well. More than half of Hong Kong consumers stated that they increased their use of food delivery services after social distancing measures were imposed. Meanwhile, Hong Kong shoppers have become familiar with the O2O grocery delivery service, which is now offered by a growing number of delivery platforms in the financial hub.

According to a survey on online shopping behavior in Hong Kong conducted by Rakuten Insight in June 2022, about 31 percent of the respondents aged between 25 and 34 years said they had made online purchases at least once a week. In comparison, only 13 percent of those aged 55 years and above did the same.

In 2023, online consumers in Hong Kong spent approximately 5.5 billion U.S. dollars when shopping in mobile apps, increasing significantly compared to 2018. Estimates showed that mobile apps will continue to dominate Hong Kong's m-commerce market in 2028.

In the fourth quarter of 2020, the e-commerce platform HKTV Mall remained to be Hong Kong's most popular e-commerce website in terms of visits. On average, it received around 4.6 billion monthly web visits in that quarter. Tmall, the B2C e-commerce platform owned by Alibaba Group, recorded a monthly visit of 4.39 billion.

According to a survey conducted by Rakuten Insight in Hong Kong in November 2023, around 53 percent of respondents said that they prefer to go to a store to return items they purchased online. Less than 30 percent of the respondents preferred using postal services for the online purchase returns.

According to a survey on retail shopping conducted by Rakuten Insight in June 2021 in Hong Kong, the majority of both male and female shoppers preferred a mix of online and offline retail shopping before the COVID-19 pandemic. During the survey, respectively 50 and 53 percent of the male and female respondents reported that they opted for a mix of both retail channels when shopping for non-grocery items such as fashion and electronics.

According to a survey conducted by Rakuten Insight in Hong Kong in November 2023, around 81 percent of respondents said that they use an official app of a store or a brand. Another nine percent admitted that they use online websites of some brands/stores instead of an app.

According to a survey on retail shopping conducted by Rakuten Insight in June 2021 in Hong Kong, the majority of male and female respondents changed their retail shopping behavior due to the COVID-19 pandemic. In particular, 71 percent of female respondents stated that they mixed both online retail and shopping in physical stored as a result of the pandemic.

According to a survey on retail shopping conducted by Rakuten Insight in June 2021 in Hong Kong, the majority of shoppers aged below 44 years preferred a mix of online and offline retail shopping before the COVID-19 pandemic. During the survey, around 57 percent respondents between 25 and 34 years old reported that they opted for a mix of both retail channels when shopping for non-grocery items such as fashion and electronics.

According to a survey on retail shopping conducted by Rakuten Insight in June 2021 in Hong Kong, the majority of the non-grocery shoppers preferred a mix of online and offline retail shopping before the COVID-19 pandemic. During the survey, around 52 percent of the respondents reported that they opted for a mix of both retail channels when shopping for non-grocery items such as fashion and electronics.

Grocery and snack chain 759 Store owns one of the trending shopping apps in Hong Kong. As of March 2022, its app 759 Online registered a market penetration rate of 9.6 percent in the financial hub. Mobile shopping has seen an overall 32 percent of usage increase between July 2019 and March 2022.

According to a survey by Rakuten Insight among consumers in Asia, pick up from home was the most preferred return method for an online purchase for all surveyed countries in Asia except Hong Kong as of November 2023. 53 percent of the respondents in Hong Kong preferred to return their online purchases in-store as of November 2023.