We asked U.S. consumers about "Most popular online shops" and found that ******** takes the top spot, while ****** is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 15,492 consumers in the United States. Looking to gain valuable insights about customers of online shops across the globe? Check out our reports about consumers of online shops worldwide. These reports offer the readers a comprehensive overview of customers of eCommerce brands: who they are; what they like; what they think; and how to reach them.

The variety of products that can be purchased online is continuously growing. Among U.S. consumers the two most popular categories for online purchases are ******** and *****. ** percent and ** percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 15,492 respondents in the United States, in 2025. Looking to gain valuable insights about customers of online shops across the globe? Check out our reports about consumers of online shops worldwide. These reports offer the readers a comprehensive overview of customers of eCommerce brands: who they are; what they like; what they think; and how to reach them.

Online shopping has cemented its place in the retail market, buoyed by rising adoption and better technology. 2024 data shows 9.8 million households shopping online, up from 8.2 million in 2019, a clear sign of growing penetration. This performance has benefited from safer payments, easier returns and smoother mobile access, while new competitors like Shein and Temu push prices down and keep pressure on margins. Augmented reality, chat-enabled service and social shopping are blurring the lines between instore and online, letting shoppers try before they buy and discover products through feeds on Instagram, YouTube and TikTok. In this environment, faster broadband and the rollout of 5G coverage are expanding the audience, enabling more impulse buys and seamless checkouts. Over the past five years, the online market’s growth has wavered with the pandemic, then settled into a more price-aware rhythm. The 'search and compare' habit means shoppers cut back when discretionary income tightens and 62% switched brands in 2024 to save money. The share of weekly online shoppers rose from 27% in 2021 to 29% in 2025, with a similar increase in the number of consumers shopping every two to three weeks. (26% in 2021 to 30% in 2025). Profitability lagged early on due to fierce competition and high fixed costs, but retailers trimmed overheads, modernised fulfilment networks and used social content to sustain margins. The market also saw international entrants intensify competition, contributing to the demise of some domestic platforms. Industry revenue is anticipated to grow at an annualised 3.4% over the five years through 2025-26 and is expected to total $64.9 billion in the current year, when revenue will climb by an estimated 6.8%. Going forwards, online sales should keep climbing thanks to broader product ranges, better mobile experiences and pay-later options that streamline purchases. AR-enabled sizing and virtual try-ons will reduce friction in fashion and accessories, while loyalty schemes and free shipping will reward repeat customers. Profit is set to climb as pricing becomes more responsive and import costs ease from a stronger Australian dollar. With omnichannel strategies, showrooming and social commerce, the line between online and offline will stay blurred and hybrid stores will become mainstream rather than niche. Overall, industry revenue is forecast to climb at an annualised 5.9% over the five years through 2030-31 to total $86.6 billion.

Online shopping is the process of purchasing goods or services over the internet. It allows customers to browse various products, compare prices, and make purchases conveniently from their home or anywhere else. This mode of shopping has become increasingly popular due to its ease, speed, and accessibility, transforming the traditional retail experience into a digital one. Advantages of Online Shopping: Saves Time and Effort: No need to travel or spend hours looking for items. Better Deals: Access to exclusive online discounts and sales. Variety: Offers access to products from different regions or countries. Ease of Comparison: Price, features, and user reviews are easy to compare. Disadvantages of Online Shopping: Lack of Physical Inspection: Customers cannot touch or try the product before purchasing. Shipping Delays: Delivery times may vary, and there can be delays in some cases. Scams and Fraud: There is a risk of counterfeit products or unreliable sellers. Return Policies: Returning items may be more complicated than in physical stores. 1. Flipkart Overview: Flipkart is one of India’s largest e-commerce platforms, offering a wide range of products, including electronics, clothing, home appliances, books, and groceries. It is known for its competitive pricing, frequent sales, and a vast selection of brands. Strengths: Strong electronics section, excellent customer service, reliable delivery network, and regular sales like the "Big Billion Days." Popular For: Smartphones, gadgets, home appliances, and fashion. 2. Amazon India Overview: Amazon is a global e-commerce giant that offers an extensive range of products across various categories, including electronics, fashion, home essentials, books, and groceries. It is renowned for its fast delivery service (Prime) and reliable return policies. Strengths: Fast delivery (Amazon Prime), a wide variety of products, user reviews and ratings, and excellent customer support. Popular For: Electronics, books, daily essentials, and fashion items. 3. Meesho Overview: Meesho is an online platform focusing on affordable fashion, home decor, and lifestyle products. It caters mainly to budget-conscious shoppers and small business owners who use the platform for reselling purposes. Strengths: Low-cost products, deals on bulk purchases, suitable for small resellers. Popular For: Affordable fashion, home decor, and beauty products. 4. Myntra Overview: Myntra is a popular fashion e-commerce site in India, known for its wide selection of clothing, footwear, accessories, and beauty products. It hosts both high-end brands and affordable options, making it suitable for diverse customers. Strengths: Extensive fashion collection, premium brand offerings, regular sales, and a user-friendly app. Popular For: Fashion apparel, footwear, and beauty products. 5. Ajio Overview: Ajio, owned by Reliance, is a fashion-focused e-commerce platform with a curated collection of Indian and international brands. It offers trendy apparel, footwear, and accessories, with a mix of casual, ethnic, and high-street fashion. Strengths: Unique collection, regular discounts, and trendy ethnic wear. Popular For: Fashion-forward clothing, ethnic wear, and accessories. 6. Nykaa Overview: Nykaa is a leading online platform in India for beauty and wellness products. It offers a range of makeup, skincare, haircare, fragrances, and wellness products, including both Indian and international brands. Strengths: Large variety of beauty products, trusted for authentic brands, beauty advice, and reviews. Popular For: Cosmetics, skincare, and haircare products. 7. Westside Overview: Westside is a retail brand by the Tata Group, offering contemporary fashion for men, women, and children. Its online platform mirrors the quality of its brick-and-mortar stores, with a focus on exclusive, in-house collections. Strengths: Quality fashion, contemporary designs, affordable pricing. Popular For: Casual and formal wear, accessories, and home decor. 8. Lifestyle Overview: Lifestyle is an e-commerce and retail brand that offers fashion apparel, footwear, accessories, and home furnishings. It caters to mid-range and premium customers with a mix of in-house and branded products. Strengths: Wide variety, trusted brands, in-store experience replicated online. Popular For: Clothing, footwear, accessories, and home products. 9. Snapdeal Overview: Snapdeal is a general e-commerce platform in India, known for offering budget-friendly products across multiple categories, including fashion, electronics, home, and lifestyle. Strengths: Affordable pricing, variety of products, frequent discounts. Popular For: Budget-friendly electronics, apparel, and lifestyle products. 10. Max Fashion Overview: Max is a fashion brand offering value-for-money clothing and accessories for men, women, and children. Its online store provides an array of trendy yet ...

Introduction

Online Shopping Statistics: Online shopping has revolutionized the retail industry, providing consumers with unparalleled convenience, a wide range of products, and easy access to services. Factors such as greater internet accessibility, the rise of mobile commerce, and shifting consumer preferences have contributed to the substantial growth of the e-commerce market.

Online shopping statistics offer key insights into market trends, consumer habits, demographic shifts, popular product categories, and the technologies driving the future of retail. Understanding these insights is essential for both businesses and consumers to successfully navigate the competitive online marketplace and keep up with emerging trends in digital shopping.

For 2024's Black Friday and Cyber Monday sales event, also known as the 'Cyber Week', approximately 77 percent of shoppers in the United States that planned to visit online retailers during Cyber Week specifically intended to buy clothing and accessories, making it the most popular product category. Just over 70 percent of respondents also planned to buy electronics.

Snapshot img

Poland E-Commerce Market Size 2024-2028

The Poland e-commerce market size is forecast to increase by USD 46.9 billion at a CAGR of 20.5% between 2023 and 2028.

The market is significantly driven by the availability of multiple payment options. Offering diverse methods such as credit cards, debit cards, bank transfers, online wallets, and cash on delivery provides Polish consumers with flexibility and convenience in their online purchases. This accessibility to varied payment choices not only enhances the shopping experience but also encourages more people to engage in e-commerce payment, thereby fueling market growth. 
The market showcases dynamic growth, driven by various sectors and factors. With a strong presence in the fashion industry and an expanding showroom culture, Poland contributes significantly to the worldwide growth rate of e-commerce sales. From electronics to furniture and homeware, the market caters to diverse consumer needs, encompassing hobby, leisure, and care product segments. As eCommerce continues to thrive, Poland emerges as a pivotal player in the global digital marketplace, offering a wide array of products and services to online shoppers. This market research and growth report includes in-depth information about key market drivers, trends, and challenges. 

What will be the Size of the Market During the Forecast Period?

Request Free Sample

The market has been experiencing significant growth in recent years. According to the latest reports, the E-Commerce sector in Poland is expected to show a CAGR of 12.5% between 2021 and 2026. This growth can be attributed to several factors, including the increasing popularity of online shopping, the growing number of internet users, and the entry of global players into the Polish market. The Retail sector in Poland is one of the largest contributors to the E-Commerce market, with sales expected to reach €22.5 billion by 2026. E-Commerce platforms like Allegro, Amazon, and eBay have a strong presence in the Polish market, offering a wide range of products and services.
Additionally, the use of technologies like Artificial Intelligence and Machine Learning is also on the rise, helping to improve the customer experience and drive sales. The ECDB (European Commission Database) reports that the number of E-Commerce users in Poland is expected to reach 18.5 million by 2026, making it an attractive market for businesses looking to expand their online presence. The use of mobile devices for shopping is also increasing, with over 50% of E-Commerce transactions in Poland being made on mobile devices. In conclusion, the market is growing rapidly, driven by increasing internet penetration, the popularity of online shopping, and the entry of global players. The Retail sector, particularly Fashion and Footwear, is expected to see significant growth in the coming years. The use of advanced technologies and the increasing number of E-Commerce users make Poland an attractive market for businesses looking to expand their online presence.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  B2B
  B2C


Application

  Home appliances
  Fashion products
  Groceries
  Books
  Others


Geography

  Poland

By Type Insights

The B2B segment is estimated to witness significant growth during the forecast period.

The eCommerce market in Poland is experiencing robust growth, driven by the expansion of business reach for B2B companies in a cost-effective manner. This trend is particularly notable in sectors such as Hobby & Leisure, Electronics, Furniture & Homeware, DIY, Care Products, Fashion, and Grocery. The competitive rivalry among companies is intensifying, with logistics companies playing a crucial role in ensuring efficient delivery. The worldwide growth rate of global eCommerce sales is anticipated to continue, making Poland an attractive market for companies seeking to expand their reach. The ECDB (Electronic Data Interchange for Administration, Commerce and Transport in Europe) is facilitating cross-border sales, further fueling growth in the B2B segment.

Get a glance at the market share of various segments Request Free Sample

The B2B segment was valued at USD 9.22 billion in 2018 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in adoption of Poland E-Commerce Market?

The advantages of e-commerce platforms are the key

This statistic presents popular online shopping categories in the United States, sorted by gender. During a November 2017 survey, it was found that 71 percent of female respondents had purchased clothing online in the past 3 months. According to Loqate, a GBG solution, 49 percent of male respondents had bought clothing via internet. Fashion and apparel e-retail sales were also especially popular with Millennial online shoppers.

Title: “Survey on Online Shopping Preferences”

Dataset Description: This dataset contains responses from an online survey conducted to understand consumer preferences and behavior when shopping online across various product categories. The survey covered topics such as the frequency of online shopping, age demographics, platform preferences for electronics, fashion, beauty products, groceries, and household essentials, as well as factors influencing platform choice, trust in product reviews, and the perceived quality of return and refund policies. The responses were collected from a diverse group of individuals, making this dataset suitable for analyzing trends in e-commerce behavior. Context: The dataset was compiled to gain insights into the changing dynamics of online shopping, especially in an era where digital platforms dominate retail. Understanding consumer preferences can help businesses tailor their offerings to better meet customer needs.

Content: The dataset consists of the following columns:  Timestamp: The date and time the response was submitted.  How often do you shop online?: Frequency of online shopping (e.g., weekly, monthly).  What is your age group?: Age range of the respondent.  Which platform do you prefer for buying electronics?: Respondent’s preferred platform for purchasing electronics.  Where do you usually shop for fashion and apparel?: Preferred platform for fashion items.  Which platform do you prefer for beauty and skincare products?: Platform choice for beauty and skincare products.  Where do you typically buy groceries and household essentials?: The go-to platform for groceries and essentials.  What is the most important factor for you when choosing a platform to shop from?: Key consideration when selecting a shopping platform (e.g., price, product quality, platform security).  Do you trust the product reviews and ratings on these platforms?: Level of trust in reviews and ratings (e.g., fully trust, somewhat trust, neutral).  Which platform’s return and refund policy do you find the best?: Respondent’s opinion on the platform with the best return and refund policy.

Use Cases: This dataset can be used for a variety of research and analytical purposes, including:  Studying consumer behavior trends in online shopping.  Analyzing platform preferences across different age groups.  Identifying key factors influencing online shopping decisions.  Exploring trust in product reviews and return policies on popular e-commerce platforms.

Acknowledgments: This dataset was compiled through a survey done using google form. Special thanks to all the respondents for their time and valuable insights.

In 2024, convenience was the leading reason to spend more money online during Cyber Week than in the previous year. Prices being lower online was the second most common reason for U.S. Cyber Week shoppers.

A league table of the 120 cryptocurrencies with the highest market cap reveals how diverse each crypto is and potentially how much risk is involved when investing in one. Bitcoin (BTC), for instance, had a so-called "high cap" - a market cap worth more than 10 billion U.S. dollars - indicating this crypto project has a certain track record or, at the very least, is considered a major player in the cryptocurrency space. This is different in Decentralize Finance (DeFi), where Bitcoin is only a relatively new player. A concentrated market The number of existing cryptocurrencies is several thousands, even if most have a limited significance. Indeed, Bitcoin and Ethereum account for nearly 75 percent of the entire crypto market capitalization. As crypto is relatively easy to create, the range of projects varies significantly - from improving payments to solving real-world issues, but also meme coins and more speculative investments. Crypto is not considered a payment method While often talked about as an investment vehicle, cryptocurrencies have not yet established a clear use case in day-to-day life. Central bankers found that usefulness of crypto in domestic payments or remittances to be negligible. A forecast for the world's main online payment methods took a similar stance: It predicts that cryptocurrency would only take up 0.2 percent of total transaction value by 2027.

Social Commerce Platform Market Outlook

According to our latest research, the global social commerce platform market size reached USD 98.7 billion in 2024, reflecting dynamic expansion fueled by the integration of e-commerce with social media. The market is projected to grow at a robust CAGR of 27.5% from 2025 to 2033, culminating in an anticipated value of USD 897.6 billion by 2033. This remarkable growth trajectory is primarily driven by the increasing adoption of social media platforms for online shopping, the rise of influencer-driven marketing, and the seamless integration of payment solutions within social networks.

The proliferation of smartphones and the widespread accessibility of high-speed internet have fundamentally transformed consumer shopping behavior, acting as a significant growth factor for the social commerce platform market. Consumers are increasingly seeking convenience, personalized recommendations, and interactive shopping experiences, all of which are facilitated by social commerce platforms. These platforms leverage advanced data analytics and AI-driven algorithms to deliver targeted ads and product suggestions, enhancing user engagement and boosting conversion rates. Furthermore, the rise of short-form video content and live-stream shopping events on platforms like Instagram, TikTok, and Facebook has accelerated the adoption of social commerce by making shopping more engaging and community-driven.

Another crucial driver is the rapid digital transformation initiatives undertaken by businesses of all sizes, particularly in the wake of the COVID-19 pandemic. Enterprises are investing heavily in social commerce solutions to bridge the gap between discovery and purchase, reduce friction in the buying journey, and tap into new customer segments. Brands are leveraging the power of social influencers and user-generated content to build trust and authenticity, which are essential for driving sales in the digital era. The integration of secure payment gateways, real-time customer support, and seamless checkout experiences further enhances the appeal of social commerce platforms, making them indispensable tools for modern retailers.

The evolution of social commerce is also being shaped by technological advancements and regulatory trends. Innovations such as augmented reality (AR) try-ons, shoppable posts, and conversational commerce are redefining the online shopping experience, providing immersive and interactive touchpoints that resonate with digital-native consumers. Meanwhile, increasing regulatory scrutiny around data privacy and online transactions is prompting platform providers to invest in robust security measures and transparent data practices. These efforts not only protect consumers but also foster trust, which is vital for the sustained growth of the social commerce ecosystem.

From a regional perspective, Asia Pacific stands out as the dominant market, accounting for the largest share of global revenue in 2024. The region’s leadership is underpinned by the sheer scale of its digital population, rapid urbanization, and the popularity of super-apps that integrate social networking with e-commerce and financial services. North America and Europe also represent significant markets, driven by high internet penetration, sophisticated digital infrastructure, and the early adoption of social commerce by leading brands. Meanwhile, Latin America and the Middle East & Africa are emerging as high-potential regions, fueled by rising smartphone adoption and a growing appetite for digital shopping experiences.

Component Analysis

The social commerce platform market is segmented by component into solutions and services, each playing a pivotal role in driving overall market growth. Solutions encompass the core software platforms that enable social commerce activities, including product catalog management, integrated payment systems, analytics, and customer engagement tools. These solutions are evolving rapidly, with vendors focusing on enhancing platform scalability, security, and user experience. The demand for comprehensive, customizable, and easy-to-integrate solutions is particularly high among retailers and brands seeking to differentiate themselves in a crowded digital marketplace. As social commerce becomes more sophisticated, solution providers are investing in AI, machine learning, and AR technologies to offer advanced features such as personalized recommendations, automated customer support, and imm

The share of online shoppers has grown rapidly in Denmark. In 2008, around ** percent of the population had bought goods online, in 2024, this share had grown to around ** percent.

Internet sales have played an increasingly significant role in retailing. In 2025, e-commerce accounted for over ***percent of retail sales worldwide. Forecasts indicate that by 2030, the online segment will make up ***percent of total global retail sales. Retail e-commerce Online shopping has grown steadily in popularity in recent years. In 2024, global e-commerce sales amounted to over ************ U.S. dollars, a figure expected to approach * trillion U.S. dollars by 2030. Digital development boomed during the COVID-19 pandemic, generating unprecedented e-commerce growth in various economies across the globe. This trend correlates strongly with the constantly improving online access, especially in "mobile-first" online communities, which have long struggled with traditional commercial fixed broadband connections due to financial or infrastructure constraints but enjoy the advantages of cheap mobile broadband connections. M-commerce on the rise The order share of online shopping via smartphones and tablets now outperforms traditional e-commerce via desktop computers. As such, e-retailers around the world have caught up in mobile e-commerce sales. Online shopping via smartphones is particularly prominent in Asia. By the end of 2023, South Korea was the top digital market based on the percentage of the population that had purchased something by phone, with nearly ** percent having made a weekly mobile purchase. Malaysia, UAE, and Turkey completed the top of the ranking.

In 2025, leading marketplaces were the primary source for starting to search for products online worldwide, along with search engines. According to a survey, roughly ***percent of*online shoppers searched for products through these channels. Online supermarkets and grocers followed, with ***percent of respondents. Popularity contest Online shopping has become increasingly popular globally. In various countries, including the United Kingdom, the United States, Germany, and many others, consumers have stated that they prefer to shop online rather than in-store. On a weekly basis, however, in European countries, offline shopping is still more popular among consumers. Germany had the largest share of weekly online shoppers, with ** percent of consumers. The preference for online shopping also depends on the product category and shopping events occurring at the time. Over ** percent of consumers prefer to use the internet over in-store shopping to complete their holiday and entertainment purchases. It is a preference While marketplaces are the primary source for consumers to search for products online, they are also the leading source for online shopping inspiration in 2024. Around ** percent of global consumers expressed their preference for marketplaces over any other online channel as a source of inspiration for their upcoming purchases. Consumers in different regions in the world tend to prefer different marketplaces, with consumers in Europe, the United States, and the United Kingdom preferring to use Amazon. The most visited marketplace in China was Taobao, Alibaba's B2C e-commerce platform. In Latin America, consumers use the local online marketplace Mercado Libre.

The variety of products that can be purchased online is continuously growing. Among Polish consumers the two most popular categories for online purchases are ******** and *****. ** percent and ** percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 2,014 respondents in Poland, in 2025. Looking to gain valuable insights about customers of online shops across the globe? Check out our reports about consumers of online shops worldwide. These reports offer the readers a comprehensive overview of customers of eCommerce brands: who they are; what they like; what they think; and how to reach them.

In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.

According to a 2020 survey, ** percent of online shoppers in Mexico carried out transactions related to digital services. Right behind was transportation, with ** percent of respondents having made transport-related purchases online. Other commonly mentioned categories include clothing and accessories with a share of ** percent, and fast food at ** percent.

In 2024, when it came to popularity of online fashion shops in the United States, Target was leading the way with ** percent of respondents stating that they liked the brand. Second was Kohl's and Macy's, with ** percent of people reporting to like the online marketplaces respectively.

The variety of products that can be purchased online is continuously growing. Among UK consumers the two most popular categories for online purchases are ******** and *****. ** percent and ** percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 6,174 respondents in the UK, in 2025. Looking to gain valuable insights about customers of online shops across the globe? Check out our reports about consumers of online shops worldwide. These reports offer the readers a comprehensive overview of customers of eCommerce brands: who they are; what they like; what they think; and how to reach them.