Online shopping has cemented its place in the retail market, buoyed by rising adoption and better technology. 2024 data shows 9.8 million households shopping online, up from 8.2 million in 2019, a clear sign of growing penetration. This performance has benefited from safer payments, easier returns and smoother mobile access, while new competitors like Shein and Temu push prices down and keep pressure on margins. Augmented reality, chat-enabled service and social shopping are blurring the lines between instore and online, letting shoppers try before they buy and discover products through feeds on Instagram, YouTube and TikTok. In this environment, faster broadband and the rollout of 5G coverage are expanding the audience, enabling more impulse buys and seamless checkouts. Over the past five years, the online market’s growth has wavered with the pandemic, then settled into a more price-aware rhythm. The 'search and compare' habit means shoppers cut back when discretionary income tightens and 62% switched brands in 2024 to save money. The share of weekly online shoppers rose from 27% in 2021 to 29% in 2025, with a similar increase in the number of consumers shopping every two to three weeks. (26% in 2021 to 30% in 2025). Profitability lagged early on due to fierce competition and high fixed costs, but retailers trimmed overheads, modernised fulfilment networks and used social content to sustain margins. The market also saw international entrants intensify competition, contributing to the demise of some domestic platforms. Industry revenue is anticipated to grow at an annualised 3.4% over the five years through 2025-26 and is expected to total $64.9 billion in the current year, when revenue will climb by an estimated 6.8%. Going forwards, online sales should keep climbing thanks to broader product ranges, better mobile experiences and pay-later options that streamline purchases. AR-enabled sizing and virtual try-ons will reduce friction in fashion and accessories, while loyalty schemes and free shipping will reward repeat customers. Profit is set to climb as pricing becomes more responsive and import costs ease from a stronger Australian dollar. With omnichannel strategies, showrooming and social commerce, the line between online and offline will stay blurred and hybrid stores will become mainstream rather than niche. Overall, industry revenue is forecast to climb at an annualised 5.9% over the five years through 2030-31 to total $86.6 billion.

According to estimates, Amazon claimed the top spot among online retailers in the United States in 2023, capturing 37.6 percent of the market. Second place was occupied by the e-commerce site of the retail chain Walmart, with a 6.4 percent market share, followed in third place by Apple, with 3.6 percent.

Amazon’s continued success

Amazon has long dominated the e-commerce market as the world’s favorite online marketplace. In 2022, company hit over half a trillion U.S. dollars in net sales. The United States is by far Amazon’s most profitable market, as the U.S. branch generated over 356 billion U.S. dollars in sales in 2022. Germany ranked second, with 33 billion dollars, followed closely by the United Kingdom with 30 billion dollars.

Online shopping on the rise

Online shopping has grown significantly over the past decade, with more people turning to the internet for their shopping needs. The proof is in the numbers: the U.S. e-commerce industry was worth almost a trillion dollars in 2023. By 2027, forecasts show that the online market will grow to more than 50 percent. U.S. online shoppers purchase fashion and food and beverages the most via the internet.

A league table of the 120 cryptocurrencies with the highest market cap reveals how diverse each crypto is and potentially how much risk is involved when investing in one. Bitcoin (BTC), for instance, had a so-called "high cap" - a market cap worth more than 10 billion U.S. dollars - indicating this crypto project has a certain track record or, at the very least, is considered a major player in the cryptocurrency space. This is different in Decentralize Finance (DeFi), where Bitcoin is only a relatively new player. A concentrated market The number of existing cryptocurrencies is several thousands, even if most have a limited significance. Indeed, Bitcoin and Ethereum account for nearly 75 percent of the entire crypto market capitalization. As crypto is relatively easy to create, the range of projects varies significantly - from improving payments to solving real-world issues, but also meme coins and more speculative investments. Crypto is not considered a payment method While often talked about as an investment vehicle, cryptocurrencies have not yet established a clear use case in day-to-day life. Central bankers found that usefulness of crypto in domestic payments or remittances to be negligible. A forecast for the world's main online payment methods took a similar stance: It predicts that cryptocurrency would only take up 0.2 percent of total transaction value by 2027.

Market Research Intellect's Online Shopping Market Report highlights a valuation of USD 4.89 trillion in 2024 and anticipates growth to USD 8.25 trillion by 2033, with a CAGR of 7.6% from 2026-2033.Explore insights on demand dynamics, innovation pipelines, and competitive landscapes.

Inflation was the leading issue plaguing the online shopping experience of global consumers in 2023. Nearly sixty percent of consumers surveyed worldwide in February that year reported rising prices for household goods was the issue having the greatest impact on them while shopping online. In addition, nearly a quarter reported being unable to purchase a product due to it being out of stock.

E-commerce in times of stagflation

As the global economy still reeled from the macroeconomic shock of the COVID-19 pandemic, the Russia-Ukraine war dealt a further blow to worldwide trade. Along with record food inflation, an unprecedented wave of layoffs in tech companies brought the pandemic-induced e-commerce boom to a halt. While online retail sales growth reached a peak of 25.7 percent in 2020, this figure was forecast to slow to 9.7 percent in 2022.

Impact of inflation on consumer behavior

As of January 2023, the European Union hit a double-digit inflation rate and consumers have had to adjust their purchasing behavior accordingly. Discretionary sectors such as clothing and consumer electronics were the most affected, with almost 50 percent of global consumers reporting they have either stopped or reduced their purchases of clothing, shoes, and accessories in response to rising prices.

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E-Commerce Retail Market Size 2025-2029

The e-commerce retail market size is forecast to increase by USD 4,833.5 billion at a CAGR of 12% between 2024 and 2029.

The market is experiencing significant growth, driven by the advent of personalized shopping experiences. Consumers increasingly expect tailored recommendations and seamless interactions, leading retailers to integrate advanced technologies such as Artificial Intelligence (AI) to enhance the shopping journey. However, this market is not without challenges. Strict regulatory policies related to compliance and customer protection pose obstacles for retailers, requiring continuous investment in technology and resources to ensure adherence.
Retailers must navigate these challenges to effectively capitalize on the market's potential and deliver value to customers. By focusing on personalization and regulatory compliance, e-commerce retailers can differentiate themselves, build customer loyalty, and ultimately thrive in this dynamic market. Balancing the need for innovation with regulatory requirements is a delicate task, necessitating strategic planning and operational agility. Fraud prevention and customer retention are crucial aspects of e-commerce, with payment gateways ensuring secure transactions.

What will be the Size of the E-Commerce Retail Market during the forecast period?

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In the dynamic market, shopping carts and checkout processes streamline transactions, while sales forecasting and marketing automation help businesses anticipate consumer demand and optimize promotions. SMS marketing and targeted advertising reach customers effectively, driving sales growth. Warranty claims and customer support chatbots ensure post-purchase satisfaction, bolstering customer loyalty. Retail technology advances, including sustainable packaging, green logistics, and mobile optimization, cater to environmentally-conscious consumers. Legal compliance, data encryption, and fraud detection safeguard businesses and consumer trust. Product reviews, search functionality, and personalized recommendations enhance the shopping experience, fostering customer engagement.
Dynamic pricing and delivery networks adapt to market fluctuations and consumer preferences, respectively. E-commerce software integrates various functionalities, from circular economy initiatives and website accessibility to email automation and real-time order tracking. Overall, the e-commerce landscape continues to evolve, with businesses adopting innovative strategies to meet the needs of diverse customer segments and stay competitive.

How is this E-Commerce Retail Industry segmented?

The e-commerce retail industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Apparel and accessories
  Groceries
  Footwear
  Personal and beauty care
  Others


Modality

  Business to business (B2B)
  Business to consumer (B2C)
  Consumer to consumer (C2C)


Device

  Mobile
  Desktop


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Product Insights

The apparel and accessories segment is estimated to witness significant growth during the forecast period. The market for apparel and accessories is experiencing significant growth, fueled by several key trends. Increasing consumer affluence and a shift toward premiumization are driving this expansion, with the organized retail sector seeing particular growth. Influenced by social media trends, the Gen Z demographic is a major contributor to this rise in online shopping. This demographic is known for their preference for the latest fashion trends and their willingness to invest in premium products, making them a valuable market segment. Machine learning and artificial intelligence are increasingly being used for returns management and personalized recommendations, enhancing the customer experience.

Ethical sourcing and supply chain optimization are also essential, as consumers demand transparency and sustainability. Cybersecurity threats continue to pose challenges, requiring robust strategies and technologies. B2C and C2C e-commerce are thriving, with influencer marketing and e-commerce analytics playing significant roles. Customer reviews are essential for building trust and brand loyalty, while reputation management and affiliate marketing help expand reach. Sustainable e-commerce and b2b e-commerce are also gaining traction, with third-party logistics and social commerce offering new opportunities. Augment

In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.

The size of the Online Shopping market was valued at USD 5508120 million in 2023 and is projected to reach USD 10871126.64 million by 2032, with an expected CAGR of 10.2% during the forecast period.

Discover the booming US e-commerce market! Our analysis reveals a 14.70% CAGR, driven by mobile shopping, diverse product categories, and major players like Amazon & Walmart. Explore market size, segmentation, and future trends to unlock growth opportunities. Recent developments include: May 2022- Home Depot announced the formation of Home Depot Ventures, a venture capital fund to promote early-stage startups that improve customer experience and home renovation. Furthermore, the $150 million funds will evaluate investments in businesses at various stages of development, emphasizing early and growth-stage startups that assist Home Depot customers and can scale., April 2022- In the United States, Apple finally offers the tools and accessories needed for self-servicing select iPhones. The company is now selling parts and components for the iPhone 12 series, iPhone 13 series, and the newly released 3rd Generation iPhone SE 2022 smartphones., April 2022- Amazon announced on Wednesday that it will build a solar park in Kent County as one of 37 new renewable energy projects worldwide to use renewable energy to power all of its activities by 2025, five years ahead of schedule., April 2022- Walmart honored Igloo's ancient legacy and commitment to "Made in the USA" with elected officials and prominent executives from both companies in attendance. In honor of this praise, Igloo designed the new Overland Series of coolers exclusively for Walmart, made in the United States., March 2022- Walmart Inc plans to hire more than 5,000 new associates for its tech hubs worldwide during the current fiscal year. Walmart Global Tech, the company's technology division, would be hiring for positions such as cybersecurity professional, product manager, and data scientist., June 2020- Apple's announcements and developments enhance the Apple platform and product experience. From macOS Big Sur, which boasts the most significant design overhaul since the launch of Mac OS X, to watchOS 7, iOS 14's new App Library, and iPadOS 14's expanded handwriting capabilities with Apple Pencil.. Key drivers for this market are: Growing Demand from Apparel and Footwear Industry., Rising Adoption of technologies (IOT,ML); Penetration of Internet and Smartphone Usage. Potential restraints include: Operational Compatibility Due to Growing Brand Value. Notable trends are: Increasing adoption of technologies.

Introduction

Online Shopping Statistics: Online shopping has revolutionized the retail industry, providing consumers with unparalleled convenience, a wide range of products, and easy access to services. Factors such as greater internet accessibility, the rise of mobile commerce, and shifting consumer preferences have contributed to the substantial growth of the e-commerce market.

Online shopping statistics offer key insights into market trends, consumer habits, demographic shifts, popular product categories, and the technologies driving the future of retail. Understanding these insights is essential for both businesses and consumers to successfully navigate the competitive online marketplace and keep up with emerging trends in digital shopping.

Snapshot img

Poland E-Commerce Market Size 2024-2028

The Poland e-commerce market size is forecast to increase by USD 46.9 billion at a CAGR of 20.5% between 2023 and 2028.

The market is significantly driven by the availability of multiple payment options. Offering diverse methods such as credit cards, debit cards, bank transfers, online wallets, and cash on delivery provides Polish consumers with flexibility and convenience in their online purchases. This accessibility to varied payment choices not only enhances the shopping experience but also encourages more people to engage in e-commerce payment, thereby fueling market growth. 
The market showcases dynamic growth, driven by various sectors and factors. With a strong presence in the fashion industry and an expanding showroom culture, Poland contributes significantly to the worldwide growth rate of e-commerce sales. From electronics to furniture and homeware, the market caters to diverse consumer needs, encompassing hobby, leisure, and care product segments. As eCommerce continues to thrive, Poland emerges as a pivotal player in the global digital marketplace, offering a wide array of products and services to online shoppers. This market research and growth report includes in-depth information about key market drivers, trends, and challenges. 

What will be the Size of the Market During the Forecast Period?

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The market has been experiencing significant growth in recent years. According to the latest reports, the E-Commerce sector in Poland is expected to show a CAGR of 12.5% between 2021 and 2026. This growth can be attributed to several factors, including the increasing popularity of online shopping, the growing number of internet users, and the entry of global players into the Polish market. The Retail sector in Poland is one of the largest contributors to the E-Commerce market, with sales expected to reach €22.5 billion by 2026. E-Commerce platforms like Allegro, Amazon, and eBay have a strong presence in the Polish market, offering a wide range of products and services.
Additionally, the use of technologies like Artificial Intelligence and Machine Learning is also on the rise, helping to improve the customer experience and drive sales. The ECDB (European Commission Database) reports that the number of E-Commerce users in Poland is expected to reach 18.5 million by 2026, making it an attractive market for businesses looking to expand their online presence. The use of mobile devices for shopping is also increasing, with over 50% of E-Commerce transactions in Poland being made on mobile devices. In conclusion, the market is growing rapidly, driven by increasing internet penetration, the popularity of online shopping, and the entry of global players. The Retail sector, particularly Fashion and Footwear, is expected to see significant growth in the coming years. The use of advanced technologies and the increasing number of E-Commerce users make Poland an attractive market for businesses looking to expand their online presence.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  B2B
  B2C


Application

  Home appliances
  Fashion products
  Groceries
  Books
  Others


Geography

  Poland

By Type Insights

The B2B segment is estimated to witness significant growth during the forecast period.

The eCommerce market in Poland is experiencing robust growth, driven by the expansion of business reach for B2B companies in a cost-effective manner. This trend is particularly notable in sectors such as Hobby & Leisure, Electronics, Furniture & Homeware, DIY, Care Products, Fashion, and Grocery. The competitive rivalry among companies is intensifying, with logistics companies playing a crucial role in ensuring efficient delivery. The worldwide growth rate of global eCommerce sales is anticipated to continue, making Poland an attractive market for companies seeking to expand their reach. The ECDB (Electronic Data Interchange for Administration, Commerce and Transport in Europe) is facilitating cross-border sales, further fueling growth in the B2B segment.

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The B2B segment was valued at USD 9.22 billion in 2018 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in adoption of Poland E-Commerce Market?

The advantages of e-commerce platforms are the key

The E-Retail Market is Segmented by Product (home Appliances and Electronics, and Other), by Platform Type (Marketplace Platforms, Direct-To-Consumer Brand Stores, and Other), by Device ( Mobile, Desktop & Tablet, and Other), by Geography (North America, and Other). The Market Forecasts are Provided in Terms of Value (USD).

Snapshot img

US B2C E-Commerce Market Size 2025-2029

The US B2C e-commerce market size is valued to increase USD 289.2 billion, at a CAGR of 8.7% from 2024 to 2029. Rise in online spending and smartphone penetration will drive the US B2C e-commerce market.

Major Market Trends & Insights

By Type - B2C retailers segment was valued at USD 191.90 billion in 2022
By Application - Consumer electronics and home appliances segment accounted for the largest market revenue share in 2022
CAGR from 2024 to 2029: 8.7%

Market Summary

The B2C E-Commerce Market in the US continues to evolve, driven by the rising trend of online spending and increasing smartphone penetration. US e-commerce sales are projected to reach USD 863.4 billion by 2023, representing a significant market expansion. Core technologies and applications, such as artificial intelligence and augmented reality, are transforming the shopping experience, while service types and product categories, including food delivery and subscription services, are gaining popularity. The emergence of omnichannel retailing is blurring the lines between online and offline shopping, offering consumers seamless experiences.
However, logistics management remains a critical challenge, leading to high overhead costs. Regulations, such as data privacy laws, also impact the market dynamics. Staying updated on these evolving trends and patterns is essential for businesses aiming to succeed in the US B2C E-Commerce Market.

What will be the Size of the US B2C E-Commerce Market during the forecast period?

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How is the B2C E-Commerce in US Market Segmented ?

The B2C e-commerce in US industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  B2C retailers
  Classifieds


Application

  Consumer electronics and home appliances
  Apparel and accessories
  Personal care
  Others


Platform

  Multi-brand
  Single-brand


Consumer Segment

  Millennials
  Gen Z
  Baby Boomers
  Families


Platform Type

  Online Marketplaces
  Brand Websites
  Social Commerce


Delivery Format

  Standard Shipping
  Same-Day Delivery
  Subscription-Based


Geography

  North America

    US

By Type Insights

The B2C retailers segment is estimated to witness significant growth during the forecast period.

The B2C e-commerce market in the US continues to evolve, driven by increasing retail sales and the preference for secure online transactions. According to recent data, e-commerce sales accounted for over 16% of total retail sales in 2020, a figure that is expected to reach 22% by 2024. To attract and retain customers, B2C companies employ various strategies, including conversion rate optimization, digital marketing, and personalization. These efforts result in substantial website traffic, with an average shopping cart abandonment rate of 69.57%. Effective customer relationship management is crucial, with tools like CRM systems, email marketing automation, and customer loyalty programs helping to foster long-term relationships.

E-commerce platforms and inventory management systems streamline operations, while search engine optimization and social media marketing boost website visibility. Mobile commerce and mobile app development cater to the growing number of mobile users, and influencer marketing, content marketing, and affiliate marketing expand reach. Security remains a priority, with e-commerce security measures, fraud detection systems, and data analytics dashboards ensuring a safe and efficient shopping experience. Pricing strategies, user experience design, and search advertising further enhance the customer journey. Ultimately, the focus on improving the overall shopping experience and supply chain efficiency drives growth in the B2C e-commerce market.

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The B2C retailers segment was valued at USD 191.90 billion in 2019 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

In the dynamic and ever-evolving B2C e-commerce landscape of the US market, businesses are constantly seeking innovative strategies to optimize their online retail customer journey and enhance conversion rates. Website design plays a pivotal role in this process, with effective email marketing automation strategies complementing the digital marketing efforts. Measuring return on investment (ROI) from these initiatives is crucial, necessitating ecommerce platform integration with payment gateways. Mobile shopping experi

The online retail market, currently valued at $6.27 billion in 2025 (based on the provided data), is experiencing robust growth, projected to expand significantly over the next decade. A Compound Annual Growth Rate (CAGR) of 6.23% indicates a steady increase in market size, driven by several key factors. The rising adoption of e-commerce platforms, fueled by increased internet and smartphone penetration globally, is a major catalyst. Consumers are increasingly drawn to the convenience, wider selection, and competitive pricing offered by online retailers. Furthermore, innovative technologies like AI-powered recommendation systems and personalized shopping experiences are enhancing customer engagement and driving sales. Logistics improvements, including faster delivery options and efficient supply chain management, are also crucial in bolstering online retail growth. The competitive landscape is characterized by established giants like Amazon, eBay, and Alibaba, alongside emerging players and specialized niche retailers, creating a dynamic and rapidly evolving market. While challenges remain, such as concerns around data security and the need for robust customer service, the overall trajectory indicates a positive outlook for the online retail sector. This growth is further propelled by evolving consumer preferences. The shift towards mobile commerce is accelerating, with consumers increasingly using smartphones and tablets for online shopping. The increasing popularity of social commerce, where platforms like Instagram and Facebook facilitate direct purchasing, adds another layer of growth. Market segmentation is also playing a significant role, with retailers focusing on personalized offerings tailored to specific demographics and preferences. However, factors such as economic downturns, increased competition, and evolving regulatory landscapes pose potential restraints on growth. Successful players will need to adapt to changing consumer behaviors, invest in technological advancements, and focus on delivering seamless and personalized shopping experiences to maintain a competitive edge. The geographic distribution of this growth will vary, with regions like North America and Asia-Pacific expected to lead the way due to high internet penetration and robust e-commerce infrastructure. Recent developments include: In November 2023, Amazon inked a partnership with Meta. This strategic partnership will combine Meta's well-known social media platforms, Facebook and Instagram, with Amazon's enormous product selection to completely transform online shopping., In July 2023, eBay acquired Certilogo, an AI-powered apparel and fashion goods authentication provider.. Notable trends are: The Fashion and Apparel Sector Thrives in the Global E-Retail Boom.

Market Size statistics on the Online Shopping industry in Australia

Internet sales have played an increasingly significant role in retailing. In 2025, e-commerce accounted for over ***percent of retail sales worldwide. Forecasts indicate that by 2030, the online segment will make up ***percent of total global retail sales. Retail e-commerce Online shopping has grown steadily in popularity in recent years. In 2024, global e-commerce sales amounted to over ************ U.S. dollars, a figure expected to approach * trillion U.S. dollars by 2030. Digital development boomed during the COVID-19 pandemic, generating unprecedented e-commerce growth in various economies across the globe. This trend correlates strongly with the constantly improving online access, especially in "mobile-first" online communities, which have long struggled with traditional commercial fixed broadband connections due to financial or infrastructure constraints but enjoy the advantages of cheap mobile broadband connections. M-commerce on the rise The order share of online shopping via smartphones and tablets now outperforms traditional e-commerce via desktop computers. As such, e-retailers around the world have caught up in mobile e-commerce sales. Online shopping via smartphones is particularly prominent in Asia. By the end of 2023, South Korea was the top digital market based on the percentage of the population that had purchased something by phone, with nearly ** percent having made a weekly mobile purchase. Malaysia, UAE, and Turkey completed the top of the ranking.

The booming online shopping market, projected to reach $11.16 billion by 2033 with a 12.2% CAGR, is analyzed. Discover key drivers, trends, and competitive landscapes involving giants like Amazon & Alibaba. Explore regional market shares and future growth projections.

Snapshot img

The online retail market share in the US is expected to increase to USD 460.13 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 11.64%.

The report extensively covers online retail market in the US segmentation by the following:

Product - Apparel, footwear, and accessories, consumer electronics and electricals, food and grocery, home furniture and furnishing, and others
Device - Smartphones and tablets and PCs

The US online retail market report offers information on several market vendors, including Amazon.com Inc., Apple Inc., Best Buy Co. Inc., Costco Wholesale Corp., eBay Inc., Kroger Co., Target Corp., The Home Depot Inc., Walmart Inc., and Wayfair Inc. among others.

This online retail market in the US research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches.

What will the Online Retail Market Size in the US be During the Forecast Period?

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Online Retail Market in the US: Key Drivers, Trends, and Challenges

The growing seasonal and holiday sales is notably driving the online retail market growth in the US, although factors such as transportation and logistics may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the online retail industry in the US. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key US Online Retail Market Driver

The growing seasonal and holiday sales is one of the key drivers supporting the US online retail market growth. For instance, from November 1 to December 24, e-commerce sales in the US increased by 11% in 2021, when compared to a massive 47.2% growth in the holiday season of 2020. E-commerce sales made up 20.9 % of total retail sales in the holiday season of 2021, slightly higher than 20.6 percent in 2020. Thanksgiving, Black Friday, and Cyber Monday are the days that see a high amount of online shopping. Apparel, footwear and accessories, consumer electronics, computer hardware, and toys are the largest gaining product categories during the holiday season. Consumers in the US spent $204.5 billion online in November and December 2021, up 8.6% over the same period in 2020. Such exciting sales and offers are driving the market growth.

Key US Online Retail Market Trend

Omni-channel retailing is one of the key US online retail market trends fueling the market growth. It is rapidly becoming the norm for many retailers in the US. It offers consumers the option to shop online and pick up the merchandise from the store nearest to their location on the same day. Retailers are observing a high web influence on their in-store sales. For instance, Best Buy is integrating its offline and online stores to boost revenues. As a part of its omnichannel strategy, the retailer is utilizing physical stores as distribution centers for online purchases. According to Best Buy, 40% of its online shoppers prefer picking up their purchases from physical stores. Best Buy also challenges online and discount retailers with its match-to-price strategy, claiming to offer gadgets at or below the price offered by competitors. Such strategies are expected to boost market growth during the forecast period.

Key US Online Retail Market Challenge

Transportation and logistics are some of the factors hindering the US online retail market growth. Product procurement or sourcing, shipment of ordered items, and delivery to customers are the three major processes where the intervention of transportation and logistics come into the picture. All these processes require a high investment of both time and money, which challenges the efficiency and effectiveness of retailers and their costing strategies. The higher cost incurred from transportation and logistics reduces the margin of retailers, and most of the time, retailers are unable to break even. Between rising fuel prices, driver shortages, as well as a governmental and societal push for increased digitization and sustainability, transport and logistics will continue to be under a lot of pressure. Such factors will negatively impact the market growth during the forecast period.

This online retail market in the US analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Who are the Major Online Retail Market Vendors in the US?

The report analyzes the market’s competitive landscape and offers information on several market vendors, includi

In 2024, online commerce transactions in China reached approximately ***** trillion yuan, representing a *** percent year-on-year growth. The e-commerce market in China maintained a steady growth in recent years. E-commerce in ChinaIn 2024, the Chinese online buyer penetration amounted to **** percent, far above the global average. The number of online shoppers in China had reached more than *** million in 2024. Business-to-consumer (B2C) online commerce is an important component of China’s e-commerce market. In 2024, around a third of China's total retail sales were made online. Tmall, a subsidiary of Alibaba, JD, and Suning were among the leading B2C e-commerce retailers in China as of the first quarter of 2022. Since its initial public offering (IPO) at the New York Stock Exchange in September 2014, Alibaba became one of the largest internet companies worldwide. As of the third quarter of 2018, it ranked second only to Google based on brand value. Alibaba Group is not solely focused on B2C business. It also dominates in consumer-to-consumer (C2C) and business-to-business (B2B) segments. Alipay, a third-party online payment solution brought forward by Alibaba, has cornered the online payment market in China.

Discover the booming online shopping guide platform market! Our in-depth analysis reveals a $50 billion market in 2025, projected to reach $150 billion by 2033, driven by e-commerce growth and consumer demand. Learn about key trends, top companies (Amazon, Alibaba, Walmart), and regional insights. Get your competitive edge now!