In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.

Graph and download economic data for E-Commerce Retail Sales (ECOMSA) from Q4 1999 to Q2 2025 about e-commerce, retail trade, sales, retail, and USA.

A league table of the 120 cryptocurrencies with the highest market cap reveals how diverse each crypto is and potentially how much risk is involved when investing in one. Bitcoin (BTC), for instance, had a so-called "high cap" - a market cap worth more than 10 billion U.S. dollars - indicating this crypto project has a certain track record or, at the very least, is considered a major player in the cryptocurrency space. This is different in Decentralize Finance (DeFi), where Bitcoin is only a relatively new player. A concentrated market The number of existing cryptocurrencies is several thousands, even if most have a limited significance. Indeed, Bitcoin and Ethereum account for nearly 75 percent of the entire crypto market capitalization. As crypto is relatively easy to create, the range of projects varies significantly - from improving payments to solving real-world issues, but also meme coins and more speculative investments. Crypto is not considered a payment method While often talked about as an investment vehicle, cryptocurrencies have not yet established a clear use case in day-to-day life. Central bankers found that usefulness of crypto in domestic payments or remittances to be negligible. A forecast for the world's main online payment methods took a similar stance: It predicts that cryptocurrency would only take up 0.2 percent of total transaction value by 2027.

Description:

• The dataset comprises anonymized data on online sales transactions, capturing various aspects of product purchases, customer details, and order characteristics.
• This dataset can be utilized for analyzing sales trends, customer purchase behavior, and order management in e-commerce or retail.
• It can aid in understanding the impact of discounts, payment methods, and shipment providers on sales performance and customer satisfaction.
• This dataset can be utilized for analyzing sales performance, customer purchasing patterns, and operational efficiency in order management.
• It can help in evaluating the effects of discounts and payment methods on sales, optimizing inventory by studying product demand, and improving customer satisfaction through better shipping and return handling.

Features:

Dataset: Online Shopping Dataset;

CustomerID

Description: Unique identifier for each customer. Data Type: Numeric;

Gender:

Description: Gender of the customer (e.g., Male, Female). Data Type: Categorical;

Location:

Description: Location or address information of the customer. Data Type: Text;

Tenure_Months:

Description: Number of months the customer has been associated with the platform. Data Type: Numeric;

Transaction_ID:

Description: Unique identifier for each transaction. Data Type: Numeric;

Transaction_Date:

Description: Date of the transaction. Data Type: Date;

Product_SKU:

Description: Stock Keeping Unit (SKU) identifier for the product. Data Type: Text;

Product_Description:

Description: Description of the product. Data Type: Text;

Product_Category:

Description: Category to which the product belongs. Data Type: Categorical;

Quantity:

Description: Quantity of the product purchased in the transaction. Data Type: Numeric;

Avg_Price:

Description: Average price of the product. Data Type: Numeric;

Delivery_Charges:

Description: Charges associated with the delivery of the product. Data Type: Numeric;

Coupon_Status:

Description: Status of the coupon associated with the transaction. Data Type: Categorical;

GST:

Description: Goods and Services Tax associated with the transaction. Data Type: Numeric;

Date:

Description: Date of the transaction (potentially redundant with Transaction_Date). Data Type: Date;

Offline_Spend:

Description: Amount spent offline by the customer. Data Type: Numeric;

Online_Spend:

Description: Amount spent online by the customer. Data Type: Numeric;

Month:

Description: Month of the transaction. Data Type: Categorical;

Coupon_Code:

Description: Code associated with a coupon, if applicable. Data Type: Text;

Discount_pct:

Description: Percentage of discount applied to the transaction. Data Type: Numeric;

Internet sales have played an increasingly significant role in retailing. In 2025, e-commerce accounted for over ***percent of retail sales worldwide. Forecasts indicate that by 2030, the online segment will make up ***percent of total global retail sales. Retail e-commerce Online shopping has grown steadily in popularity in recent years. In 2024, global e-commerce sales amounted to over ************ U.S. dollars, a figure expected to approach * trillion U.S. dollars by 2030. Digital development boomed during the COVID-19 pandemic, generating unprecedented e-commerce growth in various economies across the globe. This trend correlates strongly with the constantly improving online access, especially in "mobile-first" online communities, which have long struggled with traditional commercial fixed broadband connections due to financial or infrastructure constraints but enjoy the advantages of cheap mobile broadband connections. M-commerce on the rise The order share of online shopping via smartphones and tablets now outperforms traditional e-commerce via desktop computers. As such, e-retailers around the world have caught up in mobile e-commerce sales. Online shopping via smartphones is particularly prominent in Asia. By the end of 2023, South Korea was the top digital market based on the percentage of the population that had purchased something by phone, with nearly ** percent having made a weekly mobile purchase. Malaysia, UAE, and Turkey completed the top of the ranking.

Introduction

Online Shopping Statistics: Online shopping has revolutionized the retail industry, providing consumers with unparalleled convenience, a wide range of products, and easy access to services. Factors such as greater internet accessibility, the rise of mobile commerce, and shifting consumer preferences have contributed to the substantial growth of the e-commerce market.

Online shopping statistics offer key insights into market trends, consumer habits, demographic shifts, popular product categories, and the technologies driving the future of retail. Understanding these insights is essential for both businesses and consumers to successfully navigate the competitive online marketplace and keep up with emerging trends in digital shopping.

View quarterly updates and historical trends for US E-Commerce Sales as Percent of Retail Sales. from United States. Source: Census Bureau. Track economic…

Context

E-commerce has become a new channel to support businesses development. Through e-commerce, businesses can get access and establish a wider market presence by providing cheaper and more efficient distribution channels for their products or services. E-commerce has also changed the way people shop and consume products and services. Many people are turning to their computers or smart devices to order goods, which can easily be delivered to their homes.

Content

This is a sales transaction data set of UK-based e-commerce (online retail) for one year. This London-based shop has been selling gifts and homewares for adults and children through the website since 2007. Their customers come from all over the world and usually make direct purchases for themselves. There are also small businesses that buy in bulk and sell to other customers through retail outlet channels.

The data set contains 500K rows and 8 columns. The following is the description of each column. 1. TransactionNo (categorical): a six-digit unique number that defines each transaction. The letter “C” in the code indicates a cancellation. 2. Date (numeric): the date when each transaction was generated. 3. ProductNo (categorical): a five or six-digit unique character used to identify a specific product. 4. Product (categorical): product/item name. 5. Price (numeric): the price of each product per unit in pound sterling (£). 6. Quantity (numeric): the quantity of each product per transaction. Negative values related to cancelled transactions. 7. CustomerNo (categorical): a five-digit unique number that defines each customer. 8. Country (categorical): name of the country where the customer resides.

There is a small percentage of order cancellation in the data set. Most of these cancellations were due to out-of-stock conditions on some products. Under this situation, customers tend to cancel an order as they want all products delivered all at once.

Inspiration

Information is a main asset of businesses nowadays. The success of a business in a competitive environment depends on its ability to acquire, store, and utilize information. Data is one of the main sources of information. Therefore, data analysis is an important activity for acquiring new and useful information. Analyze this dataset and try to answer the following questions. 1. How was the sales trend over the months? 2. What are the most frequently purchased products? 3. How many products does the customer purchase in each transaction? 4. What are the most profitable segment customers? 5. Based on your findings, what strategy could you recommend to the business to gain more profit?

Photo by CardMapr on Unsplash

Online Retail Sales and Customer Data

Transactional Data with Product and Customer Details in Online Retail

By Marc Szafraniec [source]

About this dataset

The InvoiceNo column holds unique identifiers for each transaction conducted. This numerical code serves a twofold purpose: it facilitates effortless identification of individual sales or purchases while simultaneously enabling treasury management by offering a repository for record keeping.

In concordance with the invoice number is the InvoiceDate column. It provides a date-time stamp associated with every transaction, which can reveal patterns in purchasing behaviour over time and assists with record-keeping requirements.

The StockCode acts as an integral part of this dataset; it encompasses alphanumeric sequences allocated distinctively to every item in stock. Such a system aids unequivocally identifying individual products making inventory records seamless.

The Description field offers brief elucidations about each listed product, adding layers beyond just stock codes to aid potential customers' understanding of products better and make more informed choices.

Detailed logs concerning sold quantities come under the Quantity banner - it lists the units involved per transaction alongside aiding calculations regarding total costs incurred during each sale/purchase offering significant help tracking inventory levels based on products' outflow dynamics within given periods.

Retail isn't merely about what you sell but also at what price you sell- A point acknowledged via our inclusion of unit prices exerted on items sold within transactions inside our dataset's UnitPrice column which puts forth pertinent pricing details serving as pivotal factors driving metrics such as gross revenue calculation etc

Finally yet importantly is our dive into foreign waters - literally! With impressive international outreach we're looking into segmentation bases like geographical locations via documenting countries (under the name Country) where transactions are conducted & consumers reside extending opportunities for businesses to map their customer bases, track regional performance metrics, extend localization efforts and overall contributing to the formulation of efficient segmentation strategies.

All this invaluable information can be found in a sortable CSV file titled online_retail.csv. This dataset will prove incredibly advantageous for anyone interested in or researching online sales trends, developing customer profiles, or gaining insights into effective inventory management practices

How to use the dataset

Identifying Products: StockCode is the unique identifier for each product. You can use it to identify individual products, track their sales, or discover patterns related to specific items.

Assessing Sales Volume: Quantity column tells you about the number of units of a product involved in each transaction. Along with InvoiceNo, you can analyze overall sales volume or specific purchases throughout your selected period.

Observing Price Fluctuations: By using the UnitPrice, not only can the total cost per transaction be calculated (by multiplying with Quantity), but also insightful observations like price fluctuations over time or determining most profitable items could be derived.

Analyzing Description Patterns/Trends: The Description field sheds light upon what kind of products are being traded. This could provide some inspiration for text analysis like term frequency-inverse document frequency (TF-IDF), sentiment analysis on descriptions, etc., to figure out popular trends at given times.

Analysing Geographical Trends: With the help of Country column, geographical trends in sales volumes across different nations can easily be analyzed i.e., which location has more customers or which country orders more quantity or expensive units based on unit price and quantity columns respectively.

Keep in mind that proper extraction and transformation methodology should be applied while handling data from different columns as per their datatypes (textual/alphanumeric/numeric) requirements.

This dataset not only allows retailers to gain an immediate understanding into their operations but could also serve as a base dataset for those interested in machine learning regarding predicting future transactions

Research Ideas

• Inventory Management: By tracking the 'Quantity' and 'StockCode' over time, a business could use this data to notice if certain products are frequently purchased together or in specific seasons, allowing them to better stock their inventory.
• Pricing Strategy:...

E-Commerce Sales Dataset

Analyzing and Maximizing Online Business Performance

By ANil [source]

About this dataset

This dataset provides an in-depth look at the profitability of e-commerce sales. It contains data on a variety of sales channels, including Shiprocket and INCREFF, as well as financial information on related expenses and profits. The columns contain data such as SKU codes, design numbers, stock levels, product categories, sizes and colors. In addition to this we have included the MRPs across multiple stores like Ajio MRP , Amazon MRP , Amazon FBA MRP , Flipkart MRP , Limeroad MRP Myntra MRP and PaytmMRP along with other key parameters like amount paid by customer for the purchase , rate per piece for every individual transaction Also we have added transactional parameters like Date of sale months category fulfilledby B2b Status Qty Currency Gross amt . This is a must-have dataset for anyone trying to uncover the profitability of e-commerce sales in today's marketplace

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How to use the dataset

This dataset provides a comprehensive overview of e-commerce sales data from different channels covering a variety of products. Using this dataset, retailers and digital marketers can measure the performance of their campaigns more accurately and efficiently.

The following steps help users make the most out of this dataset: - Analyze the general sales trends by examining info such as month, category, currency, stock level, and customer for each sale. This will give you an idea about how your e-commerce business is performing in each channel.
- Review the Shiprocket and INCREF data to compare and analyze profitability via different fulfilment methods. This comparison would enable you to make better decisions towards maximizing profit while minimizing costs associated with each method’s referral fees and fulfillment rates.
- Compare prices between various channels such as Amazon FBA MRP, Myntra MRP, Ajio MRP etc using the corresponding columns for each store (Amazon MRP etc). You can judge which stores are offering more profitable margins without compromising on quality by analyzing these pricing points in combination with other information related to product sales (TP1/TP2 - cost per piece).
- Look at customer specific data such as TP 1/TP 2 combination wise Gross Amount or Rate info in terms price per piece or total gross amount generated by any SKU dispersed over multiple customers with relevant dates associated to track individual item performance relative to others within its category over time periods shortlisted/filtered appropriately.. Have an eye on items commonly utilized against offers or promotional discounts offered hence crafting strategies towards inventory optimization leading up-selling operations.?
- Finally Use Overall ‘Stock’ details along all the P & L Data including Yearly Expenses_IIGF information record for takeaways which might be aimed towards essential cost cutting measures like switching amongst delivery options carefully chosen out of Shiprocket & INCREFF leadings away from manual inspections catering savings under support personnel outsourcing structures.?

By employing a comprehensive understanding on how our internal subsidiaries perform globally unless attached respective audits may provide us remarkably lower operational costs servicing confidence; costing far lesser than being incurred taking into account entire pallet shipments tracking sheets representing current level supply chains efficiencies achieved internally., then one may finally scale profits exponentially increases cut down unseen losses followed up introducing newer marketing campaigns necessarily tailored according playing around multiple goods based spectrums due powerful backing suitable transportation boundaries set carefully

Research Ideas

• Analysing the difference in profitability between sales made through Shiprocket and INCREFF. This data can be used to see where the biggest profit margins lie, and strategize accordingly.
• Examining the Complete Cost structure of a product with all its components and their contribution towards revenue or profitability, i.e., TP 1 & 2, MRP Old & Final MRP Old together with Platform based MRP - Amazon, Myntra and Paytm etc., Currency based Profit Margin etc.
• Building a predictive model using Machine Learning by leveraging historical data to predict future sales volume and profits for e-commerce products across multiple categories/devices/platforms such as Amazon, Flipkart, Myntra etc as well providing m...

Retail Trade, e-commerce sales, Canada, by industries based on North American Industry Classification System (NAICS), monthly.

In India, the estimated sales amount across various store categories provides key insights into the market's dynamics. Gifts & Special Events, as a prominent category, generates significant sales, totaling $745.33B, which is 67.07% of the region's total sales in this sector. Home & Garden follows with robust sales figures, achieving $210.60B in sales and comprising 18.95% of the region's total. Beauty & Fitness contributes a considerable amount to the regional market, with sales of $66.49B, accounting for 5.98% of the total sales in India. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

In the second quarter of 2025, the share of e-commerce in total U.S. retail sales stood at **** percent, up from the previous quarter. From January to March 2025, retail e-commerce sales in the United States hit over *** billion U.S. dollars, the highest quarterly revenue in history. How e-commerce measures up in total U.S. retail In 2024, the reported total value of retail e-commerce sales in the United States amounted to over ****trillion U.S. dollars—impressive, but the figure pales compared to the total annual retail trade value of ******trillion U.S. dollars. Rising e-commerce segments Online shopping is popular among all age groups, though digital purchases are most common among Millennial internet users. In 2022, around ** percent of Millennials purchased items via the internet. Mobile commerce is also growing in popularity, as consumers increasingly rely on their smartphones and mobile apps for shopping activities. In the fourth quarter of 2022, m-commerce spending made up ** percent of the overall online spending in the United States.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Egypt. Custom Cart shows a significant lead, with total sales amounting to $2.23B, which constitutes 88.02% of the region's total sales on platforms. WooCommerce reports sales of $202.79M, accounting for 8.02% of the total platform sales in Egypt. Salesforce Commerce Cloud also holds a notable share, with its sales reaching $38.33M, representing 1.52% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Egypt, highlighting which platforms are driving the most sales.

In Egypt, the estimated sales amount across various store categories provides key insights into the market's dynamics. Food & Drink, as a prominent category, generates significant sales, totaling $264.60M, which is 10.46% of the region's total sales in this sector. Mass Merchants & Department Stores follows with robust sales figures, achieving $263.60M in sales and comprising 10.42% of the region's total. Health contributes a considerable amount to the regional market, with sales of $112.35M, accounting for 4.44% of the total sales in Egypt. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Mexico. Custom Cart shows a significant lead, with total sales amounting to $5.08T, which constitutes 92.53% of the region's total sales on platforms. VTEX reports sales of $152.28B, accounting for 2.77% of the total platform sales in Mexico. SAP Commerce Cloud also holds a notable share, with its sales reaching $139.96B, representing 2.55% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Mexico, highlighting which platforms are driving the most sales.

Online shopping has cemented its place in the retail market, buoyed by rising adoption and better technology. 2024 data shows 9.8 million households shopping online, up from 8.2 million in 2019, a clear sign of growing penetration. This performance has benefited from safer payments, easier returns and smoother mobile access, while new competitors like Shein and Temu push prices down and keep pressure on margins. Augmented reality, chat-enabled service and social shopping are blurring the lines between instore and online, letting shoppers try before they buy and discover products through feeds on Instagram, YouTube and TikTok. In this environment, faster broadband and the rollout of 5G coverage are expanding the audience, enabling more impulse buys and seamless checkouts. Over the past five years, the online market’s growth has wavered with the pandemic, then settled into a more price-aware rhythm. The 'search and compare' habit means shoppers cut back when discretionary income tightens and 62% switched brands in 2024 to save money. The share of weekly online shoppers rose from 27% in 2021 to 29% in 2025, with a similar increase in the number of consumers shopping every two to three weeks. (26% in 2021 to 30% in 2025). Profitability lagged early on due to fierce competition and high fixed costs, but retailers trimmed overheads, modernised fulfilment networks and used social content to sustain margins. The market also saw international entrants intensify competition, contributing to the demise of some domestic platforms. Industry revenue is anticipated to grow at an annualised 3.4% over the five years through 2025-26 and is expected to total $64.9 billion in the current year, when revenue will climb by an estimated 6.8%. Going forwards, online sales should keep climbing thanks to broader product ranges, better mobile experiences and pay-later options that streamline purchases. AR-enabled sizing and virtual try-ons will reduce friction in fashion and accessories, while loyalty schemes and free shipping will reward repeat customers. Profit is set to climb as pricing becomes more responsive and import costs ease from a stronger Australian dollar. With omnichannel strategies, showrooming and social commerce, the line between online and offline will stay blurred and hybrid stores will become mainstream rather than niche. Overall, industry revenue is forecast to climb at an annualised 5.9% over the five years through 2030-31 to total $86.6 billion.

Overview:

This dataset contains 1000 rows of synthetic online retail sales data, mimicking transactions from an e-commerce platform. It includes information about customer demographics, product details, purchase history, and (optional) reviews. This dataset is suitable for a variety of data analysis, data visualization and machine learning tasks, including but not limited to: customer segmentation, product recommendation, sales forecasting, market basket analysis, and exploring general e-commerce trends. The data was generated using the Python Faker library, ensuring realistic values and distributions, while maintaining no privacy concerns as it contains no real customer information.

Data Source:

This dataset is entirely synthetic. It was generated using the Python Faker library and does not represent any real individuals or transactions.

Data Content:

Potential Use Cases (Inspiration):

Customer Segmentation: Group customers based on demographics, purchasing behavior, and preferences.

Product Recommendation: Build a recommendation system to suggest products to customers based on their past purchases and browsing history.

Sales Forecasting: Predict future sales based on historical trends.

Market Basket Analysis: Identify products that are frequently purchased together.

Price Optimization: Analyze the relationship between price and demand.

Geographic Analysis: Explore sales patterns across different cities.

Time Series Analysis: Investigate sales trends over time.

Educational Purposes: Great for practicing data cleaning, EDA, feature engineering, and modeling.

In Mexico, the estimated sales amount across various store categories provides key insights into the market's dynamics. Home & Garden, as a prominent category, generates significant sales, totaling $60.29B, which is 1.10% of the region's total sales in this sector. Apparel follows with robust sales figures, achieving $4.34B in sales and comprising 0.08% of the region's total. Sports contributes a considerable amount to the regional market, with sales of $1.17B, accounting for 0.02% of the total sales in Mexico. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.