In the fourth quarter of 2024, online shoppers spent an average of about 2.98 U.S. dollars per visit across all verticals. Electronics is the category in which consumers spent the most money per visit on average, at 3.32 U.S. dollars, followed by luxury apparel at 3.10 dollars. Nickels and dimes Over the past few years, the average order value for e-commerce purchases has increased globally, from around 118 U.S. dollars in September 2022 to around 126 U.S. dollars in the same month of 2023. The average order value also depends heavily on the online traffic source consumers use. In 2023, the value per order value was the highest when navigating directly, averaging around 167 dollars. Direct navigation means searching for a website directly in the browser's address bar, bypassing the use of search engines. Orders placed from social media stores were the lowest in value, with an average of less than 110 dollars. Mobile shopping on the rise Online shoppers have clear preferences when it comes to device type. When comparing gadgets, the average purchase amount has always been the highest for desktops, with an order value of 160 U.S. dollars. This indicates that bigger purchases are made via desktop computers. However, consumers are more likely to complete orders when shopping on mobile devices. Mobile devices were also clearly preferred when browsing retail websites, with around three-fourths of consumers using smartphones instead of desktops or tablets.

The statistic shows the most popular online shopping categories in India in 2013, by reach of internet audience. Within the retail category, the subcategory with the highest market penetration were gift articles, reaching 58 percent of the Indian online shoppers.

The COVID-19 pandemic led to an unprecedented increase in e-commerce sales in the United States. According to forecasts, by 2020, web sales in the U.S. will have grown by 40.3 percent over the previous year. In addition, online retail sales in the North American country were set to exceed the trillion-dollar mark by 2022.

In 2023, online retail sales during Black Friday in Brazil generated 5.23 billion Brazilian reals, a drop compared to 6.1 billion Brazilian reals in the same period of the previous year. As of 2017, the figures refer to the aggregate revenue generated on the previous Thursday, in addition to Friday.

This statistic shows the most popular online shopping categories of netizens in Indonesia as of August 2013. It was found that 67.1 percent of Indonesian netizens had purchased apparel online.

During the fourth quarter of 2024, 3.1 percent of visits to e-commerce websites in the UK converted to purchases. In Switzerland, online shopper conversion rates stood at 2.9 percent. Mobile takes over e-shopping Online shopping has long since established itself as an everyday activity of online life – this holds for both desktop and mobile. As of the third quarter of 2024, more than three-quarters of retail site visits worldwide came from smartphones and generated about two-thirds of online shopping orders. Based on mobile retail performance growth, it is only a matter of time before mobile overtakes desktop in revenue generation.

This statistic depicts the e-commerce sales of The Gap, Inc. from 2013 to 2015. In 2015, the online sales of The Gap Inc. amounted to 2.5 billion U.S. dollars, up from 2.3 billion in 2013.

This statistic presents the share of consumers in the United States who shopped for consumer packaged goods (CPG) online in 2013. The survey conducted by Bernstein Research in 2013 revealed that about 10.8 percent of U.S. shoppers purchased coffee online.

This statistic shows the average e-commerce spending per active online shopper in Indonesia in 2013 and 2017, with forecasts for 2020 and 2022. In 2017, an active online shopper spent about 260 U.S. dollars on e-commerce and was expected to spend about 620 dollar in 2022.

Mobile phones dominate global digital commerce website visits and contribute to the largest share of online orders. As of the fourth quarter of 2024, smartphones constituted around 78 percent of retail site traffic globally, responsible for generating 68 percent of online shopping orders. Marketplace momentum Retail e-commerce has significantly increased globally over the past few years. Currently, the leading countries in retail e-commerce growth, such as the Philippines, have seen an increase of up to 24 percent. In 2024, the majority of online purchases worldwide were made on online marketplaces, incurring around a 30 percent share of consumer purchases. The top four retail websites for consumers to visit globally were all marketplaces, with the leading website being Amazon.com. Converting clicks When shopping online, website visits often do not end in purchases. This can be due to having second thoughts when online shopping, or simply due to consumers using the platforms to search for products. In 2024, the conversion rate of online shoppers globally was just over two percent, with food and beverages incurring the highest conversion rate from online purchases. Across the globe, almost 20 percent of all retail sales were conducted online. This figure is forecast to increase to at least 21 percent by 2027.

Online conversion rates of e-commerce sites were the highest in the food & beverage sector, at 3.1 percent in the fourth quarter of 2024. Beauty & skincare followed, with a three percent conversion rate. For comparison, the average conversion rate of e-commerce sites across all selected sectors stood at just over two percent. How does conversion vary by region and device? The conversion rate, which indicates the proportion of visits to e-commerce websites that result in purchases, varies by country and region. For instance, since at least 2023, e-commerce sites have consistently recorded higher conversion rates among shoppers in Great Britain compared to those in the United States and other global regions. Furthermore, despite the increasing prevalence of mobile shopping worldwide, conversions remain more pronounced on larger screens such as tablets and desktops. Online shopping cart abandonment on the rise Recently, the rate at which consumers abandon their online shopping carts has been gradually rising to more than 70 percent in 2024, showing a higher difficulty for e-commerce sites to convert website traffic into purchases. By the end of that year, food and beverage was one of the product categories with the lowest online cart abandonment rate, confirming the sector’s relatively high conversion rate. In the United States, the primary reason why customers abandoned their shopping carts is that extra costs such as shipping, tax, and service fees were too high at checkout.

This statistic shows the penetration of online shopping in Chinese urban and rural households in 2013, by product category. That year, around seven percent of rural households that had shopped online had bought mother and baby items off the internet.

This statistic presents the online shopping frequency among digital buyers in India from 2013 to 2015. During the most recent survey period, 39 percent of digital buyers in the country shopped via online channels on a weekly basis.

This statistic displays the market volume of online-only retail in Turkey from 2013 to 2018, by category. Online marketplaces had the largest market volume with 10.4 billion Turkish lira in 2018, marking an increase of about 3 billion Turkish lira on the previous year. After marketplaces, multi-category online retail and specialized internet shopping sites had the largest market volume in 2018 at 4.8 billion and 4.4 billion Turkish lira respectively.

This statistic gives information on the age distribution of online shoppers in the United Arab Emirates as of January 2013. During a consumer survey, it was found that 50.8 percent of online shoppers in the UAE were between 26 and 35 years old.

This statistic shows the most popular online shopping channels of netizens in Indonesia in 2013. It was found that 27 percent of Indonesian netizens had purchased items through messenger groups like Blackberry Messenger groups.

The e-commerce share in the Kazakhstani retail has been increasing year-on-year as a result of a positive online trade development in the country. Online sales accounted for **** percent of all retail sales in 2024.

The online share in Hungary’s retail trade revenue has increased considerably since 2013. The figure peaked at over 10 percent in 2021. However, the following years recorded slightly lower values, and the share of online retail trade totaled nine percent in 2024. What motivates Hungarians to shop online? According to a 2023 survey, Hungarians found the comparability of prices to be the biggest advantage of online shopping. Furthermore, 47 percent of respondents liked to shop online because they could easily access products located on the other side of the country. Nevertheless, only every fourth respondent considered access to products offered only in foreign countries a main advantage. Which are the leading e-commerce product categories? When asked about the products purchased online over the past year, 47 percent of Hungarians chose shoes and clothing articles in 2023. Medicated preparations were the second most popular online product category, followed by food and beverages, which had been purchased by over 30 percent of the respondents. In comparison, only 14 percent of survey participants purchased DIY and construction materials online.

This statistic gives information on the most common purchases made by online shoppers in the United Arab Emirates as of January 2013. During a consumer survey, it was found that 17.6 percent of online shoppers in the UAE bought travel and event tickets online.

This statistic shows the number of general internet users compared to the number of online shoppers in Germany from 2002 to 2013. In 2012, roughly 42.3 million persons out of 53.4 million internet users had purchased products or services for private use online.