This statistic presents the online shopping frequency of online shoppers in the United States as of April 2017, distinguished by type of product. During the survey period, 40.2 percent of respondents stated they often bought books, music, and other media products online.

The number of online shoppers was estimated to go up from 75 million in 2017 to over 220 million in 2025. Most of these came from tier two and lower cities. This was probably the result of lower service costs and the expansion of the ecommerce market to include non-metro, semi-urban and rural areas of the country.

This statistic presents a ranking of the leading e-retailers in the United States in 2017, sorted by annual net e-commerce sales. In 2017, market leader Amazon.com, Inc. generated over 54.47 billion U.S. dollars via e-commerce sales of physical goods in the United States. Online shopping is one of the leading digital activities in the United States - in 2017, U.S. consumers spent over 409 billion U.S. dollars online. In 2022, U.S. e-retail spending is projected to surpass 638 billion U.S. dollars. The most popular time to spent money online is the holiday season at the end of the year. Cyber Monday regularly ranks as the top online spending day in the United States with Cyber Monday e-commerce sales in 2016 amounting to 2.67 billion U.S. dollars on that day alone. Cyber Monday spending has surpassed 1 billion U.S. dollars in daily online sales since 2010.

This statistic presents a ranking of the leading mass merchant e-retailers in the United States in 2016, sorted by market share in percent. In 2017, Amazon.com, Inc. was responsible for 16.22 percent of e-commerce sales in the United States. Amazon also ranks first among retail websites in the United States with 197 million unique visitors in December 2017, ahead of eBay, Walmart, and Apple. Amazon also was also the leading e-retailer in the United States in 2017 with U.S. e-commerce sales of over 54.47 billion U.S. dollars.

In 2022, global e-commerce sales grew by 6.5 percent compared to the previous year. In that period, e-commerce accounted for approximately 19 percent of all retail sales worldwide.

Asian countries lead the way

According to a forecast, China and South Korea ranked first and third respectively on the list of countries with the greatest share of retail sales projected to take place online in 2022. Following the same trend, estimates also revealed that the four fastest-growing retail e-commerce countries in the world are all in Asia.

Amazon on top

When looking at the leading e-commerce companies worldwide, as opposed to the leading e-commerce countries, Amazon is the clear market leader with a market cap of over one trillion U.S. dollars as of June 2022. Not only that, but the Seattle-based multinational company is also by far the most visited online marketplace in the world, with approximately 5.7 billion monthly visits.

This statistic displays the most common online shopping behavior in the United States as of April 2017. During the survey period, 58 percent of respondents stated that they created an online account to be able to save products for later.

In 2023, global retail e-commerce sales reached an estimated 5.8 trillion U.S. dollars. Projections indicate a 39 percent growth in this figure over the coming years, with expectations to surpass eight trillion dollars by 2027.

World players Among the key players on the world stage, the Chinese retail giant Alibaba holds the title of the largest e-commerce retailer globally, accounting for a 23 percent market share. Nevertheless, forecasts suggest that by 2027, Seattle-based e-commerce powerhouse Amazon will surpass Alibaba in estimated sales, reaching a staggering 1.2 trillion U.S. dollars in online sales.

Leading e-tailing countries The Chinese e-commerce market was the biggest worldwide in 2023, as internet sales constituted almost half of the country's retail transactions. Indonesia ranked second with the highest share of retail sales online (32 percent), closely trailed by the United Kingdom and South Korea, exceeding the 30 percent mark. That year, the up-and-coming e-commerce markets centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing 20 percent.

This statistic presents the online shopping frequency of online shoppers in the United States as of April 2017, sorted by gender. During the survey period, 17 percent of female respondents stated they purchased goods online on a weekly basis, whereas 23 percent of male respondents stated doing the same.

This statistic presents the most items which online shoppers in the United States regularly purchased online as of April 2017, sorted by pricing. During the survey period, 23 percent of respondents stated that they regularly purchased items with a bulk discount online.

This statistic presents the list of online products which online shoppers in the United States buy online as of April 2017. During the survey period, 69 percent of respondents stated that they bought electronic devices online.

This statistic presents the leading online shops according to online shoppers in the United States as of April 2017, sorted by shopping frequency. During the survey, 93.9 percent of respondents stated that they had purchased something from Amazon.com several times. Only 3.3 percent of respondents had one made one Amazon.com purchase so far.

This statistic depicts the most important online shop features when placing an online order according to online shoppers in the United States as of April 2017. During the survey, 81.2 percent of online shoppers stated that shipping options were important to them when ordering something online.

This statistic presents a ranking of products which digital shoppers buy online the most as of April 2017. During the survey period, 37 percent of respondents stated that their most popular online shopping category was clothing, accessories, and shoes.

This statistic depicts the share of online shoppers in the United States who have had negative online shopping experience as of April 2017. During the survey period, 16.4 percent of respondents stated that they have had bad online shopping experiences with multiple shops in the past.

This statistic depicts the most common digital shopping preference reasons according to online shoppers in the United States as of April 2017. During the survey period, 69 percent of respondents stated that they preferred to shop online when the products were cheaper online.

This statistic provides information about the preferred way of online shoppers in the United States to receive advice from online shops as of April 2017. During the survey period, 44 percent of respondents said that live chat was their favorite way to receive advice and information.

This statistic shows the share of online shoppers in the United States who agreed with selected statements about online shopping as of April 2017. During the survey period, 97 percent of respondents agreed that online shopping was convenient. A total of 60 percent of respondents agreed that online shopping was inexpensive.

This statistic displays the overall level of confidence Europeans have when shopping online as of 2017. According to the source consumer confidence in online shopping has soared from the previous year with 72.4 percent of respondents being confident when purchasing from a seller in the country as of 2017.

According to the Digital Market Outlook, the number of e-commerce users in Poland is expected to grow to 26 million in 2029. Statista’s Digital Market Outlook offers forecasts, detailed market insights, and essential performance indicators of the most significant areas in the Digital Economy, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and the demographic structure of digital consumer markets. *Regions only include countries listed in the Digital Market Outlook

This statistic presents the share of online consumers in the United States who are likely to shop online on Black Friday, sorted by number of adults in household. During the October 2017 survey, 63 percent of respondents living in households with three adult members stated that they were likely to shop online on Black Friday.