The number of online shoppers was estimated to go up from ** million in 2017 to over *** million in 2025. Most of these came from tier two and lower cities. This was probably the result of lower service costs and the expansion of the ecommerce market to include non-metro, semi-urban and rural areas of the country.

Online shopping sales across India amounted to around ** billion U.S. dollars in 2021. The e-commerce market is likely to grow to over *** billion U.S. dollars by 2025. The e-commerce market in India is the fastest-growing market in the world. Online retail segments In fiscal year 2017, the retail market was led by electronics with a penetration rate of about ** percent. However, in terms of groceries, local offline vendors or kiranas continued to be the preferred choice for daily groceries due the ease of bargaining and benefitting from the ‘old-customer’ designation with extra rations as a gesture from the vendor. Nevertheless, the number of online shoppers in the country was estimated to increase to over *** million in 2025, up from around ** million in 2017. Impact of COVID-19 on the marketThe coronavirus outbreak in March 2020 caused a surge in prices across e-commerce platforms. Panic purchasing resulted in the shortage of sanitary and food items online as well as in physical stores across the country. As the online consumption continued to increase, unscrupulous sellers jacked up the prices on certain items. Amazon and Flipkart, the two e-commerce market leaders in India urged sellers and even blocked certain products to exercise responsible pricing. Manufacturers increased production in order to keep up with the supply of fast-moving items. With the uncertainty surrounding the impact of COVID-19, manufacturers and retailers will presumably have to work in unison to keep track of an unprecedented demand and supply scenario.

In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.

In 2024, the revenue generated by the e-commerce market in India totaled approximately to over ** billion U.S. dollars. This market experienced exponential growth, driven by increasing internet penetration and smartphone usage nationwide. It is projected that by 2029, the revenue from the e-commerce market will likely surpass ** billion dollars. E-commerce in India The Indian e-commerce sector is anticipated to reach approximately *** billion U.S. dollars by 2030, with Amazon and Flipkart emerging as the dominant players in this marketplace. Amazon leads in terms of monthly visits, while Flipkart, a domestic e-commerce platform, demonstrated a steady increase in its revenue. These trends are indicative of the digital transformation in the country’s retail sector. Consumer preference As the digital buyer base in India is expected to surpass *** million by 2027, the transition to online shopping presents its own set of challenges. A notable number of Indian consumers still prefer the traditional retail experience, where they can physically inspect products and benefit from the guidance of salespersons. Despite these challenges, the adaptability of the e-commerce sector is paving the way for a more customer-centric retail experience.

Amazon India recorded the highest sales at *** million U.S. dollars compared to its e-tailing counterparts in 2017. Home brand Flipkart came in at a close second with about *** million dollars during the same time.   Amazon versus Flipkart Bangalore based e-commerce company Flipkart was established in 2007. Initially offering book sales, it has expanded, like its American competitor, to include electronics, consumer goods, and lifestyle products. Having held nearly ** percent of the e-tail market in fiscal year 2017, the Indian company went on to acquire Myntra and Jabong, both online apparel sellers. The peak of competition has been measured by far during Deepavali sales. Flipkart and Amazon dominated with ** million online shoppers in the last two festival seasons, accounting for most of the estimated three-billion-dollar gross merchandise value. Changing lifestyles, increasing convenience   With increasing urbanization and a growing digital population, city lifestyles are becoming less and less conducive to being able to shop physically, for lack of time, energy, and convenience. A staggering growth in the country’s digital payments sector acts as a catalyst for carrying out activities online. This, in large part, includes online shopping, especially in the Indian context with its myriad cultural festivals and the need for gifting. It comes as no surprise that the Indian startup market, specifically its digital sector, is well funded, giving the economy one unicorn after another.

The average revenue per user in the 'Grocery Delivery' segment of the online food delivery e-commerce market in India was modeled to be ****** U.S. dollars in 2024. Following a continuous upward trend, the average revenue per user has risen by ****** U.S. dollars since 2017. Between 2024 and 2030, the average revenue per user will rise by ****** U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Grocery Delivery.

The number of users in the 'Apparel' segment of the fashion e-commerce market in India was modeled to stand at ************* users in 2024. Following a continuous upward trend, the number of users has risen by ************* users since 2017. Between 2024 and 2029, the number of users will rise by ************* users, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Apparel.

The number of users in the fashion e-commerce market in India was modeled to stand at ************* users in 2024. Following a continuous upward trend, the number of users has risen by ************** users since 2017. Between 2024 and 2029, the number of users will rise by ************* users, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Fashion.

This statistic illustrates the average order value of online grocery industry across India in 2016 and 2017. The average order value of online grocery industry across the country was about ** U.S. dollars in 2017, up from about ** U.S. dollars in 2016.

United States was the leading trade destination for Indian online retail in 2017. With ** percent imports and ** percent exports, it was far ahead of United Kingdom and China during the measured time period.

Owing to the increasing internet user base and favorable market conditions, India has a lot of potential in the e-commerce industry. Growing at an exponential rate, the market value of the e-commerce industry in India was 125 billion U.S dollars in 2024. This number was estimated to reach 550 billion U.S. dollars by 2035. E-commerce platforms The competition in the e-commerce business in India is fierce. The market is filled with many local and foreign companies trying to hold the maximum market share. Flipkart and Amazon were the leading ecommerce retailers in the country. Moreover, electronics and apparel are the most popular shopping categories among Indian consumers. Growing trend of e-commerce Increasing growth in the e-commerce industry is attributed to several reasons. Digitizing the economy and the provision of affordable internet are a few of many reasons that boosted the growth of digital sales in India. In 2024, the e-commerce sales across India were estimated to increase by over 19 percent. Consequently, the revenue-generating potential has also increased. The average retail e-commerce revenue collected per user was more than 85 U.S dollars.

In 2017, the value of e-commerce sales in India was approximately ** billion U.S. dollars, which was the highest value for the South Asia region. The highest value for the MENA region was over *** billion U.S. dollars.

This statistic illustrates the share of shoppers spending more than Rs 5000 in e-tail industry in India in 1st quarter of 2017, based on company. Flipkart had approximately ** percent of shoppers spending more than Rs 5000 in 1st quarter of 2017, while Myntra had just around **** percent of the shoppers spending more than Rs 5000 during the same time period.

This statistic displays the results of a survey conducted in 2017 about the rejection of low online product ratings on e-commerce websites according to consumers in India. During the survey period, ** percent of respondents stated that they could not say whether their low product rating was not published on an e-commerce website in India.

This statistic depicts the share of internet users who are digital buyers across India in 2017 with a forecast for 2022. In 2022, around **** percent of internet users were forecasted to be digital buyers in India.

During the survey conducted on preferred shopping channels throughout the festive season in 2021 across India, ** percent of the respondents preferred shopping online. Despite the COVID-19 pandemic, about ** percent of the respondents preferred shopping in malls that year. The various discount schemes were a major contributor to the increasing trend of online shopping, in addition to the latter not being restricted by location.

This statistic depicts the per capita expenditure on digital purchases across India in 2017 with a forecast for 2022. In 2022, approximately ***** U.S. dollars per buyer were forecasted to be spent on digital purchases in India.

This statistic represents the share of individuals who prefer purchasing online across India as of July 2017, based on age. During the measured time period, approximately **** percent of the ***** year olds across the country made purchases online, while approximately **** percent of the ***** year olds across the country made more purchases online during the same time period.

The statistic shows the results of a survey about the types of people using the internet to pay bills or buy something online in the past year in India in 2017, by type of population. In the period surveyed, about **** percent, claiming to have used the internet to pay bills or buy something online in the past year was among respondents aged between 15 and 24 years.

This statistic displays the results of a survey conducted in 2017 about the trustworthiness of online product reviews on e-commerce websites according to consumers in India. During the survey period, ** percent of respondents stated that they did not trust the product reviews on e-commerce websites.