The e-commerce market in India is experiencing substantial growth, with the overall market size reaching 138 billion U.S. dollars in 2024. The segment with the highest market size was smartphones, valued at 39 billion U.S. dollars. This underscores the increasing significance of e-commerce in the Indian retail landscape, reflecting a shift in consumer behavior and preferences toward online shopping. E-commerce sector growth The e-commerce industry is experiencing fierce competition due to the presence of domestic and international companies. The e-commerce market size was estimated to be 125 billion U.S. dollars in 2024. This growth is fuelled by the increasing smartphone penetration, internet user base, and other favorable market conditions. Notably, the revenue growth of the e-commerce market has been consistently high, with over 18 percent as of 2024. Direct-to-consumer (D2C) market trends The e-commerce sector in India is witnessing a significant transformation. Especially, the D2C market is rapidly expanding and is expected to reach 100 billion U.S. dollars by 2025. One factor contributing to the D2C boom is the convenience of establishing online stores. Additionally, a great combination of major and mid-sized investors has supported India's D2C initiative. Over four billion U.S. dollars were invested in D2C brands.

In 2023, social commerce in India dominated the majority of the online retail market share. However, a decline in market share by two percent is likely to occur in the future. On the other hand, quick commerce had a share of 20 percent in the online retail market and is estimated to increase to 32 percent by 2030.

This chart offers an insightful look at the store count by category in India. Leading the way is Apparel, with 50.34K stores, which is 21.29% of the total stores in the region. Next is Home & Garden, contributing 27.79K stores, or 11.75% of the region's total. Food & Drink also has a notable presence, with 19.69K stores, making up 8.33% of the store count in India. This breakdown provides a clear picture of the diverse retail landscape in India, showcasing the variety and scale of stores across different categories.

During a survey conducted in September 2023, some 88 percent of respondents in India stated that they had use a smartphone for online shopping in the past 12 months.

According to a survey in 2024 on online shopping behavior among Indians, 29 percent of respondents among urban residents preferred to buy groceries online, followed by electronics and fashion items. Meanwhile, respondents from the rest of India were ahead of urban dwellers when it came to purchasing sports and fitness, home and kitchen, and health and wellness products online.

In India, the estimated sales amount across various store categories provides key insights into the market's dynamics. Gifts & Special Events, as a prominent category, generates significant sales, totaling $745.30B, which is 67.18% of the region's total sales in this sector. Home & Garden follows with robust sales figures, achieving $210.59B in sales and comprising 18.98% of the region's total. Beauty & Fitness contributes a considerable amount to the regional market, with sales of $66.48B, accounting for 5.99% of the total sales in India. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

The pie chart showcases the distribution of app/software spending by store category in India, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $19.59M units representing 35.58% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $7.33M units, comprising 13.32% of the total. Home & Garden also contributes significantly with a spend of $6.55M units, accounting for 11.89% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

This chart illustrates the estimated sales amounts generated by stores on various platforms within India. Magento shows a significant lead, with total sales amounting to $746.45B, which constitutes 67.29% of the region's total sales on platforms. Custom Cart reports sales of $273.69B, accounting for 24.67% of the total platform sales in India. Salesforce Commerce Cloud also holds a notable share, with its sales reaching $47.69B, representing 4.30% of the overall sales amount. This data provides a comprehensive view of the market dynamics in India, highlighting which platforms are driving the most sales.

In 2025, the number of annual online shoppers in India was estimated to be approximately *** million. This was a significant increase compared to the previous year. The number of shoppers is likely to increase to around *** by 2030.

Discover the latest eCommerce statistics in India for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in India, uncovering the distribution of stores across categories and platforms.

The India E-Commerce Market Report is Segmented by Business Model (B2C, B2B, C2C), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).

The size of the E Commerce Industry in India market was valued at USD XXX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 21.50% during the forecast period.In simple terms, e-commerce is called electronic commerce where goods and services are bought or sold on the internet. This comprises several online activities that include online shopping, digital transaction, and online marketing among others. E-commerce provides an online marketplace which enables businesses to sell or showcase their products and services and reach the global market. Using an e-commerce platform, shoppers can browse and purchase items from any corner of their homes conveniently.Indian e-commerce is one of the fastest-growing sectors of the global economy. With Internet penetration and smartphone penetration still on the rise, this market in India has exploded over the past few years. Online shopping is very convenient; it offers a wider range of products and very competitive pricing; also, most companies today allow people to make safe payments.Big players that dominate the Indian e-commerce landscape include Amazon, Flipkart, and many more online retailers that sell from electronics and fashion to groceries and home appliances.Additionally, the emergence of e-commerce marketplaces has empowered small and medium-sized businesses to reach a wider customer base and compete with bigger retailers. Recent developments include: June 2023 - American tech giant Amazon has committed to investing an additional USD 15 billion in India over the next seven years. This will take the company’s total India investment across all businesses to USD 26 billion. Amazon has already invested USD 11 billion in India. The company has pledged to digitize 10 million small businesses, enable USD 20 billion in exports, and create two million jobs in India by 2025., January 2023 - Ecommerce major Flipkart’s Singapore-based parent has invested INR 722 Cr (USD 90 Mn) in its Indian marketplace arm. The fresh capital was raised from two entities – Flipkart Marketplace Private Limited and Flipkart Private Limited, which are domiciled in Singapore.. Key drivers for this market are: Increased Internet Penetration Across the Country, Supportive Government Policies and Regulatory Framework. Potential restraints include: Privacy and security concerns. Notable trends are: Internet Plays a Significant Role in Market Growth.

During financial year 2023, the gross merchandise value of e-commerce was 60 billion U.S. dollars. This was an increase as compared to the previous financial year when the GMV was 49 billion dollars in India.

The Indian e-commerce market is experiencing explosive growth, exhibiting a remarkable Compound Annual Growth Rate (CAGR) of 21.50% between 2019 and 2033. With a market size of $112.93 billion in 2025, the sector is driven by factors such as increasing internet and smartphone penetration, a burgeoning young population comfortable with online shopping, and the expansion of logistics infrastructure across the country. The rise of mobile commerce, particularly among tier-2 and tier-3 cities, fuels this expansion, creating a vast addressable market. While challenges such as digital literacy gaps and concerns about online security persist, the overall trend points to continued significant expansion. Key players like Amazon, Flipkart, Nykaa, and Ajio are vying for market share, driving innovation and competition. The segment breakdown (while not explicitly provided) is likely diverse, encompassing categories like fashion, electronics, groceries, and beauty products, each contributing to the overall growth. The forecast period (2025-2033) anticipates continued strong performance, driven by increased consumer spending and evolving shopping habits. This robust growth is expected to continue due to the government's initiatives promoting digitalization, increasing investments in technology and logistics, and the emergence of new business models like social commerce. However, potential restraints such as regulatory changes, competition from established players, and the need for robust cybersecurity measures need to be addressed for sustained growth. The market's resilience and adaptability indicate a future where e-commerce will play an increasingly crucial role in the Indian economy, transforming retail and consumer behavior significantly. Key drivers for this market are: Increased Internet Penetration Across the Country, Supportive Government Policies and Regulatory Framework. Potential restraints include: Privacy and security concerns. Notable trends are: Internet Plays a Significant Role in Market Growth.

This chart provides a detailed overview of the number of India online retailers by Monthly Sales. Most India stores' Monthly Sales are Less than $100.00, there are 70.38K stores, which is 97.36% of total. In second place, 1.2K stores' Monthly Sales are $10.00M to $100.00M, which is 1.66% of total. Meanwhile, 393 stores' Monthly Sales are $100.00K to $1.00M, which is 0.54% of total. This breakdown reveals insights into India stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

According to a 2023 survey, nearly half of India's millennials shopped with multiple vendors on the same online platform, while a similar proportion did online research before making major purchases. Gen Z showed comparable behavior, with ** percent undertaking online research before major purchases. B2C e-commerce With the expansion of digital infrastructure and an increase in smartphone penetration, the B2C e-commerce sector in India has witnessed significant growth. The market size of the B2C e-commerce industry is estimated to reach around ** billion U.S. dollars in 2024. Key market players like Amazon India and Flipkart have capitalized on these trends, offering a wide range of products and services that cater to the diverse needs of Indian consumers. Online grocery shopping Building on the surge in the e-commerce sector and restricted mobility during the coronavirus pandemic, there has been a notable uptick in the demand for online grocery services in India, with JioMart and BigBasket being the most preferred channels for shopping. While online grocery shopping currently represents a smaller fraction of overall grocery purchases compared to traditional stores in India, the sector's sales value is on an upward trajectory and is expected to reach over **** trillion Indian rupees in 2025.

In India, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 120.58K stores, accounting for 45.14% of the total store count in the region. This is closely followed by Shopify, which supports 76.43K stores, representing 28.61% of the region's total. Custom Cart makes a significant contribution with 33.56K stores, or 12.56% of the total. The chart underscores the diversity and preferences of store owners in India regarding their choice of platform.

The market size of the online retail industry in India amounted to *** billion U.S. dollars in 2023 in India. The industry is likely to growth with a CAGR of ** percent until the year 2027. Growth of online retail industry in India The rapid expansion in the size of online retail could be attributed to the increase in the market size of e-commerce, a favorable government policy of *** percent FDI flows into e-commerce, and an increasing base of digital buyers in India. The market size of the e-commerce industry is estimated to reach *** billion U.S. dollars by 2027, a massive jump from 2014. Additionally, the number of digital buyers in the country has been on the rise since 2014. Affordable mobile internet, mainly from Reliance’s Jio has been a catalyst for change and led to a drastic growth in the value of mobile retail e-commerce in 2020. Consumer perception of online retail during coronavirus The coronavirus (COVID-19) pandemic led to an increase in the share of consumers shopping online. Most consumers opted for online retail to socially distance, avoid queues in the supermarkets and other shops, and to minimize their time spent outside. Unsurprisingly, they preferred to shop for essentials which included food, personal hygiene, and household cleaning products during this time.

Comprehensive insights into the India e-commerce market, covering trends, challenges, growth factors, and forecasts.

In 2024, the e-commerce sector received a total of 203 funding deals in India. The deal count was the highest in 2022 at 300 deals. The e-commerce sector received about two billion U.S. dollars in funding during the same year.