The number of users in the e-commerce market in Malaysia was modeled to be ************* users in 2024. Following a continuous upward trend, the number of users has risen by ************ users since 2017. Between 2024 and 2029, the number of users will rise by ************ users, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

The e-commerce market value in Malaysia reached around ** billion Malaysian ringgit in 2024. This was an increase by nearly *** billion Malaysian ringgit compared to 2023, when the e-commerce value was at around **** billion Malaysian ringgit. The value of e-commerce in the country has been increasing since 2016. Online shopping behavior At the beginning of the COVID-19 pandemic, the Malaysian government imposed the Movement Control Order (MCO), which drove consumers to shop online instead of at physical stores. Malaysia’s share of online shoppers in Malaysia gradually increased from the second quarter of 2020. The majority of consumers also admitted that the leading e-commerce sites in Malaysia, like Shopee, Lazada, and PG Mall, received millions of clicks monthly. The

Malaysia E-Commerce Market is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, and More), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, and More), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, Furniture and Home, and More). The Market Forecasts are Provided in Terms of Value (USD).

Discover the latest eCommerce statistics in Malaysia for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Malaysia, uncovering the distribution of stores across categories and platforms.

According to a 2022 survey on e-commerce consumers in Malaysia, the largest distribution of e-commerce users in the country belonged to respondents below the age of 20 years old, with **** percent. In general, the majority of online shoppers in Malaysia were Gen Z and Millenials.

The pie chart showcases the distribution of app/software spending by store category in Malaysia, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $1.84M units representing 23.87% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $1.12M units, comprising 14.48% of the total. Home & Garden also contributes significantly with a spend of $984.70K units, accounting for 12.78% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

According to a January 2023 survey conducted in Malaysia, approximately ***** percent of respondents stated they made online purchases at least once a month. By comparison, ***** percent of respondents made online purchases several times a week.

This chart provides a detailed overview of the number of Malaysia online retailers by Monthly Product Sold. Most Malaysia stores' Monthly Product Sold are Less than 100, there are 25.42K stores, which is 74.39% of total. In second place, 7K stores' Monthly Product Sold are 100 to 1K, which is 20.48% of total. Meanwhile, 1.09K stores' Monthly Product Sold are 1K to 10K, which is 3.20% of total. This breakdown reveals insights into Malaysia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

According to a survey on e-commerce and online shopping in Malaysia, as of January 2023, more than ** percent of the respondents said the main challenges to online shopping was the lack of guarantee for product quality. This was followed by delayed or slow delivery, with around ** percent of the respondents said this was the main challenge to online shopping.

According to a survey on e-commerce consumer behavior in Malaysia in 2023, Shopee was the leading platform for ** percent of respondents to shop online. This was followed by TikTok Shop, with ** percent of respondents. The social media site is gaining popularity as a social commerce platform.

This chart provides a detailed overview of the number of Malaysia online retailers by Monthly Visitors. Most Malaysia stores' Monthly Visitors are Less than 100, there are 13.95K stores, which is 55.99% of total. In second place, 6.81K stores' Monthly Visitors are 100 to 1K, which is 27.33% of total. Meanwhile, 3.11K stores' Monthly Visitors are 1K to 10K, which is 12.49% of total. This breakdown reveals insights into Malaysia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

As of 2024, Shopee led the Malaysian e-commerce market as the most clicked e-commerce site in the country, followed by Lazada. With around ** million clicks in a month, Shopee was the leading online shopping platform in not only Malaysia, but also across Southeast Asia. Digital development has been increasingAbout **** percent of the Malaysian population are active internet users, and the population has a high rate of mobile phone usage. With a total of population of around 34 million, Malaysia is an appealing market for e-commerce in Southeast Asia because of its fast-growing economy and advanced infrastructure for digital technologies. Until today, Malaysia has built around 200 industrial estates zoned and prepared for industrial development, together with specialized parks such as Technology Park Malaysia and Kulim Hi-Tech Park. Along with the ongoing development, the e-commerce market in Malaysia has been increasing faster than ever. Challenges for e-commerce playersHowever, there are still challenges for this market in the country. Traffic congestion is one of the biggest challenges for shipping e-commerce products across the country. E-commerce platforms in Malaysia have also been dealing with online payment frauds. As ** percent of online shoppers pay with credit cards, this issue could negatively impact the e-commerce market potential. Some online merchants offer a cash-on-delivery (COD) option to prevent credit card or online payment fraud from occurring. The online-to-offline (O2O) strategy has also been beneficial for larger e-commerce stores. The solutions can vary from offering free samples to arranging product bookings, so the customer can try products on their own first.

In Malaysia, the estimated sales amount across various store categories provides key insights into the market's dynamics. Apparel, as a prominent category, generates significant sales, totaling $2.79B, which is 41.94% of the region's total sales in this sector. Beauty & Fitness follows with robust sales figures, achieving $575.20M in sales and comprising 8.64% of the region's total. Consumer Electronics contributes a considerable amount to the regional market, with sales of $535.55M, accounting for 8.04% of the total sales in Malaysia. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

According to a survey on e-commerce consumer behavior in Malaysia in 2024, ** percent of respondents stated that they had purchased fashion items like clothes and shoes on e-commerce platforms in the past six months. By comparison, the same survey last year showed that ** percent of respondents had bought fashion items online.

This chart offers an insightful look at the store count by category in Malaysia. Leading the way is Home & Garden, with 4.46K stores, which is 14.28% of the total stores in the region. Next is Apparel, contributing 4.14K stores, or 13.26% of the region's total. Food & Drink also has a notable presence, with 3.17K stores, making up 10.15% of the store count in Malaysia. This breakdown provides a clear picture of the diverse retail landscape in Malaysia, showcasing the variety and scale of stores across different categories.

Malaysia Consumers: Not Conducting: Bad Experience With Online Shop data was reported at 4.000 % in 2018. Malaysia Consumers: Not Conducting: Bad Experience With Online Shop data is updated yearly, averaging 4.000 % from Dec 2018 (Median) to 2018, with 1 observations. Malaysia Consumers: Not Conducting: Bad Experience With Online Shop data remains active status in CEIC and is reported by Malaysian Communications and Multimedia Commission. The data is categorized under Global Database’s Malaysia – Table MY.S026: E-Commerce Consumer Survey.

In Malaysia, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 19.59K stores, accounting for 45.44% of the total store count in the region. This is closely followed by Shopify, which supports 6.95K stores, representing 16.13% of the region's total. Custom Cart makes a significant contribution with 6.69K stores, or 15.52% of the total. The chart underscores the diversity and preferences of store owners in Malaysia regarding their choice of platform.

According to a 2023 survey on consumers' behavior in Malaysia, ** percent of respondents stated that they preferred to shop for groceries in physical stores. By comparison, ** percent of respondents preferred to shop online for holidays and entertainment.

This chart provides a detailed overview of the number of Malaysia online retailers by Number of Employee. Most Malaysia stores' Number of Employee are Less than 10, there are 4.24K stores, which is 78.49% of total. In second place, 268 stores' Number of Employee are 20 to 50, which is 4.96% of total. Meanwhile, 208 stores' Number of Employee are 10 to 20, which is 3.85% of total. This breakdown reveals insights into Malaysia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

According to a survey by Rakuten Insight in May 2024, ** percent of female respondents in Malaysia stated that they had shopped ***** to *** times through livestream events within the past 12 months. Meanwhile, ** percent of male Malaysian respondents said they neither watch live commerce videos nor shop through livestreaming events.